Digital Marketing Director

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

Responsibilities:

• Design and produce high-quality graphics for digital and print materials, including websites, social media, advertisements, brochures, and presentations.
• Collaborate with the marketing and product teams to develop creative concepts and design solutions that align with our brand identity.
• Create and maintain brand guidelines to ensure consistency across all visual communications.
• Develop visually appealing layouts and graphics for email campaigns, landing pages, and other online marketing materials.
• Stay updated with the latest design trends, tools, and technologies to continuously improve design quality.

Key Responsibilities:

·        Develop and create websites, applications, and systems

·        Participate on the Development and Testing Phase of the Projects

·        Participate as a member of the Scrum team

·        Maintain and enhance existing Projects

·        Deliver quality output on all Projects

·        Showcase your analytical and problem-solving ability.

·        Guide and Mentor other developers

·        Be updated on the latest technologies

Requirements:

·        More than 4-8 years’ experience in PHP

·        Must have minimum 4 years work experience in Laravel framework

·        Knowledge and experience in: MySQL, JQuery, Bootstrap, HTML,CSS

·        Knowledge on Coding Standards, Design Patterns, and Best Practices

·        Has actual experience and understanding on Agile Software Development

·        Ability to prioritize and handle multiple tasks and projects concurrently.

·        Able to mentor, collaborate and guide other team members

·        Team Player, Proactive and Accountable

About Plum

We are making health insurance - simple, accessible and affordable. Hundreds of businesses of all sizes from startups to large corporates trust Plum for their employee's health protection.

Healthcare in India is seeing a phenomenal shift. Healthcare cost is seeing an inflation that is three times the general inflation. Treatments of diseases including Covid-19 can wipe out entire household savings. Majority of Indians won't be able to afford a health insurance on their own. As many as 600mn Indians would depend on employer-sponsored insurance.

Enter Plum. Plum is re-imagining the health insurance stack, and accelerating the penetration of health insurance in India to 100%. Plum has forged new underwriting and fraud detection algorithms to enable companies as small as 2 to benefit from a group insurance. The platform enables realtime insurance design & pricing to enable companies to buy insurance in 3-clicks. And offers employees a hassle-free claims experience through an integrated digital process.

Plum is backed by leading global investors including Tiger Global, Sequoia Capital, Tanglin Ventures and Incubate Fund (read more https://www.plumhq.com/blog/plum-series-a-funding">here)

Having found exceptional product/market fit, we’re in the midst of transitioning from 'start-up' to ‘scale-up’, and looking for frontend engineers in React to help us scale Plum.

You will have a direct impact on the customer experience through the design and implementation of new features and functionalities in our product. You'll work as part of a small but rapidly growing high-energy team delivering incredible, creative improvements to our product. You'll be in charge of reviewing the implementation of applications following code standards and style guides.

• Push things over the line, ship awesome features, and delight customers
• Spec, build, test, and deliver new features while improving the performance and quality of the product.
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high quality code Solve complex CSS, HTML, and User Interface compatibility issues across browsers.
• Implement front-end development workflows: build systems, dependency management, quality checkers (linting), etc.

• 5+ years of hands-on experience building web applications with React or similar framework.
• Understanding of chakra is a plus, not mandatory. 
• Comfortable with Responsive Web Development and with a strong product design sensibilities and has an obsessive attention to detail.
• Write testable, maintainable code that's easy to understand.
• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model.
• Strong sense of ownership and integrity demonstrated through clear communication and collaboration.
• Having experience with building and maintaining an open source project or design library is a plus.

Head/ Chief Architect - Engineering

About Our Client

Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

Since the launch of  its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

About the role:

About the job

• Own and drive product development and engineering management in a fast paced, rapidly changing environment.
• Deliver architectural initiatives that drive revenue and improve efficiency inline with business strategy.
• Develop and maintain a aspirational architectural road map
• Maintain in-depth knowledge of IT industry best practices, technologies, architectures and emerging technologies.
• Build and lead the technical team with focus on infusing culture resulting in energetic & positive outcomes.

Requirements

• Relevant prior experience in a software product-based company in a leadership position. Minimum of 5+ years experience building applications in high level programming languages - Java, Python or Go
• Strong experience in either or all of databases: MySQL, MongoDB, NOSQL, SQL Server, Oracle. -Strong working knowledge on AWS & Google Cloud & Cloud security.
• Strong working knowledge of Web, caching technologies, API integration technologies & protocols.
• Experience with managing AGILE development methodology and inspire the team to follow best Scrum practices.
• Fair understanding of DevOps would be ideal
• Must be a strong and enthusiastic team player with excellent verbal and written communications skills.
• You are a good communicator who can explain technical concepts to product managers, designers, support and other engineers and you have curiosity about how things work
• Skills in Microservices Architecture, Product Roadmap& tech team management

Desired Candidate Profile

• Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
• Ideally a minimum of 2 years’ experience in Content Marketing
• A portfolio of published work
• Proven track record in a fast-paced environment gained either in-house or agency side
• Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
• Good knowledge of various content platforms such as social media, blogs, and print media
• Excellent computer skills with MS Office and Google Suite
• Strong understanding of content practices to increase engagement of the content pieces
• Excellent written and verbal communication skills

• GRAPHIC DESIGN for e-commerce/education domain including STATIC, MOTION-GRAPHICS and VIDEOS for digital assets and print media, branding, merchandise and BTL activities
• Cross-functioning with our IT, Digital Marketing and Product team wherein you’ll be creating visually stunning designs, webpage mock-ups, logos, illustrations and marketing campaign creatives
• Create various concept routes, designs and colour palettes basis promotion themes for digital assets and campaigns as well as make amendments basis feedback
• Prepare print media graphics for BTL and internal branding
• Manage complete design process from conceptualization, testing, approval and implementation
• Adhere to media content calendar and timelines of various departments and ensure seamless delivery of creative content
• This role offers good exposure in E-COMMERCE and EDUCATION SEGMENT
• Min of 3 years of relevant experience in ADOBE SUITE including proficiency in PHOTOSHOP, AFTER EFFECTS, PREMIERE PRO and XD. Additional experience on IN-DESIGN and CORELDRAW preferable

• Expertise in ADOBE SUITE, mainly PHOTOSHOP, AFTER EFFECTS, PREMIERE PRO and XD
• Hands-on experience on IN-DESIGN and CORELDRAW
• Compelling storyboard making which effectively highlights the theme in the design concept
• Designing UI mock-ups having many concept routes, including STATIC, MOTION GRAPHICS and VIDEO creatives
• Creative thinking and solution finding approach for adapting and testing graphics across different media
• Effective interpersonal communication skills in a highly collaborative team environment

• 2-5 years of relevant experience
• MFA or relevant degree in design and fine arts
• Design portfolio to have several reputable brands, preferably from e-commerce domain
• Good communication in written and spoken English

Tailor and Circus is an online ecommerce brand, looking for full-time a Ruby on Rails Developer to work with the brand on cutting edge technologies combined with an ability to be innovative while creating solutions in a team environment.

Roles and Responsibilities

• Perform all phases of software engineering including requirements analysis, application design, architecture design, code development, deployment and testing.
• Design and implement product features in collaboration with business and internal stakeholders.
• Design reusable components, frameworks, and libraries.
• Work very closely with architecture groups and drive solutions.
• Participate in an Agile/Scrum methodology to deliver high-quality software releases every 2 weeks through Sprints.
• Design and develop innovative solutions to meet the needs of the business.
• Review code and provide feedback related to best practices and improving performance.
• Troubleshoot production support issues post-deployment and come up with solutions as required.

Desired Candidate Profile

• 1-3 yrs of experience with Rails 4 or 5 framework.
• Development and delivery experience with Ruby (1.9, 2.x); Rails (4 or 5).
• Good to have HTML, CSS, AJAX, jQuery and excellent JavaScript knowledge.
• Good ability to understand, discuss, design, develop, test, document, and troubleshoot an interactive AJAX enabled Rails application that uses REST, SOAP, SQL.
• Knowledge on AWS is requirement.
• Experience on Heroku, Azure would be an added advantage.,
• A knack for writing clean, readable Ruby code
• Ability to integrate multiple data sources and databases into one system
• Understanding of fundamental design principles behind a scalable application
• Able to create database schemas that represent and support business processes
• Able to implement automated testing platforms and unit tests
• Proficient understanding of code versioning tools (e.g. Git, Mercurial or SVN)
• Familiarity with development aiding tools (such as Bower, Bundler, Rake, etc)
• Familiarity with continuous integration

Mandatory Requirements:

• Minimum 2-3 years coding experience on Ruby on Rails platform
• Experience in working with Ecommerce products

Do you want to work in a flexible fast-growing cyber security start up based out of Mumbai? Are you hungry for sales and want to join a vibrant and high-energy cyber security start up?

Assertion is a B2B cloud-based cyber security software company. We secure collaboration applications like Teams, Zoom, etc. – protecting customers from Data leaks, Breaches, Toll frauds and Security holes.

Roles and Responsibilities:

1. You will be a subject matter expert on our products and be responsible in enabling our partner associates to deliver services built around our products.
2. You will work closely with our R&D team and be a customer advocate by evaluating the product for market acceptance and providing your inputs.
3. Your responsibilities will include demonstrating our products, training the partner associates on how to use our products and help them build a services practice.
4. Organizing, Training, planning & delivering compelling proof of our Security Product demonstrations and its Remediation services to our partners in the US and UK markets.
5. Assist the Sales team for meeting their targets by robust Training and hand holding them through the Channel.
6. To be a customer advocate in ensuring that the Channel is equipped completely in meeting our Sales Targets.

Mandatory skills:

• Superb written and spoken English communication skills.
• You need to be a subject matter (domain) expert on Collaboration products like SBCs, Avaya, Cisco and Microsoft products.
• Prior experience as a pre-sales engineer with Avaya, Cisco, Audiocodes, Oracle (ACME), Ribbon or one of its partners.
• To ask the right questions, time bound and attention to detail.
• Skilled at Power point and other Training modules.

Good to have: 

• Cyber security domain knowledge. 
• Needs to be a keen listener and empathetic to the concerns of the Channel Team.