Netway India Pvt Ltd

Digital Marketing Manager - Astroyogi.com

Responsibilities

 

• Own the strategy and roadmap for a key product/business area.
• Should have in-depth understanding of implementation of Digital Marketing aspects – Adwords, Analytics, SEO, SEM, SMO, SMM,PPC etc.
• Responsible for tracking the performance of all campaigns that are run.
• Optimization for campaigns to ensure the best output, setting up campaign, ad group, ads, and budget correctly.
• Optimizing stage, exploring A/B test creative, split audience, use advanced audience breakdown to find best practice and best optimization approach to increase conversion rate.
• Understanding of branding and brand communication is also a bonus.
• Manage marketing budget and monitor usage for all platforms.
• Clear understanding of calculation of RoAS and other metrics is important
• Experience of working with agencies in performance marketing as well as media and creative agencies
• What we’re looking for:
• Minimum of 5-7 years digital marketing experience in brand, ecommerce or digital agency.
• Strong analytical mindset and knowledge of performance marketing metrics.
• Solid skills in executing and optimizing digital campaigns across various digital channels while being able to ensure that all campaign objectives and KPI targets are achieved.
• Tracking and reporting campaign results, analyzing key-takeaways and deriving actionable insights.
• Strong Leadership, interpersonal and communication skills to connect with people from different cultures and levels, both internally and externally.
• Highly organized, good time management and the ability to meet deadlines.
• Excellent English in written and verbal communication skills.

 

 

Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.

Product Manager - Astroyogi.com
Roles and Responsibilities –
The position offered is of a Senior Product Manager.
1. Business Vision:
a. Understanding the vision and related requirements of the product.
b. Evaluate the vision against metrics like pricing, risk, revenue etc.
c. Evaluate the business metrics associated.
d. Converting the business vision into a product/product feature which achieves the decided metrics.
e. Building a product roadmap in relevance to business objectives.
2. GTM Strategies:
a. Making B-Plan for Go to market strategies.
b. Evaluating numbers associated to the product and hence the pricing and revenue.
c. Create user personas w.r.t STP of the module.
3. New Product/Module Development:
a. Creating Wireframes
b. Defining details and flows of the module.
c. Defining the UX of the module.
d. Identifying the corner cases and handling them through alternatives.
e. Measuring the impact on existing flows.
4. Enhancements:
a. Creating features to empower the existing systems against defined metrics.
b. Wireframing, User flow diagrams and UX definition.
c. Identifying the corner cases and handling them through alternatives.
d. Measuring the impact on existing flows.
5. Documentation:
a. Translating the requirements and cases in Product Requirement Documents.
b. Creating User Stories.
6. Report Tracking and Decision Making:
a. Track whatever is build.
b. Measure the performance of the existing system.
c. Evaluate the quantum of impact to the metrics, defined against a feature.
By and Large, whatever happens in the product, for the product, and across the product is taken care of by the Product Manager and team.
Desired Abilities and Aptitude
1. A problem-solver who accepts every challenge as an opportunity to learn more and a window of improvement.
2. A persistent brain, that keeps up the struggle until the issue is resolved.
3. Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends.
4. Thrives in a cross-functional and fast paced environment.
5. Strong communication skills.
6. Ready to roll up sleeves to spend time designing UI, analyzing data, setting up quality processes and guardrails.
7. A candidate who loves playing around data. One who depends on data for building up his product.
8. Basic knowledge of platforms like Google Analytics and Firebase is a great plus.
Above all, one must be sharp and possess immense zeal of making a world-class product and do whatever it takes for it. A product is the baby of a product manager and each member of our product team must feel the same way and act accordingly.
What we assure you other than your CTC
1. A super healthy learning environment where you would have the liberty of putting up your ideas and experiment around them.
2. A classic niche business segment where you would be having the opportunity of playing around the most trendy ideas, a product can have.
3. Working with an advanced technology product that would never restrict you as a product manager in terms of introducing a functionality.
4. A super active, energetic and super friendly tech team that not only develop awesome products but also helps you with deep technical architecture as and when needed.
Excited? You would feel this excitement each day working for Netway India, AstroYogi. We are growing each day and we need you to ensure it becomes higher each day.
- Ability to work independently under minimal direction with strong work ethic
- Team handling experience is a must
Responsibilities and Duties
- Contributing to product strategy and defining what we should build and why
- Conducting research, performing measurements and determining the value of features in the pipeline to determine selection and prioritization
- Reviewing product analytics to arrive at relevant business conclusions concerning various features
- Optimizing flows of features to increase transaction completion rates
- Competition review, comparison and analysis
- Guide user experience design planning and delivery with the UX team
- Write product requirements and user stories for features and enhancements
Qualifications and Skills –
- MBA/ B.Tech with at least 3- 4 years of Product Management experience.
- Good understanding of Google Analytics, Google Admob & Adsense also preferred.
- Good understanding of UI and UX best practices.
- E-commerce/ Startup experience preferred
Candidates from E-commerce/ Startup experience preferred