We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals.
Responsibilities:
● Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.
● Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
● Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.
● Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
● Identifying and testing new channels to continue to meet or exceed established critical metrics.
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres