
We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals.
Responsibilities:
● Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.
● Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
● Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.
● Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
● Identifying and testing new channels to continue to meet or exceed established critical metrics.

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Experience: 3-8 years
Location: Chennai
About Company:
The company is a global leader in secure payments and trusted transactions. They are at the forefront of the digital revolution that is shaping new ways of paying, living, doing business and building relationships that pass on trust along the entire payments value chain, enabling sustainable economic growth. Their innovative solutions, rooted in a rock-solid technological base, are environmentally friendly, widely accessible and support social transformation.
Requirements:
- Strong experience with JEE 7 and Java 11, or at least Java 8 with some understanding of Java 11
- Very good with Eclipse / IntelliJ
- Good experience into Angular 8+
- Very strong with Oracle / mySQL specifically SQL queries, stored procedures, functions, triggers
- Having good experience with Maven, Git, Jenkins
- Good hands-on with Spring, Spring Boot
- Very strong with Agile methodologies and strong understanding about DevOps (at least CI / CD concepts and hands-on experience with developing and managing pipelines)
- Clean Code Principles
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Understanding of packaging requirement according to LZ |
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Packaging Drawing preparation |
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Packaging development from supplier |
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Carboard GSM finalization according to product |
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Type of Flute finalization (A+B+C etc.) |
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Packaging Paper finalization |
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Supplier Audit |
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Sample SIR close |
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Packaging quality control |
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Line / Drawing / IM / Artwork |
o Create content
o Media Pitching
o Set strategies for the team
o Check the drafts from associates and oversee the Associate's work
o Work on monthly dossiers and other documents
o Strong relationships with the team and the media
o Solving concerns of the team (if and when, any)
o Assist in cracking opportunities (where required)
o Ensure operational excellence (dossiers & reviews)
Manage end-to-end Linkedin campaign execution, including building, deployment & optimizing email campaign.
-for leads Should be able to do bulk data extraction, drip & bulk campaigns Responsible for searching, qualifying and generating new sales leads to support the Sales Team. Design and implement Linkedin marketing campaigns Ensure prompt and accurate communication with clients via email Proofread emails for clarity, grammar and spelling.
Excellent Communication Skills.
Department : Sales / EduTech
Experience in Sales (Solution Sales) B2B, Institutional & Corporate
Min 2-4 Years in EdTech and Overall 6 - 10 Years
Education - B.Tech/B.Com /B.SC/MBA
Role: Individual Contribution
Responsibilities:
- In Depth understanding of the company’s product & integrated solution and its impact on student learning.
- Creation of Sales pipeline & lead generation.
- Understanding the school owner persona and requirement to pitch the appropriate solution matching their need.
- To conduct Product demo and academic discussions with schools.
- Negotiate contracts and close agreements to maximize win-win for successful partnerships to the company’s mission and handover to the Key Account team.
- Maintain the CRM with timely and accurate information.
- Support the KAM team in transition from sign up till operationalisation.
- Support marketing for lead generation campaigns.
- Maintain strong industry knowledge which includes but not limited to competitive offerings & customer aspirations (School Owners, Teachers, Parent, Students).
- Adherence to the sales process
Requirements:
Should be amongst the Top quartile performers & have been formally recognised.
Excellent Communication & Presentations, account risk analysis, negotiation and collaboration skills.
Locations :-
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Region |
State |
Location |
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North |
Punjab |
Jalandhar; Ludhiana |
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North |
Haryana |
Panipat; Rohtak ; KarnaI |
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North |
UP |
Meerut |
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West |
Rajasthan |
Kota; Jodhpur; Ganganagar |
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West |
Maharashtra |
Nasik |
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West |
MP |
Bhopal;Jabalpur; Gwalior |
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South |
Tamilnadu |
Chennai; Trichy; Pondicherry; Coimbatore; Madurai; Thiruvannamalai |
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South |
Kamataka |
Bangalore, Davanagere/ Haveri |
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East |
Odisha |
Bhubaneshwar |
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East |
West Bengal |
Siliguri |
Roles & Responsibilities:
1- Deliver extraordinary customer experience by technically advising customers on Toprankers products, services and capabilities to best meet the needs of the Customer.
2- Grow and nurture customer relationships on every interaction that results in measurable Customer value and drives Sales, nurturing mid to long term opportunities through regular touchpoints until they are ready for sales engagement.
3- Lead qualification and follow up of inbound leads received through various sources (including the company website, sample system, social media channels, events and other sources).
4- Developing sales opportunities and assists in developing the pipeline for future sales activity through daily interactions.
5- Outbound calling to establish new, high-quality opportunities with prospective customers and contacts.
6- Communicate via various channels such as telephone, email and chat with customers and internal support areas including production, sales, engineering, and others as necessary.
7 - Liaise effectively with various internal business partners like Engineering and marketing to resolve Customer inquiries and requests.
8- React positively to changing business conditions by proving to be flexible and adaptable.
Skill & Abilities :
- Customer service experience (Sales and/or Outbound calling experience a plus) with a passion for building customer loyalty through exceptional listening, relationship building, and strong written and verbal communication.
- Demonstrated consultative experience, ability to influence, resourcefulness.
- Energized by a desire to help and connect with people.
- Demonstrated ability to maintain progress on multiple tasks, set priorities and manage time effectively.
- Bachelor Degree required (e.g. Engineering/ Business/ Marketing)
- Team player, critical thinker, self-motivated and proactive positive attitude
- Fluent in written and spoken English & Hindi (Spoken)
About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behaviour.
- You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What we are looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.






