We are looking for an extremely motivated individual for leading our Performance Marketing who will be responsible for scaling up our digital strategy, setting priorities, expanding capability, and delivering on ambitious revenue goals.
Responsibilities:
● Creating and executing a strong performance marketing strategy & execution plan. Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyer’s journey.
● Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.
● Developing and managing digital prospecting and remarketing campaigns. Explore new channels for customer acquisition.
● Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
● Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
● Identifying and testing new channels to continue to meet or exceed established critical metrics.
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Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for our mobile hits. Alongside this, we also have a growing PC and Console department of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope, Die by the Blade and Scathe. This role would be in our PC and Console department (PCC) with responsibility for global activity.
We have a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, and we've recently acquired our first external studio, TicTales which is based in France. We have a truly global team making games for a global audience. And it’s paying off: Kwalee has recently been recognised with the Best Large Studio and Best Leadership awards from TIGA (The Independent Game Developers’ Association).
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of the Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
What’s the job?
Our ideal Product Manager will have plenty of experience in product/brand management for PC and console games in a full time role in an established videogames company, be an expert in video games marketing, play well with others and can think outside the box.
What you tell your friends you do
“I do marketing for indie games - turning unknown titles into the next indie smash hit!.”
What you will really be doing
- Create and execute product marketing plans (PMP) that deliver against revenue expectations, from initial signing, through retail launch and post launch.
- Prepare games for successful commercial launch, working with all internal PC & Console teams and external developers, partners and other stakeholders.
- Work with internal and external creative service teams to create best-in-class marketing assets to budget
- Write exemplary digital store copy and product blogs as required
- Manage assigned product budget efficiently, maximising product awareness
- Establish, build and maintain positive, productive working relationships with all internal PC & Console teams, Kwalee marketing dept and external developers, partners and other stakeholders.
- Determine KPIs for the PMP and meaningful metrics that allow accurate analysis of the status of each campaign and product’s commercial performance to permit alteration of strategy and tactics if required.
- Work with First Party Platform Publishers, Developers, Production and Release management to ensure optimum launch of every game.
- Play our games and research competitor products to understand how other successful PC & Console games work and what makes them successful.
- Present important marketing research and findings to management and other team members as necessary.
- Ad-hoc other tasks which may arise from time to time and be assigned to you by the Product Marketing Team Manager.
- International travel as required
How you will be doing this
- You’ll be part of an agile, multidisciplinary and creative team and work closely with them to coordinate efforts and get the best results.
- You'll think creatively and be motivated by challenges and constantly striving for the best.
- You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you can get it
Team
Our talented teams are our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse company, including David Darling and the creator of the Micro Machines video games.
Skills and Requirements
- Passion for games and knowledge of industry trends and key players
- Previous experience on PC & Console games including three years in a product/brand management role for an established video games company
- Strong creative writing skills with an understanding of Office 365 and Google Docs
- A creative flair with an eye for detail when briefing and feeding back on marketing artwork, assets and trailers. A knowledge of Adobe Creative Suite (Photoshop, Premier, Illustrator) is welcome.
- Excellent time management skills and understand the importance of deadlines
- Ability to work with other functional teams in the PC and Console Department, as well as with other teams within and outside of Kwalee.
We offer
- In addition to a competitive salary we also offer private medical cover and life assurance
- Creative Wednesdays! (Design and make your own games every Wednesday)
- 20 days of paid holidays plus bank holidays
- Hybrid model available depending on the department and the role
- Relocation support available
- Great work-life balance with flexible working hours
- Quarterly team building days - work hard, play hard!
- Monthly employee awards
- Free snacks, fruit and drinks
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade.
With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.
Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?
What’s the job?
As our Influencer and Content Manager you’ll be attracting and working with influencers, getting their attention on our games and helping them go viral.
What you tell your friends you do
“I Identify new opportunities to grow Kwalee’s mobile games audience through partnerships with influencers and social content”
What you will really be doing
- Defining and managing our Influencer Partnerships as well as content strategy;
- Identifying and developing relationships with influencers;
- Working with influencers to create innovative campaigns across different channels;
- Identify and evaluate new content opportunities to increase traffic for Kwalee mobile games;
- Managing the operations for influencer campaigns including campaigns setups, briefs, budgets and contracts;
- Establishing a working framework of systems and processes to plan & deliver effective Influencer campaigns;
- Create and identify KPI based on revenue goals; finding ways to track and measure ROI – attribution, SDKs, etc
How you will be doing this
- You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.
- You'll think creatively and be motivated by challenges and constantly striving for the best.
- You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!
Team
Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.
Skills and requirements
- 2+ years of influencer marketing experience, ideally in mobile industry
- Ability to conceptualise and execute effective influencer strategies
- Passion for mobile games and knowledge of industry trends and key players
- Interested in gaming influencer trends, the successful candidate will use this mindset to assist with influencer outreach for kwalee titles
- Experience in establishing meaningful KPIs and metrics to monitor performance of the Influencer team’s work and ability to report to senior management
Desirable
- Experience with successful mobile games/apps
- Knowledge or experience of user acquisition platforms (Google Adwords, Facebook Ads, etc.)
We offer
- We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment
- In addition to a competitive salary we also offer private medical cover and life assurance
- Creative Wednesdays!(Design and make your own games every Wednesday)
- 20 days of paid holidays plus bank holidays
- Hybrid model available depending on the department and the role
- Relocation support available
- Great work-life balance with flexible working hours
- Quarterly team building days - work hard, play hard!
- Monthly employee awards
- Free snacks, fruit and drinks
Our philosophy
We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.
Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.
Content Marketing Strategist & Manager
at MyntMore
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
|
Research |
Competitor Research |
|
Trends - Voice SEO, Design Aesthetics |
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Tools |
|
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Website |
Website + Landing Page - Front End - Analysis / Audit |
|
Website Content Creation - Copy |
|
|
Website Content Creation - Blogs |
|
|
Social Media |
Existing Brand - Analysis / Audit |
|
Platform-Cohort-Specific Content Bucket Ideation |
|
|
Content Creation - Copy |
|
|
Content Creation - Videos Scripts |
|
|
Social Media Calendar Scheduling |
|
|
ORM - Engagement, New Interactions |
|
|
Email Marketing |
Content Ideation + Strategy - Clients, TJ |
|
Content Creation - Copy |
|
|
Performance Marketing |
Existing Brand - Content Analysis / Audit |
|
Platform-Cohort-Specific Content Bucket Ideation |
|
|
Content Creation - Copy |
|
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Content Creation - Videos Scripts |
|
|
Branding |
Branding Collaterals - Ideate / Copy |
|
Upskilling |
Complete Courses |
|
Create Concise Course Notes |
|
|
Create SOPs |
|
|
Reporting |
Daily, Weekly, Monthly MIS Report |
- Working with a team of thinkers and doers to bring a mix of marketing expertise and business understanding and creativity.
- Developing marketing campaigns that help achieve the business objectives and increase ROI of the brand.
- Outlining target audience segments, key geographies, funnel planning and product positioning.
- Establishing social media marketing goals and associated budget allocation for each channel (taking into account CPM, CPE, CPL, ROAS), laddering up to a cohesive paid social marketing strategy.
- Presenting, or overseeing presentation of final concepts, and obtaining approvals from the leadership team
- Tracking social media data to make analysis.
- Researching competition, investigating benchmarks and providing suggestions for improvement of campaigns.
- Collaborating with the design, paid media ads and sales departments.
- Overseeing 3rd party partners and platforms that assist in driving valuable scale for our business.
- Leading the team and training them on the latest social media trends and best practices.
What you need to have:
- MBA in Marketing or in relevant stream from good college (Tier 1 not required)
- Possessing a natural eye for good design
- Result-driven social marketing experience and a strong creative + analytical background.
- Ability to execute dynamic campaign ideas that connect with the target audience.
- 3+ years of full-time experience in digital marketing/ social media marketing role
- In-depth knowledge of Social Media platforms, Facebook Ads, Microsoft Office and other industry standard advertising and optimization platforms.
- Deep understanding of ad formats, audience segmentation, remarketing audiences and growing trends in social media.
- Exceptional organizational, budgetary and time management skills
- Strong analytical skills with ability to identify trends and provide action oriented insights.
- Excellent interpersonal, verbal and written communication skills.
- Ability to collaborate and work cross-functional teams.
We are searching for a Marketing Executive to help with marketing projects for our organization. The ideal candidate will be passionate about the "art" of marketing and have a wealth of ideas for developing effective tactics. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image. The goal is to generate B2B leads and foster client interest in our products and services in such a way that our reputation is strengthened and our growth is facilitated.
- Traits
- A “No” Excites You to do more
- Highly Social
- Likes making relationships
- Likes meeting new people online
- Genuinely empathetic
- Excellent English writing and grammar skills
- Excellent Email writing skills
- “Get it done” attitude
- Responsibilities
- Strategy and tactics for Outreach and to increase pipeline by engaging buyers more thoughtfully.
- Defining Email Strategy.
- Cold Email writing and Personalization
- Lead Generation & Business Development
- Influencer Outreach
- Be Regularly Active in relevant communities and forums
- Link building with blogs, sites, makers, influencers etc
- Be on top of industry news and trends
- Maintain Relationships on an ongoing basis
- Be Active on social platforms
- Basic product Copywriting and design per need
- Build partnerships within the community and other ecosystem players
- Ready to “Jugaad” your way to get success for the company
- Mandatory Requirements
- Excellent communication skills
- Excellent English writing and grammar skills
- Excellent creative writing skills (email)
- MBA Marketing -Freshers From Tier 1 & Tier 2 Institutes
Product Marketing Manager
at Alien Brains
Marketing Executive
at Jamboree Education Private Limited
Liaison with schools and colleges in Mumbai
Good knowledge / contacts with schools and colleges
Experience in the education sector is preferred.
LINC Fellow (Part Time Academic Professional)
LINC Education (www.linceducation.com), based in Singapore, is a global pioneer in providing high-touch, high-quality educator-led support services to universities around the world. Its specialist services are highly sought after by university managements and faculty to retain and grow their online student enrolments. LINC’s services are customized for each university, and delivered using a cutting-edge technology platform (LINCtrac) to provide a superior and effective learning experience to students.
LINC is managed by education sector professionals with more than 30 years of combined experience and overseen by an advisory board of the best academic professionals in the world. Dr. M Rammohan Rao (ex-Dean, Indian School of Business and ex-Director, IIM Bangalore) and Deepak Chandra (Secretary – Education, Rajiv Gandhi Foundation and ex-Deputy Dean, Indian School of Business) are members of the LINC Board of Advisors.
Position Summary
As an experienced Business Faculty Member (LINC Fellow), the candidate will serve students in Masters-level programs studying at premier Australian universities. LINC Fellows will be the single point-of-contact for the unit-in-charge for student academic matters.
- The role will be part time (15-20 hours per week) with scheduled weekend availability.
- LINC Fellows will be “actively engaged” when a unit (subject) is assigned. A unit will range from 7 to 14 weeks at a time.
- LINC Fellows are required to provide 2-3 hrs each afternoon (between noon to 5pm) every day when they are supporting students.
- Candidate will have flexibility to work from location of his/her convenience.
What’s on offer?
The role offers a competitive remuneration between INR 30,000-50,000 per month (based on committed weekly time, batch size and experience level of the LINC Fellow) when actively engaged, plus performance-based incentives.
The position is based out of Mumbai, Pune, NCR and Bangalore.
The professional benefits include:
- Interacting with high-quality global university faculty
- Working with a diverse range of international students
- Developing deeper subject understanding
- Gaining richer academic exposure
- Improving interpersonal and cross-cultural skills
Desired candidate profile:
- PG/Doctoral degree with distinction or first-class from a top university in India
- 5-10 years of corporate experience and/or teaching experience in the fields like Marketing, Finance, Operations, Organization/HR, Data Analytics, Project Management, Strategy and Ethics at a leading university or college (note: at least 1 year formal teaching experience at a university of college is a MUST).
- Empathetic, ambitious, warm and outgoing personality willing to work closely with people from diverse culture
- Proficient in English language
- Must possess a working laptop and have access to high-speed (>2 MBPS) stable internet connection
- Ability to quickly learn and use technology platforms for interacting with student including host university’s Learning Management System and LINC's technology platform (training on these platforms will be provided)
Job Type: Part-time
Salary: ₹30,000.00 to ₹50,000.00 /month
