Digital Strategic Planning (Group Head) with a network agency

Network Agency (MNC)

Digital Strategic Planning (Group Head) with a network agency

HR Central Services

Company

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Digital Strategic Planning (Group Head) with a network agency

at Network Agency (MNC)

Agency job

via HR Central Services

5 - 6 yrs

₹12L - ₹15L / yr

Bengaluru (Bangalore)

Skills

FMCG

Strategic planning

Digital Marketing

Advertising

Online advertising management

Digital strategy

Liaising with clients to identify specific business problems and develop ideas
Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
Running research groups
Finding an 'angle' on a specific product or service on which to base a campaign;
Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
Meeting the client to learn the background of the brand and advising on possible approaches to the target market
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
Presenting conclusions and ideas to clients and other agency staff
Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Liaising with clients to identify specific business problems and develop ideas
Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
Running research groups
Finding an 'angle' on a specific product or service on which to base a campaign;
Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
Meeting the client to learn the background of the brand and advising on possible approaches to the target market
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
Presenting conclusions and ideas to clients and other agency staff
Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

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