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Digital Strategic Planning (Group Head) with a network agency
Network Agency (MNC)
Digital Strategic Planning (Group Head) with a network agency
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Digital Strategic Planning (Group Head) with a network agency

at Network Agency (MNC)

Agency job
5 - 6 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
FMCG
Strategic planning
Digital Marketing
Advertising
Online advertising management
Digital strategy
  • Liaising with clients to identify specific business problems and develop ideas
  • Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
  • Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
  • Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
  • Running research groups
  • Finding an 'angle' on a specific product or service on which to base a campaign;
  • Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
  • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
  • Meeting the client to learn the background of the brand and advising on possible approaches to the target market
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
  • Presenting conclusions and ideas to clients and other agency staff
  • Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

 

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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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