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Digital Strategic Planning (Group Head) with a network agency
Network Agency (MNC)
Digital Strategic Planning (Group Head) with a network agency
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Digital Strategic Planning (Group Head) with a network agency

at Network Agency (MNC)

Agency job
5 - 6 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
FMCG
Strategic planning
Digital Marketing
Advertising
Online advertising management
Digital strategy
  • Liaising with clients to identify specific business problems and develop ideas
  • Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
  • Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
  • Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
  • Running research groups
  • Finding an 'angle' on a specific product or service on which to base a campaign;
  • Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
  • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
  • Meeting the client to learn the background of the brand and advising on possible approaches to the target market
  • Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
  • Presenting conclusions and ideas to clients and other agency staff
  • Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

 

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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REA India is a part of REA Group Ltd. of Australia (ASX: REA) (“REA Group”). It is the country’s leading full stack real estate technology platform that owns Housing.com, Makaan.com and PropTiger.com.

 

In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australia’s leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com). REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia.

 

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Housing.com

 

Founded in 2012 and acquired by REA India in 2017, Housing.com is India’s most innovative real estate advertising platform for homeowners, landlords, developers, and real estate brokers. The company offers listings for new homes, resale homes, rentals, plots and co-living spaces in India. Backed by strong research and analytics, the company’s experts provide comprehensive real estate services that cover advertising and marketing, sales solutions for real estate developers, personalized search, virtual viewing, AR&VR content, home loans, end-to-end transaction services, and post-transaction services to consumers for both buying and renting.

 

 

 

 

PropTiger.com

 

PropTiger.com is among India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisation’s deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process. PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction.

 

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Our Vision

 

Changing the way India experiences property.

 

Our Mission

 

To be the first choice of our consumers and partners in discovering, renting, buying, selling, financing a home, and digitally enabling them throughout their journey. We do that with data, design, technology, and above all, the passion of our people while delivering value to our shareholders.

 

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Culture forms the core of our foundation and our effort towards creating an engaging workplace that has resulted in REA India being ranked 3rd among the coveted list of India’s Best 100 Companies to Work For in 2023 by the Great Place to Work Institute®. REA India was also ranked in the top 25 workplaces in 2022 & 2021 and in top 50 in 2019. In addition, REA India was also recognized as Best Workplace™ in Building a Culture of Innovation by All in 2023 and India’s Best Workplaces™ in Retail (e-commerce category) for the third time in 2023. 

 

REA India is ranked 4th among Best Workplaces in Asia in 2023 and was ranked 55th in 2022, & 48th in 2021 apart from being recognized as Top 50 Best Workplaces™ for Women in India in 2023 and 2021. REA India is also recognized as one of India's Top 50 Best Workplaces for Millennials in 2023 by Great Place to Work®.

 

At REA India, we believe in creating a home for our people, where they feel a sense of belonging and purpose. By fostering a culture of inclusion and continuous learning and growth, every team member has the opportunity to thrive, embrace the spirit of being part of a global family, while contributing to revolutionize the way India experiences property. When you come to REA India, you truly COME HOME!

 

REA India (Housing.com, PropTiger.com, Makaan.com) is an equal opportunity employer and welcomes all qualified individuals to apply for employment. We are committed to creating an environment that is free from discrimination, harassment, and any other form of unlawful behavior. We value diversity and inclusion and do not discriminate against our people or applicants for employment based on age, color, gender, marital status, caste, religion, race, ethnic group, nationality, religious or political conviction, sexual orientation, gender identity, pregnancy, family responsibility, or disability or any other legally protected status. We firmly strive to eliminate any barriers that may impede equal opportunities while also recognizing that specific job roles may require appointees to possess the necessary qualifications, skills, abilities to perform essential functions of the position effectively.

 

What does this role hold for you…??

 

●       Accountable for the entire process of lead handling, sales, and business development for the region.

●       Data maintenance to ensure 100% coverage in assigned territory and tracking other key parameters.

●       Client acquisition campaigns and lead generation to build a flagship brand for property services in the respective region.

●       Accountable for service delivery and ensuring client retention.

●       Providing market intelligence, data analytics and insights to the Marketing team to launch the right promotional and customer communication initiatives.

●        Accountable for achieving targets in the designated areas.

●       Mapping new projects & new builders in designated territories and acquisition of new projects and new builders to ensure coverage across designated territory.

●       Relationship handling with existing clients to ensure 100% coverage of new projects launched by them.

 

 

 

Apply if you have…

 

●       A graduation or post-graduation degree with 3 to 5 years of experience in B2B/Channel sales

●       Have worked in a real estate business.

●       An outgoing personality and are confident & self-motivated. Dexterity in creating and delivering presentations.

●       A passion for selling and are resilient and persistent.

●       Dexterity in creating and delivering presentations.

●       Effective execution skills.

 

Know more about us…

 

Visit our career websites at https://careers.housing.com/ & https://careers.proptiger.com/ 

and LinkedIn page to know more about our company culture, and gain insights into what makes us a Great Place to Work.


Want to dive into what we do? Visit our main websites for an in-depth look at www.housing.com, www.proptiger.com & www.makaan.com

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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