Digital Strategic Planning (Group Head) with a network agency

Zemoso Labs is a product studio offering innovation-as-a-service, with design, engineering, and growth services. Our clientele includes Fortune 500 companies, disruptive startups, and unicorns from around the world.

We have operations in India, U.S., Europe, and Canada, and we have created over $8 billion in value for our customers.

At Zemoso Labs, we see marketing as a compelling vehicle to ‌ leverage to help us and our clients grow exponentially. The ideal candidate for this role will not only be data-driven, but an experimentation-oriented approach to campaign management.

The ideal candidate will be a team player who can give direction to other members of the team, take abstract input from senior stakeholders to translate to action items and collaborate with direct co-creators like designers and subject matter experts. They must understand how to create a narrative around a brand and extend it to every asset we create. Ability to learn and scale quickly, and be unafraid to ask questions are must-haves.

RESPONSIBILITIES

• Meeting with internal stakeholders and clients to determine their goals and budget
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorming ideas for marketing campaigns and paid advertising
• Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
• Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
• Monitoring and analyzing web analytics and campaign performance
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Identifying and presenting new avenues of paid advertising
• Utilizing demand-side RTP platforms to promote adverts and campaigns
• Ensuring a positive ROI on client spending and PPC ad campaigning
• Coordinate with a team of individual contributors to meet deadlines for launch dates

Must-haves:

• Basic familiarity with concepts of campaign management experience across paid, organic, and other marketing efforts across channels
• Analytical mindset with an ability to map data to insights
• Impeccable ability to do customer journey mapping to identify pain points
• Work across multiple time zones (US, US (CST), Canada) as needed
• Ability to learn, scale, and ideate
• Ability to ask the right questions and focus on “what does success look like?”
• Google, Hubspot, and LinkedIn certifications are a huge plus
• Internship in SEO or SEM or Campaign Analytics preferred

Benefits:

• Competitive salary
• Work from anywhere in India
• Learning and gaining experience rapidly
• Reimbursement for basic work-from-home setup
• Insurance (including a top-up insurance for COVID)

Position Summary:

We are seeking a highly motivated and data-driven Marketing Growth/Demand Generation Manager to join our marketing team. You will play a crucial role in optimizing the lead-to-customer conversion process by enhancing lead engagement and scoring methodologies. This role requires a blend of creativity and analytical skills to effectively manage email nurture strategies, improve website engagement through chat and CTA optimization, and oversee landing page effectiveness. Additionally, you will be responsible for the execution of targeted newsletter programs and will support marketing operations through tools such as Marketo and various analytics dashboards.

Qualifications:

• Proven experience in digital marketing with a focus on lead conversion and engagement.
• Expert in marketing automation tools (specifically Marketo) and CRM platforms (specifically Salesforce).
• Strong analytical skills and experience with A/B testing, data analysis, and optimization techniques.
• Experience with web analytics and dashboard creation (e.g., Looker or similar).
• Excellent written and verbal communication skills, with an ability to create compelling content for various audiences.
• Creative thinker with the ability to troubleshoot issues quickly and effectively.
• Strong organizational skills and attention to detail.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 

Experience:

• At least 5-10 years of experience in a digital marketing role with a proven track record of improving lead conversion rates.

Hiring Professional Content Creator ( marketing ) for our IT Company Logical Soft Tech Pvt ltd, Indore(M.P)

Responsibilities

Expert in video making and content posts, banners for IT products Mobile app

Develop and execute a comprehensive video content strategy for YouTube, Instagram, LinkedIn, Facebook, and other relevant platforms, ensuring alignment with the brand's goals and target audience.

Knowledge in Digital Marketing , SEO, SMM of brands and Mobile app and It products

Collaborate with internal creative teams and external agencies to conceptualize, plan, and storyboard video content ideas.

Coordinate video shoots, including location scouting, talent coordination, equipment setup, and ensuring a smooth production process.

Edit and enhance video content using professional software tools to create visually appealing and engaging videos.

Collate and organize video assets, including footage, music, graphics, and other elements, for efficient content management.

Optimize videos for each platform, considering specific requirements, formats, and audience preferences.

Stay up-to-date with emerging trends and best practices in video content creation, social media, and digital marketing to ensure the brand remains at the forefront of innovation

Monitor and analyze video performance metrics, such as views, engagement, and conversions, and make data-driven decisions to optimize future content.

Collaborate with cross-functional teams, including marketing, social media, and design, to align video content with broader marketing initiatives.

Manage relationships with external vendors, agencies, and freelancers involved in video production, ensuring timely delivery and quality standards.

Ensure brand consistency and messaging across all video content and platforms

Stay informed about industry trends, new technologies, and platform updates to identify opportunities for innovation and improvement.

Excellent communication and collaboration skills to work effectively with internal and external stakeholders.

Conduct seminar , collaborate with vendor, colleges, institutes for promotion of our products

females with good voice over will be preferred, having laptop will be advantage

****

If you meet above job criteria , Please share the cv and come for the interview or can call on given HR number if any queries ( between 11:00 A.M to 7:30 P.M)

Company name : Logical Soft Tech Pvt Ltd

Email : - talentlogicalsofttech @gmail.com, logicalhr.softtech @gmail.com, hrlogicalsofttech @gmail.com,

Address: - 2nd floor, 388,PU4, Scheme 54 PU4, Infront of Main Eye Retina Hospital, Vijay Nagar, Indore, M.P

Contact : - +91-82.69.82.97.29(HR), +91-78.69.73.15.95(HR), +91-74.15. 95.09.19(HR), +91-82.10.25.18.24 (technical Department)

We are hiring an experienced SEO candidate for our company. 2-4 years of experience required. Please Share Your Resume For Office Job, If Anyone wants to do in your contact, share it

Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034

Roles and Responsibilities

1. Develop optimization strategies that increase the company's search engine results in rankings in Google.

2. Research SEO keywords to use throughout the company's website and marketing materials

3. Set measurable goals that demonstrate improvement in marketing efforts

4. Monitor daily performance metrics to understand SEO strategy performance

4. Efficiently communicate with other marketing professionals to align goals

5. Collaborate with others within the marketing department to manage SEO strategy

5. Write compelling and high-quality content for link building, Meta Tags for websites, and Landing Pages.

6. Should have good expertise in content optimization.

7. Good knowledge of Anchor Text and Internal Linking Concepts

8. Coordinate with the technical Department to get the Technical Issues resolved

9. Good Understanding of Google SEO Updates and Algorithm changes

10. Update content and website links for maximum optimization and search engine rankings

11. Understanding of search engine algorithms and ranking factors and methods

Desired Candidate Profile

1. Manage SEO Strategy execution in accordance with the SEO KPIs.

2. Undertake keyword research, keyword mapping, and keyword categorization to suit

3. Devise SEO content strategies & link-building campaigns to achieve higher rankings in Search Engines.

4. Ensure End to End Mapping of Customer Journey in Google Analytics

5. Use Google Tools such as Webmaster & analytics

6. Communication with team and management on project development, timelines, and results

7. Good Hands on Experience and Skills in Quality SEO Onsite and Offsite Optimization.

• Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
• Plan and manage retargeting campaigns through SMS/WhatsApp
• Managing budgets and campaigns to drive strong return on investment and efficient CAC
• Negotiate deals and manage relationships with our partners to deliver the targets
• Work efficiently with our Creative and Content teams to build content strategies
• Align with Product team and sales team for funnel improvement and tech related issues.  
• Manage campaign reports with good presentation skill
• Potential user research, identification and testing new ideas/channels.

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Identifying new opportunities by thorough market research and target top of social media trends
• Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
• Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
• Preparing online newsletters and promotional emails and organize their distribution through various channels
• Planning and directing marketing campaigns
• Optimizing content for the website and social media platforms
• Providing internal reports on a regular basis
• Executing new and creative collaborations among technologies and platforms
• Collaborating with designers to improve user experience
• Acquiring insight in online marketing trends and keep strategies up-to-date
• Maintaining partnerships with media agencies and vendors
• Identify trends and insights

Desired Candidate Profile

• Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
• 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
• Solid technical background, with understanding or hands-on experience in software development and web technologies
• Proven work experience as a Digital Marketing Associate or similar role
• Excellent presentation, organization, time management, and cross-department communication skills
• Ability to quickly adapt to changes and work effectively under pressure
• Excellent client-facing and internal communication skills
• Ability to think strategically and drive the business strategy
• Attention to detail and multi-tasking skills
• Strong problem management skills
• Ability to manage multiple priorities
• Ability to interact well with people at all levels within and outside the organization    

We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• 6+ years of experience doing B2B marketing and driving customer acquisition
• Understanding of online customer acquisition process is essential
• Exposure to social media, product launches, web analytics tools, search engine marketing
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Excellent communication skills, both written and verbal
• Demonstrated ability to learn pretty much anything quickly
• Very high attention to detail
• A self-starter, capable of working independently

• A completely non-hierarchical working environment to grow exponentially
• Direct working relationship with the Founder & CEO
• Experience in interacting with top global brands.
• Casual office environment

We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set. 

Essential responsibilities

• Generate business for our website designing and digital marketing venture
• Lead generation and nurturing
• SEO activities to ensure business visibility
• Social media management
• Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
• Customer relationship management
• Liaise with the development team for client projects
• Other marketing activities as a part of high end marketing strategy of the organisation
• Periodic progress report for evaluation and analysis

Perks & Benefits

•  PF & ESI facility
• Pick up and drop available for all employee
• On-time salary
• 5 days a week, Saturday, Sunday fixed off
• Hike and appraisal
• Scopes of growth

Qualification & Eligibility

• Graduation in any stream (A marketing and management degree would be a plus)
• Proficiency in English (Required)
• At least 1 year of experience in Digital Marketing
• A data driven person with strong marketing skills (Preferred)
• Positive and resilient attitude with some negotiation skills (Required) 

About Company

We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.