Digital Strategic Planning (Group Head) with a network agency
Network Agency (MNC)
Digital Strategic Planning (Group Head) with a network agency
at Network Agency (MNC)
Agency job
5 - 6 yrs
₹12L - ₹15L / yr
Bengaluru (Bangalore)
Skills
FMCG
Strategic planning
Digital Marketing
Advertising
Online advertising management
Digital strategy
- Liaising with clients to identify specific business problems and develop ideas
- Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
- Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
- Running research groups
- Finding an 'angle' on a specific product or service on which to base a campaign;
- Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
- Meeting the client to learn the background of the brand and advising on possible approaches to the target market
- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
- Presenting conclusions and ideas to clients and other agency staff
- Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
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