Digital Strategic Planning (Group Head) with a network agency

Network Agency (MNC)

Digital Strategic Planning (Group Head) with a network agency

HR Central Services

Company

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Digital Strategic Planning (Group Head) with a network agency

at Network Agency (MNC)

Agency job

via HR Central Services

5 - 6 yrs

₹12L - ₹15L / yr

Bengaluru (Bangalore)

Skills

FMCG

Strategic planning

Digital Marketing

Advertising

Online advertising management

Digital strategy

Liaising with clients to identify specific business problems and develop ideas
Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
Running research groups
Finding an 'angle' on a specific product or service on which to base a campaign;
Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
Meeting the client to learn the background of the brand and advising on possible approaches to the target market
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
Presenting conclusions and ideas to clients and other agency staff
Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Liaising with clients to identify specific business problems and develop ideas
Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
Running research groups
Finding an 'angle' on a specific product or service on which to base a campaign;
Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
Meeting the client to learn the background of the brand and advising on possible approaches to the target market
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
Presenting conclusions and ideas to clients and other agency staff
Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

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1 video

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About Quick Dry Cleaning

We are on a mission to make Dry Cleaners and Laundry business winning in the digital era.

We believe in

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Our impact so far

3 Billion garments processed through QDC Dry Cleaning Cloud
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Holistic Growth: Building a career doesn’t have to be at the cost of missing out on your personal front. We believe that professional success is worth when the personal goals are nurtured with equal importance. We will support you all in on that journey of yours.
Transparency: If you ever wanted to know what it’s like to be on an entrepreneurial journey, then working with QDC gives you that opportunity to experience it all first hand.

Great Environment: We spend more time of our day at work than at home while awake, so it is important that we feel comfortable at our workplace. Our office space is fun and the team is funnier. We never miss out on any opportunity to have fun. We don’t experience monday blues rather we have Monday excitement.

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What an ideal candidate looks like

Strong knowledge of Computer Science fundamentals in object-oriented design, data structures, algorithm design, problem-solving, complexity analysis, databases, networking, and distributed systems.
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Should have a strong online presence on different forums like stack overflow etc, Github etc.
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Great attitude to ask questions, learn and suggest process improvements.
Pays great attention to detail and helps identify edge cases.
Gives equal importance to planning, coding, code reviews, documentation, and testing.
Highly motivated and coming up with fresh ideas and perspective to help us move towards our goals faster.
Follows release cycles and absolute commitment to deadlines.

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Within 1 month

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Have a one-one chat with every member of the Quick Dry Cleaning team so you get to know everyone well and understand each other.

Within 3 months

You’ll start developing your first module all by yourself. (With some guidance)
Write your first set of unit test cases and work with the quality engineer to set up functional testing workflows.
Conduct your first review of a peer’s code.
Participate in several release planning sessions to get a deep understanding of the new features we’re working on.
Participate in your first production release cycle.
Start providing support for bugs, issues, small improvement on production.
Take over one tools (JIRA, Build Deployment, CI/CD, Git or any other)

Within 6 months

You’ll launch your first two or three modules to production.
Take architectural and infrastructure decisions that will impact the entire product.
Be comfortable navigating most of our stack and infrastructure.
Be responsible for the planning, scoping, design, and implementation of new services.

Within 12 months

You’ll launch at least 3 to 4 core modules to production and completely own scaling for some more.
Participate in interviewing and hiring, as a way to influence team growth.
Mentor Ship - Should do code reviews for juniors, spend time and show willingness to teach juniors, and share expertise with new team members.
Collaborate with engineering, product, sales and customer success leadership to define priorities and set delivery goals.
You will start owning an important workflow/ section of the product.

About Quick Dry Cleaning

We are on a mission to make Dry Cleaners and Laundry business winning in the digital era.

We believe in

Helping traditional laundries to come at par with digital businesses: Traditional We help laundry businesses adapt modern technology and deliver the customer experience that today’s digital businesses like Swiggy, OLA and Flipkart are delivering. We feel successful when we hear stories like https://www.youtube.com/watch?v=EbB828K28zs&;feature=emb_title">these.
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Our impact so far

3 Billion garments processed through QDC Dry Cleaning Cloud
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Why join QDC?

Freedom & Responsibility: If you are a person who wants to take up challenging work & push your boundaries with no one monitoring you, then this is the right place for you. There are no hierarchies. No managers to please.
Holistic Growth: Building a career doesn’t have to be at the cost of missing out on your personal front. We believe that professional success is worth when the personal goals are nurtured with equal importance. We will support you all in on that journey of yours.
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