WorkIndia

About WorkIndia

WorkIndia started with One & Only One Purpose -- To provide jobs to the underprivileged of India who lack access to basic necessities and resources 

Our Vision is “To Provide meaningful livelihoods to the 25.8 Cr blue-collar individuals of India and now the 120 Cr blue-collar individuals on this planet”.

Far too many individuals are deprived of access to meaningful job opportunities thanks to untrustworthy, opaque & inefficient systems of hiring. WorkIndia is here to change that - through a 100% automated, tech-driven, marketplace for blue-collar hiring.

WorkIndia has achieved a scale of 2.8 Crore registered job seekers, 1.7 million registered employers, 3.1 million interview calls and 110k+ hireds happening through the platform per month, entirely driven through technology.

Role: Digital Marketing Manager - Google and Affiliates

What you will be doing

• Drive quality  user acquisition at scale through Google by creating exceptional  app campaigns and ads
• Analyse and optimize app installation ad campaigns to increase ROAS
• Research and implement new features and strategies to improve campaign effectiveness
• Develop and implement affiliate marketing strategies and campaigns to increase brand visibility, drive traffic, and acquire new customers.
• Grow and Scale  the affiliate network to increase the number of user acquisitions
• Negotiate and manage contracts, commissions, and terms with affiliate partners to ensure profitability and mutual benefits.
• Monitor and analyze affiliate performance, conversion rates, and ROI to identify areas for optimization,improvement and fraud prevention
• Monitor and analyze campaigns daily to meet goals
• Measure and report daily on the performance of digital marketing campaigns
• Collaborate with the Graphic Design team to create compelling creatives and promotional materials
• Collaborate with cross-functional teams, including product, design, and customer support, to optimize the customer journey and enhance the affiliate partner experience.
• Pushing our Digital marketing Strategies beyond industry best practices

What you will need

• Mandatory Hands on experience in Google UAC and MMP 
• Excellent skills in Excel and Data Querying
• Experience in using marketing data tools (Appsflyer/ Branch / Singular ) and marketing analytics
• Start-up background or willingness to work in a start-up environment
• Our ideal candidate has 1-4 years of digital marketing experience
• Excellent negotiation and communication skills, with the ability to build and maintain effective relationships with affiliate partners.
• An analytical mind and an interest in the Digital marketing industry is a must
• Eager to learn, self-driven, independent problem-solving ability

Role: Director of Field Sales

About the Role

If you have a flair for the field, you love achieving targets, thrive in managing large teams, enjoy the blend of the chaos & the nuances of data, with a dream to take this from a 12 cr to a 50 Cr team (ARR), then we would love to have a chat with you.

We envisaged this vertical to drive and tap the unlimited potential of the retail market across India. It's a wonderful problem to solve considering the vertical has grown 6X in 12 months.

As the Director of Field Sales, you will be responsible for leading a large sales team and driving revenue growth for the company. You will work closely with the executive team to develop and execute the company's sales strategy, while also managing the day-to-day operations of the sales team.

What you will be doing

● Develop and execute a comprehensive sales strategy that drives revenue growth for the company

● Build and lead a high-performing sales team of 200+ that consistently exceeds sales targets

● Develop and maintain strong relationships with key customers and partners

● Analyze sales data and market trends to identify opportunities for growth

● Manage the sales budget and ensure that all sales activities are aligned with the company's financial

goals

● Develop and implement sales training programs to ensure that the sales team is equipped with the skills

and knowledge needed to succeed

● Ensure that all sales activities are in compliance with company policies and procedures

● Provide regular updates to the executive team on sales performance, market trends, and other key

metrics

What we are looking for

● Someone with 10 + years of experience managing a sales team in product-based start-up

● Someone who has successfully managed field sales of more than 200 people in the past

● Someone who has seen a scale of at least 50 crore net revenue per annum

● Someone who is analytically strong and has a good grip on numbers

Dear Candidate,

Note: If it is not relevant opening for your Profile, please ignore the mail as it is a bulk mail.

Job Title: Digital Marketing Executive
Experience: More than 2 years

No. of openings: 5

Location: HSR Layout, Bangalore

Salary: Depends on the candidate, however paying higher than the market standard.

Job Description:

• Creating campaigns and ads on Google | Facebook  I Tiktok I You tube 
• Monitor and analyze campaigns to meet goals
• Hands-on Bid Optimization
• New Keyword Development and Testing
• Coordinate with the Graphic Designing team to get creatives made for ads
• A/B testing of page designs to maximize conversions
• Landing Page Optimization
• Pushing our Digital marketing Strategies beyond industry best practices

Requirements:

• Our ideal candidate has 2+ years of digital marketing experience.
• Must have managed a marketing budget of 10 Lakhs per month or more
• An analytical mind and an interest in the Digital marketing industry is must.
• Eager to learn, self-driven, independent problem-solving ability

Qualifications:

• BTech/BE
• Excellent understanding of digital marketing concepts
• Strong creative and analytical skills

Skills:

• Google Ads | Facebook Ads I Tiktok I You tube
• Creative thinking
• Data Analysis
• Marketing tools experience

Contact Person:
Shubha Gupta
HR Manager

Role Description - 

- Workindia is a 100% Product Company [Not Product-Enabled]. With PMF Stage completed 2 years ago, Company has seen rapid scale to become the largest Blue Gray Collar Recruitment Company in India today.

- With scale, Company focuses on one, expansion of existing business initiatives and two, addition of new business initiatives on an ongoing basis. 

- Role of the candidate is to head the digital marketing Team

Eligibility - 

1. Academic background: Engineering Only. Non-Engineers are not eligible to apply for this role. 

2. Work Experience: Minimum 4 years of experience required. 

3. Candidate should have good analytical skills, effective leadership and communication skills. 

4. Candidate should have experience in using marketing data tools and marketing analytics. 

5. Candidate Should have been involved in deciding team size, team structure, have experience of budget allocation to the various marketing channels, independent thinking on strategy vs. only execution.

Just to inform you; the company has excellent work environment and work culture.

Qualifications - 

BE / B tech/ MBA only requested to apply. Good institutes will be given preference.

If interested, kindly share your updated CV along with the following details:

1. Total experience:

2. Current CTC

3. Expected CTC 

4. Notice Period

5. Contact Number:

6. Email ID

7. Qualification:

Contact Person:

Shubha Gupta
HR Manager