Senior Data Analyst

Key Responsibilities: • Develop, shoot, and edit high-quality video content for various marketing campaigns. • Design and create visually compelling motion graphics and animations. • Leverage AI tools to enhance video editing, design workflows, and animation processes. • Work closely with the creative team to conceptualize and execute design ideas from start to finish. • Produce graphics and videos for online platforms, including social media, websites, and presentations. • Create and deliver animations for various projects, including explainer videos, promotional content, and digital ads • Collaborate with content creators, marketing, and production teams to ensure design consistency and quality. • Stay updated with the latest design trends, tools, AI software, and techniques in videography, motion graphics, and design.  

Job brief

Call To Action is looking for an SEO expert to manage, strategize and implement search engine optimization activities across major search networks to maximize ROI

Responsibilities

• Track, report, and analyze website analytics and other content development initiatives and campaigns
• Optimize copy and landing pages, and websites for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor links
• Develop and implement link building strategy
• Work with the web development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

• Proven SEO experience at an agency or brand level for 2-3 years
• In-depth understanding of marketing, conversion, online customer acquisition and website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO
• Bonus if you have SEM experience managing PPC campaigns across Google, Facebook and Bing to run SEM campaigns to aid SEO

Qualification: Doesn’t matter. Skills and experience do.

Objectives of this Role

• Own overall relationship with assigned clients, which includes managing on-boarding, implementation, training, increasing adoption, ensuring retention, and high levels of customer satisfaction
• Maintain and develop customer success strategies and best practices, as well as customer support content, with the help of the creative team
• Communicate effectively with both internal and external senior-level management to understand customer needs, maximize retention and growth, and communicate learnings

Daily and Monthly Responsibilities

• Serve as day-to-day contact for assigned accounts, building trust and rapport while identifying areas of opportunity, highlighting best practices, and documenting them
• Review the customer journey, identifying how it’s supported, taking a consultative approach in helping clients overcome issues and achieve goals
• Collaborate, problem solve, and/or strategize upcoming client meetings with team members
• Prepare necessary documentation or visuals for client to demonstrate performance of campaigns; analyze trends in NPS scores to identify areas of improvement
• Work with the sales and marketing team to drill customer references and develop case studies

Requisites

• 0-3 years of experience in communications, marketing, sales, account management, or customer success
• Strong verbal and written communication, strategic planning, and project management skills
• Analytical and process-oriented mindset
• Comfortable working across multiple departments in a deadline-driven environment
• Active team player, self-starter, and multitasker who can quickly adjust priorities
• Readiness to travel to client location as and when required
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Work location:

Candidates must be based out of Mumbai. Work from office @ WeWork Malad.

Salary:

We highly value talent and experience. Competitive salary or better.

• Candidate should have good Platform experience on Azure with Terraform.
• The devops engineer  needs to help developers, create the Pipelines and K8s Deployment Manifests.
• Good to have experience on migrating data from (AWS) to Azure. 
• To manage/automate infrastructure automatically using Terraforms. Jenkins is the key CI/CD tool which we uses and it will be used to run these Terraforms.
• VMs to be provisioned on Azure Cloud and managed.
• Good hands on experience of Networking on Cloud is required.
• Ability to setup Database on VM as well as managed DB and Proper set up of cloud hosted microservices needs to be done to communicate with the db services.
• Kubernetes, Storage, KeyValult, Networking(load balancing and routing) and VMs are the key infrastructure expertise which are essential. 
• Requirement is  to administer Kubernetes cluster end to end. (Application deployment, managing namespaces, load balancing, policy setup, using blue-green/canary deployment models etc).
• The experience in AWS is desirable 
• Python experience is optional however Power shell is mandatory
• Know-how on the use of GitHub

Job Scope

• Requirements Gathering & Designing: Liaison with SMEs to understand their Business Requirements and advise them on efficient system solutions. If required, guide the clients in re-engineering their Business Processes. Also, educate them on alternatives for system design & advice on how to achieve desired business outcomes.
• Implementation: Configure and Test SAP SuccessFactors modules
• Data Migration:  Perform/Support Data Migration as required
• Client Engagement: Set up relevant data within the configured SAP SuccessFactors module, to showcase to the client the end-to-end business process. Collect & process the feedback from Clients, to make necessary system changes. Also, extend extensive support to Clients when they test SAP SuccessFactors modules
• Training: Educate clients on how to use SAP SuccessFactors modules
• Documentation: Diligently document Business Requirements to baseline for implementation. Prepare training materials & other documents required for the successful completion of the project. 
• Support: Post implementation, understand the requirements/issues of the client and provide necessary technical solutions. This could include fixing issues and/or implementing new features based on business needs.

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

Work From Office

We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily
• Monitor web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Handle influencers for engagements, activities and campaigns

Requirements and skills

Good to have Social Media Manager skills:

• Proven work experience as a Social media manager
• Hands on experience in social media content
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BSc degree in Marketing or relevant field

Your Key Responsibilities

You will build robust, secure and scalable micro-services

• You will be responsible to implement RESTful service
• You will take ownership to build scalable, reliable and performant code that complies with our internal code guidelines
• Take part in code reviews and architecture development
• You will influence how we build individual features and products, and bring in best practices and patterns that can be used for engineering lifecycle
• You will be driving architecture and design discussions and will be responsible to run and maintain good infrastructure

What to Bring

B.Tech/ B.E. in Computer Science from a reputed college or related technical discipline with 5-8 years of experience in software development

• Knowledge for data structure and an eye for architecture
• Familiar with Git Architecture
• Experience with reactive programming
• Experience in building RESTful APIs with monitoring, fault tolerance and metrics
• Exposure to relational and NoSQL databases (MongoDB, Redis)
• Exposure to server-side services using ElasticSearch and ESB - Camel, ActiveMQ
• Experience in MEAN stack development
• Strong experience with AWS Stack