Brand Manager

Fast Growing Ethnic Wear Brand

Brand Manager

Unnati

Company

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Brand Manager

at Fast Growing Ethnic Wear Brand

Agency job

via Unnati

10 - 15 yrs

₹15L - ₹18L / yr

Delhi, Gurugram, Noida

Skills

Branding

Brand Management

Marketing

Search Engine Optimization (SEO)

Social media management

User Interface (UI) Design

Packaging design

campaigns

design strategy

website design

Our client is the most sought after traditional Indian outfit manufacturing and exporting company. Their contemporary and stylishly designed clothes are full of unique patterns, matchless embroidery, gorgeous mirror-work and beautiful block prints.

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.

As a Brand Manager, you will be working on the end to end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.

What you will do:

Ideating and executing an overall brand strategy and tone of voice to drive engagement.
Developing brand awareness and generating inbound traffic.
Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
Leading a team, setting goals and tuning them to give their best performance.
Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
Developing and managing editorial calendar and organization workflows.
Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
Managing Social Media Execution: End to end social media execution, optimisation and reporting.
Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

What you need to have:

Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
Passionate about people, culture, brands and storying telling
Excellent verbal and written English communication skills
Excellent understanding of social media platforms
Ability to analyze data related to traffic, conversions
Delivering high quality work while meeting deadlines
Desire to work in a fast-paced start-up environment
Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
A keen internist in psychology would be a great plus.
Adept at handling people and external agencies.

QUALIFICATION AND EXPERIENCE

Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
Professional Degree in a relevant field will be a plus
Minimum 10 years of experience preferably in a B2C product based company

As a Brand Manager, you will be working on the end to end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.

What you will do:

Ideating and executing an overall brand strategy and tone of voice to drive engagement.
Developing brand awareness and generating inbound traffic.
Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
Leading a team, setting goals and tuning them to give their best performance.
Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
Developing and managing editorial calendar and organization workflows.
Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
Managing Social Media Execution: End to end social media execution, optimisation and reporting.
Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities

What you need to have:

Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
Passionate about people, culture, brands and storying telling
Excellent verbal and written English communication skills
Excellent understanding of social media platforms
Ability to analyze data related to traffic, conversions
Delivering high quality work while meeting deadlines
Desire to work in a fast-paced start-up environment
Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
A keen internist in psychology would be a great plus.
Adept at handling people and external agencies.

QUALIFICATION AND EXPERIENCE

Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
Professional Degree in a relevant field will be a plus
Minimum 10 years of experience preferably in a B2C product based company

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Numerically literacy, comfort working with numbers
Ability to make sense of metrics and processing figures with spreadsheets
Up-to-date knowledge of the latest trends and best practices in online marketing and measurement

Headquartered in Delhi, our client was co-founded by three veteran entrepreneurs who are BITS Pilani alumni.

As a Brand PR Manager, you will be responsible for enhancing the company’s brand awareness and corporate image.

What you will do:

Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories
Leveraging a variety of media channels to maximize the company’s brand exposure through interviews, editorials, etc.
Building strong and positive relationships with media, influencers, and other related parties
Developing and editing news releases, speeches, articles, and other editorial collateral
Managing an external PR agency
Analyzing and reporting on the results of PR campaigns & initiatives
Checking and managing content produced for website and social media channels
Developing and implementing PR policies and procedures
Determining KPIs for PR department
Deploying successful marketing campaigns and owning their implementation from ideation to execution
Positioning and messaging the company to win based on an in-depth understanding of the market and the competition
Working cross-functionally with Product, Marketing & Customer Experience teams
Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Coordinating and managing graphic designers and content team to target the market
Producing valuable and engaging content for our website and blog that attracts and converts our target groups
Building strategic relationships and partnering with key industry players, agencies and vendors
Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely
Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
Measuring and reporting on the performance of marketing campaigns, gaining insight and assessing against goals

Desired Candidate Profile

What you need to have:

Demonstrable experience in marketing together with the potential and attitude required to learn
A passion for issues around Sustainability, Energy Transition, Climate Action, Distributed & Renewable Energy
Startup experience desired
Ability to work in a fast-paced environment
Willingness to roll up your sleeves and execute
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literacy, comfort working with numbers
Ability to make sense of metrics and processing figures with spreadsheets
Up-to-date knowledge of the latest trends and best practices in online marketing and measurement