Brand Manager

Hiring: Marketing Manager

Experience: 2–6 Years Industry: Fashion / Retail / Apparel

Working Days: 5 Days

We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns

The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.

Key Responsibilities

• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant

Required Skills & Competencies

• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing

Qualification

Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.

• Define and execute innovation pipeline for the brand – knowing the stage Gate process
• Conceptualizing & launching new products – have past successes in conceptualizing a brand from scratch / repositioning etc.
• Responsible for driving and delivering business results on the brand
• Identify opportunities for the brand to grow which involves forecasting consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.
• Custodian of data for the portfolio; Analyse & Publish analytics for relevant categories/brand to aid critical brand decision making
• Work with activation and creative agencies on aspects like artwork, adaptations, in-store activations etc.

• Category Management
• Understanding of Marketing Communication Development and Assessment
• Strong Analytical Skills
• Knowledge of Business & Financial Analysis

Responsibilities :

• Design and execute ‘ Brand positioning strategies ‘ for campuses . Including the execution of quick wins and strategic alignment of long term plans
• Plan and organize ‘campus engagement events’ for better brand positioning
• Primary and secondary research to forecast  and mitigate any brand threats or perception mismatches
• Work with multiple stakeholders in creating brand strategy, designing new programs to help campus students and entry level graduates start and pursue their learning journey from onboarding through deployment
• Project management skills to manage delivery of branding materials like digital content, blogs, mailers, websites, brochures, posters, standees, newsletters, WhatsApp communication posters, events, video storyboarding, press write-ups, with individual accountability
• Conceptualize, create and edit presentations for learning strategists, managers, leadership team, with a high level of accuracy and aesthetic value
• Efficient in designing collaterals with new age themes, attractive messaging, taglines, hashtags, WIIFM strategy that drives a call to action.

Roles and Responsibilities

• Responsible for managing & driving the online business on E-commerce marketplaces.
• Responsible for uploading new collections on a weekly basis and ensuring catalogue hygiene of the uploaded catalogue.
• Handling the marketing budgets & the paid advertising campaigns/sponsored ads on the marketplaces.
• Responsible for handling product listings, promotions, deals, discounts & day-to-day operational issues related to the marketplace.
• Sole POC for communication with the category team.
• Strategizing & implementing the plan of action for the month on month growth in the sales from the existing online marketplace.
• Ensuring that all new products are uploaded and listed on websites/channels
• Repricing the products
• FBA Set up a pricing minimum to maximum for FBA listings
• Creating product listings and set minimum and maximum pricing
• Generating out of stock report, bestselling products report, runout stock report brand by brand on daily basis.
• Sort out pricing error issues and re-activate the listings. Inactivate listing to make active listing if required.
• Deleting discarded SKUs from all channels if required
• Optimizing listings with accurate product information, images, pricing and placement to increase sales and maximize revenue
• Optimize existing listings of current products to ensure we are exploring sales opportunities
• Keep up to date with industry techniques for SEO and content marketing
• To analyze product pricing vs our competitors on an ongoing basis and make pricing adjustments
• Support customer care emails and calls and also support social media campaigns.
• Ability to communicate effectively and to operate as part of a team

Job responsibilities include, but are not limited to:

• Building GTM Strategy. You’ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts. You’ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test, and double down upon early signs of success.
• Relentlessly optimizing.. You’ll combine quantitative and qualitative insights to identify opportunities, improve conversion rates, and reduce costs.
• Scale a world class team. We’re looking for someone who can build the playbook that the team will operate against as it grows. You’ll be empowered to recruit and get the most out of a high-performing, efficient team.
• Execute a broad mandate. You’ll roll up your sleeves and get done what is necessary to remove blockers to our company’s growth, recognizing that this will change and develop as the business matures. You aren’t afraid to dive in and help us solve other business problems as needed.
• Own growth, content and digital marketing completely: experience in PR/ Comms not needed.
• Highly quantitative approach to growth and marketing. Experience with A/B experiments, growth hacks and other tools.

What will set this person apart:

• BS/BA degree
• 3+ years experience in management consulting and/ or previous experience in a founders role. Former founders encouraged to apply
• Strategic thinker that can tailor nuanced responses to different audiences and define priorities
• Ability to weigh in on or make decisions with authority across all parts of a business
• Self starter; highly motivated and resourceful with proven ability to lead and execute
• Exceptional organizational and task management abilities
• Ability to execute good judgment, tact, professionalism and diplomacy when interacting with employees, managers or clients
• Adept at handling multiple competing priorities in a fast-paced, results-driven, rapidly changing environment

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

Salary: Upto 12LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Key Responsibilities

• There are two main responsibilities of the role:
  • to increase the overall top line by increasing the application rate(optimizing the funnel) 
  • ensuring more users are retained post the first consumption cycle. 
• Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
• Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
• Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers. 
• Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
• Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes