
VP Sponsership Sales
VP Partnership and Alliances
Reporting: President marketing
Job description
The role of the Sponsorship Manager will be to secure new Sponsorship alliances for existing festivals which has been largely untapped in the past. As part of the team you will be instrumental in establishing best practice in winning new business and creating consultative thought leadership sales packages for big ticket spenders. You will work closely with the Project Heads
Key Responsibilities:
• The role of the Sponsorship Manager will be to secure new Sponsorship alliances for existing festivals which has been largely untapped in the past. As part of the team you will be instrumental in establishing best practice in winning new business and creating consultative thought leadership sales packages for big ticket spenders. You will work closely with the Project Heads
• Responsible for selling our festivals to prospective sponsors and alliance partners against agreed targets. Work on achieving & fulfilling the set targets by the HOD(Individual& Team targets)
• To contribute towards brand and product positioning and develop market strategies for getting sponsorship for our festivals
• Brainstorming with the production head & the festival team on the festival ideas and then accordingly make the festival pitching and presentation
• Responsible for Relationship building & key account management with the existing clients to get more business
• To understand thoroughly and establish appropriate channels/mediums of reaching the target audience keeping the budget in mind.
• Required to be networked into market to not only connect with prospective sponsors and marketing agencies but keep informed of the competitive environment
• Working towards delivering the set team target and individual targets for the year.
• Guiding the team towards achieving the team targets.
• Liaising with colleagues and team members, Festival Team & Design Team for the marketing collaterals & presentations
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
- Proven experience of min 10 years in sponsorship acquisition or sales, with a track record of securing high-value sponsorships. Strong negotiation and communication skills.
- Excellent networking and relationship-building abilities.
- A solid understanding of marketing and branding principles.
- Results-driven with the ability to work independently and meet revenue targets.
- Knowledge of industry trends and best practices in sponsorship acquisition.

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