Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Marketing for a chain of new model clinics
- Launching of new healthcare delivery models (at home/ mobile services)
- Launching of new products for Chronic & Geriatric segments
- For each initiative -Consulting / Transacting numbers, Revenues andCACs
- Creating brand advocates and running referral campaigns.
- Driving cross-sell/ up-sell campaigns for better customer LTV.
What you need to have:
- MBA from Tier 1 & 2 college
- Min 3 years post MBA experience in marketing
- Expertise in running hyper local / BTL led marketing campaigns.
- Ability to drive footfalls and drive adoption.
- Good know how of the Digital Eco-system, managing geo-targeted or pan national campaigns as and when required.
- Exposure in retail marketing an added advantage.
- A go-getter with ownership and commitment
- Excellent communication skills
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres