SEO Executive

We are looking for a creative and detail-oriented Visual Marketing Executive to develop engaging visual content that strengthens brand presence and supports marketing campaigns. The ideal candidate should have a strong understanding of design principles, branding, digital marketing, and visual storytelling.

Key Responsibilities

• Create visually appealing marketing materials for digital and print platforms.

• Ensure all visual content aligns with brand guidelines and marketing objectives.
• Collaborate with the marketing team to plan and execute campaigns.
• Edit and enhance product images, lifestyle images, and promotional videos.
• Support website and e-commerce visual content requirements.
• Coordinate with vendors for printing and production of marketing materials.
• Stay updated with design trends, competitor activities, and industry best practices.
• Manage multiple projects while meeting deadlines.

REVIEW CRITERIA:

MANDATORY:

• Strong sales, business development and networking profile
• Must have 1+ years of experience in Sales, Business Development in investment Banking, Venture Capital, Private Equity, or related fields
• Must have experience engaging with startups or early-stage companies for partnerships or fundraising
• Must have experience identifying and sourcing startup deal flow or fundraising mandates
• Must have basic understanding of startup financing, equity structures, investor types, and fundraising models
• Must maintain deal pipeline, BD dashboards, and mandate records
• Must have high ownership and target-driven mindset

PREFERRED:

• Experience representing the company at events, networking forums, or startup platforms
• MBA preferred

ROLES AND RESPONSIBILITIES:

Deal Sourcing & Origination:

• Identify and engage startups, early-stage companies, and growth businesses seeking funding or strategic investment partners.
• Build and maintain a strong pipeline of investment opportunities and fundraising mandates.

Relationship Building:

• Develop deep relationships with founders, CXOs, and decision-makers across industries.
• Collaborate closely with the internal investment team to evaluate opportunities for both advisory and co-investment.

Market Research & Intelligence:

• Monitor emerging trends, sectors, and disruptive business models in the startup ecosystem.
• Track competitor activity and ecosystem developments to stay ahead of market shifts.

Fundraising Support:

• Pitch the firm’s advisory services and investment philosophy to startups and entrepreneurs.
• Assist in designing outreach strategies to attract quality fundraising mandates and co-investment opportunities.

Networking & Branding:

• Represent the firm at startup events, pitch competitions, and investor forums.
• Build thought leadership and enhance the firm’s brand presence within the startup and investment ecosystem.

IDEAL CANDIDATE:

Education:

• Bachelor’s degree in Finance, Commerce, Economics, Business, or related fields. MBA or equivalent qualification preferred.

Experience:

• 1-4 years of experience in sales, business development, investment banking, venture capital, private equity, or related fields.
• Strong understanding of the startup ecosystem, fundraising processes, and investment models.

Skills:

• Excellent communication, networking, and negotiation skills.
• Ability to build and maintain high-value relationships with founders and investors.
• Analytical skills to identify quality opportunities for advisory and co-investment.
• Entrepreneurial and target-driven mindset.

Brief Job description:

• Develop, implement, and optimize our digital advertising strategies on platforms like Google AdSense and Meta Ads.
• Meticulously track key performance indicators (KPIs) and optimize campaign performance.
• Stay aware of the industry trends for performance marketing.
• Conduct rigorous analysis and optimization of campaign performance using data- driven insights and strategies devised using quantitative analysis. Budget management to ensure efficient expenditure while maximizing return on investment (ROI).
• Communicate analyses using visualization dashboards and metrics (demand funnel, marketing plan and budgeting, marketing ROI, operational efficiency, campaign impact, and strategic KPIs).

Position- BD Intern

Duration- 6 Months

About the role:

We are currently looking for a Business Development Executive (BDE) to join our digital marketing team. The ideal candidate will be dynamic, results-driven, and have a background in business administration, commerce, or any related field. The primary responsibility of this role is to generate leads, conduct client meetings, and implement sales strategies to drive business growth. It is important that the candidate has a strong understanding of digital marketing concepts and strategies, along with excellent communication and presentation skills. Adaptability and the ability to thrive in a fast-paced environment are also essential qualities for this role.

 Responsibilities:

• Utilize various digital marketing channels such as email marketing, social

media, content marketing, and SEO to attract potential clients.

• Conduct market research to identify target audiences and industries for prospecting.

• Build and maintain strong relationships with clients through regular

communication and follow-ups.

• Collaborate with the sales and marketing teams to develop and execute effective sales strategies to meet revenue targets.

• Stay updated on industry trends and competitor activities to identify new opportunities and stay ahead in the market.

• Excellent communication and interpersonal skills, with the ability to build rapport and influence decision-makers.

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
• Managed a monthly spends of INR 50+ Lakhs
• Working experience of working on New Acquisition, Remarketing & Retention campaigns
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
• Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Be proactive, have a passion for improving business

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.

• 6+ years of experience doing B2B marketing and driving customer acquisition
• Understanding of online customer acquisition process is essential
• Exposure to social media, product launches, web analytics tools, search engine marketing
• Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Excellent communication skills, both written and verbal
• Demonstrated ability to learn pretty much anything quickly
• Very high attention to detail
• A self-starter, capable of working independently

• A completely non-hierarchical working environment to grow exponentially
• Direct working relationship with the Founder & CEO
• Experience in interacting with top global brands.
• Casual office environment