SEO Executive

Job Summary:

We are looking for a talented and results-driven Digital Marketing Executive to join our team. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You should be passionate about digital marketing and up-to-date with the latest tools, trends, and technologies in the field.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms (Google, Facebook, LinkedIn, Instagram, etc.)
• Manage and optimize website content for SEO and user experience
• Monitor and report on performance of campaigns using tools like Google Analytics
• Plan and execute email marketing and newsletter campaigns
• Collaborate with the design and content team to create compelling creatives and copies
• Manage and grow social media presence by creating engaging posts and strategies
• Run PPC ads (Google Ads, Facebook Ads) and analyze ROI
• Research market trends and competitors
• Stay up-to-date with the latest digital marketing best practices and technologies

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• 1-3 years of experience in digital marketing (internships count)
• Hands-on experience with SEO/SEM, Google Ads, Facebook Ads Manager, email campaigns
• Familiarity with tools like Google Analytics, Search Console, Canva, Mailchimp, etc.
• Good understanding of digital metrics and KPIs
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

● 2+ years of working experience with Search ads and Display ads on ad tools like Google ads and Microsoft ads.(must)

● Perform keyword research and competitor research for the paid search campaigns

● Plan and implement new strategies with the team to ensure the maximum ROI possible.

● Work with the content team to ensure Ad copies are effectively optimized for maximum conversion rate.

● Knowledge of different automated bid strategies of Google ads.

● Track KPIs to evaluate performance and bring the pinpoint issues to the team

● Stay up to date with online advertising and its trends

● Professional certification in Google ads will be preferable

● Perfect with the analysis of data and reporting.

● Excellent problem solving and Analytic skills.

Position description:

As a Sourcer, you will be responsible for sourcing active candidates from on-line databases, contact lists, and internal databases as well as sourcing passive candidates through networking, cold calling, complex internet searches, and research. This is a great opportunity for anyone in Staffing to become a part of a truly global sourcing effort. 

Responsibilities:
1. Proactively conduct research and investigate new ideas to create innovative sourcing strategies. Strong focus on sourcing passive candidates through networking, cold calling, complex internet searches, and research.

2. Source active candidates from on-line databases, contact lists, internal databases, and employee referrals.

3. Act as a search expert for a functional area(s) by understanding functional hiring needs, position specifications, and search requirements.

4. Partner with recruiters to generate ideas, leverage resources, and share information that facilitates an effective search process.

5. BA/BS degree preferred or equivalent experience

6. 3-5 years of recruitment experience in an agency

7. Be a market intel expert for the respective skill sets you hire for and drive insightful discussions around talent availability, forecasting, competitor landscape with recruiters and clients

Assist with the development, execution, management, and measurement of digital marketing programs and campaigns that drive customer awareness, traffic, sales and retention across D2C eCommerce touchpoints

• The desired candidate must be from a D2C company.
• Strong hands-on experience in handling e-commerce platforms/websites.
• MBA- Marketing with minimum of 3 years experience in the same role.
•  

Responsibilities:

1. Develop, propose, and execute a robust promotion plan in partnership with brand teams to drive sales on owned D2C platforms

2. Create D2C channel from scratch for a brand as well as run an existing one

3. Activate key marketing channels (social, SEM, SEO, display, email, influencer, and affiliate marketing) to drive qualified traffic

4. Utilize analytics tools such as Google Analytics and Adobe analytics to assess and optimize the performance of sites, campaigns, and marketing channels

5. Utilize web and sales analytics data to analyze business performance and provide insights and recommendations for growth

6. Develop and propose innovative marketing programs and initiatives to grow the D2C business.

7. Effectively provide executive stakeholders with timely promotion and marketing campaign performance reports

8. Ensure content marketing and content updation on own channel to engage consumers

9. Launch a long-running program to ensure higher retention and drive repeat purchases

Requirements:

 Experience in running D2C channels from an end-to-end perspective

 Experience in data analytics and use of web analytics tools, such as Google Analytics, to assess and report site and channel performance

 Understanding of consumer behavior and market trends

 High result orientation – getting things done on time and as per agreed-upon norms.

 Good Communication Skills

 Attention to detail;

 Creativity

 Good research capabilities

About Company: Applicate IT Solutions Pvt Ltd

Applicate leads the use of cutting-edge technology including Artificial Intelligence in the domain of Sales.

Applicate has created the first AI Sales Assistant, and named it ‘Sellina’. With Artificial Intelligence, ‘Sellina’ can simultaneously Assist, Supervise and Train 1000s of salespeople and channel partners across an organization & assist them in driving everyday sales!

Applicate Is already working with many top Global and Indian brands like Bacardi, Diageo, Shell, ITC, Kelloggs, Britannia, Perfetti, Bauli, Organic India, Whirlpool, Grohe, Akzonobel, Allen Solly, Louis Philippe, Van Heusen, Arrow, U.S. Polo, Mars and other top brands.

Are you resilient? Can you smile in the face of adversity and talk to anyone? Do you have convincing power? If so, You might be ready for a job as an inside sales representative

We are looking for Inside Sales Manager who will be responsible for business lead generation by emailing, cold calling and build relationships with existing and prospective clients in order to garner their interest and convert them into qualified leads.

As Inside Sales Manager at Applicate, you’ll be responsible for generating new prospects by interacting with target customer.

• Generating new leads & Meeting Sales goals by cold calling, email marketing etc.
• Develops new accounts by researching and identifying potential leads, soliciting new business, building connections.
• Diligent follow-ups with inbound leads supported by subsequent email communications
• Route qualified leads to outside sales team by initiating appointments
• Achieve quarterly and annual sales targets
• Maintain strong MIS of all leads and accounts
• Have a strong eye for research and ability to scout for new prospects, identify the key players in an industry and gather interest
• Keeps product knowledge up to date by studying item descriptions and participating in ongoing training
• Accepts ownership for maintaining and expanding sales and accomplishing all assigned tasks

• Min 1 years of experience in Similar Role and domain.
• Excellent presentation and communication skills, both written and verbal as well excellent listening skills too.
• Bachelor’s Degree in sales or business, information technology, or related field (MBA preferred)
• Good hands on in excel (Mail merge, data entry etc.) and other office products.
• A self-starter. A tenacious individual that is not afraid of taking new initiatives and sometimes rejection.
• Talking & Meeting is second nature for you. Your day will consist of high volume calling/ meeting/ e-mailing.
• Strong understanding of sales cycle
• Strong secondary/internet research skills
• Knowledge of lead generation, nurturing and converting a potential lead to appointments

About the role:

We are looking for a highly motivated, highly energetic, results-driven Lead Generation Intern to join us.

As a Lead Generation Intern, you will be responsible for client prospecting; maintaining prospect database; fix meetings with prospects for the Sales team; and generating summarized reports of their key findings.

* Women wanting to start/restart their careers can also apply.

What we expect:

Must be qualified in BE/BCA/BTECH/BBA/MCA/MTECH

Candidates starting or pursuing MBA/PGDM/MMS Marketing preferred

Any prior experience in a customer-facing, lead generation, or sales role is preferred

Any experience of using CRM & social media tools will be useful

Experience of cold calling, writing cold email communication

What is in it for you?

We offer incentive pay-out on every deal closed from your converted lead

Certificate of internship completion

Our friendly yet focused approach to work promises a lot of fun times

Job Summary: --

• Should be fluent in English (Written & Verbal)
• Create high-quality content
• Create and Execute Social Media strategy and roadmap.
• Proficient in handling Social Media platforms (Facebook, Twitter, Instagram, Linkedin, G+, Youtube)
• Interact with Followers daily
• Well versed with various KPIs, Reports.
• Well versed with latest Social Media Tools and Trends
• Must be Creative Thinker, Detail Oriented, Smart & Hardworking

• Responsibilities and Duties: --

• Must be able to manage Multiple Brand's Pages
• Able to build trending content for social media
• Use of Social Media monitoring tools (Hootsuite, Instagram followers, Crowdfire, etc)- Daily, Weekly, and Monthly Reporting
• Goal to increase the number of followers, brand awareness, and website visitors- Should be detailed focused.

Required Experience, Skills, and Qualifications: -
- Handling Social Media platforms, Able to build trending content for social media, Social Media monitoring tools.
Benefits: -
- Fast Growth
- Metro Connectivity (Walking Distance from Noida sec 15 or sec 16 Metro)
- Friendly Culture
- Minimum 1 Year Contract