SEO Executive

Roles & Responsibilities

Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the
AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO
is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of
the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures
all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines.
VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of
their functions, constantly ensuring improvement in their professional skills and essentially readying them for
the occupation of his/her position.
Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the
business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives.
The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like
website, technology, ppc, social & orm teams
Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in
an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team
and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for
gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining
high search rankings and promoting organic visits, leads and conversions over its competition.
Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in
filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions
within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO
also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in
tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also
collaborates with third party influencers, for example, journalists, in order to drive content marketing
opportunities for client business
Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts
relevant SEO research on the client business’s content and takes a data-driven approach in the creation of
audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and
analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and
manages a health P&L
At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and
Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and
to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this,
the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even
sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.

Required Qualifications, Experience & Skills

Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in
marketing or business administration from tier 1 collage/university
Experience: The candidate must have a proven and successful 15 years record of accomplishment in the
designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will
have had substantial experience working in a managerial position involving a team in SEO and content
capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s
performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store
Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a
passion for all things digital.
Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw
information and data acquired through research and others. Will have the ability to analyse this data for
determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability
to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding
and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap,
AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others
A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of
SEO but also of various digital marketing channels, for example, PR, web development, content creation, social
media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML,
Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting
languages such as .php, .aspx, and .jsp.
Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written
form. The effectiveness of leadership and the proper execution of functions by junior SEO management is
highly dependent on the clarity of communication down the line.
In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the
creation of department-wide SEO strategies and approaches. He also presents research findings and proposals
in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to
articulate complex concepts in a simple, digestible, and convincing manner.
Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are
necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content
departments, client servicing department, and other relevant departments. These two tools are also necessary
for the creation of both visually and verbally engaging reports and presentations for clients and internal
stakeholders.
Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional
leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional
team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate
excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior
SEO and cross-functional personnel willing and ready to follow in his/her directives.
Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to
execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her
style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her
team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving
skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating
junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple
simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.

An experienced  Social Media Marketing Manager who can  develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

1. Design product and brand posts with the help of creative team
2. Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
3. Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
4. Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
5. Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
6. Planning weekly/monthly social calendars according to the products and campaigns.
7. Guiding design team for the visuals with references as per the need.

An Ideal Ambrane Ally

She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.

 

1. 3-4 years of experience in social media management
2. Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
3. Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
4. Have proven experience in influencer marketing through direct reach and agency
5. Strong communication skills and a supportive team player
6. Staying up to date with current design and social trends would be a plus

Actively participate in product launch campaigns with corresponding product and ecommerce team

Roles and Responsibilities

Our growing company is looking for an ambitious content writer, to oversee the development, execution, and delivery of digital content across all our channels, to join our editorial team and enrich our websites with new blog posts, guides, and marketing. The responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

 

Required Skills / Qualifications

• Proven record of excellent writing demonstrated in a professional portfolio.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Closely work with sales and marketing teams and define the content roadmap for new business.
• Assist in the design and development of marketing campaigns and associated collateral.
• Repurpose and optimize existing content across different channels.
• Develop a content calendar for marketing campaigns.
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.
• Churning out ideas, creating video scripting, podcasting, writing blogs, and being a visionary.
• Basic knowledge of Digital Marketing and SEO will be an added advantage
• Previous experience in copywriting will be a strong plus.

If you live and breathe marketing, we need to talk. We're looking for a flexible and
versatile marketer who can create content, manage socials and loves emails as
much as we do.

Job description:
Manage Social Media campaigns for various social media platforms to align with
marketing strategies.
Publish content that meets the brand’s communication style.
Implement social media strategies to increase engagement & followers.
Writing, editing, and proofreading content.
Manage content across all platforms, including email and social media.

Requirements:
8 years of experience in a similar role.
Adept at keyword placement and SEO best practices.
Excellent written and verbal communication skills.
Highly computer literate and advanced knowledge of HTML.
Experience with social media management.
Creativity and the ability to develop original content.
Can handle new tools to manage social platforms and analytics
Quick learner and self-motivated
Can own up to a task given, take responsibility and execute the task efficiently

If you’re a passionate storyteller, you love crafting valuable content having customers as a priority, you have a curious mindset for B2B products, then we’re looking for you.

What you’ll be doing:

● Write content for the blog and large story pieces. Interview senior facility management executives and real-estate leaders.
● Product content: Create an educational product and solution content across platforms.
● Customer marketing: Become an expert on our customers and their unique cases. Write compelling case study content in multiple formats (webpage, blog, video, social) that highlights how Facilio helps enterprises transform facilities experience.
● Sales Enablement: Communicate value proposition and high-value sales materials, presentations, partner training, and feature collaterals.
● Optimize all content for SEO for better reach, measure and improve content programs

What type of skills you’ll need:

● Previous experience: 1-3 yrs of experience of content writing or marketing experience, preferably at B2B tech product company
● You love writing stories. Have many examples to show. Can work with consistent feedback.
● You love to research, to dig below the surface, and uncover the truth.
● Customers are always your main focus and priority.

Writing web content for websites from scratch. Editing and Proofreading written content. Writing, editing and proofreading copy for client projects based on the material supplied by them. Writing product descriptions as per requirements. Proofreading, editing and writing content on a regular basis for building up the website including informative short articles/blogs. Check webpages thoroughly before making them live. Required Skill sets: A graduate or post graduate with good command of the English language and having an experience of at least 4- 6 years in content creation and editing. A flair for writing with an understanding of what works on the internet. An ability to work in a team with good communication skills. An effective writing style that is fresh, consistent and customer friendly. A knack for editing and proofreading with good research skills. Ability to write in a variety of formats and styles for multiple audiences. An understanding of keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc. Job Type: Full-time