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Vakilsearch is the leading Legal, Tax and Compliance (LTC) Company in India. We are here to revolutionize the way business work with the Government. We are working on exciting and transformative products to revolutionize the LTC space. At Vakilsearch, we believe the
future of legal in India lies in great products.
Responsibilities:
- Growth Strategy & Execution: Develop and implement comprehensive growth strategies to achieve consistent year-over-year revenue growth.
- Identify and capitalize on new growth opportunities through data-driven analysis and market insights.
- User Acquisition & Retention: Drive new user acquisition and retention initiatives, focusing on both organic and paid channels.
- Optimize user funnels and improve conversion rates.
- Scale and optimize successful marketing campaigns and product category launches.
- Revenue Operations: Manage end-to-end revenue operations, including KPI planning, sales operations, and customer NPS.
- Improve sales-attributed revenue share through strategic initiatives.
- Implement and optimize CRM solutions.
- P&L Management: Hold P&L responsibility for the Marketing & Sales functions, ensuring positive cash flow and efficient budget allocation.
- Monitor and report on key financial metrics.
- Team Leadership: Build, lead, and mentor a high-performing marketing and sales team.
- Establish and manage freelance teams to optimize costs and scale operations.
- Digital Marketing & Brand Management: Lead digital marketing strategy and execution across B2C, B2B, and B2I verticals.
- Develop and execute targeted marketing campaigns and promotions to enhance brand visibility and user engagement.
- Increase organic traffic through SEO and content marketing.
- Manage and execute social media and PPC campaigns.
- Product Marketing: Launch and manage marketing campaigns to improve product visibility and engagement.
Qualifications:
- 10+ years of experience in Growth, Performance Marketing, Digital Marketing, Sales, Revenue Operations, and P&L Management.
- Proven track record of driving significant revenue growth in high-growth B2C organizations.
- Strong experience in managing large-scale marketing campaigns and budgets.
- Expertise in user acquisition, retention, and conversion optimization.
- Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media marketing.
- Experience with CRM systems (e.g., LeadSquared, HubSpot).
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Strong understanding of data-driven marketing and performance analysis.
Job Title: Digital Marketing Executive
Location: Kolkata – Chinar Park
Salary: ₹18,000 – ₹22,000 per month
Job Type: Full-time
Job Summary:
We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience in social media management, SEO, paid ads, content creation, and analytics.
Key Responsibilities:
1. Social Media Management
- Develop, schedule, and publish posts across all social media channels.
- Monitor engagement, respond to comments/messages, and grow community presence.
- Create campaigns to increase brand awareness and lead generation.
2. Performance Marketing
- Run and optimize paid campaigns on Meta Ads, Google Ads, and other platforms.
- Track ROI, monitor performance, and adjust strategies for maximum conversions.
3. SEO & Website Management
- Implement on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Coordinate with developers/designers for website updates and performance improvements.
4. Content Creation
- Create engaging content for social media, blogs, emailers, and ads.
- Collaborate with the design team for creatives, videos, and promotional materials.
5. Analytics & Reporting
- Monitor campaign performance using tools like Google Analytics, Meta Business Suite, etc.
- Generate weekly and monthly performance reports.
- Provide insights and suggestions for improving campaign results.
Required Skills & Qualifications:
- Bachelor’s degree in Marketing, Mass Communication, or related field.
- Proven experience (1–3 years) in digital marketing.
- Strong knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
- Proficiency in tools like Google Analytics, Canva, Meta Business Suite, and other digital tools.
- Excellent communication, creativity, and analytical skills.
- Ability to manage multiple tasks and meet deadlines.
Preferred Qualifications:
- Experience with video editing or basic graphic design.
- Knowledge of email marketing tools .
- Understanding of branding and consumer psychology.
Benefits:
- Competitive salary and incentives.
- Opportunity to work on multiple brands and campaigns.
- Growth and learning opportunities.
- Friendly and collaborative work environment.
Goal: Build a full-service SEO and content ecosystem to dominate local organic search in the rehab, addiction treatment, and mental health space across Los Angeles.
STRATEGIC OBJECTIVES
- Establish authority and trust (EEAT: Expertise, Experience, Authoritativeness, Trustworthiness).
- Outrank competitors in high-intent and local keywords for drug treatment and mental health services.
- Provide tools/resources (like AA & Mental Health finder apps) to improve user experience and engagement.
CORE TEAM ROLES
You’ll want a cross-functional team like this:
- Project Manager
- Coordinates timelines, resources, and deadlines.
- Interfaces between all team members and stakeholders.
- Understands SEO, content, and development cycles.
- SEO Strategist
- Develops keyword strategy covering primary, long-tail, question-based, and local intent searches.
- Performs competitive analysis.
- Creates on-page and off-page SEO plan.
- Conducts technical audits and recommends fixes.
- Content Lead / Editor
- Oversees human-written blogs, FAQs, and optimized location pages.
- Coordinates with medical/clinical reviewers for compliance.
- Manages style, tone, and voice.
- Writers (Industry-Specific)
- Experienced in addiction recovery, mental health, and healthcare writing.
- Writes with empathy, authority, and factual accuracy.
- Web Developer
- Optimizes website speed, mobile experience, and user interface.
- Develops custom tools such as AA Meeting Finder and Mental Health Services Finder.
- Implements schema markup, accessibility, and mobile-first design.
- Link Builder / Outreach Specialist
- Acquires quality backlinks from reputable health, news, and community sites.
- Builds citations and listings in trusted directories.
- Graphic Designer
- Creates infographics, branded visuals for blogs and landing pages.
- Ensures image SEO optimization.
DELIVERABLES
CATEGORYDELIVERABLESContentBlogs, FAQs, optimized location pagesLocal SEOCitation building, Google Business Profile management, schema markupTechnical SEOWebsite speed, structure, mobile UX, indexationMeta & On-Page SEOMeta titles/descriptions, alt tags, internal linkingTools/FeaturesAA Meeting Finder, Mental Health Finder toolsVisual ContentInfographics, blog graphics, comparison chartsBacklinksQuality backlinks from reputable domains
Overview
Condé Nast is looking for a Senior Campaign Analyst who will be responsible to cover
entire lifecycle of a campaign ranging from predicting affinity, optimization, influencer
impact, enhancing reach, frequency, etc.,
Primary Responsibilities
● Use CitizenNet software and social platforms to plan and implement strategies
and audience targeting for clients
● Build campaigns on Facebook, Instagram, Twitter and Snapchat design to
achieve client goals
● Day-to-day campaign management and performance monitoring with high
attention to detail
● Need to optimize campaigns towards client goals and objectives.
● Creation of reporting dashboards, reports and insights development.
● Assume ownership on high priority campaign planning, execution, and
analysis projects
● Contribute to the growth and success of your team and client base through
ideation and brainstorming.
Responsibilities:
● Minimum 1 yrs of experience in managing Facebook or any other social media
likeTwitter, LinkedIn, Snapchat campaigns with monthly budgets exceeding $10K
per month with an overall of 2+ yrs experience in Digital advertising/marketing.
● Must be certified either in any of the social media Platforms.
● Previous work experience of social media platforms for marketing
and/or advertising
● Ability to use spreadsheets, powerpoint to analyse data and spot trends
● Must be highly skilled in time management to facilitate involvement in
multiple campaigns and projects.
● Strong problem-solving, logical reasoning and critical-thinking skill
● Strong verbal, written communication skills and strong interpersonal
skills.
CONDÉ NAST GLOBAL
Condé Nast is a global media house with over a century of distinguished publishing
history. With a portfolio of iconic brands like Vogue, GQ, Vanity Fair, The New Yorker
and Bon Appétit, we at Condé Nast aim to tell powerful, compelling stories of
communities, culture and the contemporary world. Our operations are headquartered
in New York and London, with colleagues and collaborators in 32 markets across the
world, including France, Germany, India, China, Japan, Spain, Italy, Russia, Mexico,
and Latin America.
Condé Nast has been raising the industry standards and setting records for excellence
in the publishing space. Today, our brands reach over 1 billion people in print, online,
video, and social media.
CONDÉ NAST INDIA (DATA)
Over the years, Condé Nast successfully expanded and diversified into digital, TV,
and social platforms - in other words, a staggering amount of user data. Condé Nast
made the right move to invest heavily in understanding this data and formed a
whole new Data team entirely dedicated to data processing, engineering, analytics,
and visualization. This team helps drive engagement, fuel process innovation,
further content enrichment, and increase market revenue. The Data team aimed to
create a company culture where data was the common language and facilitate an
environment where insights shared in real-time could improve performance.
The Global Data team operates out of Los Angeles, New York, Chennai, and London.
The team at Condé Nast Chennai works extensively with data to amplify its brands'
digital capabilities and boost online revenue. We are broadly divided into four groups,
Data Intelligence, Data Engineering, Data Science, and Operations (including Product
and Marketing Ops, Client Services) along with Data Strategy and monetization. The
teams built capabilities and products to create data-driven solutions for better
audience engagement.
What we look forward to:
We want to welcome bright, new minds into our midst and work together to create
diverse forms of self-expression. At Condé Nast, we encourage the imaginative and
celebrate the extraordinary. We are a media company for the future, with a
remarkable past. We are Condé Nast, and It Starts Here.
Requirements
- Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
- Excellent command over spoken and written English communication
- 2 to 3 years of professional writing experience
- Great time management & task management skills
- Exceptional primary and secondary research skills
- Comfortable with working in an agile environment
- Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
- Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
- Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
- Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
- Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
- Possess basic knowledge of blog publishing on WordPress
- Collaborate with the design team for producing visually-engaging content
- Create compelling ad copies for marketing
- Work within set deadlines and produce content accordingly
- Show a passion for SEO and current trends but with expertise in writing for people, rather than machines
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Designing and implementing effective campaigning strategy to meet the business goals
- Planning and ensuring innovative, quality and relevant campaigns of the company’s products/services across various digital platforms
- Monitoring and evaluating the performance of online marketing campaigns and recommending proper measures to the management, to improve the performance
- Strategizing and ensuring effective digital marketing by focusing on quality content marketing
- Creating and designing relevant, original and quality content to be marketed on social media platforms including Facebook, Twitter etc. to target the right audience
- Developing content guidelines for tone, style, images, text and voice of all content and ensuring they are followed
- Being updated and well educated about the company’s business to accordingly create content and market the same on various platforms
- Generating qualified leads attributed to digital mediums
- Forecasting and delivering lead targets based on the budget and cost per lead goal and also reporting on actual results against the forecast, to the management
- Contributing towards planning relevant budgets and managing the same by ensuring effective media spend
- Tracking, analyzing and monitoring current marketing trends and techniques and accordingly recommending steps to the management
- Being updated and well educated about the company’s business to accordingly market the same by campaigning on various platforms
- Handling and ensuring the compliance of rules while managing various contracts and renewals related to digital marketing
- Coordinating and working with various internal and external stakeholders such as internal teams and external online platforms
- Preparing and presenting reports to the management, on the performance of marketing campaigns. Also recommending steps to improve the campaigns' performance
Desired Candidate Profile
What you need to have:- Minimum of 3 – 4 years in digital marketing
- Excellent communication, listening and time management skills
- Excellent analytical abilities to measure and optimize online campaigns for performance
- Proficiency in MS office suite
- Prior Proven Experience in growing organic traffic and generating leads.
- Create a Content Strategy in accordance with the Marketing Funnel Stages.
- Hard-core Expertise in SEO Strategies like Competitor Research, Keyword Research, Content Strategy, Link Building, and Technical SEO, etc.
- Lead a team of SEO Executives, Content Writers, and Web Developer.
- Collect data and Present reports on traffic, keyword rankings, and other SEO aspects to Top Management.
- Needs to have a good command of English
- Basic Finance knowledge is preferred.










