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📌 Job Title: Performance Marketing / Digital Marketing Specialist
📍 Employment Type: Full-Time — Mohali (On-site)
⏰ Shift: Day Shift
🧾 Experience Required: Minimum 4–5 Years
💰 Salary Range: Good Hike
🟢 Notice Period: Immediate Joiners Preferred
🔵 About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
🔵 Core Lead-Generation Responsibilities
✔ Multi-Vertical Lead Generation — Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
✔ Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
✔ Marketplace Lead Acquisition — Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
✔ Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
🔵 Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
🔵 Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
🔵 Required Skills & Competencies
- Minimum 4–5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup
We are looking for a creative full-time Content Writer to produce high-quality, engaging, and SEO-friendly content for blogs, websites, social media, and marketing campaigns. The ideal candidate has strong writing skills, attention to detail, and the ability to meet deadlines.
To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
Job Description
Role: Sr. Inside Sales Specialist
Experience: 4-6 years
Location: Bangalore (Near Whitefield)
Mode: Full Time ( Work from Office)
Must Have: IT sales/App and mobile/uiux design services Experience
The Role:
The ideal candidate will be responsible for finding and identifying leads through a variety of sources. Once leads are identified, this candidate will reach out and meet with the business decision-makers to better understand their business needs and how our product could help them. Responsibilities:
• Must have worked with IT services organizations holding strong experience in Lead generation and Lead qualification
. • Hand-on experience with Lead generation activity through cold calling, email marketing, LinkedIn, Sales navigator and other channels.
• Must know how to generate leads from email marketing tools like Sendx, Mailchimp, zoho, Apollo, Sendinblue, Get response etc.
• Must know how to extract data of company & employees using all the filters in sales navigator like Industry, job title, employee size etc. & extract data using data extraction tools like Apollo, ZoomInfo, Demand base, Skrapp, seamless, dataminer, Lusha etc.
• Hand-on experience with Lead generation activity through Cold Calling, LinkedIn, Sales navigator, other channels & converting leads into sales
• Experience in creating email contents for mass email marketing, planning, and executing services and technologyrelated email campaigns in alignment with business goals. • Experience connecting with top IT executives and Decision makers of the organizations.
• Excellent communication skills
. • Ensure the accuracy of data on the CRM for leads, prospects, and opportunities.
• Achieve monthly, quarterly, and annual sales goals. Don’t Source candidates:
Qualifications/Requirements:
• Bachelor's degree or equivalent experience.
• Prior Sales experience in an IT company.
• Exposure in India/Middle East US/UK market would be a plus.
• Strong written and verbal communication skills.
Company Overview:
GoProtoz is a World-Class Award-winning UI/UX Design company specialized in User Experience (UX) / User Interface (UI) Design for enterprise and consumer digital products and mobile/web/Desktop applications.
We are one of the top 5 UI/UX design companies in India with a team of passionate and creative digital product UI UX designers and developers. Our vision is to enable digital product companies to achieve their business goals with well thought user experience design strategies and eventually make the people life better. Clients include: Renault–Nissan, SONY, ICICI Bank, Emaar, Damac, PayTm Money, Licious, Mahindra Comviva, QuEST Global
Website: https://www.goprotoz.com/
Location: https://goo.gl/maps/XXoRHtHB93y
Divija Y
TA Specialist, GoProtoz Design Pvt. Ltd.
GoProtoz.com | Facebook | LinkedIn
● In this role, you will support the revenue targets for the Agency team
● You will be Datawrkz ambassador in the market for the agency
relationships that you own and will be responsible for shaping up a
long-term business plan for the agency to make Datawrkz as the
preferred digital media partner
● You will be expected to understand the digital ecosystem, be abreast
with industry analytics and be on top of industry trends
● You will be expected to drive strategic and tactical initiatives to
maintain a healthy sales pipeline on a regular basis; be proactive in
highlighting any roadblocks and maintain high standards in following
internal processes
● This is an individual contributor role where the focus is on maximizing
revenue potential with the Agency relationship that you own,
evangelizing Datawrkz as a premium destination for digital spends
● You will be expected to manage all stakeholder relationships end to
end with minimum supervision
● In this role, you will work closely with the internal sales strategy team
and internal client team for the conceptualization & execution of
long-term deals for your account
Required skills:
● 10+ years of experience in digital media agency / digital ad sales/
consumer internet industry
● Preferred Qualification: MBA, preferably from Tier I/Tier II institutes
● Working knowledge of demand-side platforms, ad networks,
exchanges, or other online or digital advertising sales roles for
publishers or agencies
● Strong partnerships across agency holding groups and with large
digital media spenders on the client/brand side.
● Understanding of Media Agency’s way of working/ principles /
consultative selling will be an added advantage
● Should be both a brand builder with a strong ability to drive and
achieve sales targets
● Comfort to use data and analytics while building on client
conversations
● Ability to leverage relationships, build a strong network, and have
effective negotiations

The Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop
We are looking for a talented Social Media Associate to administer our social media accounts. You will manage our company image in a cohesive way to achieve our marketing goals.
- Create and maintain a social media Creative calendar and posting schedule
- Interact with brands on a day-to-day basis to understand their requirements
- Well informed on the latest trend in social media space and best practices
- Seed content into social networks.
- Develop creative, innovative and relevant campaigns to achieve business objectives.
- Act as the main point of contact between the agency and the client.
- Co-ordinate with the design & Internal team
- Should be able to research on clients products, services, plans, competitors and target markets
Arrange and attend meetings with the clients to discuss and identify their requirements
Requirements-
- Excellent written and verbal skills
- Ability to sell work and ideas, and respond positively to feedback.
- Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
- Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
- Strong communication & presentation skill along with client handling skill set is a must.
- Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms
Job Type: Full-time/ Hybrid--4 days from office rest WFH
Our Office address- KAILAS BUSINESS PARK.
Hiranandani Gardens, Powai-400076
We have a BYOD policy
Salary - upto 30000/month depends on the total experience and skillset
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate







