SEO Executive

Designation:  Influencer Marketing Manager

Location: Pondicherry

Responsibilities:

·         Prepare annual Influencer & PR marketing calendar with a plan & budget.

·         Interact and build relationships with influencers, stylists, production houses & media. Maintain database.

·         Plan collaborations / meets. Scout influencers across categories, negotiate and execute collaborations & post promotions

·         Create and nurture small community / circle of Hidesigners to share

·         Work on PR outreaches and coordinate press coverage, reports, etc.

·         Coordinate with multiple deparments to implement influencer marketing campaigns.

·         This role extends to the Hidesign Group - Hidesign hotels, Casablanca and Le Pondichéry

Position: SR. WEB APPLICATION DEVELOPER 

Job Responsibilities:

• Should maintain Apache web server (LAMP & WHM/CPanel).
• Create and Maintain PHP, Laravel Based web application / HTML, CSS & JS wireframes / mockups, websites , web assets , Landing pages.
• Conceptualize original ideas that bring simplicity and user friendliness on web sites and web applications.
• Create and Maintain WordPress Websites, Plug-Ins and Themes using the latest development and deployment methodologies.
• Create and Maintain high-performance websites with SEO and SEM integrations and managing all technical aspects of the CMS.
• On time delivery - Ensuring the project is delivered on time through continual improvement.
• Quality Benchmark - Ensure that the project is delivered with best quality and with minimal bugs.
• Ensuring effective and timely communication with the project stakeholders and team members.
• Process Compliance / Adherence to style standards on fonts, colors, images, design guidelines, best practices and standards.

Job Requirements:

• Strong understanding of Apache Server with LAMP & WHM/CPanel.
• Strong understanding of php & Laravel based app development life-cycle and best practices and CMS management.
• At least 5+ years of experience working in Laravel, WordPress / HTML 5 / CSS3 / JavaScript / PHP and NodeJS technologies
• Must have experience in building and managing websites for large consulting firms or large publishing house or large content marketing company
• Strong experience in building rapid prototypes and wireframes using HTML 5 / CSS 3 / JavaScript
• Must have experience in developing responsive , multi platform , cross browser / multi resolution user interfaces and design
• Must have Basic knowledge in SEO / SEM
• Must have experience in building new themes and plugins on WordPress CMS and integration with external systems using RESTful APIs and formats (JSON, XML)
• Proficiency in ReactJS with Redux or Angular will be an added advantage
• Ability to work with business leaders / multiple teams.
• Ability to recommend intuitive user journeys / interfaces and proactively evolve product design
• Excellent communication, interpersonal, and organizational skills

SKILLS:

Laravel, WordPress , PHP , WHM/CPanel, DigitalOcean, HTML5 , CSS3 , JavaScript , Bootstrap , jQuery , RESTful APIs and formats (JSON, XML) , ReactJS with Redux , Angular, Debugging Tools , User Interface Design Concepts , Adobe Photoshop, Adobe Illustrator, SEO / SEM.

Responsibilities

·       Generate, edit, publish and share daily content on all social media platforms (original text, images, or video) that builds meaningful connections and encourages community members to take action. (Ability to write content for social media posts is a must)

·       Set up and optimize company pages within each platform to increase the visibility of company’s social content

·       Develop, implement and manage the company’s social media strategy

·       Manage and oversee social media content

·       Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.

·       Communicate with industry professionals and influencers on social media to create a strong network and leverage it for collaborations.

·       Suggest and implement new features to develop brand awareness, like promotions and competitions.

·       Stay up-to-date with current technologies and trends in social media, design tools and applications.

·       Monitor and evaluate performance across the company's social channels in order to improve engagement.

·       Execute quarterly marketing plans to meet overall business targets.

Education & Knowledge Desired

·       2 years of experience in online marketing, advertising or communication

·       Experience with social media platforms, including but not limited to Facebook, LinkedIn, Twitter, Instagram, and YouTube

·       Bachelor’s Degree or Master’s in Marketing, Advertising or Communications required

·       Excellent creative writing skills

What you need to have:

• Very strong analytical skills, good command over numbers and sharp eye for data driven insights
• Expertise in the areas of SEM
• Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
• Ability to think strategically and structurally while solving growth problems
• A Problem-Solving mindset and willingness to challenge the established norms    

• Handle complete marketing activities of the company
• Deliver customer growth
• Be responsible for marketing communication
• Manage marketing budget and ROI
• Handle team comprising of internal resource + freelancers Candidate should have:
• Experience of handling marketing at B2C product-led start-ups for 3 to 4 years
• Expertise in performance marketing and SEO
• Strong analytics abilities and good communication skills
• Handled sizable marketing budgets
• Growth mindset - moving quickly, discovering growth hacks

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.