SEO Executive

REVIEW CRITERIA:

MANDATORY:

• Strong performance marketer profile
• Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Must have 1+ experience in customer acquisition in FinTech, B2C
• Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• B2C Fintech Product companies 

ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

IDEAL CANDIDATE:

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

BONUS IF YOU HAVE:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

PERKS, BENEFITS AND WORK CULTURE:

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

We’re Hiring: Social Media Executive – Pune

💼 Exp: 4–6 yrs (F&B/Hospitality/Lifestyle)

🗓️ 6 Days Working

✨ Role Overview

• 📅 Build monthly content calendars

• 🎥 Create reels, posts, stories & trend-driven content

• 🎨 Maintain brand tone, design & aesthetics

• 💬 Handle DMs, comments & community engagement

• 🤝 Manage influencers, collabs, contests & campaigns

• 🎪 Amplify events/pop-ups with real-time content

• 📊 Track KPIs, insights & prepare reports

• 💰 Manage budgets, vendors & production

• 🤝 Work with Marketing team for aligned brand strategy

🧩 Requirements

• 🔥 4–6 yrs in social media for F&B/Lifestyle brands

• 📱 Strong in IG, FB, LinkedIn (new platforms = bonus)

• 📈 Trend spotting + analytics expertise

• 🖌️ Skilled in Canva/PS/Reels editing

• ✍️ Creative in writing, visuals & storytelling

• 🧵 Ability to manage 2 brands smoothly

The ideal candidate will have experience in all stages of the sales cycle. They should be confident with building new client relationship and maintaining existing ones. They should have evidence of strong skills and possess good negotiation skills.Responsibilities

• Build relationships with prospective clients
• Maintain consistent contact with existing clients
• Manage sales pipeline
• Analyze market and establish competitive advantages
• Track metrics to ensure targets are hit

Qualifications

• Master's degree and experience in sales industry
• Experience in full sales cycle including deal closing Demonstrated sales success
• Strong negotiation skills
• Strong communication and presentation skills
• CRM experience is preferred

Job Description-

• Writing, and editing engaging and compelling thought leadership articles for corporate leaders on LinkedIn & twitter.
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars.
• The tone has to be professional.

Requirements

• Experience: Fresher
• Ability to create innovative social media content.
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like https://www.simplilearn.com/ppc-marketing-ultimate-guide-article" target="_blank">PPC, https://www.simplilearn.com/tutorials/seo-tutorial/what-is-seo" target="_blank">SEO, SEM, https://www.simplilearn.com/email-breakthroughs-that-wont-break-the-law-article" target="_blank">email, https://www.simplilearn.com/social-media-for-business-article" target="_blank">social media, and https://www.simplilearn.com/display-advertising-mistakes-article" target="_blank">display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms

A digital marketer can work in a variety of different industries, and the possibilities are endless. The job outlines point to an exciting role with great ROI and data insights compared to other forms of marketing.

Besides, a bachelor's degree in marketing or a related field is an essential requirement for those wanting to step into this field. However, certificates in digital marketing and website development/optimization are highly prized nowadays as they equip candidates with real-world exercises, practical assignments, and hands-on projects.

Job Description:

We are looking for an Assistant Manager in our HR Team (for Employer Branding and Internal Communication) to develop and deliver innovative and effective Employer Branding roadmap and action plans to promote the company as an employer of choice to prospective hires through social media, print and other communication formats and programs. We are looking for someone who can engage well with existing employees and play an important role in internal communication.

This role reports to Head of Human Resources.

KRA:

• Developing a comprehensive and sustainable employee engagement roadmap.
• Identifying and working / liaise with third party vendors to establish an overall all framework to continuously enhance and upgrade the Employer Branding and employee engagement to the current and future requirements.
• Planning, establishing, and collaborating with stakeholders to keep the social media presence and channels related to recruitment and employer branding fresh and relevant.
• Responsible for Employee Engagement, Employee Brand Management, Event Management related to employee engagement.
• Leading the development and delivery of internal communication plans and materials and managing events and engagement plans.
• Improving the Employee Engagement Index by conceptualizing and implementing various employee development and engagement initiatives.
• Expanding the company's online presence and developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
• Acting as Subject Matter Expert within Employer Branding by providing the best knowledge, best practices and innovative solutions to support the business.
• Establish campus connections and drive campus engagement / relationships to build a sustainable employer Brand.
• Identify gaps and early signals of engagement interventions [through L&D, upskilling and other HR interventions] basis the engagement surveys.

Desired Skills and Competencies:

• Passionate about creating an impact in the lives of employees.
• High energy, flexible and Independent/Enthusiastic, work well with internal & external teams and be able to adapt quickly to a fast-moving environment.
• Experience and strong understanding of stakeholder management.
• Fluent in English communication (verbal & written expression).

• Engaging with multiple people through various social media platforms and getting backlinks.
• Getting high traffic by bookmarking web pages and blogs. Creating backlinks through various blog directory submissions.
• Keep up with search technology trends and recommend changes and updates accordingly will be responsible for On-Page Optimization, Off-Page Optimization,
• Social Media Optimization, Link Building Techniques
• Continuously monitor SEO status of assigned websites for opportunities and updates SEO experience will include excellent knowledge of search engine technology
• Develop, execute and maintain link building activities
• Take part in submissions across the web Directories and articles, directories, social bookmarking, blog, and forum Submission to increase link popularity for websites and other SEO-related activities.

Skills required for the role:

• Candidate must generate backlinks on a daily basis using good PR & amp; DA websites
• The candidate is expected to generate 150-200 backlinks in a day
• The candidate must be very enthusiastic about Off-page link building techniques
• Candidate must be up-to-date with new techniques coming in the market and accordingly use those methods for our clients
• Candidates must find out new websites for link generation on a daily basis
• The candidate will be responsible for improving the ranking of the website by using Off-Page techniques