Shubham Vishwakarma
Full Stack Developer - Averlon
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We are now looking for an SEO Manager who can help us build a strong organic growth engine across exam-related content.
Role Overview
As an SEO Manager at MathonGo, you will be responsible for planning, executing, and scaling our organic search strategy. You will work closely with content, product, design, and tech teams to improve search visibility, increase organic traffic, and generate high-intent leads for our products.
This role requires someone who understands both content SEO and technical SEO, and can manage SEO at scale for thousands or even millions of pages.
Key Responsibilities
SEO Strategy & Planning
- Build and execute MathonGo’s SEO roadmap across JEE, NEET, and other exam categories.
- Identify high-value keyword opportunities for exam pages, PYQ pages, question pages, comparison pages, and product-led content.
- Create topic clusters and internal linking strategies to improve topical authority.
- Analyze competitors and identify content gaps, ranking opportunities, and backlink opportunities.
- Define SEO goals, traffic targets, and growth metrics.
Content SEO
- Plan SEO-focused content for blogs, exam pages.
- Create detailed content briefs for writers, including target keywords, structure, FAQs, internal links, and search intent.
- Optimize existing content for better rankings, CTR, and conversions.
- Ensure all content is aligned with student needs, exam intent, and MathonGo’s brand voice.
- Collaborate with academic/content teams to ensure accuracy and relevance.
Technical SEO
- Work with the tech team to improve crawlability, indexability, page speed, Core Web Vitals, structured data, and site architecture.
- Audit and optimize large-scale programmatic SEO pages.
- Monitor and fix SEO issues related to canonical tags, redirects, duplicate content, sitemap, robots.txt, pagination, and schema markup.
- Implement and validate structured data such as FAQ schema, Article schema, Breadcrumb schema, Course schema, and Question/Answer schema where applicable.
- Ensure SEO best practices are followed during new website launches and product updates.
Analytics & Reporting
- Track SEO performance using tools like Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and similar platforms.
- Monitor keyword rankings, organic traffic, impressions, CTR, indexed pages, backlinks, and conversions.
- Prepare weekly and monthly SEO performance reports.
- Identify pages with ranking drops, indexing issues, or traffic decline and take corrective actions.
- Use data to continuously improve SEO strategy.
Collaboration
- Work closely with writers, editors, designers, developers, and product managers.
- Coordinate with the tech team for implementation of SEO fixes and page templates.
- Guide content teams on SEO best practices.
- Collaborate with marketing teams to align SEO with campaigns, product launches, and seasonal exam cycles.
Requirements
- 2–3 years of hands-on SEO experience.
- Strong understanding of on-page SEO, technical SEO, and content SEO.
- Experience working on high-traffic websites or large-scale content platforms.
- Good understanding of keyword research, search intent, content planning, and internal linking.
- Experience with Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, PageSpeed Insights, and similar tools.
- Familiarity with programmatic SEO and large-scale page generation is a strong plus.
- Basic understanding of HTML, metadata, schema, canonical tags, redirects, and crawl budget.
- Ability to work with developers and explain SEO requirements clearly.
- Strong analytical mindset and comfort with SEO reporting.
- Excellent written communication skills.
- Prior experience in ed-tech, education, test-prep, or content-heavy websites is a plus.
Good to Have
- Experience with SEO for JEE, NEET, UPSC, school exams, or other education categories.
- Understanding of India’s competitive exam ecosystem.
- Experience with CMS platforms.
- Experience with programmatic landing pages.
- Understanding of conversion-focused SEO, not just traffic growth.
- Experience managing freelance writers or content agencies.
Duties and responsibilities
● Improve organic search results for desktop and mobile sites on all major search engines
● Provide SEO analysis and recommendations in coordination with elements and structure
of websites and web
● Provide recommendations and execute strategies for content development in
coordination with SEO goals – general and keyword specific
● Administer search engine programs (XML sitemaps, Google Analytics, webmaster tools)
for purposes of diagnostic reporting on client projects
● Promote both off-page and on-page activities and also the interactions that build ranking,
profile and traffic
● Analyse and understand web analytics dashboards and draw inferences which helps to
attain the business goals
● Monitor and evaluate search results and search performance across the major search
channels, need to have good knowledge in current search trends
● Communication to team and management on project development, timelines, and results
● Work closely with the other team members to meet client goals
Experiences (1 - 3 years)
● Proficiency in Google sheet, MS Excel, PowerPoint, and Word
● Experience with website analysis using a variety of analytics tools including Google
Analytics as well as internal reporting tool
● Experience working with popular keyword tools for SEO
● Any Graduate with relevant experience.
● Basic knowledge in HTML Coding will be an added advantage
Skills and Expertise
● Basic SEM knowledge
● Basic HTML Coding
● Good Analytical Mind and Skills
● Keywords Strategy
● Tracking and Analysing
● Creating Reports (Google Sheet/ Microsoft 360)
● Good communication skills
ob Description – Head of Social & Content
Company: Indian retail sweet and snacks brand
Location: Lawrence Road Industrial Area, Delhi
Work Mode: Work From Office
Experience: 10+ years
Work Schedule: 6 days a week
About the Company
It's is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.
Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.
Role Overview
- The Head of Social & Content will own the brand’s organic social media and content strategy end-to-end.
- This role will be responsible for building a strong, culturally relevant brand voice across platforms.
- The role requires deep expertise in creating high-performing organic content for brands, influencers, and digital communities.
- The individual will work closely with founders, marketing, creative, and external partners to build long-term brand equity and audience loyalty
Key Responsibilities
- Own and lead the organic social media and content strategy across platforms such as Instagram, YouTube, Facebook, and emerging channels.
- Implement the brand’s voice, tone, and storytelling approach across all social and content touchpoints.
- Build and scale content formats including short-form videos, reels, long-form content, community posts, and influencer-led narratives.
- Drive consistent growth in followers, engagement, reach, and community interaction through organic content.
- Collaborate with influencers, creators, and cultural partners to amplify brand storytelling.
- Work closely with internal teams to align social and content narratives with product launches and brand campaigns.
- Track content performance, platform trends, and audience insights to continuously optimize strategy.
- Build, mentor, and manage internal content and social media teams as the brand scales.
Desired Skills & Qualifications
- Minimum 10+ years of experience in social media, content, or digital brand building.
- Ability to bring a vision to life via content
- Proven expertise in creating and scaling organic content for brands, influencers, or large digital pages.
- Strong understanding of social media algorithms, content trends, and platform-specific best practices.
- Experience building brands with high organic engagement and cultural relevance.
- Ability to think strategically while staying deeply hands-on with content creation and direction.
- Strong creative instinct combined with data-driven decision-making.
- Excellent communication, leadership, and stakeholder management skills.
Why Join Us
- Be part of building a ₹1000 Cr consumer brand from the ground up
- Opportunity to work closely with founders and leadership
- Long-term wealth creation through ESOP participation
- High ownership, high impact role in a fast-scaling organization
Role: SEO/Digital Marketing Expert
Exp: 3-4 Years
Budget: up to 35K
Location: Ahmedabad, WFO
Qualifications:
- 3-4 years of experience in SEO and digital marketing.
- Proven track record of success in achieving SEO and digital marketing goals.
- Strong understanding of SEO principles, including on-page, off-page, and technical SEO.
- Experience with Google Analytics, Google Search Console, and other relevant SEO tools.
- Experience with social media marketing platforms and advertising tools.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
About this role
We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀
You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.
You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.
You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:
- Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
- Develop a deep understanding of the user, their stage of the journey and intent
- Frequently conducting keyword research and incorporating best SEO practices in the content you produce
- Hustle your way to find channels to promote the different forms of content that you will create
- Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
- Ensure all-around consistency with regard to the style, fonts, images and tone
- Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
- Publish high-quality compelling content within established timelines to achieve outcomes
- Work towards minimizing the time for research by curating high-quality sources for research
📎 Key qualifications
- Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.
WPC Sheets (substitute to Plywood)
WPC Doors
WPC Door frames.
You Will be helping us in creating a Brand Presence as well as educating the dealers and distributors on the advantages of using this new-age material.
it would require you to visit multiple plywood stores on a regular basis
handing them out our product samples and brochures. explaining the product. and encouraging them to sell our products.
Along with this, there will be a lot of activities in market research along the way to help us create the best brand positioning for Ekotimber
Job Highlights
-
3 years real-life experience in mobile advertising
-
Experience in compelling solution/ emerging market
-
Analyze quantitatively,scope technical requirement
Job Description:
- Create roadmaps and write PRDs for a wide range of ad tech components
- Monitor and analyse the performance and improve the experience of the users and Ad partners
- Be data-driven and able to think on your feet to solve problems and find innovative solutions in bridging the gap between the KaiOS ecosystem and the wider advertising industry
- Grow our revenue by identifying new opportunities, developing strategic programs and executing upon those strategies by delivering new solutions for our users and partners
- Research the digital marketing ecosystem and players in order to inform product priorities and uncover innovation opportunities
- Work closely with a team of talented PMs, Data Scientists and Engineers to help determine the direction of our advertising platform
Job Requirements:
- Come as you are, we’re looking for someone with at least 3 years real-life experience in mobile advertising
- Organised, detail-oriented, passionate and data-driven.
- Sound business judgment as well as ability to think clearly, analyse quantitatively, problem-solve, scope technical requirements and prioritize
- Previous experience with emerging markets, or making money with your own app/service, or other off-the-beaten-path challenges is a strong plus
Job description
- Create content marketing campaigns to drive leads and subscribers.
- Use SEO best practices to generate traffic and ultimately leads from our website.-Regularly produce various content types, including emails, social media posts, blog articles/posts etc.
- Work with the marketing and design team to create innovative campaigns for social media and web.
- Curate and generate content to reach relevant customers through social, web, email, print and other marketing media.
- Research markets and industries to compare and create content that is innovative and original.
- Establish workflow for identifying, creating, publishing, and re-purposing content.
Required Candidate profile
- Bachelors degree in English, Journalism or related field
- Knowledge of digital marketing tactics, including SEO, Email -Marketing and Web Analytics
- Exceptionally strong English language comprehension with excellent copywriting skills
- Experience in writing for B2B audience shall be preferred.
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Full Stack Developer - Averlon