SEO Executive

Job Summary:

We are looking for a creative and detail-oriented Email Marketing Executive to plan, create, and manage email marketing campaigns that drive engagement, customer retention, and business growth. The ideal candidate should have strong writing skills, a good understanding of email marketing tools, and the ability to analyze campaign performance.

Key Responsibilities:

·        Plan and execute email marketing campaigns, including newsletters, promotional emails, product updates, and customer engagement campaigns.

·        Write clear, engaging, and persuasive email content aligned with the brand voice.

·        Manage email lists, audience segmentation, and customer databases.

·        Design and coordinate email templates with the creative/design team.

·        Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and unsubscribe rates.

·        Conduct A/B testing to improve email subject lines, content, design, and campaign results.

·        Ensure all email campaigns are mobile-friendly and optimized for better engagement.

·        Maintain email marketing calendars and ensure timely campaign execution.

·        Collaborate with sales, content, design, and digital marketing teams to support overall marketing goals.

·        Ensure email campaigns comply with data protection and anti-spam regulations.

·        Prepare regular performance reports and suggest improvements based on campaign insights.

Required Skills and Qualifications:

·        Bachelor’s degree in Marketing, Communications, Business, or a related field.

·        2–3 years of experience in email marketing or a similar role.

·        Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, Zoho Campaigns, Sendinblue, or similar tools.

·        Strong written communication and copywriting skills.

·        Basic understanding of HTML, email templates, and CRM systems is preferred.

·        Good knowledge of audience segmentation, automation, and campaign analytics.

·        Ability to work with data and generate actionable insights.

·        Strong attention to detail and ability to manage multiple campaigns at the same time.

·        Creative mindset with a focus on improving customer engagement and conversions.

Preferred Skills:

·        Experience with marketing automation workflows.

·        Knowledge of Google Analytics and UTM tracking.

·        Understanding of customer lifecycle marketing.

·        Familiarity with e-commerce, lead generation, or B2B email campaigns.

·        Data Gathering and shorting/Verification.

·        Knowledge of domain verification, DNS records (SPF, DKIM, DMRC and etc.)

·        Maintain deliverability of the email and domain.

Key Performance Indicators:

·        Email open rate

·        Click-through rate

·        Conversion rate

·        Bounce rate

·        Unsubscribe rate

·        Campaign revenue or lead generation performance

·        Growth and quality of email subscriber list

Employment Type: Full-time

Department: Marketing  

Content & Partnerships Marketing Specialist – CAW

Ever dreamed of being part of new product initiatives? Feel the energy and excitement to work on version 1 of a product and bring ideas to life. Do you want to work on SaaS products that can become the next Uber, Airbnb, or Flipkart? We allow you to be part of a team leading the development and growth of innovative SaaS products.

Our organization relies on its central engineering workforce to develop and maintain a portfolio of startups. As our product ecosystem grows, we continue to experiment with new technologies, marketing strategies, and AI-powered solutions—making CAW Studios an exciting place for builders, creators, and problem-solvers.

Role Overview

We are looking for a Content & Partnerships Marketing Specialist to drive organic growth through high-quality content, SEO, AI search optimization, and strategic partnerships. You will work closely with product, marketing, engineering, and external partners to improve our visibility across search engines, AI answer platforms, blogs, affiliate channels, and video content while helping establish CAW as an industry authority.

Responsibilities

• Research customer behavior, search intent, market trends, and competitor strategies to identify content opportunities.
• Create, edit, and optimize blogs, landing pages, comparison pages, FAQs, buying guides, and video scripts for search visibility and user engagement.
• Manage and maintain the content calendar across blogs, videos, and other organic marketing channels.
• Collaborate with internal subject matter experts to convert technical concepts into customer-focused content.
• Continuously improve existing content to increase traffic, rankings, engagement, and conversions.
• Drive SEO initiatives including keyword research, content optimization, metadata, internal linking, content gap analysis, and page structure improvements.
• Optimize content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms like ChatGPT, Claude, Gemini, Perplexity, and AI-powered Google Search.
• Structure content for both users and AI systems using FAQs, schema recommendations, entity-based content, and clear answer formatting.
• Monitor technical SEO health including site audits, crawl efficiency, sitemap management, and LLMs.txt implementation.
• Track brand visibility across traditional search engines and AI-generated search experiences.
• Identify opportunities to improve topical authority, brand mentions, and customer research visibility.
• Build and manage relationships with affiliates, publishers, creators, influencers, newsletters, and community partners.
• Coordinate partnership campaigns including reviews, guest content, comparisons, and referral opportunities.
• Utilize AI tools to accelerate research, content creation, repurposing, and workflow automation while maintaining high-quality standards.
• Repurpose long-form content into short-form videos, social media assets, FAQs, and partner enablement materials.
• Monitor and report content performance using Google Analytics, Google Search Console, SEO platforms, CMS analytics, and affiliate reporting tools.
• Share actionable insights and recommendations to improve content strategy, organic visibility, and partnership performance.

Requirements

• 1–3 years of experience in Content Marketing, SEO, Digital Marketing, Affiliate Marketing, Partnerships, or a related field.
• Strong understanding of SEO principles, keyword research, content optimization, and organic growth strategies.
• Familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered search platforms.
• Experience using tools such as Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs, Surfer SEO, Clearscope, WordPress, HubSpot, or similar platforms.
• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent content and research platforms.
• Excellent writing, editing, research, and communication skills.
• Ability to manage multiple projects while collaborating with cross-functional teams.
• Strong analytical mindset with the ability to interpret content performance and make data-driven decisions.
• Experience working with content calendars, affiliate partnerships, and organic marketing initiatives.

Good to Have

• Experience in SaaS, web hosting, WordPress, domains, ecommerce, cybersecurity, or technical products.
• Exposure to affiliate marketing and publisher partnership programs.
• Experience tracking brand visibility across AI answer engines and emerging search platforms.
• Familiarity with schema markup, technical SEO, and content automation workflows.
• Passion for AI-powered content marketing and emerging search technologies.

About CAW

CAW Studios is a Product Engineering Company of 70+ geeks.

We have built these products - Interakt, CashFlo, KaiPulse, and FastBar. And we still run their complete engineering.

We are part of the engineering teams for Haptik, EmailAnalytics, GrowthZone, Reliance General Insurance, and KWE Logistics.

We are obsessed with automation, DevOps, OOPS, and SOLID. We are not into one tech-stack - we are into solving problems.

Find us: https://goo.gl/maps/dvR6L26JUa42

Website: https://www.cawstudios.com/

Process Executive:

Domain: ITES/BPO, KPO

Designation: Process Executive - Voice

Educational Background: Minimum Technical Graduate (Btech, Bsc IT,- BSC Com Sci, MCA, Etc.)

PE Experience: 0M to 6M experience in Digital Marketing / Certification in DM along with good

communication skills

Shifts: Rotational/ Flexibility to work in night shift

Work location: Gurgaon - permanent work from office

Shift: 24*7

Travel: Not required

Certification: Required if Fresher

• Excellent communication skills (written and verbal)

• Ability to communicate correctly and clearly with all customers

• Excellent documentation skills

• Good comprehension skills ability to clearly understand and state the issues customers present

• Ability to concentrate follow customers issues without distraction to resolution

• Good composition skills ability to compose a grammatically correct, concise, and accurate written

response

• Work successfully in a team environment as well as independently

• Ability to use a desktop computer system

• Familiarity with Windows, Microsoft Office & Browsing Internet resources

• Excellent typing skills

• Excellent customer service skills, including maintaining focus on the customer issue in a fast-paced

environment

• Demonstrates ownership to resolve challenging customer issues, escalating when necessary

• Flexible with the working schedule; may be expected to work weekends, holidays and events

• Ability to work overtime as required by business

• Ability to approach problems logically and rationally

• Action oriented and self-disciplined

• Organized and detail-oriented

• Resolving Technical complex queries,

• escalation channel to drive solution of B2B queries,

• detect and track App defects and inconsistencies,

• drive continuous improvement through root cause identification and defect elimination

Responsibilities:

• Execute campaigns on Facebook, Google Ads & other portals to drive growth.
• Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
• Analyzing & Reporting of Data & executing changes based on learnings.
• Coordinate with the design team to ensure campaign implementation.
• Planning & Testing of creatives & Audiences.
• Work on creatives & communication for the ads on various portals.

Must Haves: -

Experience: 1.5 - 2 years in Performance Marketing

Good written and verbal communication skills.

Knowledge of Microsoft Excel

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

What we look for:

Resourceful individuals with a creative spirit to sketch our brand image through vividly portrayed content.

Responsibilities:

• Develop persuasive SEO-optimized content for blogs, campaigns, and newsletters

• Create research-oriented industry-specific content for websites

• Proofreading content before delivery

• Identify customers’ needs and gaps in content and recommend new topics

• Generate fresh content ideas for social media

• Work with graphic designers to digitally deliver content concepts

Requirements:

• Graduate in any stream with exceptional writing skills

• Good communication and interpersonal skills

• Proficient with Microsoft Office Suite and Google Docs

• Ability to multitask, prioritize and manage time efficiently

Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice. 

Responsibilities

1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.

2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.

3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK

4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns

5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children

7. Experience in community management on digital formats

8. Experience working in coordination with other departments like sales, creative & IT

9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels

10. Insight Development and Reporting

Candidate Profile

• MBA | PGDBM in Performance / Digital Marketing
• Experience in copy writing
• 5-8 years’ experience with a reputed brand
• Design skills and basic video edits
• Insight Mapping
• Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent

ABOUT US

White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better life in today's ever-changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category-disrupting brands, we have partnered with the world’s leading product design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone as excited as us to be a part of this growth journey. If you love start ups, a fast-paced environment with lots of action and the opportunity to create India's new-gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a junior copywriter with working experience creating content across a range of channels to join our in-house marketing team.

THE ROLE

We are looking for a Junior Copywriter with excellent writing and research skills to develop memorable and stand-alone copy. As part of this role, you will create content across several channels including social media, websites, landing pages and performance content as well as be a part of brainstorming sessions to develop brand campaign ideas. We are looking for a candidate who is a team player, can think innovatively and has a flair for creative copywriting and ideation.

RESPONSIBILITIES

• Write compelling content across various platforms including engaging social media posts, click-worthy email campaigns, website copy, etc.

• Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content.

• Ideate for and contribute towards a content strategy for marketing and tactical campaigns.

• Conduct in-depth research to write copy specific to our target audience.

• Emulate and hone brand persona in all the content and creatives.

• Proofread all content before it is sent across to the senior copywriter for further review.

• Respond to and consolidate multiple edits and points of feedback into your work.

QUALIFICATIONS

• Minimum 1-year experience as a copywriter.

• Candidates from agency backgrounds are a must.

• A passion for writing and the willingness to learn from other creative professionals.

• Strong research skills that ensure all copy is correct and accurate.

We are looking for a Graphic Designer to create engaging and on-brand graphics for a variety of media.

The Graphic Designer role includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos. You’ll be the one to shape the visual aspects of websites, books, magazines, product packaging, exhibitions and more.

Your graphics should capture the attention of those who see them and communicate the right message. For this, you need to have a creative flair and a strong ability to translate requirements into design. If you can communicate well and work methodically as part of a team, we’d like to meet you.

The goal is to inspire and attract the target audience.

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand

• Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines
• Degree in Design, Fine Arts or related field is a plus