SEO Executive

Key Responsibilities:

• Develop engagement strategies and content calendar for official online communities/groups on platforms like instagram, facebook, twitter & more
• Drive partnerships & collaboration with relevant online communities, superusers & social media influencers
• Work with product, creative, content & brand partnerships teams to develop member messaging for new campaigns, features, and product launches
• Create social engagement playbook/guidelines for community moderators
• Track & report trending topics and sentiment & feedback among the member community across all channels (social media, reviews, support, etc.) 

Qualifications:

• Graduate with at least 5 years experience in social media & community management
• Active and engaged participant in social media
• Strong verbal, written and presentation skills to communicate effectively
• Strong interpersonal skills and ability to build relationships with cross functional stakeholders
• Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
• Ability to identify and track relevant community KPIs

About Merida Tech Minds:

Merida Tech Minds is a leading provider of training services for both individuals and corporates. Our dedication to excellence and our commitment to providing top quality training programs have made us a trusted partner for organizations looking to enhance their workforce's skills and capabilities.

About the Role:

We are seeking a driven and results-oriented Business Development Manager to join our dynamic team. In this role, you will be responsible for generating revenue by signing up new clients for a variety of services, including: Complete Digital Marketing Brand Building Web Development Graphic Design Startup Setup & Sick Unit Business Consultation You will work closely with potential clients to understand their needs, develop customized solutions, and close deals.

Key Responsibilities:

• Prospect and qualify potential clients, identifying their needs and challenges.
• Develop and deliver compelling presentations and proposals that showcase the value proposition of our services.
• Negotiate and close deals, exceeding sales targets every month.
• Build strong relationships with clients, ensuring their satisfaction and achieving long-term partnerships.
• Maintain accurate records and reports, adhering to company processes and deadlines.
• Continuously learn about the latest trends and technologies in digital marketing and software development.

Qualifications:

• Minimum 3 to 5 years of experience in business development or sales, preferably within the technology or marketing industry.
• Strong understanding of digital marketing concepts and software development methodologies.
• Proven track record of exceeding sales targets and achieving revenue goals.
• Excellent communication, presentation, and negotiation skills.
• Ability to build strong relationships and trust with clients.
• Highly organized and detail-oriented, with the ability to multitask and prioritize effectively.
• Proficient in MS Office Suite and CRM software.
• Two-wheeler driving license and bike ownership are mandatory.
• Fluency in English and other local languages is a plus.

What We Offer:

• Opportunity to work with cutting-edge technology and a passionate team.
• Chance to make a real impact on the growth and success of our business.
• Professional development opportunities and a supportive work environment.

• 4+ Years of proven work experience as a WordPress developer.
• Good experience in building custom WordPress themes, custom  plugins  and configuring content using custom fields.
• Extensive experience in HTML5, CSS3, JavaScript, and PHP.
• Experience using CSS Grid, CSS Flexbox 
• Good Communication skills

• Building the website front-end and back-end from scratch without using any page builders. 

• Creating easy to use, intuitive,  well-structured backend for content management.
• Writing SEO friendly, high performant code.
• Configuring  server environments such as LEMP.
• Helping formulate an effective, responsive design and turning it into a working

• Writing clear and error-free content for a website that reflects the company’s voice
• Meeting with clients to understand their message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
• Working with clients to edit and modify the copy to meet their content expectations

• Bachelor’s degree or equivalent experience in communication or marketing
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team
• 2-3 years of experience in creative copywriting. 

Location: Mumbai

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads) ·
• Conduct keyword research and optimize campaigns. ·
• Research and analyze competitor advertising links and strategize the best plan ahead for the business.
• Optimize the ad copy, landing pages for the best lead quality.
• Optimize the campaigns regularly for improving performance.
• Identify trends and insights and optimize spend and performance based on the insights.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Brainstorm new and creative growth strategies.
• Build on an existing level of search engine marketing expertise and develop a reputation for innovation and efficiency.
• Stay up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommend improvements.
  
  Skills Required: · Proven 2+ years SEM experience in managing PPC campaigns across Google, well-versed in performance marketing, conversion, and online customer acquisition. ·
  The Specialist will also portray a passion and exceptional analytical skills and demonstrate fluency in the acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  Should have a good understanding of Google Analytics, Google Tag Manager.

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

Demand Generation and Marketing Executive - Job Description

Position Summary: 

The Demand Generation and Marketing Executive will be responsible for developing and executing comprehensive, integrated B2B demand generation campaigns including email marketing, direct mail, webinar, and lead nurture tactics that deliver a consistent pipeline of high-quality qualified sales leads. The ideal candidate will have experience leading B2B demand generation campaigns and proven results in successfully planning, executing, building programs and reports in HubSpot, WordPress, google ads, LinkedIn sales navigator and analyzing results. 

This position is based out of our Pune office, and there may be ample opportunity to travel within India as and when required.

About Us:  Aikon is a small B2B SaaS company that is looking to accelerate its growth and increase usage of its iEngage.ai platform. Our platform enables Small and Large enterprises to build enterprise intelligence from conversations and interactions that already flow through its various communication channels. We use cutting edge Artificial Intelligence, Machine Learning and other Machine intelligence tools to augment human capabilities within the enterprise.

Key Responsibilities:

1. Lead Management:
1. Manage, nurture and convert inbound leads into qualified sales opportunities.
2. Identify strong potential prospects using initiative and creativity, to generate outbound lead opportunities
3. Assess and analyze a prospects current process and requirements;
4. Provide engaging and articulate information about Aikon Labs’  value proposition to potential customers.
5. Maintain well organized, up-to-date and accurate sales information and activity reports in Hubspot CRM system.
2. Sales Management:
1. Learn to manage complex enterprise sales throughout the sales cycle;
2. Efficient management of the sales pipeline using our  processes;
3. Confidently participate in the preparation of proposals and the presentation of professional product demonstrations, via webinars or face to face meetings;
4. Represent Aikon at corporate events or sales meetings independently or with colleagues;
5. Meet personal targets and work towards Aikon Labs’ growth objectives, sales goals, and profitability;
3. Communication:
1. Demonstrate the ability to interact professionally with potential customers via phone, email, telephone conferencing, webinars and face to face, to discover their business needs and develop a positive business relationship;
2. Provide accurate and timely information as required to project managers, the delivery team and senior management;
3. Proficient in the use of social media tools like LinkedIn, Twitter, SEO optimization, Google Analytics, Wordpress (basic), etc
4. Product Knowledge:
1. Develop a strong knowledge of Aikon Labs’ products and services in order to facilitate the sales process;
2. Understand and articulate how the benefits of Aikon’s products and services can meet customer’s needs in various business verticals;

Required Experience

1. 2 - 5 years’ proven experience in prospecting and lead generation some experience in sales management;
2. Experience of B-to-B sales, preferably in enterprise software solutions or in the cloud space or IT sector and has the ability to develop a good understanding of customer and market dynamics and requirements;
3. Proficient in managing the sales pipeline using CRM systems, preferably Salesforce CRM;
4. Experience of working collaboratively in a combined sales & marketing team.
5. Can evidence a track record of increasing sales revenue by hitting or exceeding personal targets.

Required Skills:

1. Has highly developed all-round interpersonal skills.
2. Excellent communication, presentation, networking and negotiation skills.
3. Customer service oriented with a positive, well-motivated attitude.
4. Conscientious, hard-working and driven to improve sales and activity performance beyond targets.
5. Competent IT skills with a working knowledge of Microsoft Office, GSuite programs and social networking tools. Experience of Hubspot, Canva, InVideo would be an added advantage, but not essential.
6. Work closely within a small sales & marketing team and develop cooperative working relationships with all company colleagues;
7. Good organisational and time management skills with the flexibility to reprioritise as necessary.
8. Must be highly proficient in all aspects of English language, especially speaking, listening and writing skills.
9. Must be passionate about the AI solutions for enterprises and B2B SaaS industry.

Competitive salary offered (dependent on skills and experience); and opportunity to earn generous rates of target based incentives;