Head of Brand at An Internet based funded startup · Delhi, Gurugram, Noida · 6 - 11 years · ₹25L - ₹50L / yr · Posted 29 Jul 2021
1. Owning the brand face/voice
2. Own creation that goes to the customer or retailers or even to the non-user platforms.
3. Planning 360 degree campaigns and omni-channel adaptation strategy
4. Maintaining and evolving brand guidelines as per usage and trends.
5. Build teams and grow them.
6. Need a nack of understanding the User and building creative strategy around it.
7. Will lead all the branding Initiatives.
8. Orchestrating customer interviews and focus group studies
9. Work closely with the Marketing, Product and business leaders.
Perks
● Work with the Founding team to create one of the MOST Valued B2B companies in times to
come
● Be a pioneer in an emerging and futuristic business space
● Opportunity to create an impact as a C-Suite leader
● Massive learning and execution opportunities at a large scale
● Non-hierarchical, a flat and transparent culture where we also have lots of fun
● Pay at par with market salaries + stock options and a steep growth curve
Must haves
7-10 Years of experience in building, scaling and leading the Brand Function at a product/tech company.
Experience in working with VC backed start-ups, internet/tech companies, retail companies
Excellent communication and story-telling skills with in-depth knowledge of marketing & branding
Penchant to work hard to strengthen the brand in the initial few years to gain a better work-life balance in future
Shubham Vishwakarma
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The B2B manufacturing industry has a lack of digitisation globally. NowPurchase is building layers of technology to help improve the productivity and profits of the manufacturer. For this we are building the OS (Operating System) that will seamlessly connect factory equipment such as furnaces and spectrometers to our software systems that provide real time optimisations.
The end-game is to use this interconnected system to do great production planning and autonomous procurement of their raw materials. The Heart of NowPurchase will be a marketplace consisting of these smart factories and raw material suppliers.
Here a video that explains our product journey:
[https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21](https://www.loom.com/share/ccd0ed9e7bc349d7bba851d762253c21)
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As a Product Manager, you will own NowPurchase’s strategy, approach, and product roadmap for the **MetalCloud** platform that aims to build the operating system of metal manufacturing. To achieve your objectives, you will collaborate with the 2 founders, the data guy, the technology engineering manager and the metallurgist. You are expected to understand the metal manufacturing domain intimately during your course at NowPurchase.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon