
Head – Offline Marketing, Business Development & Branding
Head – Offline Marketing, Business Development & Branding
Location: Delhi
Reports To: CEO / CMO / Business Head
Experience: 12–18 years
Department: Marketing & Business Development
Industry: Healthcare & Wellness, Retail, Hospitality etc.
Job Summary:
We are looking for a visionary and execution-driven professional to lead our Offline Marketing, Business Development, and Branding initiatives across regions. This multifaceted leadership role combines strategic offline branding, business growth via partnerships and sales enablement, and improving the physical aesthetic appeal of our assets (studio, outstation events etc). The ideal candidate will be responsible for driving footfalls, revenue, brand visibility, and a superior on-ground client experience.
Key Responsibilities:
1. Offline Marketing Strategy & Execution:
- Lead all traditional marketing activities including print, outdoor, radio, in-store branding, and event sponsorships.
- Plan and implement ATL & BTL campaigns to increase visibility and foot traffic.
- Manage geo-targeted campaigns based on regional demand and client profiles.
2. Business Development:
- Identify and develop strategic B2B partnerships, alliances, and business opportunities.
- Collaborate with sales teams to generate leads and support local revenue goals.
- Support new market entry and studio openings with local marketing and branding plans.
3. Branding & On-ground Experience:
- Lead branding projects across physical locations (in studio, public spaces, malls, etc.).
- Improve visual merchandising, signage, landscape branding, lighting, and brand touchpoints.
- Work with designers, architects, and vendors to ensure high-impact physical brand presence.
4. Vendor, Agency & Stakeholder Management:
- Collaborate with creative agencies, event partners, and media buying agencies for campaign rollouts.
- Source and manage vendors for branding materials and execution.
- Liaise with internal stakeholders including operations, facilities, and design teams.
5. Budget & Performance Management:
- Own and manage marketing and branding budgets.
- Track KPIs for marketing campaigns (footfall, leads, brand recall), BD initiatives (partnerships, conversions), and branding impact (customer feedback, visual standards).
- Provide regular reports and insights to leadership.
Key Skills & Competencies:
- Strategic thinking with hands-on execution ability.
- Deep understanding of offline marketing channels and consumer behavior.
- Strong sense of design, branding, and attention to detail.
- Business acumen and proven success in driving partnerships or sales enablement.
- Excellent leadership, project management, and vendor negotiation skills.
- Willingness to travel as required.
Educational Qualifications:
- MBA/PGDM in Marketing, Business, or related field.
Location: GK1
Package: 12L plus incentives

About Advanced Hair Studio
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Location: Amravati, Maharashtra 444605 , INDIA
We are looking for a Kubernetes Cloud Engineer with experience in deployment and administration of Hyperledger Fabric blockchain applications. While you will work on Truscholar blockchain based platform (both Hyperledger Fabric and INDY versions), if you combine rich Kubernetes experience with strong DevOps skills, we will still be keen on talking to you.
Responsibilities
● Deploy Hyperledger Fabric (BEVEL SETUP) applications on Kubernetes
● Monitoring Kubernetes system
● Implement and improve monitoring and alerting
● Build and maintain highly available blockchain systems on Kubernetes
● Implement an auto-scaling system for our Kubernetes nodes
● Detail Design & Develop SSI & ZKP Solution
● - Act as a liaison between the Infra, Security, business & QA Teams for end to end integration and DevOps - Pipeline adoption.
Technical Skills
● Experience with AWS EKS Kubernetes Service, Container Instances, Container Registry and microservices (or similar experience on AZURE)
● Hands on with automation tools like Terraform, Ansible
● Ability to deploy Hyperledger Fabric in Kubernetes environment is highly desirable
● Hyperledger Fabric/INDY (or other blockchain) development, architecture, integration, application experience
● Distributed consensus systems such as Raft
● Continuous Integration and automation skills including GitLab Actions ● Microservices architectures, Cloud-Native architectures, Event-driven architectures, APIs, Domain Driven Design
● Being a Certified Hyperledger Fabric Administrator would be an added advantage
Sills Set
● Understanding of Blockchain NEtworks
● Docker Products
● Amazon Web Services (AWS)
● Go (Programming Language)
● Hyperledger Fabric/INDY
● Gitlab
● Kubernetes
● Smart Contracts
Who We are:
Truscholar is a state-of- art Digital Credential Issuance and Verification Platform running as blockchain Infrastructure as an Instance of Hyperledger Indy Framework. Our Solution helps all universities, Institutes, Edtech, E-learning Platforms, Professional Training Academics, Corporate Employee Training and Certifications and Event Management Organisations managing exhibitions, Trade Fairs, Sporting Events, seminars and webinars to their learners, employees or participants. The digital certificates, Badges, or transcripts generated are immutable, shareable and verifiable thereby building an individual's Knowledge Passport. Our Platform has been architected to function as a single Self Sovereign Identity Wallet for the next decade, keeping personal data privacy guidelines in min.
Why Now?
The Startup venture, which was conceived as an idea while two founders were pursuing a Blockchain Technology Management Course, has received tremendous applause and appreciation from mentors and investors, and has been able to roll out the product within a year and comfortably complete the product market fit stage. Truscholar has entered a growth stage, and is searching for young, creative, and bright individuals to join the team and make Truscholar a preferred global product within the next 36 months.
Our Work Culture:
With our innovation, open communication, agile thought process, and will to achieve, we are a very passionate group of individuals driving the company's growth. As a result of their commitment to the company's development narrative, we believe in offering a work environment with clear metrics to support workers' individual progress and networking within the fraternity.
Our Vision:
To become the intel inside the education world by powering all academic credentials across the globe and assisting students in charting their digital academic passports.
Advantage Location Amravati, Maharashtra, INDIA
Amid businesses in India realising the advantages of the work-from-home (WFH) concept in the backdrop of the Coronavirus pandemic, there has been a major shift of the workforce towards tier-2 cities.
Amravati, also called Ambanagri, is a city of immense cultural and religious importance and a beautiful Tier 2 City of Maharastra. It is also called the cultural capital of the Vidarbha region. The cost of living is less, the work-life balance is better, much breathable air, fewer traffic bottlenecks and housing remains affordable, as compared to congested and eccentric metro cities of India. We firmly believe that they (tier-2) are the future talent hubs and job-creation centres. Our conviction has been borne out by the fact that tier-2 cities have made great strides in salary levels due to a lot of investments in building excellent physical and social infrastructure.
Website: www.https://sgnldomain.online/click?redirect=http%3A%2F%2Ftatvic.com%2F&dID=1615815352065&linkName=tatvic.com" target="_blank">tatvic.com
Job Description
Responsibilities of Technical lAnalyst:
Responsibilities w.r.t Customer:
-
Requirement gathering by asking questions to the customer and getting to the main objective behind the query.
-
Analyze and understand and when necessary document the requirement
-
Design or develop PoC as per the business requirements / Customer development team requirements
-
Completing the implementation of the task as per the schedule
-
Should make extensive use of analytics data to generate insights and recommendations
-
Work with client technical team to fix the tracking issues
Team Responsibilities
-
Participate in the recruitment process based on your seniority. This includes interviews, creating test as required based on the need to recruit people who are compatible with our culture and skilled to accomplish the job.
-
Share and coach colleagues in making the team more effective.
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Share and Create content for training and publishing. These includes blogs and webinars.
-
Identify potential team members who are worthy of band change and prepare them with required guidance
-
Identify the repetitive tasks and manage to delegate to other team members or automate the process to reduce TAT & improve the productivity
Technical Responsibilities
-
Understanding the Event Schemas and Scripting
-
Designing solutions using GTM configurations for various environments
-
Creating database schemas as per business requirements
-
Create technical specifications and test plans
-
Development within any frameworks/platforms as used by the customers websites platform for implementing tracking components.
-
Understand and implement the various scripts and code which can work with different Analytics Tools
-
Understand the connection of GCP with GA 360 and its working
-
Integrate existing software products and getting various platforms to work together
-
Configure alerts on top of tracking to monitor & correct the same
-
Building reusable, optimized, scalable, secure code and libraries for future use
-
Initiate new research tasks which enable the analyst at Tatvic or Client to leverage to improve the business KPIs
"Zelon is in process of creating a health tech ecosystem for
monitoring, analysing and tracking the medical health of an individual's family. An incredibly rare opportunity for joining a well-funded early-stage start-up, providing a C-Level Exposure to a passionate technologist with scaled consumer tech experience to lead a Health Technology start-up with both mission and tremendous value creation upside"
Job Description:
-
Ability to understand business requirements and translate them into technical requirements.
-
Design and develop mobile applications.
-
Worked upon Node.js, JavaScript platform, DB Structuring, and automation of internal structure.
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Conceptualising and formulating apps that are suitable for use on all types of devices.
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Unit-test code for robustness, including edge cases, usability, and general reliability.
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Experience in creating modules, phase timelines etc.
-
Expert in the fast iteration of applications.
Technical Requirement:
• Node.js
Additional Technical Requirement:
-
MongoDB
-
Express.js
-
Database Structuring
-
Dev Ops
-
AWS
-
Could Services
Important:
Experience: Minimum 1 year in Node.js. Education: BE/BTech, MSC
Why Join Us?
Great teammates and passionate company culture Building from the ground up
The opportunity to join India's next unicorn is rare Excellent work environmentJoining Date: Immediate
Base Location: Mumbai
Zycus is looking for a Senior Software Engineer to join it's Engineering team. Candidates with experience working on Spring, Hibernate, Microservices, Angular/react, JMS/Rabbit MQ/Kafka, AWS Cloud and are passionate about building a product are encouraged to apply. Zycus is a Global leader and a pioneer in cognitive procurement software. Our clients are among the fortune 500 companies. We build enterprise AI procurement software product using some of the latest technologies.
In this role, you will work in developing a product which is not only recognized by Gartner as one of the top Source To Pay procurement software but is also industry's only organically-built & integrated source-to-pay suite.
Role and Responsibilities:
The Engineering team is looking for collaborative, passionate, and adaptable Senior Software Engineer.
- Strong coding experience of about 5-9 years.
- A team of experienced engineers with lots of interesting challenges to dive into.
- Modern technology stack: Cloud, Machine Learning, Artificial Intelligence, Microservices etc.
- Experience working on Spring, Spring Boot, Hibernate, Microservices, Angular/react, JMS/Rabbit MQ/Kafka, AWS Cloud.
- Should be able to build solution which is easily scalable, high speed/ real-time performance, configurable, deploy-able and secure in SaaS environment using any open source tech stack.
- Build features and modules from scratch & Maintain existing features and modules.
- Should be able to identify, track and mitigate risks to the product.
- Ability to work independently.
Requirements
- 5-9 years’ experience in Java, J2EE and associated technologies (Spring, Hibernate, Web Services, Micro Services, Spring boot)
- Technical Skills: Core Java, Advanced Java, J2EE, Exception handling, Collections, Oops, UML, Oracle, Jenkins, Maven & Linux
- Should be able to build solutions which is easily configurable, deploy able and secure in SaaS environment.
- Must have worked spring boot Extensively.
- Strong hands on development experience in Java, J2EE.
- Should be able to identify, track and mitigate risks to the product
- Responsible for planning product iterations & releasing iterations on schedule.
What should you have:
- Product development experience in agile environment will be a big plus though not mandatory.
- Highly Tech Savvy and hands-on.
- Strong evidence of a solution/product created ground up.
Product Development:
- Has in-depth knowledge on technology and end to end development processes.
- Has the ability to recommend new processes/alternatives to meet Product Development requirements and rolling them out.
Benefits
Five Reasons Why You Should Join Zycus
1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
2. A Market Leader: Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
4. Get a Global Exposure: You get to work and deal with our global customers.
5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore
Click here to Apply :
https://apply.workable.com/zycus-1/j/B03314F49F/">Senior Software Engineer - Zycus (workable.com) - Mumbai.
https://apply.workable.com/zycus-1/j/5C6CDAFE70/">Sr Software Engineer - Zycus (workable.com) - Pune.
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
We are looking for a Node.js Developer who is proficient with writing API's, working with data, using AWS and capable of applying algorithms mainly machine learning-based to solve problems and create/modify features for our students. Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.
Responsibilities
- Integration of user-facing elements developed by front-end developers with server-side logic
- Writing reusable, testable, and efficient code
- Design and implementation of low-latency, high-availability, and performant applications
- Implementation of security and data protection
- Use of algorithms to drive data analytics and features.
- Ability to use AWS to solve scale issues.
Apply if you can only arrive for a face to face interview in Bangalore.











