21+ Below The Line Marketing (BTL) Jobs in India
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- Counseling and Guidance:
- Provide counseling to prospective students and parents about academic programs and admission processes.
- Assist individuals in understanding and navigating the admission requirements.
- Lead Conversion:
- Convert leads into successful admissions by effectively communicating the benefits of Amity University.
- Follow up with potential students to facilitate the application process.
- School and College Outreach:
- Visit schools and colleges in Visakhapatnam to build relationships and promote Amity University.
- Conduct presentations to highlight the university's offerings.
- Seminar Participation:
- Participate in seminars to represent Amity University and address queries from attendees.
- Collaborate with marketing teams for successful seminar organization.
- Application Management:
- Oversee the admission application process, ensuring accuracy and completeness.
- Work with administrative staff to streamline and enhance the application experience.
- Reporting:
- Maintain records of counseling sessions and admissions progress.
- Provide regular reports on counseling activities to the immediate supervisor.
- Event Coordination:
- Assist in organizing and coordinating admission-related events and activities.
Requirements:
- Bachelor's/Master's degree in Counseling, Psychology, Education, or a related field.
- Previous experience in admission counseling is preferred.
- Excellent interpersonal and communication skills.
- Empathy and understanding in assisting students through the admission process.
- Ability to work collaboratively with other team members.
Position Title: Senior Marketing Executive
Job Location: Jodhpur.
Experience: min 5 years of experience in the educational domain only (Must)
Job Responsibilities:
- Taking care of all the marketing-related activities. ATL & BTL Marketing.
- Generating Admissions.
- Visiting Schools and Colleges for Presentations
- Conducting Seminars
- Counselling Students and Parents
- Handling day-to-day activities of the centre
Job Types: Full-time, Permanent
Salary: ₹25,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Schedule:
- Day shift
Supplemental pay types:
- Yearly bonus
Experience:
- Marketing Executive in Education Domain: 3 years (Required)
Language:
- English (Required)
Work Location: In person
Expected Start Date: 01/05/2024
Role Description :-
This is a full-time on-site role for an Marketing Executive located in Ambala at Amity Information center. The Marketing Executive will be responsible for day-to-day tasks associated with the role including developing and executing marketing campaigns, tracking and analyzing campaign performance, managing social media channels, and creating marketing collaterals. The Marketing Executive will also contribute to the development of marketing strategies and work closely with cross-functional teams to support university objectives.
Qualifications:
- Masters In Business Administration or equivalent degree.
- Strong written and verbal communication skills.
- Experience in developing and executing marketing campaigns.
- Proficiency in social media management.
- Ability to analyze data and provide insights for campaign optimization.
- Excellent project management skills.
- Ability to work effectively in a team and cross-functional Environment.
- Bachelor's degree in Marketing, Communications, or related field.
- Experience in higher education marketing is a plus.
Responsibilities
- Generating leads through running campaigns.
- performing School Seminars & webinars and data Collection.
- Admission Counselling for Students 10 + 2 and Graduation students.
Role :
Ad Sales [Media] [BTL]
Location :
Mumbai [Work from Office]
Open Position :
1
Joining Date :
Immediate
Job Description & Responsibilities :
In this role, you will be responsible for generating revenue by selling advertising space and offline marketing solutions to clients.
1]Prospect and Acquire Clients:
Identify and approach potential clients to introduce our agency's offline advertising and marketing solutions.
Conduct market research to identify target industries, businesses, and decision-makers.
Build a robust pipeline of leads and actively pursue new business opportunities.
2]Consultative Selling:
Understand clients' marketing objectives, needs, and target audience.
Provide strategic guidance and recommend suitable offline advertising and marketing solutions to meet clients' goals.
3]Relationship Management:
Cultivate strong, long-lasting relationships with clients and frontline agencies.
Serve as the main point of contact, addressing client inquiries, concerns, and requests in a timely manner.
4]Sales Performance and Reporting:
Achieve individual sales targets by effectively closing deals.
Track sales activities, leads, and client interactions.
5]Market and Competitor Analysis:
Stay up-to-date with industry trends, competition mapping & activities, and emerging offline advertising opportunities.
Provide market insights and contribute to the development of new product offerings or enhancements to existing services.
Requirements :
*Proven track record in Media Sales from Reputed Agencies.
*Good Brand & Frontline Agency connects.
*Strong sales and negotiation skills, with a demonstrated ability to close deals.
*Knowledge of offline advertising channels and industry trends is a plus.
*Ability to work independently [Team is being formed as we speak]
Role & Responsibilities:
- Owning offline/retail P&L
- Identifying potential locations for expansion following the company’s expansion strategy
- Liaising with various agencies in the space search
- Carrying out a detailed feasibility study on chosen locations
- Negotiation with the malls/agencies and finalization of related documents & pricing.
- Creating & implementing the organization chart for the offline/retail function
- Collaboration with the Marketing team and VM for In-store marketing/promotions and for external ATL/BTL activities
- Generates ideas about future retail activities to ensure a cutting-edge strategy; maintains up-to-date knowledge of the marketplace, competitors, and trends
- Takes a lead role in building a strong sales management culture with the operations team; spends time coaching store managers, identifying skills and opportunities for development; provides advice and guidance on Store manager issues when needed.
- Maintains and constantly develops innovative and cost-effective stock generation; monitors stock weekly to achieve bottom-line sales budget against monthly targets
- Implementation of ERP and other Technology resources for effective Business Decision Making
Expected skill sets:
- Experience of 12 -14 years with established brand(s) in the Lifestyle Retail category.
- Critical experience in Sales and/or Retail Operations is a must
- Should have worked across the key retail formats viz EBO, LFS, and MBO.
- Experienced in managing relationships at a senior level and managing a diverse (in terms of skill base and experience) team of people.
- Must be able to demonstrate the ability to c
- ontribute and successfully deliver against a business strategy.
- Excellent communication skills - verbal, written to include report writing and group presentations
- Commercially sound with a good understanding of profit and loss accounting and the influence of operating factors e.g. volume v price
- Excellent organization skills, able to prioritize
- A collaborative team player concerned with the team's success as well as individual performance
Why join us?
We are a young and dynamic team, so you will get to make a significant impact, learn a lot, and have fun in the process. We are building our team as well, so this is a great opportunity to quickly climb up the ladder and become among the top D2C experts in India.
We are a funded, capital-efficient business, with best-in-class D2C founders as our investors. We are rapidly growing, so you get to be a part of the hyper-growth phase and quickly grow with us.
Job Details:
- Work timings: Mon to Sat, Work from Office role
- Office location: Mumbai
- CTC: As per market standard
- Reporting: To founder
Google Analytics- Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.
- Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency
- Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc. to provide actionable insights and improve the impact
- Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels
- Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.
- Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms
- Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency
- Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand
- Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects
- Co-ordinate with all internal stakeholders and external agencies to achieve the above
- At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.
- At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR
- Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.
- Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.
- Has a thorough understanding of common social media algorithms and content delivery
- Has a thorough understanding of BI and research tools commonly used for marketing purposes
- Excellent with numbers, formulas
Job Description:
● Event Manager will ensure Manager availability to the sales team. He will be responsible for
enquiry generation and nurturing enquiries into leads.
● Event Manager will plan the calendar along with City head and central leadership and get sign-off
on budgets.
● Tie-ups with colleges to conduct seminars and workshops
● Conduct seminars/workshops along with City head for govt exams and skills
● Canopy and counseling activities in colleges to generate enquiry
● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local
high-student density areas)
● Source leads across city from various sources such as library/ book stores/ cyber cafes/
photocopiers.
● Create hooks for partnerships in lead sharing and conversion
● Local events for inquiry generation across high-student density areas
● New center launch and regular center activation for generating desired spikes in inquiries.
● Arrange common student workshops/ seminars for Managernurturing.
● Create hooks for ensuring students visit centers for improved conversion
Eligibility Criteria:
● Should have extensive experience in school/ college partnerships, conducting seminars and
small-scale events, Managergeneration activities
● Should have 5+ years of experience in the EdTech industry
● Should have led 5+ member teams in lead generation activities in other EdTech companies
● Should be presentable to do college tie-ups and carry the Testbook brand
● Must have prior experience as he/she will be running as soon as he/she is onboarded
What is the culture like:
● Team of 8 marketing executives (all juniors)
● Should be ok to work odd hours and put in 100% effort
Business Development Manager’
CupShup is looking for a qualified business development specialist to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and help build billion-dollar brands that make everyday activities easier for people around the world. Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters to achieve our company vision.
Responsibilities:
- Manage both our existing sales pipeline and the development of new business opportunities
- Take a lead role in developing new-business proposals and presentations that create and nurture opportunities and partnerships
- Identify trends and customer needs, building a sales pipeline for short/medium/long term in accordance with targets
- Develop strategies and positions by analyzing new-venture integration
- Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals
- Motivate the team, track performance, and report metrics
- Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various sources
- Generate new leads, identify and contact decision-makers, screen potential business opportunities, select deals in line with strategies, and facilitate pitch logistics
- Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company
- Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals
- Maintain and share professional knowledge through education, networking, events, and presentations
Requirement:-
- Post Graduation in business or related fields preferred
- Minimum of 5 years experience in acquisition of brands, B2B sales, consultative sales
- Successful track record in B2B sales and negotiation
- Excellent verbal and written communication skills
- Experience in sales techniques
- Proficiency in data analysis, forecasting, and budgeting
- Proven ability to plan and manage resources
- An analytical mind with good organizational skills.
- Commercial and business awareness
- Agile to adapt with the dynamic business environment
ORGANIZATION OVERVIEW
About CupShup
—-------------------
Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.
What is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!
But there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!
CupShup, a 7 year old RoI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.
We need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team.
You can read about us and understand how we have brewed innovation in detail at http://www.cupshup.co.in">www.cupshup.co.in
Designation: Art Director
Department: Brand Marketing
Location: Bangalore
Qualification: Bachelor’s degree in graphic design, art, or similar discipline
Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.
Responsibilities:
- Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
- Translate strategic direction into high-quality design within an established brand identity
- Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
- Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
- Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
- Graphic and Layout design, End to End development of the set.
- Create tailored content and conversations across each channel for total ecosystem engagement.
- Effectively build and manage relationships with internal stakeholders, as well as talent.
- Read, review and design content to identify the right content for videos.
- Supervise projects, timelines and manage deadlines
Skills:
- Exceptional creativity and innovative design skills
- Experience with design software, including Illustrator, InDesign, Photoshop, etc.
- Proven experience with graphic design, with a strong portfolio of work
- Excellent communication and presentation skills
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- Hands-on knowledge in creative skills like content, layout design, graphic design,
- Excellent verbal and written skills and confident communication skills..
Salary: Upto 12LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.
- Demand planning
- Create the vendor funnel of ATL & BTL marketing agencies
- Procure to pay process management and ensuring compliance with process KPIs
- Order scheduling and expediting
- Work closely with suppliers to ensure effective support
- Supervising goods/service receipt and cycle count process at the office to ensure timely receiving of goods
- Support and coordinate with the various departments particularly with accounts with ease
- Handle internal audits
- MIS preparation
Creative Director - Extramarks
Job Description
Location – Noida
Exp Required – 8 – 12 yrs
We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.
The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.
Responsibilities
- Define the creative vision for all brand, advertising campaigns, and marketing messages
- Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
- Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
- Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
- Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
- Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met
Skills & Qualifications
- Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
- 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
- Hands-on experience in creative process, marketing, graphic design and brand development
- Solid understanding of design, copy and web practices
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
- Outstanding leadership and organization skills
- Excellent verbal and written communication skills
- Familiarity with a variety of software programs, such as Photoshop, Illustrator, InDesign, etc.
Today we partner with 400+ organizations to extend financial assistance to their members and this number is growing every single day. Our go to market efforts are concentrated in high density industrial clusters where we develop a network or partners and foster local community relationships.
We are an early-stage Startup with Seed Funding from reputed VCs and Angel Investors and have a credible roadmap for future fundraising.
What we offer:
Your Role in Our Journey :
If you live and breathe community engagement and marketing, we have something that will excite you. We're looking for a flexible and versatile growth marketer who will develop and manage community engagement programs across online & offline channels, support business objectives, drive acquisition, provide sales support, and advance brand building.
Your Responsibilities :
- Own Findeed Branding across online and offline platforms including messaging, positioning, and PR strategies
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Design and Execution of Community Outreach Campaigns/Events to drive Growth outcomes and customer retention including growth loops like referrals and events
- Work closely with sales and support team to build & optimize go-to-market strategy & drive its operations
If you are passionate about working in these areas and looking to play a key part in driving a start-up's growth, we would love to talk to you.
What are the requirements and qualifications?
- You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your sleeves to drive them.
- Further, if you have real history driving growth, strong user adoption and great engagement. Ideally you would have 2-5 years of experience.
- If you don't, you could yet be right if you can collaborate effectively across teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
- You should love data, be both analytical & creative at the same time and should enjoy a dynamic work environment, experimenting & rolling up your sleeves to get things done.
- In addition to English, proficiency in more than one Hindi, Kannada and Tamil will be extremely advantageous as we expect the campaigns to be executed in these languages.
Key Skills
- ATL/BTL Activity
- Market research
- Online Marketing/Digital Marketing
- Offline Marketing
- Goodle Adword
- Facebook Add
- Marketing skills
- Vendor management
- Good knowledge of market
- Good communication skills
Interested candidates please apply ASAP.
CupShup is looking for Operations Executive for the respective city. You will be responsible to handle the network growth, BTL Campaign function & operations, audit i. e. internal audits, client audits, cost audits, etc.
Responsibilities:
- Exeuctiion of BTL / Offline marketing campaigns across locations
- Strengthening network of promoters
- Vendor/Partners Empanelment
- Logistics and Collaterals
- Success of the campaigns
- Process improvement and streamlining
- GST Compliance and reconciliation
- For Client - Media, Financial, Rate Benchmarking, Competition
- Functional Audits as and when required by Management
- Regional reporting
- Network tracker
- Collaterals Tracker
- Partners Tracker
Requirements:
- Graduate
- 0-2 years of experience BTL marketing is a must
- Self Motivated, Passionate, and a never give up attitude
- Team player
- Fair at communication and expression
- Willing to learn not only operations but also marketing and the other functions
- Two wheeler driving and license is an added advantage
Our client has the backing of one of India's leading Business houses which has a turnover of Rs.100 billion. The company produces excellent quality writing and printing paper, and they are the leading manufacturer of tissue and board, as well as Rayon Grade Pulp (RGP) products. They have the largest single location manufacturing facility in India with an estimated revenue of $24.1 million. Our client continues to be the committed employer of the local community and has achieved many international standards like OHSAS and FSC as a leading producer of pulp and paper.
As the Sales Executive (Retail-GT)-Tissue, you will be responsible for handling Primary Sales, Secondary sales and Collection for the company.
What you will do:
- Being involved in setting up and strengthening a distribution network (Super-stockiest & Distributors) at the areas mentioned above respectively.
- Leading the initiative of launching the products in the geographical areas mentioned above and initiate BTL activities for better placement of the products.
- Involving sales promotion, merchandising to boost the secondary sales.
- Studying the market potential and suggest recruitment of DSM at the respective location to improve the market penetration.
- Ensuring that products are available in all the major retail outlets.
- Effectively managing the team and ensure high ratio of Productive sales calls.
- Motivating, and empowering the sales representatives for increased productivity by working with them on a regular basis and creating synergy amongst the team.
What you need to have:
- Candidates with 1-3 years of experience from FMCG Company only. Personal Care & Beverage Industry are preferred
- Ready to travel outstation once in a while
- Excellent negotiation and networking skills
- Strong contacts and existing network of buyers will be an added advantage.
- Candidate with good knowledge about Strong communication skills
Operations Executive:
- Operations are at the heart of CupShup as we take pride in having a solid network of corporates and associates across the country. Think you’ve got it in you to manage a bunch of chai-crazed co-workers and elite corporates?
The work as an Operations Executive at CupShup involves:
- To plan, manage and execute marketing campaigns in the City.
- Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
- Unlocking new partnerships and business by working with the Operations Team and the City Head.
- Optimizing the over-all operational efficiency and being accountable towards the Profit and Loss of the organization.
- Delegation of work along with monitoring and tracking the work of Delivery Team and Operating System.
Skills required as an Operations Executive:
- Minimum experience of 1-2 years with enough knowledge about the know-hows of Operations.
- Good idea of General Management that involves in-house work along with professional collaborations.
- Command over sales and marketing to assist the Team whenever, and wherever required.
- Team Management abilities that involve versatility and flexibility in order to get the work done.
- A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.
Also, along with this you need to make sure that our Office never runs out of chaispiration—the secret potion that gets our Team working well.
For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.
The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.
As a Teacher Ops Manager -Campus, you will be responsible for end to end smooth running of the daily activities, act as an employee champion and change agent.
What you will do:
- Onboarding and churning of Campus Ambassadors (CAs).
- Ensuring lead flow to onboard talented pool of CAs regularly.
- Managing performance of these CAs.
- Churning of CAs from system upon tenure completion or termination.
- Looking into admissions coming through campus ambassadors.
- Driving referral programme to bring admissions.
- Driving course promotions and sensitisation within engineering campuses across India.
- Engagement of Campus Ambassadors :
- Designing and executing (end to end) coding events, workshops, webinars and offline events at campuses.
- Designing tasks weekly and driving adoption.
- Managing rewards and recognition of CAs.
- Marketing:
- Driving BTL and ATL marketing initiatives
- New initiatives:
- Rigorously driving new initiatives - This includes piloting these initiatives within a set of CAs, evaluating and scaling within the entire CA community.
- College level tie-ups - Understanding college specific requirements and catering to the challenges through our resources.
What you need to know / have:
- Minimum 2+ year experience in team management.
- Excellent Problem Solver.
- Highly data-oriented.
- Entrepreneurial and able to think on your feet to come up with ways to solve problems.
- Growth-hacking attitude.
- Outstanding verbal and written communication skills.
- Excellent stakeholder management skills.
- Good communication skills.
Experience: 2 to 5 years
Annual CTC: Rupees 6,00,000 to 8,00,000
LeadershipTo train and support them
To aware them of their duties and benefits
To aware them their salary and target
To create business development opportunities
To generate leads through team
To handle dealers and distributor network
To generate sales
To generate revenue
To achieve sales target
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