Marketing Manager

Required Skills: Advanced Flutter & Dart Expertise, Scalable Mobile Architecture Design, Performance Optimization & Profiling, OTT & Media App Engineering, Code Quality, Leadership & Cross-Functional Collaboration

Criteria:

• 6+ years of total software development experience with minimum 3+ years in Flutter
• Product-based company experience is mandatory (B2C scale preferred)
• Proven ability to own end-to-end Flutter mobile architecture for high-scale apps
• Strong expertise in Dart, Flutter SDK internals, and advanced state management (Bloc / Riverpod / Provider)
• Hands-on experience with platform channels and native integrations (Android & iOS)
• Deep knowledge of performance optimization: app startup time, FPS, memory leaks, widget rebuilds, rendering pipeline
• Experience with profiling tools (Dart DevTools, Android Profiler, Xcode Instruments)
• Strong skills in offline-first architecture, caching layers, and API integrations
• Ability to optimize video playback, downloads, DRM, and OTT workflows
• Strong command of clean code, SOLID principles, and scalable mobile system design
• Experience reviewing code and mentoring engineers (Senior IC role)

Description

Role Overview

We are looking for an experienced Flutter SDE III who can take complete ownership of architecture, performance optimization, and app scalability for our OTT mobile applications. This is a senior individual contributor role requiring deep technical expertise and the ability to influence design decisions at a product level.

Key Responsibilities

1. Architecture & Design (High-Impact IC Role)

• Own the end-to-end architecture of company’s Flutter mobile applications.

• Design scalable, modular, testable app ecosystems aligned with OTT-specific performance constraints.

• Lead decisions around state management, navigation hierarchy, API structure, offline capabilities, and security.

2. Performance & Device Optimization

• Diagnose and resolve mobile performance bottlenecks, including:

  o App startup time, FPS drops, memory leaks.

  o Heating issues, over-rendering, and expensive widget rebuilds.

  o Battery optimization, efficient network calls, caching strategy.

• Run in-depth profiling using tools like Dart DevTools, Android Profiler, and Xcode Instruments.

3. OTT-Specific Engineering

• Optimize video playback workflows for low-latency streaming.

• Implement efficient background processes for downloads, DRM, content sync, and push notifications.

4. Product & User Experience Ownership

• Collaborate closely with Product, Backend, and Video Engineering teams.

• Convert business/product requirements into high-performance technical solutions.

• Ensure UI/UX consistency across platforms while maintaining performance budgets.

5. Code Quality & Leadership

• Write clean, extensible, and maintainable code with strong adherence to SOLID and reactive programming principles.

• Review code for mid-level and junior engineers; act as a mentor across teams.

• Establish engineering standards, internal frameworks, and reusable components for long-term scalability.

Required Skills & Experience

Technical Must-Haves

• 6+ years of total experience with 3+ years in Flutter for large-scale products.

• Mandatory product-based company background (B2C scale preferred).

• Strong expertise in:

  o Dart, Flutter SDK internals

  o Bloc, Riverpod, Provider, or other state management approaches

  o Custom animations, rendering pipeline, shader-based optimization

  o Platform channels (Android/iOS) and native integrations

  o API integration, caching layers, offline-first architecture

• Strong understanding of mobile system design, scalable architecture, and low-level performance engineering.

Good to Have

• Experience with video streaming apps, OTT platforms, or media-heavy applications.

• Understanding of analytics frameworks (Firebase, Segment, Mixpanel).

• Exposure to CI/CD pipelines, automated testing, and fastlane.

Personality & Mindset

• Product thinking, not just feature-building.

• Ownership-driven with strong ability to take strategic technical decisions.

• Comfortable working in a fast-paced 0→1 and scale-up environment.

Why Join company?

• Work on a high-growth OTT app with millions of users.

• Opportunity to own the core mobile experience end-to-end.

• Build impact-heavy features at scale with a lean, highly skilled engineering team.

Role Overview

We’re hiring a Senior Frontend Engineer with 5+ years of experience to build high-performance, scalable, and visually refined web applications. This is a hands-on engineering role focused on architecture, performance, and crafting exceptional user experiences across modern browsers and devices.

You will work closely with design, product, and backend teams to build robust frontend systems, define engineering standards, and ship production-grade features that scale.

What You’ll Build

1. Frontend Architecture & Development

• Build scalable, modular frontend applications using modern JavaScript frameworks
• Architect component-driven UI systems and reusable design libraries
• Implement robust state management and data flow patterns
• Develop responsive, cross-browser experiences with high usability
• Collaborate with backend teams to design API contracts and integrations

2. Performance & Optimization

• Optimize applications for speed, scalability, and accessibility
• Improve Core Web Vitals and page load performance
• Implement code splitting, lazy loading, caching, and asset optimization
• Diagnose and resolve performance bottlenecks in production environments
• Ensure smooth user experiences across low-end to high-end devices

3. UI Engineering & Design Systems

• Build and maintain scalable design systems and component libraries
• Translate Figma or design specifications into pixel-perfect interfaces
• Implement accessibility standards (WCAG) and responsive layouts
• Maintain visual consistency across products and platforms

4. Frontend Platform & Tooling

• Improve build systems, CI/CD pipelines, and developer tooling
• Implement testing strategies including unit, integration, and end-to-end testing
• Establish coding standards, linting rules, and documentation practices
• Support deployment workflows and release management

5. Collaboration & Leadership

• Mentor junior engineers and conduct technical reviews
• Work with product and UX teams to shape user-facing features
• Contribute to technical decision-making and roadmap planning
• Advocate for performance, maintainability, and user-centric design

Technical Stack

Frontend

• JavaScript / TypeScript
• React, Next.js (or similar modern frameworks)
• HTML5, CSS3, Tailwind or CSS Modules
• State management libraries such as Redux, Zustand, or similar

Tooling & Platforms

• Webpack, Vite, Rollup
• Git-based workflows
• Testing frameworks such as Jest, Cypress, Playwright
• REST APIs and GraphQL

Performance & Quality

• Chrome DevTools and performance profiling
• Accessibility tools and audits
• CI/CD pipelines and monitoring tools

What We’re Looking For

Must-Haves

• 5+ years of experience in frontend engineering
• Strong expertise in JavaScript or TypeScript and modern frameworks
• Experience building scalable frontend architecture from scratch
• Deep understanding of browser rendering, performance, and optimization
• Strong grasp of responsive design and accessibility best practices
• Experience integrating APIs and working closely with backend teams
• Ability to write clean, maintainable, and production-ready code

Highly Desirable

• Experience building design systems or UI platforms
• Familiarity with SSR or SSG and performance-driven architectures
• Experience with micro-frontends or large-scale frontend systems
• Exposure to cloud deployment workflows and frontend observability
• Product-focused mindset with strong UX understanding

Technical Challenges You’ll Tackle

• Scaling frontend architecture for complex applications
• Maintaining performance across devices and network conditions
• Designing reusable UI systems across multiple products
• Improving developer productivity and build pipelines
• Ensuring accessibility and usability at scale

Why Join Ctruh

• Work on product-focused engineering, not just UI implementation
• Build systems that directly impact customer experience and engagement
• Ownership of architecture, performance, and engineering standards
• Small, high-caliber engineering team with strong technical depth
• Freedom to experiment and influence product direction

Location & Work Culture

• Work from office: HSR Layout, Bengaluru
• 6-day work week (5 days in office, Saturdays work-from-home)
• High-performance engineering culture
• Fast decision-making environment with strong ownership mindset

Ideal Candidate Profile

• You think in systems, not just components. You care about performance, scalability, and user experience equally.
• You have built production-grade frontend applications, improved engineering standards, and mentored teams.
• You write maintainable code, challenge assumptions, and take ownership of the user journey end-to-end.

Job Description

Team Leadership: Lead and inspire a team of marketing professionals, fostering a collaborative and creative work environment. Provide guidance, mentorship, and support to ensure the team's success.

Marketing Strategy: Develop, implement, and oversee comprehensive marketing strategies aligned with business goals. Continuously evaluate and refine strategies to adapt to market dynamics.

Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to reach target audiences. Monitor campaign performance, analyze results, and implement improvements for maximum effectiveness.

Event Management and Industry Collaboration: Strategically plan, meticulously manage, and flawlessly execute diverse events, including hosted, participated, and sponsored activities.

Brand Management and Publishing: Ensure brand consistency across all marketing channels. Oversee the creation of compelling and on-brand content for various platforms.

Event Outcome / ROI Tracking: Effectively and systematically assess and track the ROI of an Event in line with the internal process with the respective team members.

Cross-functional Collaboration: Collaborate with sales, Creative, Technical, and other departments to align marketing strategies with overall business objectives.

Vendor Management: Oversee vendor management associated with various events and activities ensuring an on-time delivery.

Budget Management: Manage the marketing budget effectively, allocating resources to maximize return on investment.

Performance Analysis: Utilize data analytics to measure the success of marketing initiatives. Provide regular reports with key performance indicators, insights, and recommendations for improvement.

All things Social Media - LinkedIn ( Strategy &Content )

Only candidates who have grown accounts from scratch

Create content for LinkedIn Accounts ;

Post content and manage engagements to the posts

Eye-catching ,witty and strategic content

➢ Manage initial discovery calls with customers leads

➢ Understands Customer’s Business and keeping empathetic approach towards customers

➢ Building Trust and Transparency with Customers

➢ Go-getter attitude to close the lead

➢ Creating and delivering impressive presentation/demo to the customer

➢ Managing follow-up activities to ensure customer engagement

➢ Negotiating contracts

➢ Working on guidelines by senior level peer

➢ Gaining know-how expertise in the ERP Business Applications

➢ Preparing RFP/RFI as per the customers’ need

➢ Continuous efforts to achieve sales quotas

➢ Self upgradation through industry study and research

• Driving marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts
• Building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix
• Managing all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, Direct buys etc.
• Serving as the strategic lead for programmatic display, especially the Double Click suite
• Driving campaigns from planning to execution and beyond to meet key performance metrics
• Determining key metrics, constantly reducing operational costs, and measuring the success of performance strategies
• Constantly optimizing marketing activities to improve return on investment
• Allocating budgets and analyzing and recommending modifications to ad spends
• Managing ROI in line with the business/management expectations
• Driving and managing marketing budgets and campaigns for driving user growth through various Digital SME channels

What you need to have:

• Reporting to the Customer Experience Manager
• Work from office: the role will be based in Bark’s offices in Bangalore
• The package will be a good base salary with excellent commission on top
• He/she will be responsible for the following aspects of customer success, including:
• Front-line B2B support for inbound calls & mails (ratio 80:20))
• Successful onboarding of professionals to buy their first pack, soft sales for elite/up-gradation
• Build sustainable relationships and trust with customer accounts through open and interactive communication

Requirements

• Well versed in English and Marathi (oral and written communication)
• Experience in sales or customer support domain will be appreciated
• Fresh graduate or less than 2 years of experience
• A go-getter attitude to get things done efficiently and resolve user queries in a single contact
• Excellent communication style and ability to stay calm under pressure

Desirable

• Knowledge of any CRM tools/customer success platforms and how they work (Zendesk is preferred)
• Comfortable to work for 40 hours/ week on a roster basis
• Knowledge of other languages will be an advantage

You will be responsible for architecting, training the team and implementing your solution. You will be working closely with the Product Managers and the tech leads/developers to come up with high-quality, resilient, and highly performant applications.

• Design and develop SaaS-based applications based on microservices architecture.
• Work on core back-end and ensure it meets the performance benchmarks.
• Work on optimizing the middleware and backend technologies to ensure highest scalability.
• Work on best system design principles and ensure high availability.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Education - BE/MCA or equivalent.
• Overall 8+ years of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies - NodeJS, Typescript, ReactJS, MySQL, NoSQL, MongoDB, ELK, Kafka, Redis.
• Good experience with Front-end technologies like JavaScript frameworks, ReactJS, AngularJS.
• Back-end exposure - good knowledge of building API.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture especially using AWS and its features.
• Should be completely hands on and have the ability to develop quick Prototypes.
• Good understanding of CMS.
• Will be responsible for the functional/technical track of a project.

You will closely work with the engineering team and support the Product Team of Empuls.

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Xoxoday.

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. Xoxoday works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.