BTL Executive

Operations Executive:

• Operations are at the heart of CupShup as we take pride in having a solid network of corporates and associates across the country. Think you’ve got it in you to manage a bunch of chai-crazed co-workers and elite corporates?

 

The work as an Operations Executive at CupShup involves:

• To plan, manage and execute marketing campaigns in the City.
• Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
• Unlocking new partnerships and business by working with the Operations Team and the City Head.
• Optimizing the over-all operational efficiency and being accountable towards the Profit and Loss of the organization.
• Delegation of work along with monitoring and tracking the work of Delivery Team and Operating System.
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Skills required as an Operations Executive:

• Minimum experience of 1-2 years with enough knowledge about the know-hows of Operations.
• Good idea of General Management that involves in-house work along with professional collaborations.
• Command over sales and marketing to assist the Team whenever, and wherever required.
• Team Management abilities that involve versatility and flexibility in order to get the work done.
• A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.

Also, along with this you need to make sure that our Office never runs out of chaispiration—the secret potion that gets our Team working well.

Develop brands marketing budget / plan to achieve volume/share/equity objectives.
• Manage the brands wise spending within the approved P&L parameters.
• Manager the full execution of the brand launch with sales & local agencies.
• Develop/implement the necessary control parameters to measure launch success/failure.
• Manage MRTG technical expertise function.
• Conduct monthly/quarterly/annual reviews of the business performance on-going.
• Assign/manage BTL agencies to conduct in-market activation programs. • Leading the activation of products across all retailers. • Ensure that all brand activities are completed on time and in full and within agreed budget • Track sales and recommend support/ corrective action plans. • Monitor all brand elements - advertising, product, packaging, pricing, cost etc. • Regularly screen competitor portfolio and monitor market trends • Review all brand / market data (sales audit, competition, distribution, etc.) – to detect areas of weakness / strength and recommend corrective actions.

Designation: Art Director

Department: Brand Marketing

Location: Bangalore

Qualification: Bachelor’s degree in graphic design, art, or similar discipline

Experience: 4+ years of relevant experience in creative roles at Ad agency, with an understanding of creative development and production.

Responsibilities:

1. Collaborate, brainstorm, and strategize with teams for a wide range of materials – be in ATL, BTL, internal, corporate or brand communication
2. Translate strategic direction into high-quality design within an established brand identity
3. Develop concepts by hand or with software, and execute original content determining ideal usage of colour, text, font style, imagery, and layout
4. Use trend intelligence and an understanding of the current and historical business and market to design and execute specific classifications
5. Develop innovative marketing experiences that help tell meaningful stories, which connect to users and communities to drive awareness and viewership of the brand.
6. Graphic and Layout design, End to End development of the set.
7. Create tailored content and conversations across each channel for total ecosystem engagement.
8. Effectively build and manage relationships with internal stakeholders, as well as talent.
9. Read, review and design content to identify the right content for videos.
10. Supervise projects, timelines and manage deadlines

 

Skills:  

1. Exceptional creativity and innovative design skills
2. Experience with design software, including Illustrator, InDesign, Photoshop, etc.
3. Proven experience with graphic design, with a strong portfolio of work
4. Excellent communication and presentation skills
5. Organizational and time-management skills for meeting deadlines in a fast-paced environment
6. Hands-on knowledge in creative skills like content, layout design, graphic design,
7. Excellent verbal and written skills and confident communication skills..

 

Salary: Upto 12LPA (Negotiable)

 

IMMEDIATE JOINING PREFERRED!