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Marketing Executive - Ambala - Amity Information Center
Marketing Executive - Ambala - Amity Information Center

Marketing Executive - Ambala - Amity Information Center at amity university · Ambala, Chandigarh, Mohali · 0 - 3 years · ₹1.8L - ₹2.5L / yr · Profitable · Posted 8 Apr 2024

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Marketing Executive - Ambala - Amity Information Center

Harsh Dhiman's profile picture
Posted by Harsh Dhiman
0 - 3 yrs
₹1.8L - ₹2.5L / yr
Ambala, Chandigarh, Mohali
Skills
Communication Skills
Sales presentations
Above The Line Marketing (ATL)
Below The Line Marketing (BTL)

Role Description :-


This is a full-time on-site role for an Marketing Executive located in Ambala at Amity Information center. The Marketing Executive will be responsible for day-to-day tasks associated with the role including developing and executing marketing campaigns, tracking and analyzing campaign performance, managing social media channels, and creating marketing collaterals. The Marketing Executive will also contribute to the development of marketing strategies and work closely with cross-functional teams to support university objectives.


Qualifications:

  • Masters In Business Administration or equivalent degree.
  • Strong written and verbal communication skills.
  • Experience in developing and executing marketing campaigns.
  • Proficiency in social media management.
  • Ability to analyze data and provide insights for campaign optimization.
  • Excellent project management skills.
  • Ability to work effectively in a team and cross-functional Environment.
  • Bachelor's degree in Marketing, Communications, or related field.
  • Experience in higher education marketing is a plus.


Responsibilities

  • Generating leads through running campaigns.
  • performing School Seminars & webinars and data Collection.
  • Admission Counselling for Students 10 + 2 and Graduation students.


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About amity university

Founded :
2003
Type :
Products & Services
Size :
1000-5000
Stage :
Profitable

About

Amity University is an India-based educational institution that offers undergraduate and postgraduate programs in disciplines such as accounting and biology for students.
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b2c

Job Description

Marketing Executive / Marketing Manager

Department: Marketing

Location: Bangalore

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Channel Partner Marketing

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Campaign Planning & Execution

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  • Drive product launch campaigns, incentive and payout campaigns, seasonal promotions, and business initiatives.
  • Monitor campaign performance and optimize campaigns based on engagement metrics and business outcomes.

Sales Enablement

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Regional Marketing Support

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Cross-Functional Collaboration

  • Work closely with Sales, Product, Design, Operations, and Leadership teams to ensure timely campaign execution.
  • Gather feedback from sales teams and channel partners to continuously improve marketing effectiveness.

Reporting & Analytics

  • Track campaign performance using predefined KPIs.
  • Prepare regular reports on campaign engagement, partner participation, lead generation, and overall marketing effectiveness.
  • Recommend improvements based on campaign analytics and business feedback.

Key Performance Indicators (KPIs)

  • Campaign engagement and reach
  • Partner participation and activation
  • Lead generation support for the sales team
  • Product campaign adoption
  • Sales enablement effectiveness
  • Timely delivery of marketing campaigns
  • Quality and effectiveness of marketing collateral
  • Regional campaign execution success
  • Feedback and satisfaction from channel sales teams





Qualifications

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
  • MBA in Marketing is preferred.

Experience

Marketing Executive

  • 1–4 years of experience in marketing, preferably in B2B, FinTech, Financial Services, or Channel Marketing.

Marketing Manager

  • 5–8 years of experience managing marketing campaigns, partner engagement, and sales enablement initiatives.

Required Skills & Competencies

  • Strong campaign planning and execution capabilities.
  • Excellent written and verbal communication skills.
  • Experience managing email marketing, WhatsApp campaigns, and digital communication channels.
  • Ability to create compelling marketing collateral and presentations.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Analytical mindset with the ability to interpret campaign performance and recommend improvements.
  • Excellent project management and organizational skills.
  • Proficiency in Microsoft Office and Google Workspace.
  • Experience with CRM and marketing automation platforms is preferred.
  • Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.

Preferred Industry Experience

  • FinTech
  • Financial Services
  • Wealth Management
  • Investment Platforms
  • Banking & NBFC

Success in This Role

A successful candidate will:

  • Drive consistent engagement with channel partners through structured marketing initiatives.
  • Execute high-impact campaigns aligned with business and sales objectives.
  • Improve product awareness and partner participation.
  • Enable the sales team with timely and effective marketing collateral.
  • Support lead generation and revenue growth through strategic marketing programs.
  • Build a scalable partner marketing engine that strengthens brand recall and business performance.


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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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