6+ Below The Line Marketing (BTL) Jobs in Mumbai | Below The Line Marketing (BTL) Job openings in Mumbai

Key Responsibilities

Event Planning and Coordination

 Collaborate with BD and CS team to understand their event goals, themes, and requirements.

 Develop detailed plans, timelines, checklists and production schedules.

 Coordinate with vendors, suppliers, and contractors to secure necessary services and materials.

 Conduct site visits and assessments to ensure venue suitability and ensure alignment with client expectations.

Logistics Management

 Oversee the setup, execution, and teardown of events and activities, ensuring all elements are in place and functioning correctly as per SOP.

 Manage logistics, including transportation, accommodation, and catering arrangements etc.

 Ensure compliance with health, safety, and regulatory standards during all activities.

Technical Coordination

 Work closely with technical teams to ensure proper setup and operation of audio-visual equipment, lighting, staging, and other technical aspects.

 Troubleshoot technical issues during events/activities and implement quick solutions to minimize disruptions.

Budget Management

 Track and manage event/activity and procurement budgets, ensuring all expenses are tracked and kept within allocated limits.

 Negotiate with vendors and suppliers to secure competitive rates and optimize costs.

Team Collaboration

 Lead and coordinate event/activity staff, including volunteers, to ensure smooth execution of event tasks.

 Foster a positive and collaborative team environment.

Client and Stakeholder Relations

 Serve as the on-ground point of contact for clients, providing regular updates and addressing concerns.

 Maintain strong relationships to ensure client satisfaction and seamless delivery of requirements.

 Professionally handle client feedback and implement improvements as needed.

Post-Event Evaluation

 Conduct post-event evaluations to assess event success and identify areas for improvement.

 Prepare detailed event reports for clients and internal stakeholders.

Role & Responsibilities:

• Owning offline/retail P&L
• Identifying potential locations for expansion following the company’s expansion strategy
• Liaising with various agencies in the space search
• Carrying out a detailed feasibility study on chosen locations
• Negotiation with the malls/agencies and finalization of related documents & pricing.
• Creating & implementing the organization chart for the offline/retail function
• Collaboration with the Marketing team and VM for In-store marketing/promotions and for external ATL/BTL activities
• Generates ideas about future retail activities to ensure a cutting-edge strategy; maintains up-to-date knowledge of the marketplace, competitors, and trends
• Takes a lead role in building a strong sales management culture with the operations team; spends time coaching store managers, identifying skills and opportunities for development; provides advice and guidance on Store manager issues when needed.
• Maintains and constantly develops innovative and cost-effective stock generation; monitors stock weekly to achieve bottom-line sales budget against monthly targets
• Implementation of ERP and other Technology resources for effective Business Decision Making

Expected skill sets:

• Experience of 12 -14 years with established brand(s) in the Lifestyle Retail category.
• Critical experience in Sales and/or Retail Operations is a must
• Should have worked across the key retail formats viz EBO, LFS, and MBO.
• Experienced in managing relationships at a senior level and managing a diverse (in terms of skill base and experience) team of people.
• Must be able to demonstrate the ability to c
• ontribute and successfully deliver against a business strategy.
• Excellent communication skills - verbal, written to include report writing and group presentations
• Commercially sound with a good understanding of profit and loss accounting and the influence of operating factors e.g. volume v price
• Excellent organization skills, able to prioritize
• A collaborative team player concerned with the team's success as well as individual performance

Why join us?

We are a young and dynamic team, so you will get to make a significant impact, learn a lot, and have fun in the process. We are building our team as well, so this is a great opportunity to quickly climb up the ladder and become among the top D2C experts in India.

We are a funded, capital-efficient business, with best-in-class D2C founders as our investors. We are rapidly growing, so you get to be a part of the hyper-growth phase and quickly grow with us.

Job Details:

• Work timings: Mon to Sat, Work from Office role
• Office location: Mumbai
• CTC: As per market standard
• Reporting: To founder

• ATL/BTL Activity
• Market research
• Online Marketing/Digital Marketing
• Offline Marketing
• Goodle Adword
• Facebook Add
• Marketing skills
• Vendor management
• Good knowledge of market
• Good communication skills

CupShup is looking for Operations Executive for the respective city. You will be responsible to handle the network growth, BTL Campaign function & operations, audit i. e. internal audits, client audits, cost audits, etc.

Responsibilities:

• Exeuctiion of BTL / Offline marketing campaigns across locations
• Strengthening network of promoters 
• Vendor/Partners Empanelment
• Logistics and Collaterals
• Success of the campaigns
• Process improvement and streamlining
• GST Compliance and reconciliation
• For Client - Media, Financial, Rate Benchmarking, Competition
• Functional Audits as and when required by Management
• Regional reporting
• Network tracker
• Collaterals Tracker
• Partners Tracker

Requirements:

• Graduate
• 0-2 years of experience BTL marketing is a must
• Self Motivated, Passionate, and a never give up attitude
• Team player
• Fair at communication and expression
• Willing to learn not only operations but also marketing and the other functions
• Two wheeler driving and license is an added advantage

Operations Executive:

• Operations are at the heart of CupShup as we take pride in having a solid network of corporates and associates across the country. Think you’ve got it in you to manage a bunch of chai-crazed co-workers and elite corporates?

The work as an Operations Executive at CupShup involves:

• To plan, manage and execute marketing campaigns in the City.
• Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
• Unlocking new partnerships and business by working with the Operations Team and the City Head.
• Optimizing the over-all operational efficiency and being accountable towards the Profit and Loss of the organization.
• Delegation of work along with monitoring and tracking the work of Delivery Team and Operating System.
•  

Skills required as an Operations Executive:

• Minimum experience of 1-2 years with enough knowledge about the know-hows of Operations.
• Good idea of General Management that involves in-house work along with professional collaborations.
• Command over sales and marketing to assist the Team whenever, and wherever required.
• Team Management abilities that involve versatility and flexibility in order to get the work done.
• A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.

Also, along with this you need to make sure that our Office never runs out of chaispiration—the secret potion that gets our Team working well.