6+ Below The Line Marketing (BTL) Jobs in Mumbai | Below The Line Marketing (BTL) Job openings in Mumbai

Role : 

Ad Sales [Media] [BTL]

Location : 

Mumbai [Work from Office]

Open Position : 

1

Joining Date : 

Immediate

Job Description & Responsibilities :

In this role, you will be responsible for generating revenue by selling advertising space and offline marketing solutions to clients. 

1]Prospect and Acquire Clients:

Identify and approach potential clients to introduce our agency's offline advertising and marketing solutions.

Conduct market research to identify target industries, businesses, and decision-makers.

Build a robust pipeline of leads and actively pursue new business opportunities.

2]Consultative Selling:

Understand clients' marketing objectives, needs, and target audience.

Provide strategic guidance and recommend suitable offline advertising and marketing solutions to meet clients' goals.

3]Relationship Management:

Cultivate strong, long-lasting relationships with clients and frontline agencies.

Serve as the main point of contact, addressing client inquiries, concerns, and requests in a timely manner.

4]Sales Performance and Reporting:

Achieve individual sales targets by effectively closing deals.

Track sales activities, leads, and client interactions.

5]Market and Competitor Analysis:

Stay up-to-date with industry trends, competition mapping & activities, and emerging offline advertising opportunities.

Provide market insights and contribute to the development of new product offerings or enhancements to existing services.

Requirements :

*Proven track record in Media Sales from Reputed Agencies.

*Good Brand & Frontline Agency connects.

*Strong sales and negotiation skills, with a demonstrated ability to close deals.

*Knowledge of offline advertising channels and industry trends is a plus.

*Ability to work independently [Team is being formed as we speak]

Role & Responsibilities:

• Owning offline/retail P&L
• Identifying potential locations for expansion following the company’s expansion strategy
• Liaising with various agencies in the space search
• Carrying out a detailed feasibility study on chosen locations
• Negotiation with the malls/agencies and finalization of related documents & pricing.
• Creating & implementing the organization chart for the offline/retail function
• Collaboration with the Marketing team and VM for In-store marketing/promotions and for external ATL/BTL activities
• Generates ideas about future retail activities to ensure a cutting-edge strategy; maintains up-to-date knowledge of the marketplace, competitors, and trends
• Takes a lead role in building a strong sales management culture with the operations team; spends time coaching store managers, identifying skills and opportunities for development; provides advice and guidance on Store manager issues when needed.
• Maintains and constantly develops innovative and cost-effective stock generation; monitors stock weekly to achieve bottom-line sales budget against monthly targets
• Implementation of ERP and other Technology resources for effective Business Decision Making

Expected skill sets:

• Experience of 12 -14 years with established brand(s) in the Lifestyle Retail category.
• Critical experience in Sales and/or Retail Operations is a must
• Should have worked across the key retail formats viz EBO, LFS, and MBO.
• Experienced in managing relationships at a senior level and managing a diverse (in terms of skill base and experience) team of people.
• Must be able to demonstrate the ability to c
• ontribute and successfully deliver against a business strategy.
• Excellent communication skills - verbal, written to include report writing and group presentations
• Commercially sound with a good understanding of profit and loss accounting and the influence of operating factors e.g. volume v price
• Excellent organization skills, able to prioritize
• A collaborative team player concerned with the team's success as well as individual performance

Why join us?

We are a young and dynamic team, so you will get to make a significant impact, learn a lot, and have fun in the process. We are building our team as well, so this is a great opportunity to quickly climb up the ladder and become among the top D2C experts in India.

We are a funded, capital-efficient business, with best-in-class D2C founders as our investors. We are rapidly growing, so you get to be a part of the hyper-growth phase and quickly grow with us.

Job Details:

• Work timings: Mon to Sat, Work from Office role
• Office location: Mumbai
• CTC: As per market standard
• Reporting: To founder

• ATL/BTL Activity
• Market research
• Online Marketing/Digital Marketing
• Offline Marketing
• Goodle Adword
• Facebook Add
• Marketing skills
• Vendor management
• Good knowledge of market
• Good communication skills

CupShup is looking for Operations Executive for the respective city. You will be responsible to handle the network growth, BTL Campaign function & operations, audit i. e. internal audits, client audits, cost audits, etc.

Responsibilities:

• Exeuctiion of BTL / Offline marketing campaigns across locations
• Strengthening network of promoters 
• Vendor/Partners Empanelment
• Logistics and Collaterals
• Success of the campaigns
• Process improvement and streamlining
• GST Compliance and reconciliation
• For Client - Media, Financial, Rate Benchmarking, Competition
• Functional Audits as and when required by Management
• Regional reporting
• Network tracker
• Collaterals Tracker
• Partners Tracker

Requirements:

• Graduate
• 0-2 years of experience BTL marketing is a must
• Self Motivated, Passionate, and a never give up attitude
• Team player
• Fair at communication and expression
• Willing to learn not only operations but also marketing and the other functions
• Two wheeler driving and license is an added advantage

Operations Executive:

• Operations are at the heart of CupShup as we take pride in having a solid network of corporates and associates across the country. Think you’ve got it in you to manage a bunch of chai-crazed co-workers and elite corporates?

The work as an Operations Executive at CupShup involves:

• To plan, manage and execute marketing campaigns in the City.
• Working closely with the City Manager and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
• Unlocking new partnerships and business by working with the Operations Team and the City Head.
• Optimizing the over-all operational efficiency and being accountable towards the Profit and Loss of the organization.
• Delegation of work along with monitoring and tracking the work of Delivery Team and Operating System.
•  

Skills required as an Operations Executive:

• Minimum experience of 1-2 years with enough knowledge about the know-hows of Operations.
• Good idea of General Management that involves in-house work along with professional collaborations.
• Command over sales and marketing to assist the Team whenever, and wherever required.
• Team Management abilities that involve versatility and flexibility in order to get the work done.
• A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.

Also, along with this you need to make sure that our Office never runs out of chaispiration—the secret potion that gets our Team working well.