Marketing Manager

SEO EXECUTIVE

MyYogaTeacher is a US based marketplace for connecting yoga teachers in India with students in the US for 1:1 yoga sessions.The teachers in India earn a good income - sometimes more than top engineers and MBA - whilst providing US based students with personalized yogic and spiritual teaching. MyYogaTeacher is headquartered in the US with technology office Bangalore and is founded by repeat founders and IIT Graduates with a track record of building unicorn-level, successful companies. Check out myyogateacher.com

As a SEO Executive you are responsible for:

• Technical SEO: Implement technical SEO best practices to optimize website structure, performance, and crawlability, ensuring maximum visibility in search engine results pages (SERPs).
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases relevant to our target audience and business objectives.
• Content Optimization: Collaborate with content creators to optimize on-page content for target keywords, user experience, and search engine algorithms.
• Video SEO: Develop and execute strategies to optimize video content for search engines, including YouTube SEO and video metadata optimization.
• AI SEO: Stay updated on the latest trends and advancements in AI-driven SEO techniques, leveraging tools and technologies to improve search visibility and user engagement.
• Backlinking: Develop and execute a comprehensive backlink strategy to build high-quality inbound links from authoritative websites, improving domain authority and search rankings.
• Project Management: Lead and manage SEO projects from conception to execution, ensuring deliverables are completed on time and within budget. Coordinate with cross-functional teams including content, design, and development to implement SEO initiatives effectively.
• Performance Monitoring and Reporting: Monitor website performance, search engine rankings, organic traffic, and other relevant KPIs using analytics tools. Prepare regular reports and insights to track progress and identify opportunities for optimization.

You are qualified if you have:

• A Bachelor’s degree in Marketing, Communications, or related field.
• A Proven experience as an SEO Executive or similar role, with a minimum of 2 years in SEO.
• Are Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Have a strong understanding of search engine algorithms and ranking factors.
• Have excellent analytical and problem-solving skills, with the ability to interpret data and trends to make informed decisions.
• Have exceptional project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Have strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Have a continuous learning mindset, staying updated on industry trends and best practices in SEO.

Job Description:

This is an exciting opportunity to come and lead growth for a fast scaling start-up and create meaningful impact in the education space. It will be a truly global experience in driving growth for company across all major geographies - United States, Latin America, Europe, Middle East & Asia Pacific. And also a chance to work with a very diverse and motivated team at the company.

You will be reporting to the COO and will be assisted in the role with a team of your own and cross functional teams such as sales, learning, product & design.

Your responsibilities will include:

Business insights
You will be the custodian for the generation of all insights be it market research, consumer
Insights or competitive landscape. These will be the power behind everything we do.

Growth

You will be responsible for defining our growth strategy, coordinating and executing growth
plans, and optimising our funnel to meet revenue targets. Our ambitions are big and so will be the scale of this role - from our current 25000+ educators to 60 million globally.
We've listed a few things you'll be responsible for below, but it will also be your call to
determine which of these we should spend resources on and which we should not.
• Identifying target geographies and schools for each business
• Planning marketing initiatives to generate leads, using below
• Content (key medium)
• Events (key medium)
• Partnerships
• Digital/Performance marketing
• Product marketing
• Website and other internal channels
• Email campaigns
• Programs such as referral and affiliate
• SEO

Brand
While the immediate focus will remain to grow the business, eventually you will also help build the company brand and lead key initiatives for it.

Is this someone that looks like you?

• A hands-on marketing leader who absolutely loves their craft
  • Experience: 7-15 years experience in driving demand in the B2B SaaS space
  • Have used content as a key medium for demand generation
  • Have a good handle on product, digital and performance marketing
  • Both right and left brained - can think of creative ideas and alongside crunch numbers
  • An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with
  • We deeply value building the right culture at company, and these are a few things that we look for in each hire - Coach-ability, Curiosity, Ownership, Hustle and Humility

Perks and Benefits 

• Minimum of 10+ years of experience working in the IT industry as a domain consultant and/or product owner and should be part of at least 2 complete IT project life execution cycles.
• Proficiency in the following automotive sales life cycle stages
• Sales Planning
• Sales Invoicing
• Sales Reporting

Pricing and Launch Steering

• We are looking for a success-oriented candidate who has a proven track record of IT consulting in the automotive domain.
• The candidate will have to define business/process models for automotive clients taking into account Industry best practices
• Work closely with global teams and business stakeholders in the automotive industry to drive business workshops to define requirements, develop product backlog, and elaborate functional specifications for an IT solution. The candidate should also be able to analyze requirements, model as-is and to be process and support business during testing.
• Should own and drive domain/ business thread of large IT programs ensuring that the solution exceeds client expectations.
• Lead the consulting team for client engagements and actively support /lead sales opportunities.

Preferred

• Minimum of 10 years manufacturing experience in one of the global automotive OEMs is a MUST and should demonstrate strong proficiency across the Auto Industry value chain and related best practices
• Minimum of 10+ years of proven experience in agile methodology performing the role of a product owner with certification in CSPO. Should also have worked on at least 1 agile tool (eg. JIRA). Should have expertise in at least 1 process modeling tool or BPM tool.
• Should have at least 10 years of experience in managing teams, including recruitment, coaching & mentoring, and performance management.
• Have led teams for client engagements and actively supported /led sales opportunities & RFPs working closely with senior managers, client engagement managers, and sales teams.
• Should be ready for extensive travels within and outside the county. Should have experience in working in a multi-cultural team spread in multiple time zones.
• Should have proven academic records and display thought leadership with a deep understanding of the latest technology trends in the automotive industry
• Conversant with spoken and written English.

Personal

• Besides the professional qualifications of the candidates, we place great importance in addition to various forms of personality profiles. These include:
• High analytical skills
• A high degree of initiative and flexibility
• High customer orientation
• High-quality awareness
• Excellent verbal and written communication skills

Key Account Sales Manager:

Location Bangalore

US Based MNC.

 Responsible for prospecting, developing & managing the assigned Research and Applied business customers in driving sales to meet the sales & marketing objectives as well as targets.
B2B Sales,New client acquisition.
Target Pharma Companies & Research Industry to sell lab chemicals

Job Summary
We are a young 4 people start-up. Looking for someone who is passionate about working in an early-stage start-up, works hard, takes responsibility and is a fast learner. We would ideally want someone who wants to be invested in the company and its goal, and hence would compensate a part of the salary with ESOPs.

Responsibilities and Duties
>> Designing Campaigns: understanding brand requirements, selecting influencers, designing a content strategy for influencers
>> Campaign Management: executing your designed marketing campaign via influencers, monitoring performance, liaising with the brand/client
>> Community Management: growing the community of influencers, managing influencers, resolving their concerns and training/helping them perform better

About Us
We at Opa Reviews, help brands spread word-of-mouth by activating thousands of micro-influencers to create review content on social media platforms. This voluminous, rich, influential content deserves its own platform to help people shop. Our aim is to be that social review platform.

About Founder
IIT Bombay graduate, 2nd-time entrepreneur, 4 yrs of work-ex in marketing, sales, management consulting and product management

Location:
WeWork, Chromium, JVLR, Powai