City Manager

Role: HR Manager

Location: Mumbai (Bandra West)

About Qrata 

We match top talent with highly competitive career opportunities with leading startups in India and globally and address hiring challenges, recruitment brand marketing, with innovative and collaborative strategic consulting. 

About the company we're hiring for 

Our client is a technology company that focuses on transforming how the next billion urban Indians rent their homes. It is India's only fin-tech powered, end to end, digital home rental platform. They are backed by some of the leading real estate developers like Lodha and Godrej and top tier VCs. They have a total of 12 investors and some of the leading ones are Cred and Dream 11.

Job responsibilities include, but are not limited to: 

● People Management & Leadership: Lead the P&C team to continue developing People & Culture processes as outlined below. Continue to develop the existing team of People leaders through coaching, mentorship, and leadership. Recruit and hire new P&C staff as needed. 

● Employee Lifecycle Management: Oversee the end-to-end employee lifecycle from onboarding and development, through to transitions and exits, creating a positive experience for all employees and driving engagement. This will include the development of a data-driven framework for continuous improvement in all aspects of the employee experience. 

● Talent Acquisition and Recruitment: Partner with talent acquisition team on strategies including job description creation, vacancy advertising, candidate screening, interviewing, and hiring processes - ensuring the adoption of best practices in inclusive hiring. 

● Compensation and Benefits: Develop and implement a competitive compensation philosophy and benefits strategy that motivates employees, supports retention, and attracts new talent. 

● Talent Management and Succession Planning: Implement comprehensive talent management strategies that ensure the right people are in the right roles, manage performance, provide career development opportunities, develop skills matrices, and oversee promotions and transitions. Develop and execute succession-planning strategies that ensure business continuity and support our future growth. 

● Learning and Development: Develop and implement comprehensive learning and development programs, focusing on the skills and knowledge that employees need to excel in their roles. Develop a strategic L&D program to support Parachute’s leaders to help the company level up and scale. 

● Diversity, Equity, and Inclusion (DEI): Champion DEI by fostering a work environment that values diverse perspectives, promotes equal opportunities, and is inclusive of all employees. Develop policies and procedures that reflect the company’s DEI-B Values. 

● Employee Relations: Create and support a program that strengthens relationships between employees and the organization, resolving workplace conflicts, handling disciplinary procedures, and promoting employee well-being. Use metrics to address systemic issues, define root problems of employee-relation issues, and create programs to systematically address them. Support existing P&C team currently responsible for this function. 

● Legal Compliance: Ensure all HR policies and practices comply with local, state, and federal labor laws and regulations. 

● Organizational Development, Design, and Change Management: Drive organizational development and design efforts, working in collaboration with senior leaders across the organization to develop key HR staffing plans for new and existing departments. 

● HR Metrics, Analytics, and Strategic Investment: Implement a comprehensive HR dashboard that tracks key metrics across all HR functions. Utilize data analytics to inform strategic decision-making and guide investment in new full-time employees (FTEs), thereby maximizing profitability and optimizing capital deployment. 

What will set this person apart: 

● Proven business leader with 3+ years of leadership or management experience, in a leadership role within Human Resources. 

● Experience working in a high-growth tech startup or similar fast-paced industry is strongly preferred. 

● Demonstrated expertise in various aspects of HR management, including but not limited to talent management, learning & development, compensation strategy, and legal compliance. 

● Experience managing the end-to-end employee lifecycle and succession planning. 

● Proven track record of strategic thinking and decision-making ability, with the capacity to manage a critical function within the company. 

● Experience leading a team of HR professionals and working closely with senior leaders andexecutives in an organization. 

● Strong understanding of HR metrics and data-driven decision-making. 

● Excellent communication, negotiation, and presentation skills. 

The role will be in person from Monday to Friday. 

I Responsibilities and Accountabilities:

• Manage the strategy and setup of all paid campaigns. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Track, measure, and analyse all initiatives to report on social media ROI.

I Qualification(s):

MBA - Marketing.

Bachelor’s Degree required with a focus on business or analytics preferred.

• Nature of Experience: Strong knowledge of Online as well as Offline Marketing.

III Skill Set & Personality Traits required:

• In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), YouTube, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
• Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
• Experience handling marketing budgets and forecasting/reporting results.

Job Description

Location – Noida

Exp Required – 8 – 12 yrs

We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.

The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.

Responsibilities

• Define the creative vision for all brand, advertising campaigns, and marketing messages
• Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
• Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
• Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met

Skills & Qualifications

• Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
• 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
• Hands-on experience in creative process, marketing, graphic design and brand development
• Solid understanding of design, copy and web practices
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
• Outstanding leadership and organization skills
• Excellent verbal and written communication skills
• Familiarity with a variety of software programs, such as Photoshop, Illustrator,  InDesign, etc.

• Being involved in setting up and strengthening a distribution network (Super-stockiest & Distributors) at the areas mentioned above respectively.
• Leading the initiative of launching the products in the geographical areas mentioned above and initiate BTL activities for better placement of the products.
• Involving sales promotion, merchandising to boost the secondary sales.
• Studying the market potential and suggest recruitment of DSM at the respective location to improve the market penetration.
• Ensuring that products are available in all the major retail outlets.
• Effectively managing the team and ensure high ratio of Productive sales calls.
• Motivating, and empowering the sales representatives for increased productivity by working with them on a regular basis and creating synergy amongst the team.

What you need to have:

Our client belongs to a reputed 125-year-old group of businesses in multiple locations with a turnover of $4 billion. It is one of the fastest growing brands in the packaged food category committed to adhering to the highest health and safety standards.

It has a diversified range of products in various categories like dairy and snacks. It is also a supplier to the leading institutional buyers like Mother Dairy, Walmart, Grofers, Spencers, Amazon and Big Basket.

The group has earned the recognition of "A Great Place to Work at" and the “Best Employer” tag as well.

• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Driving the sales performance of all the 3rd party e-commerce platforms & market places
• Overseeing or directly managing digital marketing channels across PPC, SEO, display, affiliates and email marketing and social media
• Managing all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Working with developers to improve website performance and overseeing website uploads and landing pages development
• Analysing various data in order to deliver data driven strategies in order to deliver top performance and achieve predesigned KPIs
• Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment

Desired Candidate Profile

• A degree in Marketing, Business Administration
• Prior experience in a similar role for at least 4 years in performance marketing in consumer products
• A solid understanding of e-commerce frameworks
• A self-starter mentality with the ability to manage multiple projects in a fast-paced working environment
• A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously
• Excellent communication skills    

What you will do:

• Someone who could lead a team of 3-5 marketers covering all aspects of digital marketing including PPC, SEO, Affiliates, Email, CRO, etc.
• They’ve likely got 5+ years of digital marketing experience
• Should be comfortable contributing to strategy
• It Will is hands-on , to begin with (i.e. I expect someone to be extracting the data, setting bids, defining Keywords, etc.)
• Will have led a team before
• Need to be comfortable with large budgets and complex Ads accounts (1000s of AdGroups, 1,00,000s of Keywords, etc.
• Should understand some of the conversion tracking, attribution, display, and Facebook too
• Needs to be numerate e.g. above to extract reports, manipulate in Excel, etc.
• Comfortable challenging processes and strategy
• Strong verbal and written English required

Role: Business Operations/Account/Client Services manager 
Employment Type: Full-time 
Salary: 4.2 to 6 Lakhs per annum based on experience 
Location: Madhapur, Hyderabad
Experience: Agency and Marketing experience preferred 

Arin & Human is looking for a Client Services/Account/Business Operations manager to handle some of our Singapore and Indian Clients. 

Job Description 

•  Requires managing both Digital and Traditional Marketing objectives of clients 
•  Understand Clients' sales and marketing objectives and prepare a well-planned brief for the creative and digital teams 
• Conduct daily meetings between teams and be flexible with remote collaboration tools such as teams, hangouts etc. 
• Should have an excellent knack for creativity and passion for marketing 
• Monitoring SEO and paid marketing activities 
• Drive weekly review meetings with clients and monitor account health 
• Understanding of Marketing & Branding Strategies 
• Understanding of latest consumer marketing technology such as marketing automation, e-commerce platforms, CMS, CRM etc.