2+ Below The Line Marketing (BTL) Jobs in Pune | Below The Line Marketing (BTL) Job openings in Pune

Role Summary:

We are looking for an execution-focused, resourceful, and steadfast Project Manager to manage site hygiene, drive Below-The-Line (BTL) activities, liaise with vendors, and ensure flawless execution of all site-related initiatives. The ideal candidate will have strong industry contacts, vendor networks in Pune, and an eye for innovation in site execution and marketing activities.

Key Responsibilities:

 Site Hygiene and Maintenance: Ensure high standards of site upkeep, visual merchandising, and overall appearance always.

 BTL Activities: Plan, organize, and drive on-ground marketing activities including events, exhibitions, site branding, roadshows, and customer engagement programs.

 Vendor Management: Build and maintain a strong network of reliable vendors and suppliers in Pune for design, fabrication, event setups, branding, and other site requirements.

 Execution Excellence: Coordinate with internal teams, designers, and vendors to implement innovation structures and new marketing ideas at the site.

 Resourcefulness: Source cost-effective, high-quality solutions quickly and efficiently; negotiate rates and contracts with vendors.

 Innovation: Constantly scout for new ideas, design trends, structures, and creative installations that can enhance site attractiveness and customer experience.

 Budget Adherence: Manage costs effectively and ensure all activities are completed within the allocated budgets.

 Reporting: Maintain documentation, reports on vendor performances, BTL effectiveness, and site condition audits.

 Compliance: Ensure all site-related activities are in line with company policies, safety standards, and statutory regulations.

Required Skills and Qualifications:

 Bachelor& degree (preferably in Business Administration, Marketing, or related field).

 3-6 years of relevant experience in real estate, events, marketing, or project execution roles.

 Strong vendor network in Pune across design, branding, events, and infrastructure.

 Hands-on approach, with a keen eye for quality and detail.

 Excellent negotiation, communication, and organizational skills.

 Ability to handle pressure, multiple projects simultaneously, and work within tight timelines.

 Self-motivated, dependable, and able to work independently.

 Familiarity with site branding and event installation best practices is a plus.

Preferred Attributes:

 Previous experience in real estate project sites or customer experience centers.

 Knowledge of local Pune market dynamics and vendor ecosystems.

 Creative thinking with a passion for innovation and customer engagement.

Job Description:

● Event Manager will ensure Manager availability to the sales team. He will be responsible for

enquiry generation and nurturing enquiries into leads.

● Event Manager will plan the calendar along with City head and central leadership and get sign-off

on budgets.

● Tie-ups with colleges to conduct seminars and workshops

● Conduct seminars/workshops along with City head for govt exams and skills

● Canopy and counseling activities in colleges to generate enquiry

● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local

high-student density areas)

● Source leads across city from various sources such as library/ book stores/ cyber cafes/

photocopiers.

● Create hooks for partnerships in lead sharing and conversion

● Local events for inquiry generation across high-student density areas

● New center launch and regular center activation for generating desired spikes in inquiries.

● Arrange common student workshops/ seminars for Managernurturing.

● Create hooks for ensuring students visit centers for improved conversion

Eligibility Criteria:

● Should have extensive experience in school/ college partnerships, conducting seminars and

small-scale events, Managergeneration activities

● Should have 5+ years of experience in the EdTech industry

● Should have led 5+ member teams in lead generation activities in other EdTech companies

● Should be presentable to do college tie-ups and carry the Testbook brand

● Must have prior experience as he/she will be running as soon as he/she is onboarded

What is the culture like:

● Team of 8 marketing executives (all juniors)

● Should be ok to work odd hours and put in 100% effort