2+ Below The Line Marketing (BTL) Jobs in Hyderabad | Below The Line Marketing (BTL) Job openings in Hyderabad

About Us

Aakash is synonymous with trust in India's test preparation landscape, offering a blend of superior classroom and online learning experiences, granting students an invaluable edge. We specialize in preparing students for Medical and Engineering entrance exams such as the National Eligibility Cum Entrance Test (NEET) and the Joint Entrance Examination (JEE - Main & Advanced), alongside school/board examinations, including prestigious scholarship exams like NTSE and Olympiads.

AESL (Aakash Educational Services Limited) adopts a student-centric ethos in test preparation, acknowledging the uniqueness of each student and catering to their individual needs. Our team comprises highly qualified and experienced instructors deeply committed to nurturing students' aspirations. Our programs are meticulously crafted for flexibility, and our teaching methodologies are enriched by cutting-edge technologies, ensuring students are thoroughly equipped for their examinations.

Aakash Advantage:

35 Years of Excellence: Providing comprehensive and result-oriented test preparation for over three decades.

Nationwide Presence: With over 315 branches across India, we facilitate preparation in your city.

Expert Faculty: Our pool of 6000+ expert faculty members serve as mentors and guides, ensuring personalized attention.

Proven Success: In 2023 alone, 122,000+ Aakashians qualified in NEET & JEE examinations.

Digital Integration: Embracing the future, our classrooms are 100% digitized across all branches.

Hybrid Learning: Offering the best of both worlds, our hybrid classrooms seamlessly blend traditional and online learning experiences.

A Great Place to Work: We take immense pride in announcing that Aakash has been honoured with the prestigious Great Place to Work title for three consecutive years, a testament to our unwavering commitment to fostering a positive and enriching work environment.

Purpose of the Admission Officer role:

Admission officer is responsible for lead generation through variety of marketing activities resulting in counselling and enrolling the students.

As an Admission officer, you are expected to:

1.      Generate admissions by maintaining a continuous influx of data by conducting “Above The Line” (ATL) & “Below The Line” (BTL) marketing activities such as- seminars in schools, open seminars in town & residential spots within a specified territory.

2.      Contribute towards set targets by doing school visits for meeting principals, coordinators and management personals for business development.

3.      Ensure a delightful customer experience while going for home visits to counsel students and parents and close admissions resulting in enrolling the students.

4.      Capitalize on business opportunities by liaising with local tuition teachers.

5.      Ensure adherence to internal processes and compliances.

To be successful in the Admission Officer role you are required to have:

1.      Ability to handle customers in a calm, empathic & patient manner, along with strong sales persuasion skills.

2.      Excellent networking and presentation skills to conduct seminars.

3.      Proficiency in Microsoft Office and writing emails, & comfortable while working on software related to Sales & Services.

4.      Fluency in communication of English and Regional Language.

5.      Comfortable for traveling and public speaking.

Must Attitude:

1.      Customer Orientation

2.      Sense of Ownership and Accountability.

3.      Result orientation

4.      Emotional intelligence for working in a team.

Qualification:

1.      Must have bachelor’s degree.

2.      Preferred BTech / MBA /Masters in Psychology, Education etc.

Experience:

1.      Previous experience in counselling in education or careers counselling.

2.      

Previous experience of Business to Customer (B2C) Sales across industries.

Key Interactions:

·        External

o  Students, Parents & Schools.

o  Partners and Vendors for Above The line (ATL) and Below The line (BTL) activities.

·        Internal

o  Branch’s Academic & Non-Academic teams.

o  Regional Student Support Centre.

o  Regional Sales & Operations Team.

CupShup is looking for Operations Executive for the respective city. You will be responsible to handle the network growth, BTL Campaign function & operations, audit i. e. internal audits, client audits, cost audits, etc.

Responsibilities:

• Exeuctiion of BTL / Offline marketing campaigns across locations
• Strengthening network of promoters 
• Vendor/Partners Empanelment
• Logistics and Collaterals
• Success of the campaigns
• Process improvement and streamlining
• GST Compliance and reconciliation
• For Client - Media, Financial, Rate Benchmarking, Competition
• Functional Audits as and when required by Management
• Regional reporting
• Network tracker
• Collaterals Tracker
• Partners Tracker

Requirements:

• Graduate
• 0-2 years of experience BTL marketing is a must
• Self Motivated, Passionate, and a never give up attitude
• Team player
• Fair at communication and expression
• Willing to learn not only operations but also marketing and the other functions
• Two wheeler driving and license is an added advantage