Marketing Executive

Shanti Business School, Ahmedabad

Job Description: Admission Counselor & Telecaller

·        Lead Generation Activity Gujarat.

·        Arrange Seminars and presentations in academic institutions across Gujarat.

·        To take care of all arrangements at presentation / seminar venues.

·        Promoting the program among the student community through participation in various fairs, expositions etc.

·        Maintaining records of all inquiries follow ups, weekly sales, conversion ratios, advertising effectiveness etc.

·        Industry Visits.

·        Student Counseling.

·        Tele - Calling to leads.

·        Motivate students to join SBS on phone.

·        Implementation of marketing and admission plans for Gujarat.

·        Handling portal / Website leads (Shiksha, HT Campus, Facebook etc)

·        Handling admission procedure (Arranging Student PI , Document verification, Campus visit, Faculty coordination & result announcement and then final handover of admission letter)

·        Data Management (Taking care of duplication & allocation of Data)

·        Registration of student during Orientation Program (Documentation, Transportation & Hostel allocation coordination)

·        Data Entry of Seminars

·        Taking Care of Emailer & Whatsapp Activity

Key Responsibilities:

1. Sales and Marketing:

● Promote company offerings to students.

● Conduct live product demonstrations and engage with the target audience.

● Achieve monthly/quarterly sales targets by converting leads into admissions.

2. Campus Engagement:

● Plan and execute campaigns in colleges to increase brand visibility and adoption.

● Build relationships with campus authorities to get permissions for promotional activities.

● Host or support events, seminars, or workshops to engage the target audience.

3. Onboarding AMBs:

● Identify and recruit students as a college Ambassador.

● Train AMBs on their roles and responsibilities, including promoting the brand, driving app downloads, and data collection.

● Support AMBs in their activities to achieve desired results.

4. App Downloads and Data Collection:

● Actively encourage students to download the app and register.

● Collect accurate data from the target audience and ensure its timely submission.

5. Market Research and Insights:

● Collect feedback from students on the company’s offerings.

● Identify opportunities to increase market share by analyzing competitors’ activities and trends in the education sector. 6. Reporting and Documentation:

● Submit daily/weekly reports on activities, sales, and other performance metrics.

● Ensure proper documentation of all on-ground campaigns, app downloads, AMBs onboarding, and data collected.

Key Skills and Competencies:

● Sales Skills: Proven ability to meet or exceed sales targets

● Communication Skills: Strong interpersonal, negotiation, and presentation skills.

● Marketing Expertise: Experience in on-ground promotional activities and event execution.

● Relationship Management: Ability to build and maintain relationships with college authorities and students.

● Data Handling: Proficient in collecting, organizing, and analyzing data. ● Tech-Savvy: Comfortable with mobile applications, digital tools, and reporting software.

● Team Player: Ability to collaborate with internal teams and manage AMBs effectively.