8+ Below The Line Marketing (BTL) Jobs in Delhi, NCR and Gurgaon | Below The Line Marketing (BTL) Job openings in Delhi, NCR and Gurgaon

Marketing Manager / Sr. Manager

( Base - Noida, HO ) -

Preferred Candidate:

Experienced with both BTL & Digital Marketing

Qualifications: Education: MBA / PGDBM in Marketing Work

Experience:

• Minimum 3 years of relevant experience in Retail, Consumer Electronics, Mobile, Telecom, or Technology companies.

• Proven track record in Retail Marketing, BTL, and Catchment Area Marketing.

• Experience working directly with retailers or franchisees to increase footfall and sales.

Skills & Attributes:

• Possesses strong command of English & Hindi language (written and verbal).

• Strong understanding of consumer behaviour and retail activation techniques.

• Creative thinker with the ability to design impactful campaigns with limited budgets.

• Highly energetic, self-motivated, and execution-focused.

• Open to frequent travel across North India for on-ground implementation and coordination.

• Strong skills in planning, vendor negotiation, and performance analysis.

• Collaborative team player with a result-oriented mind-set.

• Ability to create impactful MIS reports and presentations with expertise in PowerPoint, Excel, and reporting.

Job Opening: Marketing Manager – Retail Marketing (North India)

Department: Marketing

Location: North India (Extensive Travel Required)

🔍 Role Overview

We are looking for a high-energy, execution-focused Retail Marketing professional with strong experience working with retailers and franchise partners. The role focuses on driving store footfall, sales, and local brand visibility through cost-effective ATL/BTL campaigns and on-ground execution across North India. This position blends strategic planning with hands-on implementation.

🎯 Key Responsibilities

Retail & BTL Marketing

Plan and execute ATL, BTL, and retail marketing initiatives including catchment area marketing and in-store promotions

Drive localized marketing programs to increase store footfall and conversions

Work closely with franchise partners to support business growth

Brand Engagement & Activation

Execute high-impact, frugal marketing campaigns in collaboration with OEMs and brand teams

Ensure timely deployment of branding assets (POSM, signage, displays, in-store branding)

Optimize marketing budgets to maximize brand visibility across stores

Market Intelligence & Digital Support

Track competitor activities, market trends, and consumer insights

Support digital marketing initiatives that complement offline campaigns

Coordinate with agencies and vendors to meet timelines and KPIs

Cross-Functional Collaboration

Partner with sales, operations, creative, and tech teams for seamless execution

Take complete ownership of on-ground execution and problem-solving

Performance Tracking & Reporting

Track campaign ROI, store-level performance, and budget utilization

Prepare MIS reports and present actionable insights to leadership

✅ Qualifications & Experience

Education: MBA / PGDBM in Marketing

Experience: 3+ years in Retail Marketing / BTL Marketing

Background in Retail, Consumer Electronics, Mobile, Telecom, or Technology sectors preferred

Proven experience working directly with retailers or franchise networks

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Job Description:

● Event Manager will ensure Manager availability to the sales team. He will be responsible for

enquiry generation and nurturing enquiries into leads.

● Event Manager will plan the calendar along with City head and central leadership and get sign-off

on budgets.

● Tie-ups with colleges to conduct seminars and workshops

● Conduct seminars/workshops along with City head for govt exams and skills

● Canopy and counseling activities in colleges to generate enquiry

● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local

high-student density areas)

● Source leads across city from various sources such as library/ book stores/ cyber cafes/

photocopiers.

● Create hooks for partnerships in lead sharing and conversion

● Local events for inquiry generation across high-student density areas

● New center launch and regular center activation for generating desired spikes in inquiries.

● Arrange common student workshops/ seminars for Managernurturing.

● Create hooks for ensuring students visit centers for improved conversion

Eligibility Criteria:

● Should have extensive experience in school/ college partnerships, conducting seminars and

small-scale events, Managergeneration activities

● Should have 5+ years of experience in the EdTech industry

● Should have led 5+ member teams in lead generation activities in other EdTech companies

● Should be presentable to do college tie-ups and carry the Testbook brand

● Must have prior experience as he/she will be running as soon as he/she is onboarded

What is the culture like:

● Team of 8 marketing executives (all juniors)

● Should be ok to work odd hours and put in 100% effort

Job Description

Location – Noida

Exp Required – 8 – 12 yrs

We at Extramarks are looking are looking for a talented and motivated creative director to lead our company's creative department. The successful candidate should be extremely creative, dedicated, and possess excellent leadership qualities and communication skills.

The creative director will work closely with various teams in marketing to deliver engaging content that meets the expectations of our customers.

Responsibilities

• Define the creative vision for all brand, advertising campaigns, and marketing messages
• Mentor and supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Conduct regular brainstorming sessions with the team to develop innovative and actionable creative solutions to business challenges
• Ensure visuals, messaging, and interactive elements for a project are properly aligned with the creative vision and brand guidelines
• Establish schedules for short-term and long-term projects, plan tasks accordingly, and ensure goals and deadlines are met

Skills & Qualifications

• Bachelor’s degree in art, graphic design, marketing, communications, journalism and other relevant fields.
• 8-12 years of related experience with 5+ years of creative direction in agency or corporate setting
• Hands-on experience in creative process, marketing, graphic design and brand development
• Solid understanding of design, copy and web practices
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
• Outstanding leadership and organization skills
• Excellent verbal and written communication skills
• Familiarity with a variety of software programs, such as Photoshop, Illustrator,  InDesign, etc.

• Being involved in setting up and strengthening a distribution network (Super-stockiest & Distributors) at the areas mentioned above respectively.
• Leading the initiative of launching the products in the geographical areas mentioned above and initiate BTL activities for better placement of the products.
• Involving sales promotion, merchandising to boost the secondary sales.
• Studying the market potential and suggest recruitment of DSM at the respective location to improve the market penetration.
• Ensuring that products are available in all the major retail outlets.
• Effectively managing the team and ensure high ratio of Productive sales calls.
• Motivating, and empowering the sales representatives for increased productivity by working with them on a regular basis and creating synergy amongst the team.

What you need to have:

What you need to know / have:

Experience: 2 to 5 years

Annual CTC: Rupees 6,00,000 to 8,00,000