Social Media Marketer

Strategize and execute the Google Ads marketing plan which will include campaign
planning, execution and optimization of different types of Google Ads (Search Ads, Display
Ads, retargeting, Discovery Ads, and YouTube Ads).
o Be the programmatic expert on campaign performance and optimization by providing
insights into the best strategies and tactics to achieve business objectives
o Leverage first party and third-party data for targeting and insights
o Work closely with the analytics teams to derive meaningful insights and drive a data-backed
strategy
o Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV

We are looking for experienced digital marketing managers.

Lead the company's intended foray into creation of niche Digital Media properties. The company has plans to develop businesses as Affiliate Marketers in particular niches and needs candidates with comfort in using Digital Marketing tools

About GetMyUni

GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.

For colleges, we are a one-stop student recruitment solution equipping them with

High-Quality Student Leads

Highly Cost Optimal Marketing and Communication solutions

Job Responsibilities :

- Ideate and create compelling content for web and social media platforms

- Attention to detail in implementing the best SEO practices

- Knowledge of SEO/ User-friendly content for a website

- Collaborating with other departments to create narrative and informative content
 
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.

Skills Required :

- Proficiency in English (written and verbal).

- Proficient in MS Office (Excel, Word, and Powerpoint).

- Excellent interpersonal skills.

Career Roadmap with us:

 - First Six Months [Concentration in Core Content]

- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:

- Google Webmaster and Analytics

- Google Trends

- Get professionally trained in editing and proofreading web content

- Get creative with video and pictorial representation of web content

- Next One Year [Concentration in Content + SEO]

- Become fluent in analysis - Competitors and Keywords

- Get hands-on experience with Advanced SEO Tools

- SEMRush

- Ahref

- Screaming Frog

- Crazy Egg

- Expertise in technical and Off-page SEO

- Next Six Months [Concentration on Product Development]

- Developing products or sub-products from the ideation stage to the implementation stage

- Creating the entire structure of a web portal and prototyping

- Setting up roadmaps and strategies for product performance

- Effective inter-team communication and coordination

- Use product management tools

1. Conduct deep online research. 2. Close Online Sale. 3. Write Marketing copy. 4. Engage in conversations. 5. Knowledge of advanced functions in database management. Good To have:- 1. Social Media Marketing skills. 2. E-Mail Marketing skills. 3. A/B Testing techniques. 4. Familiarity with tools like Buffer. 5. Knowledge of Google Analytics. 6. Understanding of Behavioural Psychology.

StarTele Logic looking to dynamic, strategic and resourceful digital first thinker. Responsible for all activities related to the research, development, facilitation, assembly and presenting of Digital Transformation strategies for StarTele Logic clients and prospects. • Oversees all company social media accounts management • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages • Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction • Audits and analyses social media presences, including digital advertising costs and returns • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement • Interviews, hires, and trains social media team members • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages • Monitors and develops reports on competitor activity within social media spaces Social Media Executive Skills and Qualifications: Degree in Marketing or Social Media, Extensive Knowledge of Social Media Platforms, Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills

We're looking for a Digital Marketer who has knowledge about the required stuff, and also is open for learning. Adapting to new challenges everyday is a requisite. The responsibilities for the marketer would include the following but won't be restricted to these. She/He will be free to share new ideas, give opinions and expand on the role described below. - Well-versed with SEO (techniques, no black-hat techniques, please!). - Good written English language skill. - Must be able to use Keyword planner and other keyword research tools effectively. - Must know how to use Google Adwords effectively, and able to prepare the Google Ads for different industries and situations. - Able to interpret Google Analytics. - Must be knowing how to use Facebook for Business - Ads Manager etc. - Creative enough to create catchy social media ads (on Facebook, Instagram) - Work with the team to produce quality results on time. - Social media strategies - different for different industries. Must be clear about the requirements and draft the key points accordingly. - Prepare monthly report for all clients, working together with the team. - Always try to find a solution, not depending upon others in any case. Responsible and a dependable person.