Job Title: Performance Marketing Specialist
Location: Noida (On- site)
Experience: 1–2 years
Employment Type: Full-Time
About the Role:
We’re looking for a result-oriented Performance Marketing Specialist with a strong command of Google Ads and performance marketing. The ideal candidate should be well-versed in setting up, optimizing, and managing ad campaigns across Google platforms, and also possess a working knowledge of SEO and other digital strategies.
Key Responsibilities:
- Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, Shopping, Video).
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Monitor campaign metrics (CTR, CPC, ROAS) and prepare performance reports.
- Collaborate with content, design, and SEO teams to align ads with landing pages and brand messaging.
- Perform A/B testing of ad creatives and landing pages.
- Suggest improvements based on data insights to maximize conversions.
- Stay updated with the latest trends and updates in Google Ads and digital marketing.
Requirements:
- 1–2 years of hands-on experience in Google Ads (Search & Display a must).
- Strong understanding of ad KPIs, bidding strategies, and conversion tracking.
- Familiarity with Google Analytics, Search Console, and Tag Manager.
- Basic knowledge of SEO and social media ads is a plus.
- Good communication skills and attention to detail.
- Google Ads certification (preferred but not mandatory).
Why Join Us:
- Fast-paced, learning-driven environment.
- Opportunity to manage real campaigns and drive visible results.
- Collaborative team and supportive leadership.
- Career growth and upskilling opportunities.
Thanks!

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