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Content Strategist
Content Strategist
Craft My Plate's logo

Content Strategist

Yashwanth Kalimi's profile picture
Posted by Yashwanth Kalimi
1 - 5 yrs
₹4L - ₹10L / yr
Hyderabad
Skills
Content Writing
Content Strategy
Creative Writing
Script Writing

About CraftMyPlate:

CraftMyPlate is India’s first food catering app, built to simplify how people find and order food for large events. Whether it’s a wedding, party, corporate event, or any bulk occasion, we connect users with the best catering services, food delivery boxes, and customized culinary solutions—all in one seamless platform. From intimate gatherings to grand celebrations, CraftMyPlate makes large-scale food planning effortless and delightful.


About the Role:

We’re looking for a creative and analytical Content Strategist who can think in stories and speak in scripts. If you have a flair for creating engaging video content and understand the pulse of online audiences, this role is for you. You'll collaborate closely with editors, graphic designers, and marketing leads to shape content that drives reach and impact.


Key Responsibilities:

  • Write compelling and platform-optimized video scripts (reels, explainers, ads, brand stories).
  • Work with video editors and graphic designers to bring content ideas to life visually.
  • Research trends, formats, and insights to develop a strong content calendar.
  • Analyze performance metrics and audience feedback to continuously improve strategy.
  • Align creative outputs with campaign objectives and brand tone.
  • Conduct competitor audits and stay updated with evolving content trends.


Language Requirements:

Telugu and English – Mandatory (must be fluent in both spoken and written form).

Proficiency in Hindi is a plus.


Required Skills:

  • Minimum 1 year of experience in content strategy, scriptwriting, or digital storytelling.
  • Strong storytelling and copywriting abilities, with a keen understanding of attention-grabbing hooks.
  • Familiarity with visual storytelling, editing flow, and basic post-production knowledge (no hands-on editing required).
  • Good grasp of social media platforms, algorithms, and audience behavior.
  • Ability to multitask, manage timelines, and work in a collaborative creative environment.


Bonus Skills:

  • Experience in campaign ideation or brand storytelling.
  • Understanding of SEO or performance-based content creation.


To Apply:

Send us your resume, portfolio (especially video scripts or social content), and a short note about your approach to content that connects and converts.

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Shubham Vishwakarma

Full Stack Developer - Averlon
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About Craft My Plate

Founded :
2023
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

India hosts 25M+ events every year, but ordering food is still a nightmare—unreliable vendors, inconsistent pricing, and no seamless way to book catering. We’re fixing this."

Craft My Plate is a vertically integrated food marketplace where customers can instantly customize menus, place orders, and get it delivered conveniently —without dealing with vendors.

Read more

Candid answers by the company

What does the company do?
What is the location preference of jobs?

Craft My Plate is a vertically integrated food marketplace designed to make large food ordering hassle-free. Customers simply select and customize menus—without worrying .By ensuring consistent quality, transparent pricing, and seamless delivery.

Connect with the team

Profile picture
Yashwanth Kalimi
Profile picture
Ram Praneeth Reddy
Profile picture
Pulkit Pandey

Company social profiles

N/A

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