Pre sales / marketing Executive

Roles and Responsibilities:
Develop and implement link building strategy
Good written skills
Research and analyze competitor backlinks
Leading keyword research and optimization of content
Should be able to support on other digital marketing activities like On-Page SEO, Social Media Optimization (SMO) and Content Writing
Knowledge in Guest Post Outreach
Assisting with blog content
Should be result orientated

JOB RESPONSIBILITIES

• Undertake creative content creation initiatives to contribute towards business goals.
• Involve in brainstorming and pitch in ideas for social media posts and campaigns
• Liaise with concerned team members for content marketing strategies which supports and extends marketing initiatives with setting short-term goals.
• Collaborate with designer and copywriter for content requirements.
• Amalgamate ideas with creative agencies and internal team for performance marketing creatives.
• Align brand communication throughout the channels.
• Ensure content created is in sync with brand language, consistent in terms of style, tone and formats and communications as per the brand personality.
• Analyze customer/community feedback and work collaboratively to generate ideas to increase consumer engagement.
• Monitor on-going market trends and competitive activities on digital platforms.
• Own the development and messaging of the brand narrative.
• Create, execute, and manage marketing programs and campaigns.
• Understanding and involve in decisions pertaining to brand budgets.
• Set brand planning calendar, coordinate with cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables.
• Lead the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, and varied platforms.
• Involve in brand pitch and narrations for influencer/celebrity collaborations.

 

JOB REQUIREMENTS

1. Education: Bachelor's degree in Marketing, Business, or related field. MBA preferred.
2. Work Experience: 5-7 years of experience in brand management, brand marketing and creative content creation.

DESIRED PROFILE

1. Excellent written and Oral presentations skills
2. Insightful as well as an aptitude for creative, out of the box thinking.
3. On top of industry trends and consumer psychology.
4. Knowledge of consumer marketing.
5. Ability to think both creatively and strategically.
6. Deadline-oriented, inquisitive, with great follow-up and reporting skills.
7. Solid exposure to content creation for social media platforms and experience working with influencers/celebrities.
8. Project and budget management skills.    
9. Quick and enthusiastic learner

We are looking for a social media manager for our blockchain company.

Things will include community management on telegram, instagram, twitter facebook.

 

We have over 10,000 members on telegram.
We have over 16,000 followers on twitter. (https://twitter.com/CryptionNetwork)

 

 

 

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

We are looking for Social Media Executive who understand the market, the latest trends and can hold their own in a one on one pitch with international clients. You should understand the working of our company and be able to reach out and increase our brand awareness and content reach on all social media platforms.
We need pro-active hires who can handle their work on their own without external involvement.
English with strong communication skills are a must.

Social Media Responsibilities:

• Strategies for engaging, creative, and innovative content for regularly scheduled posts, keeping in touch with all the latest Trends on Social Media for brand development.
• Oversee all existing clients, along with overview and maintenance of social media accounts on Facebook, Instagram, Twitter, Linkedin, Youtube, Behance,etc.
• Coordinating with the team to create relevant and engaging content which will add to the Recall Value.
• Audit and analyse social media presence, including digital advertising costs and returns.
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for campaign improvement.
• Get in touch with businesses which would be interested in our services and products, both international and domestic.
• Should be active 24/7 on Social Media and ensure that Our Online Presence is always active, by liking, commenting, sharing, tagging and retweeting relevant content on all platforms.
• We need someone who knows how to reach the masses by tailor making content to attract followers.
• We need an influencer with a large social media presence, who know all the cheat codes required to increase our online presence and following.

Required Experience and Qualifications

Good grammatically correct English speaking and writing is a must.
If you've worked in brand, content, and social media related marketing and have strong communication skills and convincing powers, you will fit right in with us.

You should be familiar with social media and other online and offline portals which can be used for brand development and reaching out to new consumers/users.
You should be good with strategies to improve outreach, marketing and conversions for our own content, services and products.

HANDLING SOCIAL MEDIA ACCOUNTS FOR OUR CLIENTS
- MANAGE END TO END SOCIAL MEDIA ACCOUNTS
- DELIVERY CONSISTENT GROWTH AND ENGAGEMENT
- HANDLE MULTI LINGUAL COMMUNICATIONS [ HINDI AND ENGLISH]
- DEFINE, ORGANISE AND DELIVER SOCIAL MEDIA CONTENT THAT HAS HIGH VALUE.

Duties and Responsibilities:

Contribute to and influence the direction of social media strategy

- Design and execute marketing campaigns

- Analyze and report on the search performance

- Provide an SEO perspective on content creation and social media

- Improve the SEO of all company sites

- Analysis of competitor campaigns

- Regular KPI reporting

- Work closely with the SEO, online marketing and affiliate marketing teams to help coordinate all integrated online output.

Should be able to work on Designing tools like Canva, Adobe Photoshop, Lightroom, and other digital marketing designing tool.

Be in charge of the marketing activities at Instataskers. This involves, 1- Marketing strategy for Digital. this will include strategizing the marketing plan for social media channels. Coming up with ideas, being in touch with freelancers to get the designs executed. Manage paid marketing. 2- Content Strategy -We do a lot of content marketing in the form of blogs, email marketing, medium etc. To come up with blog topics, get it written by our writers by helping them with keywords. Manage profile on quora,medium. 3- Offline marketing- Being a marketplace we can have offline networking sessions with our clients and vendors. 4- Public Relations and promotions. Candidate must have good experience and knowledge of paid marketing.

An ideal candidate is a Social Media Specialist having hands on experience in planning and running campaigns. S/he should have demonstrated the ability to get the pulse of the Target Group and develop campaigns which go Viral. S/he should have thorough knowledge of Search Engine Optimization (SEO), Social Media Optimization (SMO), & And So On (ASO). Should have good command over English language. Main Objectives 1. Increase our reach in the market (relevant Target Group) 2. Create a Buzz around GaadiFix offerings and to build inbound traffic 3. Supervision of designs which Go Viral 4. Achieve personal registration goals. Annual / Quarterly goals 5. Manage the relationship with customers, mechanics and other stake holders 6. Supervision of Increase our reach in the market throughout-bound phone calls 7. Supervise tele-caller sales goals to achieve weekly target Main performance indicators 1. Supervision of Campaigns / Posts / Blogs released as per agreed time lines 2. Increase in engagement as per agreement 3. Ensure that business Development targets and KPIs are aligned with the companys strategic objectives and initiatives. 4. Achieve target - number of sales calls made per day & Conversions into sales. 5. Increase in number of repeat customers Major responsibilities include: 1. Supervise APP based campaigns to result into Sales and App Installs. 2. Monitor integrated campaigns for engagement through Social Media which lead to high rate of call for action such as App Downloads. 3. Review and manage scheduled posts for Social media such as Facebook, Twitter, Google+ 4. Review and work on action plan basis the analytics on regular intervals 5. Review of all departmental activity as per time bound Plan 6. Supervise Content Marketing campaigns through Emailers, Blogs, Newsletters marketing 7. Finalize posts, Info-graphics & graphics which hold the attention of the audience. 8. Aggressively achieve business development targets. 9. Review Direct marketing activates to car owners, vehicle owners, get Mechanics and other stakeholders onboard. 10. Value Add to features & benefits of GaadiFix Mobile App. 11. Build close long-term relationships with stakeholders and prospects. 12. Nurture ideas and suggestions to improve results, reputation and market share. 13. Guide all activities of competition, market trends and report them 14. Supervise to conduct Test Market activities as and when required. 15. Regular review of bound calls to convert sales, data entry of the new data such as directories etc. Requirement 1. Proven working experience in social media marketing or as a digital media specialist 2. Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 3. Demonstrable social networking experience and social analytics tools knowledge 4. Adequate knowledge of web design, web development, CRO and SEO 5. Expert Knowledge of online marketing and good understanding of major marketing channels 6. Positive attitude, detail and customer oriented with good multitasking and organisational ability 7. Fluency in English 8. BS in Communications, Marketing, Business, New Media or Public Relations Reporting 1. Daily Activity Reports 2. Weekly Highlights 3. Other reports, as and when required

1. Brainstorm and comp up with health based content (with a lifestyle angle if need be) that has the potential of becoming viral on social media. 2. Work in close association with the in-house Social Media Team to strategize effective ways of content distribution on various social media channels like FaceBook, Instagram, YouTube, Twitter, Pinterest, among others! 3. Learn the art of communicating with businesses, influencers like bloggers, vloggers, Instagrammers as well as the community and develop yourself into a mind-blowingly awesome outreach person.