About Flipside Advertising Pvt Ltd
Similar jobs
Job Description
We're searching for a Content Writer who can skillfully navigate the intersection of travel excitement, SEO precision, and the complexities of visa applications. Your content will not only inspire travel but also guide our Indian audience through the often-confusing visa process, all while driving organic search traffic.
Roles and Responsibilities:
● Create travel articles, blog posts, and visa guides that are rich in information, engaging, and optimized for search engines.
● Work hand-in-hand with the SEO and Digital PR teams to align content with organic growth strategies and current campaigns.
● Update existing travel and visa-related content for improved clarity, user experience, and SEO performance.
● Conduct keyword research specific to the travel and visa domain, integrating high-ranking keywords seamlessly into your content.
Experience and Skills you MUST have:
● Minimum of 1 year of experience in content writing, with at least 1 year focused on travel and visa-related topics.
● An understanding of the visa application process and travel restrictions, particularly for Indian nationals.
● Demonstrated ability to enhance SEO performance through content initiatives.
● Strong research skills with an attention to detail.
● Familiar with working within a CMS and using other tools to enhance your content, such as SurferSEO, Grammarly, etc
- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
- To prepare and own content calendar for the content marketing team
- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
- To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
- To write clear marketing copy to promote our products/services
- To prepare well-structured drafts using Content Management Systems
- To proofread and edit blog posts before publication
- To coordinate with marketing and design teams to illustrate articles
- To conduct extensive keyword research and use SEO guidelines to scale web traffic
- To ensure all-around consistency (style, fonts, images, and tone)
- To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas
Do you love writing? Are you witty with a pen (err, keyboard) and have a discerning eye for detail? Can you work hard and meet speedy deadlines? Do you love to have a good time? If you’re screaming yes to all of the above, then the company might be the perfect fit for you! The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. The content team is at the heart of the company, helping our marketing and supply teams create engaging copy and marketing assets that include blog posts; social media posts; emails; newsletters; and YouTube videos. Content helps prospective guests visualize their experience and expand our company’s digital footprint, awareness, subscribers, and leads. In addition to outstanding writing skills, this role requires a high level of creativity, attention to detail, and secondary research skills. You will be challenged to the core as you will be writing about attractions, events, and experiences that you might not have experienced in real life.
Responsibilities
-Blog on an ongoing basis to grow organic traffic through search, social, and our email subscribers.
-Pitch interesting, fun and relevant blog articles to create engaging wholesome content to sell our experiences.
-Research, pitch, write and edit scripts for videos. Develop scripts to engage the audience - write in a style that is informative, yet conversational and easy-to-understand.
-Craft engaging copy for all user communication including emails and social media.
-Learn and follow full stack writing - what to write; writing for search engines; distribution and feedback loops to help evolve the playbook.
-Become a part of the ongoing mission to grow organic as a channel 100% every 3 months over the next year.
We like
-You possess excellent written communication skills and can write engaging copy combining creativity and flair with business objectives.
-You have 1-3 years of relevant experience writing blogs or any other type of long form content and/or scripts for YouTube videos.
-You are a digital native.
-You have the ability to work quickly with attention to detail and deadlines.
-Bonus: Past experience with HTML/CSS, Adobe Creative Suite
- Writing, editing and proofreading website content.
- Write Articles, Blogs, Social media, forums and other SEO best practices.
- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.
- Understanding of Web publishing requirements.
- Experience in creating content for the web and growing a social audience.
- Editorial mindset with an ability to predict audience preferences.
- Expertise in social media platforms.
- Collaborate with multiple teams to develop compelling content plans.
- Ability to deliver high-quality documentation paying attention to details.
- Basic Knowledge of technical terminologies.
- Excellent communication skills in English both written and spoken.
ABOUT US
White.Inc is a house of digitally native brands (DNBs) that is creating Instagram-first DTC brands across verticals like Cookware, Houseplants, Drinkware, Apple Gear and Luggage. We believe that to lead a better
life in today's ever changing world, we need products that are constantly evolving and contribute to our busy lives. To bring to life such category disrupting brands, we have partnered with the world’s leading product
design company to create products that are crave-worthy and address the needs of a new generation of Indian consumers.
Started by people with a decade+ experience in the e-commerce and D2C sectors, the founders have developed 2000+ products across multiple categories and scaled global brands in India such as RhinoShield & PopSockets. Leveraging on their expertise in driving growth, product development, supply chain, technology and access to global markets, White Inc is poised to deliver products that inspire and excite our consumer base.
We are rapidly growing and looking for someone who is as excited as us to be a part of this growth journey. If you love start ups, a really fast paced environment with lots of action and the opportunity to create India's new gen disruptive brands, then click away and get set to propel your career to greater heights.
We are looking for a senior copywriter with working experience creating content across a range of channels to join our in-house marketing team.
The Role
We are looking for a Senior Copywriter with excellent writing and research skills to develop exciting brand campaigns, out of the box ideas and strategies for our in-house brands. As part of this role, you will be
responsible for producing creative content across several channels (including social media, website, landing pages and digital ads), working closely with the design and media teams to brainstorm on ideas and develop messaging. We are looking for a candidate who is a quick learner, has a versatile writing style, can work comfortably in a collaborative environment and has a good understanding of social media and other marketing platforms.
If this sounds like you, please submit your portfolio along with your application to help us get a sense of your best work.
Responsibilities
• Execution and on-time delivery of high quality creative copy for brands across the lifestyle and consumer electronic sectors.
• Collaborate with the design and marketing teams to develop content for a range of marketing and communications materials.
• Write compelling content across all marketing channels, including website copy, video scripts, digital, print ads, and packaging. Craft copy for product stories, product guides, social media and digital marketing.
• Develop high-engagement social media content that reflects the brand tone of voice and grows audiences.
• Continually raise the bar on creativity, and drive the creation of original concepts that result in effective campaigns.
• Ensure that the brand voice and tonality is adhered to across all content that is put out across brands.
• Working with Graphic Designers and marketing teams to ensure that the copy fits the needs of the project/campaign
• Present copy concepts to internal stakeholders, and participate in the ideation process.
• Edit and proofread all copy before it goes live.
• Utilise data driven marketing insights given by the performance marketing team to guide all copy decisions.
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Qualifications
• Candidates from agency backgrounds preferred with experience working on brand campaigns
• Excellent writing, editing and proofreading skills
• Knowledge of online content strategy and creation
• Ability to communicate, present and influence key stakeholders at all levels of an organization.
• Full awareness of creative processes and techniques – including digital platforms
• Strong interpersonal and communication skills to be able to manage brands and vendors with finesse under a high pressure environment
• Working knowledge in brand management, social media content, digital marketing and marketing strategy
• Knowledge of editorial guidelines and style of writing for social media networks, online ad platforms
• Able to manage tight deadlines through excellent time management and organisation skills
• Highly self motivated and able to work well within a team
• Uses qualitative and quantitative analysis to guide content decisions
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
As a Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channels
What you will do:
- Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative work
- Reassessing the content strategy and injecting new ideas to improve the brand’s digital presence
- Ensuring end-to-end execution of a tournament theme across channels
- Improving the hygiene content with new and innovative organic + inorganic ideas
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Interviewing sources/ consumers
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Additionally, writing website content, blogs, articles, etc.
Required Candidate profile
What you need to have:- Excellent verbal and written communication skills
- Excellent grasp of English language
- Creative and innovative thinker and planner
- Knowledge of Poker, Rummy and Fantasy Sports would be an added advantage
- Confident in producing work across multiple platforms
- Able to align multiple brand strategies and ideas
- Be able to assist team members when needed to accomplish team goals
- Able to multitask, prioritize, and manage time efficiently
- Self-motivated and self-directed
- High school degree or equivalent; Bachelor’s degree in creative writing, journalism, English, or related field preferred
- Ability to work independently or as an active member of a team
- Good interpersonal skills and communication with all levels of management
- Able to work in a fast-paced environment
- Extensive knowledge of the company, brand, and product preferred
- Ideal candidate will have a positive attitude and be a problem-solver
- Familiarity with keyword placement and SEO
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Social Media Manager responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements
Good to have Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field
- Develop and lead a world-class content team that will develop content for
online courses on Management related courses. This job
will equip the candidate with highly sought-after skills including leadership
and instructional designing
- Collaborate with business development & project management team to
meet content production deliverables
- Define & structure content development process, work with educational
content across all levels
Location : Bangalore
Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.
Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media
Implementing websites social media strategy
Tracking social media conversations about the brand
Tracking social trends for potential viral content
Tracking competition on platforms
Collaborate with Product Development team.
Monitoring trends in social media tools, trends and applications
Implementing insights gained from social media monitoring.
Should be comfortable in handling a small team.
Responsible for copy and Video editing of news stories that go up on the websites.
Should have excellent command over Hindi and English
Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar.
A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills.
Researching markets and industries to compare and create content that is innovative and original.
Consistently brainstorming and collaborating with team for new ideas and strategies.
Coordinate with marketing and design teams to illustrate articles
Familiarity with keyword placement and other S E O best practices
High comprehension of software like Microsoft Word and Google Docs
Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary.
Content Writers Work
Core website copy
Social media posts
Content for banners
Product descriptions
Company bios
Landing Pages
Blogs and news articles
Case studies, whitepapers, and e books
Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc.
Understanding of SEO and web traffic metrics
Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.