Marketer

at h!nge Explore Yourself

Posted by H!nge Redefine Your College Life

We are looking for curious heads to help us make India’s most comprehensive and user-friendly employee experience platform to top the leaderboard. At Keka, Marketing is not just about running a few campaigns and all that, it is more of a story telling and brand building. The PMM is directly responsible for the product positioning and right reach of the product offerings to the right audience. As a core member of branding, you understand how important is to produce related content, not just the keywords. You are very crucial for us. Your responsibilities: • Partner with our product teams to set the product marketing strategy from beginning to end • Lead cross-functional teams to create sales tools and collaterals, and drive growth • Define go-to-market strategies, plan and execute feature releases, or improve the way we bring products to market • Drive a team of young, energetic and talented individuals What we are looking for: • N+ Years of product marketing experience. That means You tried, failed and succeeded executing or advocating various marketing strategies earlier • You are Passionate and innovative when it comes to storytelling (marketing). • You are a Blogger • You are an entrepreneur, strategist, marketing visionary, storyteller, and cross-functional team leader. • An eye for design since you are the decision maker of the marketing collateral

Keka is an award winning modern HR platform for growing businesses in India. We are looking for a rockstar marketeer who can connect with the HR professionals across the country and establish Keka brand and presence

• Perform and oversee complex financial analyses and modeling with minimal supervision, including real estate cash flow projections, ARGUS valuation models, corporate cash flow projections, public and private corporate/entity-level valuations, transaction structuring analysis, corporate balance sheet and recapitalization analysis, corporate credit assessments, financial statement analysis, etc.• Create and oversee creation of marketing/offering materials prepared for investors• Prepare insightful client presentations, analysis and deliverables that guide the decision making process and provide actionable strategic recommendations• Create presentation and pitch materials for new business pursuits / pitches• Gather and evaluate economic, demographic and real estate market data to perform market analysis• Conduct detailed analysis of legal, loan and financial documents to understand a company’s capital structure• Liaise with financial and legal advisors in structuring transactions• Read and review lease documents/sales comps and prepare abstract reports for sites and prospective sites• Review and analyze client’s quantitative portfolio data, financing and partnership agreements, legal documents and other materials as part of project due diligence process for all new acquisitions• Provide guidance, oversight and assist in training junior team members• Evaluate various other in-house start-ups on their valuations and create equity divestment structures for them

As a Marketing and Human Resource Head, you'll be expected to design strategies, such that more students can take our courses, and also work on expanding our tutorial department.

Working closely with the marketing team to and creating pitches according to the clients or customers

 Develop marketing strategies based on overall business objectives, market assessment and research, competitive landscape and marketplace trends.  Conceptualize and execute campaigns specific to the needs of the market as explored along with the sales team, by working closely with the content, design and the digital marketing teams. Marketing planning and execution experience across multiple marketing disciplines .A good understanding of digital marketing will be a big plus point. Creative thinker with an ability to recognise good ideas and execute them. Self-motivated with a high sense of urgency and work ethic to drive business outcomes.  Strong communication and presentation skills with the ability to assimilate complex concepts and clearly articulate business value.  Develop presentations & Recognize and reach out to clients in businesses. Create and assess a business marketing strategy. Develop competitive pricing strategies. Create collateral to distribute during presentations. Anticipate revenues. Develop relationships with vendors.  Demonstrate company products and solutions. Follow up with leads aggressively.Desired profiles: Should have at least 8-10 years’ experience in B2B Marketing. MBA (Marketing) Candidate should have good communication skills Good knowledge of Digital Marketing

esponsibilities The individual will be responsible to: To strategise & assist in the delivery of the content and microcopy for Happay in-product, notifications and product release notes. Frequently A/B test and strategise in-product and messaging content and help reduce drop-offs and churn. Achieve gold standard. Collaborate with product, sales & marketing teams to uncover the stories and insights that lead to meaningful messaging and concepts. Work with the front-end and mobile app teams to ensure the written content of digital channels and platforms is of the highest standard. Own the brand voice and establish messaging direction in every execution. Draft, statements, briefings and written communication for the Happay ensuring high level of consistency, accuracy, content and presentation for a wide variety of audiences. Translate creative direction and creative briefs into engaging and effective messaging and copy concepts. Produce content for marketing-related efforts including promotional material, presentations, and marketing collateral. Create content for case studies, executive summaries, customer proposals & PRs to be used in marketing and business development. Requirements & skills Bachelor's or Master's degree from an accredited university program with an emphasis on communications, advertising or other related field. Minimum 2 yrs of experience in managing in-product content, microcopy & notifications Exceptional writing skills, with the ability to write in a range of voices and styles for diverse channels and audiences and a good grasp of narrative (writing samples will be asked of you during screenings) Good understanding of graphic design and an appreciation of the relationships between textual, visual and functional elements. High impact and influence. Self-critical and self-correcting. Able to handle a high volume of ideas to be executed in agile manner.

Responsibilities and Duties• Send out mass mails campaigns • Attend events/give out flyers• Update Calendar• Daily Trending News• Handout surveys• Assist Marketing Head for all marketing activities• Lead Generation/EnquiriesQualifications and Skills• Graduate/ Post Graduate with specialization in marketing / fashion management • Ability to handle pressure• Result oriented who can achieve target based marketing goals• Proficient in spoken English and Computers

Collaborate with product managers to implement new and modified programs and initiatives. Monitor and analyze the performance of marketing programs in order to guide current and future strategies. Assist in developing market research studies and analyze their findings. Assist in creating, recommending and implementing marketing programs and campaigns for products of the organization. Create traction and support in building funnel.

1. Candidates have to visit engineering college & talk to college administration for workshop. 2. Candidates can speak in front of students about EngiGyan. 3. Skill to convey student for EngiGyan courses. 4. Motivate students to take software training from EngiGyan. 5. Candidates are from Engineering background.