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Marketing BI
WITS Innovation Lab's logo

Marketing BI

Prabhnoor Kaur's profile picture
Posted by Prabhnoor Kaur
5 - 8 yrs
₹5L - ₹14L / yr
Remote only
Skills
Marketing analytics
Eloqua
KPI
Marketing Automation
SQL
skill iconPython
Snowflake
PowerBI
Domo
Tableau
Data modeling
ETL
Reporting

Required Qualifications

  • Bachelor’s degree in marketing, Business Analytics, Computer Science, Engineering, Statistics, Information Systems, or a related field.
  • 5+ years of experience in marketing analytics, business intelligence, data analysis, or marketing operations.
  • 3+ years of hands-on experience supporting B2B marketing organizations with reporting, campaign measurement, and analytics.
  • Demonstrated experience owning enterprise marketing reporting ecosystems and KPI governance frameworks.
  • Deep expertise in marketing attribution methodologies, email deliverability concepts, campaign tracking, and marketing performance measurement.
  • Hands-on experience with marketing automation platforms, including Eloqua, is required.
  • Advanced proficiency in SQL and experience working with large, complex datasets.
  • Strong programming and data manipulation skills using Python.
  • Hands-on experience with multiple BI and visualization platforms, including:
  • Domo
  • Snowflake
  • Power BI
  • Tableau
  • Proven experience leading or supporting BI platform migrations and change management initiatives.
  • Experience building and maintaining data models, ETL processes, and self-service analytics environments.
  • Strong understanding of marketing data architecture, data governance, and metadata management.
  • Excellent problem-solving skills with a strong attention to detail and commitment to data accuracy.
  • Exceptional communication and stakeholder management skills, with the ability to explain technical concepts to non-technical audiences.
  • Ability to work independently, prioritize effectively, and manage multiple projects in a fast-paced environment.

 

Must-Have Qualifications

  • 5+ years of experience in marketing analytics, business intelligence, or marketing operations.
  • Proven ownership of marketing reporting infrastructure, KPI governance, and executive-level dashboards.
  • Strong expertise in email marketing analytics, including deliverability, attribution, campaign tracking, and performance measurement.
  • Hands-on experience with Eloqua and marketing automation ecosystems.
  • Advanced SQL and Python skills for data extraction, transformation, analysis, and automation.
  • Expert-level proficiency with Snowflake and at least two enterprise BI platforms, including Domo, Power BI, and Tableau.
  • Demonstrated success leading BI platform migrations and reporting modernization initiatives.
  • Experience partnering with marketing, marketing operations, IT, and data engineering teams.
  • Strong understanding of data quality frameworks, governance, and reporting best practices.

 

Nice-to-Have Qualifications

  • Experience with Salesforce CRM, Salesforce Marketing Cloud, HubSpot, Marketo, or similar platforms.
  • Experience with modern data stack technologies, including dbt, Alteryx, or data orchestration tools.
  • Knowledge of account-based marketing (ABM) measurement and customer journey analytics.
  • Experience implementing self-service analytics programs.
  • Familiarity with Agile methodologies and project management frameworks.
  • Experience working within a global B2B technology organization.

 

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About WITS Innovation Lab

Founded :
2019
Type :
Products & Services
Size :
100-1000
Stage :
Profitable

About

Wits Innovation Lab is the hub of innovative technology that helps you create solutions, products, and services for businesses of all sizes—startups, SMBs, enterprises, and everything in between. Not only do we help businesses with digital transformation, but we also help them stay ahead of the curve with products in realms like the Internet of Things, Business Intelligence, eCommerce, and more. So far, we've helped 500+ (satisfied) clients embark upon their digital transformation journey with intelligent solutions. And with industry experts with 100+ years of cumulative industry experience in our family, we're moving forward fast. That also translates into working with the top brains, which helps the newer talent learn the best of technologies, processes, values, work ethic, and culture. We've catered to industries like Automotive, Education, Information Services, Healthcare, Media, Fintech, Hospitality, Retail, Insurance and Logistics, proving that we're industry agnostic by now. With a solid technology stack that includes modern-day technologies like Augmented Reality, Virtual Reality, Blockchain, Artificial Intelligence, IoT, etc., we empower your business to take the tide by the crest and get ahead of the market space that is ruled by disruption. With a family of 600+ engineers dedicated to setting and achieving goals, we have created a work environment to establish a professional yet welcoming workspace. We work together, grow, learn, understand the technology, and deliver projects well on time. All that, and yet we have to experience Monday blues. That's what we are all about. If you're looking for growth, have a dream, and want to work with contemporary intelligence, we're the perfect incubator you need. Technologies we offer as a unit: • Web development • Mobile development • DEVOPS • BIG-DATA • Augmented Reality • Virtual Reality • Blockchain • Design • QA services • Digital Marketing Contact details: Inquiries at [email protected]
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