Shopify Growth Lead

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

Location: Kolkata

About the Role

Work directly with the founders to build and scale Vaayu's online business (Pretline Brand). Own the complete D2C growth engine—from customer acquisition and website conversion to retention and profitable revenue growth.

Key Responsibilities

• Own Meta & Google Ads strategy, execution, and optimization.
• Drive profitable customer acquisition and scale online revenue.
• Improve website performance by working closely with the Shopify team on landing pages, product pages, and conversion optimization (CRO).
• Build customer retention and repeat purchase strategies through CRM and remarketing.
• Monitor and improve key business metrics including ROAS, CAC, MER, AOV, CVR, LTV, Repeat Purchase Rate, and Contribution Margin.
• Collaborate with creative, content, and influencer teams to improve campaign performance and brand growth.
• Identify growth opportunities through data analysis, testing, and experimentation.

What We're Looking For

• 5–8 years of hands-on core D2C performance marketing experience.
• Proven experience growing a fashion, lifestyle, beauty, or premium consumer D2C brand.
• Strong expertise in Meta Ads, Google Ads, Shopify, conversion optimization, and retention marketing.
• Deep understanding of the complete D2C growth funnel—from acquisition to repeat purchase.
• High ownership, commercial mindset, and ability to execute in a fast-paced founder-led environment.

About Us:

company name is Flyers. Frisker's is our brand name. It is a Delhi-based T-shirt manufacturing company. We sell on Amazon, Myntra & Flipkart and are growing 30% MoM.

Role: E-commerce Growth Manager

We need someone who can directly own and grow our sales on Amazon, Myntra, and Flipkart.

Key Responsibilities:

1. Own P&L and sales targets for all 3 marketplaces

2. Run & optimize Amazon PPC, Myntra Brand Ads for ROAS

3. Catalog management: New listings, SEO, A+ content, pricing

4. Deal planning, inventory management, OOS control

5. Daily reporting: Sales, competitor analysis, keyword research

Must Have:

1. 2-4 years of experience in Amazon Seller Central / Myntra / Flipkart

2. Proven track record of sales growth in Apparel/D2C

3. Hands-on with PPC and campaign management

4. Excel + Data driven mindset

Good to Have: Vendor Central, Advertising Console

What we offer:

Salary: 20k to 40k + Insentive

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of

creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Shopify Developer

Experience Level: 3+ years

Location: Bangalore, Karnataka (On-site)

Job Overview:

We are looking for a highly skilled and proactive Shopify Developer who takes ownership of projects and delivers scale high-performance eCommerce solutions. This role is not limited to development, you will be expected to think like a problem solver, optimize user journeys, and build robust Shopify experiences that directly impact business outcomes.

Required Skill Set:

● Strong expertise in Shopify theme development using Liquid, HTML, CSS, JavaScript and liquid

● Understanding of Shopify Apps for ecommerce required setups.

● Proven experience in converting Figma/UI designs into pixel-perfect, high-performance Shopify stores

●Deep understanding of Shopify architecture, limitations, and best practices

● Hands-on experience with Shopify APIs, webhooks, and third-party integrations

● Strong understanding of performance optimization (Core Web Vitals, lazy loading, asset optimization)

● Experience in integrating and debugging payment gateways (Razorpay, Stripe, etc.)

● Ability to write clean, scalable, and maintainable code

● Strong debugging and problem-solving skills (must be able to handle real-world issues independently)

● Experience in building responsive, cross-browser compatible websites

● Understanding of SEO fundamentals for eCommerce

Roles & Responsibilities:

● Convert UI/UX designs into fully functional Shopify stores with high attention to detail

● Take complete ownership of development tasks from implementation to deployment

● Optimize store performance, loading speed, and user experience

● Integrate third-party tools, APIs, and custom functionalities

● Troubleshoot complex issues across checkout, payments, and app integrations

● Work on existing stores and improve scalability, structure, and performance

● Collaborate closely with designers and marketing teams to improve conversion rates

● Perform thorough QA across devices, browsers, and scenarios before delivery

What We Expect:

● Ability to work independently without constant supervision

● Strong accountability and ownership mindset

● Real experience handling live Shopify stores (not just static builds)

● Ability to debug issues quickly and provide practical solutions

● Understanding of business impact (conversion, speed, UX not just code)

Good to Have:

● Experience with WordPress (Elementor, WooCommerce, custom themes)

● Knowledge of React / Next.js (for headless commerce or modern frontend setups)

● Experience with Shopify Plus or headless commerce architecture

● Familiarity with Git and version control workflows .

Job Description: Shopify Web Developer

Job Overview:

We are looking for a skilled and passionate Shopify Web Developer to join our team. The ideal candidate should have hands-on experience in developing, customizing, and maintaining Shopify websites with a strong understanding of eCommerce best practices. The candidate should be capable of building responsive, high-performing online stores, integrating third-party applications, and delivering an excellent user experience.

Key Responsibilities:

• Develop, customize, and maintain Shopify websites and eCommerce stores.
• Build and customize Shopify themes using Liquid, HTML, CSS, JavaScript, and Shopify APIs.
• Develop custom features and functionalities based on business requirements.
• Integrate third-party apps, plugins, payment gateways, and APIs.
• Optimize website speed, performance, SEO, and overall user experience.
• Ensure responsive, cross-browser, and mobile-friendly website development.
• Troubleshoot technical issues, debug code, and implement fixes.
• Collaborate with UI/UX designers, project managers, and other developers to deliver high-quality solutions.
• Maintain website security, updates, and ongoing enhancements.
• Stay up to date with the latest Shopify features, technologies, and industry best practices.

Required Skills:

• Hands-on experience with Shopify platform and Shopify Liquid.
• Strong knowledge of Shopify theme development and customization.
• Proficiency in HTML5, CSS3, JavaScript, and responsive web development.
• Experience with Shopify APIs, third-party app integrations, and payment gateway integration.
• Basic understanding of Git or other version control systems.
• Good understanding of eCommerce workflows, website performance optimization, and SEO best practices.
• Strong problem-solving skills and attention to detail.
• Ability to work independently as well as collaboratively in a team environment.
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Ability to Commute/Relocate: Jhalana Doongri, Jaipur, Rajasthan

Education: Bachelor's Degree (Preferred)

Experience: Shopify Development: 1+ year (Required)

Location: Jhalana Doongri, Jaipur, Rajasthan (Required)

Job Type: Full-time

Work Location: In Person

About the Company

We are a fast-growing D2C FMCG food brand focused on delivering high-quality food products through both owned and third-party e-commerce platforms. The organization operates in a dynamic, customer-first environment and emphasizes innovation, digital expansion, and operational excellence across online marketplaces. With a strong presence across leading e-commerce and quick-commerce platforms, the company is rapidly scaling its digital footprint nationwide.

Roles and Responsibilities

1. Online Catalog Management

• Ensure product catalog hygiene across all e-commerce platforms
• Update product listings, descriptions, pricing, and availability
• Conduct regular audits to identify and resolve listing issues or inconsistencies

2. E-Commerce Platform Operations

• Manage day-to-day operations on platforms such as Amazon, Shopify, BigBasket, Swiggy Instamart, Blinkit, and others
• Coordinate with platform points of contact (POCs) for promotions, campaigns, and operational alignment
• Resolve technical and operational issues in a timely manner

3. Sales and Performance Optimization

• Drive sales growth through data-backed strategies and promotions
• Plan and execute initiatives to improve product visibility and conversion
• Identify and onboard new e-commerce platforms to expand digital reach
• Analyse sales trends and optimize listings for performance

4. Customer Coordination

• Handle customer queries, complaints, and feedback across platforms
• Work closely with customer support teams to enhance the buying experience
• Implement strategies to improve customer satisfaction and online ratings

5. Logistics and Order Fulfilment

• Coordinate with production, warehousing, and logistics teams
• Track and resolve issues related to delays, returns, and cancellations
• Monitor inventory levels to avoid stock-outs or overstocking

6. Online Reputation Management

• Monitor brand reviews and ratings across e-commerce platforms
• Respond to customer feedback professionally and promptly
• Collaborate with marketing teams to maintain a positive brand image

7. Data Analysis and Reporting

• Analyse sales and platform performance using Excel and related tools
• Prepare weekly and monthly performance reports
• Share actionable insights to optimize campaigns and product placement

8. Cross-Functional Collaboration

• Work closely with marketing, production, warehouse, and logistics teams
• Coordinate with digital media teams on platform-specific promotions
• Stay updated on e-commerce trends and best practices

Desired Candidate Profile

Experience:

• Minimum 1 years of experience in e-commerce operations
• FMCG or D2C background preferred

Platform Expertise:

• Hands-on experience with Amazon, Shopify, Swiggy Instamart, Flipkart, and similar platforms

Education:

• Bachelor’s degree (BBA, BMS, or equivalent preferred)

JOB DESCRIPTION: Shopify E-commerce Developer

Job Overview:

We are looking for a skilled and detail-oriented Shopify E-commerce Developer to join our team. The ideal candidate should have hands-on experience in developing, customizing, and maintaining Shopify e-commerce websites. The candidate should be proficient in Shopify theme development, app integration, API implementation, and performance optimization while ensuring a seamless user experience.

Key Responsibilities:

• Develop, customize, and maintain Shopify e-commerce websites based on business requirements.
• Build responsive, user-friendly, and high-performing Shopify stores.
• Customize existing Shopify themes and develop custom themes from scratch using Shopify Liquid.
• Implement advanced theme modifications while maintaining responsive design and performance.
• Install, configure, customize, and troubleshoot Shopify apps and plugins.
• Develop custom functionalities and integrate third-party applications as required.
• Integrate payment gateways, shipping methods, inventory systems, and other e-commerce tools.
• Work with Shopify APIs, REST APIs, and GraphQL APIs for custom integrations and automation.
• Develop and integrate custom APIs with third-party platforms such as CRM, ERP, shipping, payment, and marketing tools.
• Optimize website speed, performance, SEO structure, and overall user experience.
• Troubleshoot technical issues, bugs, and website errors in a timely manner.
• Collaborate with UI/UX designers to convert designs into fully functional Shopify stores.
• Stay updated with the latest Shopify features, apps, and e-commerce industry trends.
• 
  

Required Skills:

• Strong experience in Shopify website development.
• Hands-on experience with Shopify theme development and customization.
• Experience with Shopify Admin, Shopify Plus (preferred), and custom functionality development.
• Knowledge of Digital Marketing is a plus.
• 
  

Ability to commute/relocate:

• Jhalana Doongri, Jaipur, Rajasthan

Education:

• Bachelor's (Required)

Experience:

• Shopify Developer: 1 year (Required)

Language:

• English (Required)

Work Location: In person

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

E-Commerce Executive

Industry: FMCG - Food Products (D2C Brand)

Employment Type: Full-Time, Permanent

Roles and Responsibilities:

1. Online Catalog Management

Ensure menu and product catalog hygiene across all e-commerce platforms.

Update product listings, descriptions, pricing, and availability.

Regularly audit online catalogs to identify and resolve bugs or inconsistencies.

2. E-Commerce Platform Operations

Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart, Blinkit, and others.

Liaise with platform points of contact (POCs) to align on promotions, campaigns, and strategies.

Coordinate with platforms to resolve technical or operational issues promptly.

3. Sales and Performance Optimization

Meet and exceed sales targets through data-driven strategies and promotions.

Formulate and execute marketing strategies to boost product visibility and increase sales.

Research and on board new e-commerce portals to expand the brand’s digital footprint.

Analyse sales trends, identify gaps, and optimize listings for maximum visibility and conversion.

4. Customer Coordination

Address and resolve customer queries and complaints across e-commerce platforms.

Collaborate with customer service teams to enhance the buying experience and build customer loyalty.

Implement strategies for improving customer satisfaction and online reviews.

5. Logistics and Order Fulfilment

Coordinate with production, warehousing, and logistics teams to ensure seamless order fulfilment.

Track and resolve issues related to order delays, returns, and cancellations.

Monitor inventory levels to prevent stock outs or overstocking.

6. Online Reputation Management

Monitor and manage the brand’s online reputation across all platforms.

Respond to customer feedback and reviews professionally and promptly.

Work with the marketing team to implement strategies for maintaining a positive brand image.

7. Data Analysis and Reporting

Use tools like Excel to analyse sales data, customer trends, and platform performance.

Generate and present weekly and monthly performance reports.

Provide actionable insights to optimize campaigns and product placements.

8. Collaboration and Coordination

Work closely with internal teams, including marketing, production, warehousing, and logistics.

Partner with digital media teams to develop promotional campaigns for e-commerce platforms.

Stay updated on the latest trends in the e-commerce landscape and implement best practices.

Desired Candidate Profile:

Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C sectors.

Platforms Expertise: Hands-on experience with Amazon, Shopify, Swiggy Instamart, Flipkart, and similar platforms.

Skills:

Strong proficiency in Microsoft Excel for data analysis and reporting.

Excellent organizational and multitasking abilities.

Strong communication skills for internal and external coordination.

Analytical mind-set to identify trends and formulate data-driven strategies.

Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).

Growth Marketing Manager — Enterprise

ABOUT THE ROLE

We are an enterprise AI company selling to large, regulated businesses with long sales cycles and multi-person buying committees. Marketing here runs on named accounts rather than broad campaigns, and every claim we make carries a number behind it.

This role owns the execution engine underneath that: demand generation, the marketing technology stack, performance marketing, search and answer-engine visibility, developer and customer marketing, and the reporting that proves any of it worked. It is a hands-on role in a small team — you build these systems yourself.

WHAT YOU WILL DO?

• Demand generation inside account plays. Build and ship the landing pages, sequences, personalised outreach and targeted social that account-based plays require, against a single list shared with sales.
• Own the martech stack end to end. CMS and hosting, GA4 and Tag Manager, CRM and marketing automation, attribution, SEO tooling and dashboards — selection, configuration, integration, access and cost.
• Website operations and technical SEO. Site and landing page builds, architecture, structured data, redirects, page speed, indexation.
• SEO and AEO. Own organic visibility, and build the tracking for how often we appear in AI-generated answers to buyer questions. This part has no established playbook.
• Performance marketing. Paid social to named buying-committee roles, retargeting and paid search — small budgets, tight tests, honest reporting.
• Developer marketing. Run the developer-facing surface with engineering — documentation and sandbox operations, sample repositories, technical content programming, developer events and hackathon presence, and adoption measurement.
• Customer marketing. Own the reference programme with sales — case studies, verified reviews on marketplaces andreview platforms, logo permissions, advocacy and reference calls.
• Events and community. Executive dinners, conferences, sponsorships and an invitation-only practitioner circle — logistics, follow-up and attributed pipeline.
• Reporting. One dashboard, one source of truth, reported weekly on pipeline influenced and accounts moved rather than lead volume.

WHAT WE ARE LOOKING FOR?

• 3–4 years in growth marketing, demand generation or marketing operations. Early-stage startup experience strongly preferred someone who has built a function, not inherited one that already ran.
• Hands-on across a modern martech stack — you have configured analytics and tag management, built automation workflows and shipped CMS pages yourself. We care that you have wired tools together, not which brands you used.
• Real technical SEO ability — audits, structured data, internal linking, redirect strategy, and confident use of crawl and keyword tools.
• Performance marketing you ran personally, with a view on what small B2B budgets can and cannot buy.
• Strong with spreadsheets, dashboards and light no-code automation. SQL is a bonus, not a filter.
• Comfortable with technical audiences and with customers — you can brief engineers on developer content, and ask a live customer for a case study or a review without flinching.
• Clear written English, and the judgement to start from context rather than a brief.
• Willing to be measured on pipeline influenced.

BONUS POINTS

• B2B enterprise or regulated-industry experience
• Account-based marketing
• Developer marketing or technical community work
• An informed opinion on how large language models surface brands
• Enough HTML and CSS to unblock yourself
• Exposure to both Indian and international markets.
• Apply with a page you shipped end to end, a dashboard you built, and one campaign that did not work and what you changed because of it.