Marketing analytics Jobs in Delhi, NCR and Gurgaon

4+ Marketing analytics Jobs in Delhi, NCR and Gurgaon | Marketing analytics Job openings in Delhi, NCR and Gurgaon

Apply to 4+ Marketing analytics Jobs in Delhi, NCR and Gurgaon on CutShort.io. Explore the latest Marketing analytics Job opportunities across top companies like Google, Amazon & Adobe.

Digital Marketing Associate

at Edtech Beyond the Classroom| Delhi

Agency job

via Unnati by Rakhi Gayen

Delhi

1 - 2 yrs

₹2.5L - ₹4L / yr

Digital Marketing

A/B Testing

Marketing analytics

Coremetrics

Reporting

+2 more

Join an edtech which has seen tremendous growth since its inception a year back, its unique offering will only see more success and so will your career. Read on.

Our client is a one of a kind chatroom that provides a conducive environment for e-learning and mentorship for IAS aspirants. It is a platform that supports multiple learning activities like study-plan creation, note-sharing, assessments, discussions, doubt-solving, on-demand lectures and more. It focuses more on communication than just content and beyond the classroom-style set-up. They provide various clubs to crack the entrance exams like UPSC, CSAT, EPFO and more with full coverage and the best mentorship from experienced coordinators.

They offer teaching careers too with flexible timing, and excellent remuneration that ensures communication that impacts the lives and education of more than 10 lakh students. Founded by IITians, the team has recently raised a funding of 5crores that is helping them strengthen their tech team and provide additional language options along with building a superior product.

As a Digital Marketing Associate, you will develop and maintain reporting and analytical frameworks to support traditional reporting cycles as well as ad hoc requests.

What you will do:

Designing pipelines to send automatic emails, optimizing bidding and ad spent.
Running A/B and multivariate tests to iterate through new ideas.
Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
Analyzing and sharing insights on trends by drilling down into various dimensions.
Providing actionable data-driven recommendations to stakeholders’ business questions
Collaborating well with others, knowing that better solutions come from working together
Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.

What you need to have:

Technical Excellence - Hands-on with various digital marketing platforms and tools
Knowledge of working from conceptualizing ads, to measuring ROI.
Insatiably curious & Strong analytical acumen
Someone who can take risks, and learn quickly from your mistakes
Obsessed with putting the best-in-class systems in place.

Join an edtech which has seen tremendous growth since its inception a year back, its unique offering will only see more success and so will your career. Read on.

As a Digital Marketing Associate, you will develop and maintain reporting and analytical frameworks to support traditional reporting cycles as well as ad hoc requests.

What you will do:

Designing pipelines to send automatic emails, optimizing bidding and ad spent.
Running A/B and multivariate tests to iterate through new ideas.
Reporting and Dashboards: Managing Weekly, monthly, and quarterly reports on core metrics.
Automating routine reporting to dashboards with advanced filtering and deep-dive capabilities.
Making sense of data, presenting a perspective. Investigating if something doesn't make sense.
Analyzing and sharing insights on trends by drilling down into various dimensions.
Providing actionable data-driven recommendations to stakeholders’ business questions
Collaborating well with others, knowing that better solutions come from working together
Pushing for continuous improvement to existing processes and looking for ways to continue to evolve reporting as the company/ business evolves.

What you need to have:

Technical Excellence - Hands-on with various digital marketing platforms and tools
Knowledge of working from conceptualizing ads, to measuring ROI.
Insatiably curious & Strong analytical acumen
Someone who can take risks, and learn quickly from your mistakes
Obsessed with putting the best-in-class systems in place.

Manager Global FP&A

at Global FMCG Brand

Agency job

via Unnati by Veena Salian

Noida, NCR (Delhi | Gurgaon | Noida)

4 - 6 yrs

₹10L - ₹15L / yr

Forecasting

FP&A

RTC

Marketing analytics

KPI

+8 more

Work with a leading FMCG Manufacturing company, and grow with its amazing team.

Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.

What you will do:

Marketing and Sales Analytics

Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
Working on Measurement and evaluation of effectiveness of executed marketing promotions
Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands

Sales force enablement & effectiveness:

Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive

Forecasting Sales:

Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs

Monthly Operations Review Report (MOR):

Reporting on budget achievement, growth (volume and value) for the month and year till date
Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization

Route to Consumer (RtC):

Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project

Perfect Outlets:

Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating

Online Daily Sales Report:

Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
Measuring and monitoring coverage of frontline sales team

Miscellaneous Activities:

Making management presentations for review
Preparing monthly and quarterly financial reports of various oversee distributors
Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
Checking International Trade Marketing expenses inline of approval provided
Preparing and checking Quarterly TME approval to be provided to distributors
Creating an Analysis report on budgeted expenditure and actual expenditure of TME
Maintaining dialogues and working relationship with overseas distributors.
Managing receipts & vendor payments for exports receivables (AR)
Implementing a Business Intelligence tool and dashboard reports
Supporting management team and the Heads of Department with data-driven analysis

What you need to have:

Either B.Tech & MBA or B.Com & MBA
Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
Sales AOP, Forecast, Pricing, Expenses
Working with Head Sales, Preparing various reports through BI Tools
Strong Quantitative & Analytics abilities
Experience with Global Financial Planning & Analysis
Adaptive, willing and able to work with different time zones to get the work completed
Advanced computer software skills, including writing macros in Excel and other accounting packages

Work with a leading FMCG Manufacturing company, and grow with its amazing team.

What you will do:

Marketing and Sales Analytics

Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
Working on Measurement and evaluation of effectiveness of executed marketing promotions
Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands

Sales force enablement & effectiveness:

Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive

Forecasting Sales:

Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs

Monthly Operations Review Report (MOR):

Reporting on budget achievement, growth (volume and value) for the month and year till date
Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization

Route to Consumer (RtC):

Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project

Perfect Outlets:

Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating

Online Daily Sales Report:

Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
Measuring and monitoring coverage of frontline sales team

Miscellaneous Activities:

Making management presentations for review
Preparing monthly and quarterly financial reports of various oversee distributors
Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
Checking International Trade Marketing expenses inline of approval provided
Preparing and checking Quarterly TME approval to be provided to distributors
Creating an Analysis report on budgeted expenditure and actual expenditure of TME
Maintaining dialogues and working relationship with overseas distributors.
Managing receipts & vendor payments for exports receivables (AR)
Implementing a Business Intelligence tool and dashboard reports
Supporting management team and the Heads of Department with data-driven analysis

What you need to have:

Either B.Tech & MBA or B.Com & MBA
Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
Sales AOP, Forecast, Pricing, Expenses
Working with Head Sales, Preparing various reports through BI Tools
Strong Quantitative & Analytics abilities
Experience with Global Financial Planning & Analysis
Adaptive, willing and able to work with different time zones to get the work completed
Advanced computer software skills, including writing macros in Excel and other accounting packages

Digital Media Buyer

at Comprehensive Ayurveda Platform

Agency job

via Unnati by Gayatri Joshi

NCR (Delhi | Gurgaon | Noida)

2 - 5 yrs

₹6L - ₹10L / yr

Social Media Marketing (SMM)

Marketing analytics

Digital media

Advertising

Search Engine Marketing (SEM)

+1 more

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

As a Digital Media Buyer, you will be responsible for operating digital marketing platforms (Facebook, Youtube, Pinterest etc) optimally, with a sense of ownership. You will also handle advertising cost maintenance.

What you will do:

Creating & Managing of Advertising/ Marketing Campaign
Optimizing the campaigns for best results and Driving growth for the company.
Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
Running analysis for improving ROIs of advertising.
Creating Analytical models to generate better performance.
Evaluating various marketing strategies and creating an alternative path for better results.

Candidate Profile:

What you need to have:

B.Tech from A grade colleges, PG not compulsory
Past experience with digital marketing platforms
Good communication skills
Should be able to work till long hours
A go-getter
Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.
Should have good analytics skills, Consulting background

What you will do:

Creating & Managing of Advertising/ Marketing Campaign
Optimizing the campaigns for best results and Driving growth for the company.
Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
Taking complete control & responsibilty for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
Running analysis for improving ROIs of advertising.
Creating Analytical models to generate better performance.
Evaluating various marketing strategies and creating an alternative path for better results.

Candidate Profile:

What you need to have:

B.Tech from A grade colleges, PG not compulsory
Past experience with digital marketing platforms
Good communication skills
Should be able to work till long hours
A go-getter
Fresher from IIT, NIT who is inclined towards digital marketing can also be considered.
Should have good analytics skills, Consulting background

Data Analyst

at The Smart Cube

1 recruiter

Posted by Jasmine Batra

Remote, Noida, NCR (Delhi | Gurgaon | Noida)

2 - 5 yrs

₹2L - ₹5L / yr

R Programming

Advanced analytics

Python

Marketing analytics

• Act as a lead analyst on various data analytics projects aiding strategic decision making for Fortune 500 / FTSE 100 companies, Blue Chip Consulting Firms and Global Financial Services companies • Understand the client objectives, and work with the PL to design the analytical solution/framework. Be able to translate the client objectives / analytical plan into clear deliverables with associated priorities and constraints • Collect/Organize/Prepare/Manage data for the analysis and conduct quality checks • Use and implement basic and advanced statistical techniques like frequencies, cross-tabs, correlation, Regression, Decision Trees, Cluster Analysis, etc. to identify key actionable insights from the data • Develop complete sections of final client report in Power Point. Identify trends and evaluate insights in terms of logic and reasoning, and be able to succinctly present them in terms of an executive summary/taglines • Conduct sanity checks of the analysis output based on reasoning and common sense, and be able to do a rigorous self QC, as well as of the work assigned to analysts to ensure an error free output • Aid in decision making related to client management, and also be able to take client calls relatively independently • Support the project leads in managing small teams of 2-3 analysts, independently set targets and communicate to team members • Discuss queries/certain sections of deliverable report over client calls or video conferences Technical Skills: • Hands on experience of one or more statistical tools such as SAS, R and Python • Working knowledge or experience in using SQL Server (or other RDBMS tools) would be an advantage Work Experience: • 2-4 years of relevant experience in Marketing Analytics / MR. • Experience in managing, cleaning and analysis of large datasets using statistical packages like SAS, R, Python, etc. • Experience in data management using SQL queries on tools like Access/ SQL Server

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