Marketing Analyst at Tata digital · Gurugram · 4 - 8 years · ₹4L - ₹27L / yr · Posted 19 Sep 2022

Someone who has prior experience in Product Analytics/Marketing Analytics/Growth Analytics/Consumer analytics domain.
Has the ability to define success metrics for different initiatives or campaigns, drive ROI analysis & provide recommendations.
Strong analytics acumen and problem solving skills.
Good understanding of Clickstream/App events data, ability to build and understand user journeys across platforms.
Understanding of LTV modelling
Strong SQL skills and comfortable with python programming.
Basic knowledge of different regression models & clustering techniques.

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Job Description: Performance Marketing Analyst – Junior
Job Overview:
We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.
The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.
This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.
Key Responsibilities:
- Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
- Track important performance metrics including:
1- CTR
2- CPC
3- CPM
4- CPA
5- CPL
6- Conversion Rate
7- ROAS
8- CAC
9- Impressions & Reach
10- Engagement
11- Add-to-Cart
12- Checkout
13- Sales & Revenue
- Prepare daily, weekly, and monthly campaign performance reports.
- Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
- Assist in understanding why campaigns are not generating expected leads or sales.
- Analyze audience, demographic, location, placement, and creative-level performance.
- Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
- Compare campaign performance against previous results and identify areas of improvement.
- Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
- Provide basic data-backed recommendations on what should be continued, stopped, or tested.
- Work closely with the Performance Marketing, Creative, and Strategy teams.
- Keep track of social media and digital advertising trends and platform updates.
Required Skills:
- 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
- Basic understanding of Meta Ads and Google Ads.
- Understanding of digital marketing and advertising metrics.
- Good knowledge of Excel/Google Sheets.
- Basic understanding of conversion funnels and customer journeys.
- Good analytical and problem-solving skills.
- Strong research and attention-to-detail skills.
- Good communication skills.
- Willingness to learn and work with data.
- Ability to identify patterns and convert data into simple, actionable insights.
Help new products find their first customers in the US, and teach our systems how you do it.
Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.
What you'll do
- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.
- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.
- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.
- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.
Who you are
- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.
- Taken a product from near zero to real US traction, with numbers you can show.
- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."
- A clear writer. You explain your reasoning so that others can act on it.
- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.
Details
- Full-time and remote within India, engaged as an independent contractor.
- ₹45–55 LPA based on experience, plus equity.
- Process:
1. A short application with a 20-minute exercise.
2. A conversation.
3. A paid one-to-two-week project on a real business.
To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform
The application includes the exercise. Please don't send a CV alone.
Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile
2
Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface
3
Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene
4
Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice
5
Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders
6
Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools
7
Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)
8
Mandatory (Age) - Candidate's age should be below 32 years
Greetings from LL Tech Solutions!
We are urgently looking for an experienced GA4 Lead Analyst for a domestic requirement. The ideal candidate should have strong hands-on experience in web analytics, GA4, Universal Analytics, SQL, BigQuery, dashboard development and experimentation.
Job Details
- Experience: 8+ years
- Location: Remote – India
- Shift Timing: 3:30 PM–12:30 AM
- CTC: Up to ₹28 LPA
- Notice Period: Immediate joiners only
- Employment Type: Full-time
- Requirement Type: Domestic/India
Key Responsibilities
- Lead web and digital analytics initiatives using GA4 and Universal Analytics.
- Analyse website and customer-journey data to identify trends and business opportunities.
- Extract, manipulate and analyse large datasets using SQL and BigQuery.
- Design and maintain dashboards using Looker Studio, Tableau, Power BI or similar tools.
- Define KPIs and build scalable reporting and measurement frameworks.
- Conduct A/B tests, validate hypotheses and analyse experiment results.
- Ensure accuracy and consistency across analytics reports and data sources.
- Translate complex data into actionable business recommendations.
- Collaborate with product, marketing, engineering and business teams.
- Present insights and strategic recommendations to senior stakeholders.
- Mentor team members and ensure the timely delivery of analytics projects.
Mandatory Skills
- Strong hands-on experience with GA4 and Universal Analytics.
- Advanced SQL and BigQuery experience.
- Dashboard development using Looker Studio, Tableau or Power BI.
- Strong understanding of web analytics, customer journeys, funnels and conversion tracking.
- Ability to identify trends and convert findings into strategic recommendations.
- Excellent communication and stakeholder-management skills.
- Prior experience leading analytics projects or teams.
Good-to-Have Skills
- Experience with Google Tag Manager and event-tracking frameworks.
- Understanding of hypothesis testing and regression fundamentals.
- Hands-on experience running A/B tests and analysing results.
- Exposure to e-commerce, product or digital marketing analytics.
- Knowledge of data validation, governance and analytics implementation.
Please include your current CTC, expected CTC, notice period and current location while applying.
About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.
About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!
Responsibilities:
● Develop and drive business with Digital marketing strategies.
● Proficiency in Google Analytics and Search Marketing
● DataDriven decision making
● Email Marketing Metrics and Planning
● Work closely with the sales and marketing team to align efforts and drive revenue.
● Use data and analytics to measure and improve the performance of the demand generation efforts.
● Develop and maintain relationships with partners, influencers, and other stakeholders.
● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
● Monitor industry trends and stay-up-to-date on new technologies and techniques.
● Conduct market and customer research to identify opportunities and challenges.
● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts
● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
● Identify and resolve challenges and conflicts within the demand generation process
Requirements:
● Bachelor’s degree in marketing or related field.
● 2-3years of experience in demand generation or B2B/E-Commerce space.
● Experience in managing paid search campaigns, demand generation, email marketing.
● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.
● Strong analytical skills, with experience analyzing data and making data-driven decisions
● Knowledge of sales techniques and strategies
● Excellent communication & collaboration skills
● Ability to prioritize and manage multiple tasks and projects
● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.
Strong Senior Product Manager — Vertical Products (Fintech, Growth & Conversion) Profile
2
Mandatory(Experience 1)- Must have 7+ years of product management experience, with the most recent 3 years spent owning a consumer-facing product surface (app, web funnel, onboarding, checkout, or equivalent B2C surface
3
Mandatory(Experience 2)- Must have a metric-backed track record improving numbers — owned numbers, a steady experimentation cadence (A/B tests, rollouts, readouts), and comfort with analytics: funnels, cohorts, drivers, causal reasoning, measurement hygiene
4
Mandatory(Experience 3)- Must be fluent with AI — active, habitual use of AI tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent) in daily product practice
5
Mandatory(Stakeholder Mgmt)- Must be able to act as the primary link between business leaders, tech teams, design teams and external partners — communicating roadmap, priorities, trade-offs, and performance readouts to senior stakeholders
6
Mandatory(Product Writing & Agile Delivery) - Must have strong product writing — problem briefs, PRD-lite/user stories, experiment plans, decision logs — and deep working command of Agile frameworks and tools
7
Mandatory(Company) - Must be from Top B2C product company (FinTech , InsuranceTech is the priority)
8
Mandatory (City) - Pune Based Candidates Only






