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Marketing Analyst
Tata digital
Marketing Analyst

Marketing Analyst at Tata digital · Gurugram · 4 - 8 years · ₹4L - ₹27L / yr · Posted 19 Sep 2022

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Marketing Analyst

at Tata digital

Agency job
4 - 8 yrs
₹4L - ₹27L / yr
Gurugram
Skills
SQL
Clickstream
Marketing analytics
skill iconData Analytics

Someone who has prior experience in Product Analytics/Marketing Analytics/Growth Analytics/Consumer analytics domain.

Has the ability to define success metrics for different initiatives or campaigns, drive ROI analysis & provide recommendations.

Strong analytics acumen and problem solving skills.

Good understanding of Clickstream/App events data, ability to build and understand user journeys across platforms.

Understanding of LTV modelling

Strong SQL skills and comfortable with python programming.

Basic knowledge of different regression models & clustering techniques.

Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Research and Analysis:

  • Stay ahead of platform updates and trends; integrate innovations into strategy
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  • Analyze and interpret conversion and attribution data to deriveactionable strategic insights
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Communication:

  • Coordinate with team Sweden on project performance, timelines and results to design growth-driven strategies
  • Partner with internal teams to address performance challenges
  • Deliver projects on time, meeting weekly and monthly deadlines

Strategy & Execution:

  • Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization
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  • Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
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Reporting

  • Create performance reports using Google Slides/other dashboards, and review them with clients
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  • Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

__________________________________________________________________________________

MANDATORY REQUIREMENTS

  • Minimum 2 experience hands on experience with Google Ads
  • Strong domain expertise in paid media, including strategy, execution, and analytics
  • Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
  • Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
  • Excellent written and verbal communication skills in English
  • Bachelor's degree in any field; a Master’s degree is a plus


HANDS ON EXPERIENCE

  • Google Ads, LinkedIn Ads, Bing/Microsoft Ads
  • Google Tag Manager (GTM), GA4, Looker Studio
  • Strong understanding of performance marketing principles, bidding
  • strategies, and attribution models
  • Proven track record in driving successful PPC and paid search campaigns
  • Experience in dealing directly with clients
  • Effective communication and reporting skills
  • Good experience in managing medium to large-sized budgets
  • Strong analytical skills and should be good with numbers
  • Should have a data driven approach to work


PREFERRED ATTRIBUTES

  • Experience in LinkedIn Ads
  • Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
  • Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc
  • Residing in/ willing to relocate to Pune
  • Experience with delivery management or people management


Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Google Ads: 2 years (Required)

Location:

  • Kalyani Nagar, Pune, Maharashtra (Preferred)

Work Location: In person

Read more
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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