Marketing Analyst
Tata digital

4 - 8 yrs
₹4L - ₹27L / yr
Gurugram
Skills
SQL
Clickstream
Marketing analytics
Someone who has prior experience in Product Analytics/Marketing Analytics/Growth Analytics/Consumer analytics domain.
Has the ability to define success metrics for different initiatives or campaigns, drive ROI analysis & provide recommendations.
Strong analytics acumen and problem solving skills.
Good understanding of Clickstream/App events data, ability to build and understand user journeys across platforms.
Understanding of LTV modelling
Strong SQL skills and comfortable with python programming.
Basic knowledge of different regression models & clustering techniques.
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