Manager Global FP&A

Global FMCG Brand

Manager Global FP&A

Unnati

Company

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Manager Global FP&A

at Global FMCG Brand

Agency job

via Unnati

4 - 6 yrs

₹10L - ₹15L / yr

Noida, Delhi, Gurugram, Noida

Skills

Forecasting

FP&A

RTC

Marketing analytics

KPI

Supply chain planning

Documentation

Performance analysis

Performance improvement

MOR

sales analysis

Import / Export

PJP

Work with a leading FMCG Manufacturing company, and grow with its amazing team.

Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.

What you will do:

Marketing and Sales Analytics

Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
Working on Measurement and evaluation of effectiveness of executed marketing promotions
Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands

Sales force enablement & effectiveness:

Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive

Forecasting Sales:

Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs

Monthly Operations Review Report (MOR):

Reporting on budget achievement, growth (volume and value) for the month and year till date
Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization

Route to Consumer (RtC):

Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project

Perfect Outlets:

Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating

Online Daily Sales Report:

Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
Measuring and monitoring coverage of frontline sales team

Miscellaneous Activities:

Making management presentations for review
Preparing monthly and quarterly financial reports of various oversee distributors
Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
Checking International Trade Marketing expenses inline of approval provided
Preparing and checking Quarterly TME approval to be provided to distributors
Creating an Analysis report on budgeted expenditure and actual expenditure of TME
Maintaining dialogues and working relationship with overseas distributors.
Managing receipts & vendor payments for exports receivables (AR)
Implementing a Business Intelligence tool and dashboard reports
Supporting management team and the Heads of Department with data-driven analysis

What you need to have:

Either B.Tech & MBA or B.Com & MBA
Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
Sales AOP, Forecast, Pricing, Expenses
Working with Head Sales, Preparing various reports through BI Tools
Strong Quantitative & Analytics abilities
Experience with Global Financial Planning & Analysis
Adaptive, willing and able to work with different time zones to get the work completed
Advanced computer software skills, including writing macros in Excel and other accounting packages

Work with a leading FMCG Manufacturing company, and grow with its amazing team.

What you will do:

Marketing and Sales Analytics

Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
Working on Measurement and evaluation of effectiveness of executed marketing promotions
Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands

Sales force enablement & effectiveness:

Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive

Forecasting Sales:

Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs

Monthly Operations Review Report (MOR):

Reporting on budget achievement, growth (volume and value) for the month and year till date
Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization

Route to Consumer (RtC):

Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project

Perfect Outlets:

Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating

Online Daily Sales Report:

Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
Measuring and monitoring coverage of frontline sales team

Miscellaneous Activities:

Making management presentations for review
Preparing monthly and quarterly financial reports of various oversee distributors
Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
Checking International Trade Marketing expenses inline of approval provided
Preparing and checking Quarterly TME approval to be provided to distributors
Creating an Analysis report on budgeted expenditure and actual expenditure of TME
Maintaining dialogues and working relationship with overseas distributors.
Managing receipts & vendor payments for exports receivables (AR)
Implementing a Business Intelligence tool and dashboard reports
Supporting management team and the Heads of Department with data-driven analysis

What you need to have:

Either B.Tech & MBA or B.Com & MBA
Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
Sales AOP, Forecast, Pricing, Expenses
Working with Head Sales, Preparing various reports through BI Tools
Strong Quantitative & Analytics abilities
Experience with Global Financial Planning & Analysis
Adaptive, willing and able to work with different time zones to get the work completed
Advanced computer software skills, including writing macros in Excel and other accounting packages

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Shubham Vishwakarma

Full Stack Developer - Averlon

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