Work with a leading FMCG Manufacturing company, and grow with its amazing team.
Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.
As a Manager Global FP&A, you will be managing a multitude of responsibilities that are related to forecasting, reporting, Implementation and analytics to improve on the company's product, sales and marketing effectiveness.
What you will do:
Marketing and Sales Analytics
- Performing insightful analysis of sales performance of brands (own and competitors) to highlight key performance/ issues across area/ geographies and facilitating strategic initiatives for improvement
- Working on Measurement and evaluation of effectiveness of executed marketing promotions
- Analyzing industry growth trends vis-a-vis own brands and competitors on monthly basis. Identifying gaps, planning and designing territory specific schemes to overcome competition
- Supporting sales teams with customized data queries, analysis and reports catering to specific business needs
- Pricing analysis within brands, packs and segments to suggest a competitive price for old/ new brands
Sales force enablement & effectiveness:
- Identifying outlet gaps in width of distribution/ availability of brands in retail, bars and clubs for the ease of the sales team to focus for the month
- Designing motivating reward schemes for the sales team with parameters of target achievement (overall volume and focus brands volume)
- Identifying outlet wise volume potential and plan monthly brand wise volumes to meet monthly regional sales plan (# of outlets 7000+)
- Evaluating sales team performance on monthly basis and computing incentive payouts and rewards
- Deriving frequency of visiting outlets basis value potential of the outlet - used to design PJP (Permanent Journey Plan) for better coverage of outlets by sales executive
Forecasting Sales:
- Projecting secondary sales volume for a horizon of 3 financial years and estimaing manufacturing unit requirements
- Forecasting yearly/ quarterly/ monthly/ weekly volume plans and identifying opportunities & risks
- Planning Monthly volume plan for brands and packs prediction on industry growth trends and sales inputs
Monthly Operations Review Report (MOR):
- Reporting on budget achievement, growth (volume and value) for the month and year till date
- Executive summary highlighting- environmental challenges and mitigation plan, market summary (Trade, Manufacturing, Supply Chain, Sales, Marketing) on what worked well/ what can work better vis a vis action points, issues performance achievements/ issues; to be submitted to the top management of the organization
Route to Consumer (RtC):
- Becoming a Project Lead for all regional implementation, requirements and smooth execution of RtC project
Perfect Outlets:
- Creating Segmentation of outlets based on Gross Sales Value (GSV) contribution to region
- MAking a Selection of top outlets based on value and profile of outlets to be transformed into perfect outlets
- Measuring parameters of Quality, Distribution, Visibility, Price, Promotion and Persuasion of an outlet and develop plan for improvement
- Training sales executives and third-party auditors on guidelines of retail outlet planogram and evaluating
Online Daily Sales Report:
- Measuring availability of brands in outlets on a weekly basis and providing targets to fill gaps
- Measuring and monitoring coverage of frontline sales team
Miscellaneous Activities:
- Making management presentations for review
- Preparing monthly and quarterly financial reports of various oversee distributors
- Adhering to accounting standards / ensure financial compliance in conjunction with international law and corporate accounting standards including export / import documentation as FEMA and RBI regulations
- Checking International Trade Marketing expenses inline of approval provided
- Preparing and checking Quarterly TME approval to be provided to distributors
- Creating an Analysis report on budgeted expenditure and actual expenditure of TME
- Maintaining dialogues and working relationship with overseas distributors.
- Managing receipts & vendor payments for exports receivables (AR)
- Implementing a Business Intelligence tool and dashboard reports
- Supporting management team and the Heads of Department with data-driven analysis
What you need to have:
- Either B.Tech & MBA or B.Com & MBA
- Worked on Sales Analytics for a FMCG company in food and beverage space of 500 crores plus size.
- Worked in the Domestic / Export division handling distributors, channel partners, dispensing customer and trade schemes
- Worked on sales budget analytics (revenue) as well as rationalization of spends (cost optimization of schemes)
- Possesses data collation and aggregation skills from multiple sources both internal and external to the organization.
- Comfortable working with large amounts of data and run historical analytics as well future trend progression to drive business unit objectives.
- Sales AOP, Forecast, Pricing, Expenses
- Working with Head Sales, Preparing various reports through BI Tools
- Strong Quantitative & Analytics abilities
- Experience with Global Financial Planning & Analysis
- Adaptive, willing and able to work with different time zones to get the work completed
- Advanced computer software skills, including writing macros in Excel and other accounting packages
Shubham Vishwakarma
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