Associate Director - Analytics
Global Media Agency
8 - 12 yrs
₹20L - ₹30L / yr
Gurugram
Skills
Data AnalyticsMarketing analytics
SQL
Media Analytics
Digital Analytics
Datawarehousing
Big Data
DMP
Business Intelligence (BI)
Role - Analytics Associate Director
About our Client :-
Our Client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver at MFG. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Some of the things we’d like you to do -
● Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
● Lead the creation of clear, robust and thought-provoking campaign reviews and insights
● Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
● Develop innovative marketing campaigns and assist clients to define objectives
● Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
● Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
● Leading stakeholder management on certain areas of the client portfolio
● Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself -
● 8+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
● A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable
marketing objectives.
● Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
● 3+ years of management experience and ability to delegate effectively
● Proficiency with systems such as SQL, Social Analytics tools, Python, and ‘R’
● Understand measurement for both Direct Response and Brand Awareness campaigns desired
● Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills including team resourcing
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills
About our Client :-
Our Client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver at MFG. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Some of the things we’d like you to do -
● Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
● Lead the creation of clear, robust and thought-provoking campaign reviews and insights
● Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
● Develop innovative marketing campaigns and assist clients to define objectives
● Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
● Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
● Leading stakeholder management on certain areas of the client portfolio
● Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself -
● 8+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
● A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable
marketing objectives.
● Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
● 3+ years of management experience and ability to delegate effectively
● Proficiency with systems such as SQL, Social Analytics tools, Python, and ‘R’
● Understand measurement for both Direct Response and Brand Awareness campaigns desired
● Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills including team resourcing
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills
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