MS SQL Database Admin

Performance Marketing Specialist 

Job Type: Full-time (On-site)

Location: Coimbatore

Experience: Minimum 7 - 10 Years

(With 2 years Experience in Edu Tech)

KGiSL Educational Institutions seeks a seasoned Performance Marketing Specialist to spearhead our Lead generation initiatives. As a pivotal member of our leadership team, you will devise and execute comprehensive paid marketing strategies across prominent channels, including Google Ads, Facebook Ads, and LinkedIn Ads, to drive lead generation, conversions, and brand visibility.

Key Responsibilities:

- Paid Marketing Strategy Development: Craft and execute paid marketing campaigns to drive lead generation, conversions, and business growth.

- Campaign Optimization: Manage and optimize campaigns for performance marketing, ensuring maximum ROI and campaign efficacy.

- Team Leadership: Lead, mentor, and develop a high-performing paid marketing team, fostering a culture of innovation and collaboration.

- Performance Analysis: Analyze campaign performance, providing actionable insights and data-driven recommendations to optimize marketing efforts.

- Budget Management: Effectively manage paid marketing budgets, allocating resources to maximize ROI and achieve business objectives.

Requirements:

- Minimum 7-10 Years of Experience: Proven expertise in paid marketing, digital marketing, or a related field, with a strong track record of successful campaign execution.

- Technical Proficiency: Familiarity with tools and platforms used for lead generation, social media marketing (SMM), search engine marketing (SEM), and performance marketing.

- Leadership and Analytical Skills: Strong leadership, analytical, and problem-solving skills, with the ability to drive business growth and innovation.

Preferred Qualifications:

- Edtech Experience: Prior experience in the Edtech sector is highly desirable.

- Immediate Joiners: Candidates available for immediate joining are preferred.

What We Offer:

- Competitive Compensation: A competitive salary structure.

- Comprehensive Benefits: A comprehensive benefits package, including health insurance

- Professional Growth: Opportunities for professional growth, development, and career advancement.

- Dynamic Work Environment: A dynamic and collaborative work environment that fosters innovation and creativity.

Develop clear, engaging content for websites, blogs, social media, emails, etc.

SEO Optimization

Ensure content accuracy, clarity &consistency

Assist in developing & executing content strategies

Use CMS to publish & update content

Analyze Performance

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🔹 Location: Mumbai

🔹 Work Mode: Hybrid

🔹 Experience: 4 to 10 years

🔹 Domain: BFSI

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Total Experience

Current CTC

Expected CTC

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Position Summary:

As a QA Engineer at LimeChat, you will play a crucial role in ensuring the quality and performance of our messaging and communication applications. You will primarily focus on manual testing to identify issues, validate product functionality, and provide feedback to our development teams. Additionally, you will be involved in automation testing to enhance efficiency and test coverage.

Key Responsibilities:

• Execute test cases, identify defects, and report issues accurately.
• Collaborate with cross-functional teams to ensure product requirements and user expectations are met.
• Conduct manual testing of LimeChat's messaging applications to verify product functionality and user experience.
• Develop and maintain test plans and test cases for both new features and regression testing.
• Participate in design and implementation reviews to provide input on potential issues.
• Perform exploratory testing to uncover hidden defects and ensure a robust product.
• Automate test cases using testing frameworks and tools.
• Maintain and update automated test scripts as necessary.
• Execute automated test suites to improve test efficiency and coverage.
• Continuously monitor the quality of our applications and participate in the release process.
• Collaborate with developers to isolate and reproduce defects for faster resolution.
• Maintain and document testing processes and procedures for reference.
• Contribute to a culture of continuous improvement in quality assurance.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related field (or equivalent experience).
• Proven experience as a QA Engineer, with a strong emphasis on manual testing.
• Familiarity with automation testing tools such as Selenium, Appium, or similar.
• Proficiency in writing and executing test cases.
• Strong analytical and problem-solving skills.
• Knowledge of software testing methodologies and best practices.
• Experience with mobile and web application testing.
• Ability to work independently and as part of a team.
• Excellent communication and documentation skills.
• Detail-oriented with a commitment to quality.
• Experience with testing APIs is a plus.

(Only Female Candidates Preffered)
About Proactive For Her

Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).

• Location: Bangalore
• Work hours: 9 am to 7 pm
• Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

• Masters in Marketing / Business Administration or related field.
• You have prior experience in a similar role with a solid track record of success

Requirements

• You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
• You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).   
• You are highly goal driven and work well in fast paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data    
• Knowledge of SEO and PPC advertising methods
• You have excellent communication & interpersonal skills
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments 

      Role

You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).

• Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships   
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets     
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth    
• Ensuring consistent messaging that is aligned with the brand   
• Building win-win relationships with new and existing partners 
• Manage the marketing budget to drive sustainable bottom-line growth

Job Description

We are looking to add DevOps Engineer to the Infra team. 

Roles & Responsibilities

What you do :

• Developing automation for the various deployments core to our business
• Documenting run books for various processes / improving knowledge bases
• Identifying technical issues, communicating and recommending solutions
• Miscellaneous support (user account, VPN, network, etc)
• Develop continuous integration / deployment strategies
• Production systems deployment/monitoring/optimization

• Management of staging/development environments

What you know :

• Ability to work with a wide variety of open source technologies and tools
• Ability to code/script (Python, Ruby, Bash)
• Experience with systems and IT operations
• Comfortable with frequent incremental code testing and deployment
• Strong grasp of automation tools (Chef, Packer, Ansible, or others)
• Experience with cloud infrastructure and bare-metal systems
• Experience optimizing infrastructure for high availability and low latencies
• Experience with instrumenting systems for monitoring and reporting purposes
• Well versed in software configuration management systems (git, others)
• Experience with cloud providers (AWS or other) and tailoring apps for cloud deployment

• Data management skills

Education :

• Degree in Computer Engineering or Computer Science
• 1-3 years of equivalent experience in DevOps roles.
• Work conducted is focused on business outcomes
• Can work in an environment with a high level of autonomy (at the individual and team level)

• Comfortable working in an open, collaborative environment, reaching across functional.

Our Offering :

• True start-up experience - no bureaucracy and a ton of tough decisions that have a real impact on the business from day one.

• The camaraderie of an amazingly talented team that is working tirelessly to build a great OS for India and surrounding markets.

Perks :

• Awesome benefits, social gatherings, etc.
• Work with intelligent, fun, and interesting people in a dynamic start-up environment.

Eligibility

B.Tech/M.Tech/B.E

Company Introduction

Established in May 2015, Indus OS is a homebred system apps company, building India’s only content and commerce platform for users to discover and consume digital content & services in the language of their choice. With a vision of digitally connecting 1 Billion Indians, Indus OS is constantly striving to adapt its existing portfolio (App Store, Minus One Screen, Keyboard, Messenger, etc) by introducing new features to enrich the user experience in their native language.
Currently, Indus OS has a user base of over 12+ Million on the back of 10+ smartphone brand partnerships with leading OEMs such as Samsung, Gionee, iTel, Micromax, Intex, Karbonn, and others. The Indus platform is available in English & 23 Indian regional languages and is intended to digitally connect the next 1 billion people in the emerging markets.