Job Title: Digital Marketing Specialist (SEO + PPC).
Experience: 3ā4 Years
Location: Noida (On-site) / Dehradun- WFH
Employment Type: Full-Time - 5days.
About the Role:
We are looking for a results-driven Digital Marketing Specialist with 3ā4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.
Key Responsibilities:
SEO & Organic Growth
⢠Perform keyword research, competitor analysis, and search intent mapping
⢠Execute on-page, off-page, technical SEO, and local SEO strategies
⢠Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)
⢠Conduct SEO audits, backlink strategies, and content optimisation
⢠Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.
Paid Ads / PPC (Performance Marketing)
⢠Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)
⢠Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms
⢠Monitor KPIs like CTR, conversions, CPA, and ROI
⢠Conduct A/B testing, audience targeting, and budget optimisation
⢠Generate campaign performance reports and insights
Requirements:
⢠3ā4 years of experience in SEO and Paid Advertising
⢠Strong understanding of on-page, off-page, and technical SEO
⢠Experience with Google Ads, Meta Ads Manager, and Paid Media strategies
⢠Familiarity with AEO, AIO, GEO and AI-driven search optimisation
⢠Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models
⢠Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog
⢠Basic knowledge of HTML, CMS platforms (WordPress, Shopify)
⢠Strong analytical and data-driven mindset
Preferred Qualifications:
⢠Experience working with international markets (UK, US, AU)
⢠Knowledge of CRO (Conversion Rate Optimisation)
⢠Experience in content marketing and landing page optimisation
Key Skills:
SEO Strategy & Technical SEO
Performance Marketing (PPC)
Google Ads & Paid Social Advertising
AEO, AIO & GEO Optimisation
Data Analysis & Campaign Reporting
Content & Conversion Optimisation
Why Join Us
⢠Opportunity to work with global clients (UK/US/AU markets)
⢠Exposure to AI-driven SEO and performance marketing strategies
⢠5-day working environment with a collaborative team culture
⢠Continuous learning and career growth opportunities