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What you will do Contribute to product blog with content that is well researched, persona oriented and engaging. Get a good grasp of the industry and create compelling content to drive traffic, engagement and leads Create content for the website around product use-case and help articles, case studies & white papers Ability to think like a product owner and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video. Distribute content on partner websites, top community forums, and social media Manage & Position founder profiles in Linkedin /twitter by curating through leadership content Shape the content strategy and contribute to the content calendar. Own content delivery for Ad campaigna across Linkedin, Google, Facebook, quora. understanding what content goes well & what ad copies work Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals Plan and execute PR strategy for brand awareness Engage with product integration partners, identify and execute co-marketing/guest blogs /backlink opportunities. Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioural metrics. Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies-Develop a micro-content plan and re-purpose content into new forms such as info graphics, articles, direct mail, etc Measure and improve all key content metrics using tools like Google Analytics, Hotjar HubSpot, among others create outreach emails , email sequences for resource downloads Activation of Inbound marketing Channel through content Requirements Strong understanding of different marketing channels and marketing’s role and impact in a business environment with atleast 2 years of experience in Content Marketing & minimum of 1 year experience in a B2B SaaS company serving international markets Strong SEO understanding and knowledge Passionate about startups, the SaaS industry and Marketing in general Strong verbal and written communication skills, impeccable grammar Strong research skills Portfolio showcasing SEO projects and their outcome Knowledge of A/B & multi variate testing Experience with Marketing Automation tools like Hubpot /Intercom/drift Experience with SEO tools like SEMrush, Ahrefs . Experience with both technical and Non technical aspects of search including page speed, Search algorithms, rich snippets ,Page rendering . Ability to manage multiple projects, stakeholders and priorities
TheHouseMonk is a SaaS platform that helps customers monetize, maintain and manage their real estate assets. We have global clients and are looking to hire into our sales team. Work with SDRs and generate leads Prospect leads and identify those with high potential Do demos and set up trial account. Set goals and targets for trials Once customer goals are achieved, draft contracts and close the deal ACV is between $3000-$15000. Opportunity will be given to best sales executives to travel globally and meet with clients on site as well (We are live in 8 countries today and expanding quickly!)
Role - Marketing excutive Needed experience : 1.5-2 years Responsibilities -> Managing marketing campaign across Social Media, Emails, Blogs and on-site -> Work with the team in creating and distributing content (Blogs, E-Books , Videos, e-mail etc) across all related channels . -> Managing and optimising website and other public content -> Social Media Optimization (Off and On-page) -> Preparing campaign reports and analysing +segmenting lead database -> Work with the team in planning and organising events across India Qualification Requirement -> Has used Wordpress -> GAIQ Certified -> Has worked with a SaaS company/ has a tech background -> Preferred Certifications -> Google Adwords, Hubspot inbound -> Excellent written (and verbal) communication skills -> Has worked with Marketing Automation tools like HubSpot, Pardot, Zoho, MailChimp, etc -> Basic Design skills (has used tools like Canva, Adobe Spark, etc.) -> Has a solid understanding of the basics of the following disciplines -> SEO, Email Marketing, Social Media, Content, Data Analytics, Automation, Design, ABM Work location :Bangalore
PurpleRain is a Data-driven SaaS product startup. We're a fast-growing company and looking for enthusiastic, friendly, and growth driven employees to join our startup team. Join our small and agile team and grow with one of the most disruptive SaaS product companies in India. We are looking for a person who can develop brand awareness & online reputation by increasing the size of social communities and accurate target audiences to strengthen engagement strategies to increase customer loyalty for PurpleRain. You will convert social followers into qualified leads and new business . This includes administrating the creation and publishing of relevant, original, high quality content for a progressive media content management. You will be expected to solve problems and develop and execute objectives under minimal direction. As part of our team, you will: Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness Oversee day-to-day management of campaigns and ensure brand consistency Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, FourSquare, Instagram, Google+, Facebook, and others Manage company blog and editorial calendar that aligns with social updates Monitor social media progress using web analytic tools Incorporate optimization strategies, analyze data, and research best ways to increase traffic Review success of campaigns and develop ways to improve. Desired skills and experience 3 years of experience in a product startup / digital agency Excellent verbal and written/communication skills Hands on experience with paid social media campaigns Bachelor’s degree in marketing, PR, or related field Proven experience in social media management Experience with Hootsuite, Sprout Social, or HubSpot Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) Knowledge of Search Engine Optimization (SEO) best practices Experience with technologies and best practices for web design, web production, and creative design across multiple platforms Experience identifying and creating campaigns for target audience Excellent analytical and time management skills. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Benefits Work with a data driven, welcoming team at a company that is changing how people communicate every single day. Globally distributed team Yearly retreat with the team to a exotic place Location Indiranagar, Bangalore
