Director Marketing

Introduction

Equip helps recruiters screen candidates across skills with its automated assessments. We are a B2B SaaS tool with a very self-served product. We are looking for a product marketer who can: (i) increase our top-of-the-funnel; (ii) improve our activation rates.

We are looking for someone with a minimum of 2 years of B2B Product Marketing Experience, preferably SaaS.

Responsibilities

1. Understand how existing users are using Equip, what challenges it solves for them and execute steps across different channels such as paid ads, email marketing, organic search, social media, referrals etc. to onboard more such users as paying customers
2. Interact with users on chat and demo calls, monitor their interaction with the product and website
3. Participate in product roadmap meetings and suggest features and improvements
4. Ideate, research and publish content relevant to increase brand visibility on search engines and social media
5. Stay on top of competitors’ activities and identify new markets and segments to increase paying customers

A Typical Day at Work

1. 2 hours: Look at how Google Ads are performing and optimise keywords
2. 2 hours: Draft fortnightly newsletter on new product features that have gone live, for existing users
3. 1 hour: See how users are interacting with the product and come up with suggestions for improving the UI/UX
4. 1 hour: Answer live chat throughout the day
5. 30 mins: Conduct a product demo for a customer
6. 30 mins: Verify that data (like attribution, etc) on Hubspot are correct

Why You Should Join Us

1. We are a tiny team. So, your work will have immediate and far-reaching impact
2. We move fast. We don’t have too many meetings. We want to work with smart people who know what to do
3. We already have millions of users who are very happy with our services. Really, millions and very happy!
4. You'll learn a lot! We work long hours. People who have joined us have described the workplace as "really intense", because there isn't time for chit-chat and gossip. But equally, people who have stayed with us have told us they learnt a lot because of the opportunities given to own and experiment things end-to-end
5. Sounds a bit like self-praise, but we really are doing a good thing. Matching candidates and recruiters based on skills helps individuals as well as companies. So, you’ll earn a lot of good karma working with us, which you can then spend on all your vices ;)

Salary

1. See the top of this post :)
2. The actual amount will depend on (i) skill (as demonstrated in the assessment, assignment and interview), and (ii) experience
3. 100% cash
4. No ESOPs to begin with. ESOPs may be offered after 1 year, based on performance

Skills

Required

• Excellent English Communication (oral/written)
• Superb Attention to Detail
• Content Writing
• Social Media Marketing
• Sense of humour

Good-to-have

• B2B SaaS Marketing
• PPC Marketing
• Product Demos
• HubSpot

Hiring Process

You can find the detailed process on this link: https://whimsical.com/product-marketer-7vrzhk2YEDXykGrF377Yjd

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.

‍

• Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
• Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
• Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
• Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
• Manage all ppc campaigns to drive lead generation with right metrics.
• Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
  
  

• Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
• Creative. You partner well with design and are excited about building novel things.
• Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.

• 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
• Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
• Key skills required:  Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and  marketing analytics.

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.

A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

What you need to have:

A bit about us:

Tchyon's mission is to build the easiest way to Discover and Signup for Financial Services.

We're empowering the next generation of individuals and businesses to access any service

which is permitted by their sovereign identity, INSTANTLY! Because Time is Money ⏳.

What you will get:

1. To be a part of the Core-Team 💪
2. Creating High Impact by Solving a Problem at Large (No one in the World has a similar product) 💥
3. High Growth Work Environment ⚙

What we are looking for:

1. An 'Exceptional Executioner' -> Leader -> Create an Impact & Value
2. Ability to take Ownership of your work
3. Track record of launching growth initiatives

Role:

1. Designing and executing all aspects of digital marketing campaigns including Push, SMS, email, PR, on-ground GTM, advertising campaign and Social
2. Creating, curating and managing all the digital content including Blogs, Ads and Social Media creatives
3. Optimizing content using SEO best practices.
4. Ideating and coming up with clutter breaking video content concepts that can drive engagement and commerce in the platform
5. Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth.
6. Deriving meaningful insights using various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and repeat behavior) and create actionable programs leading to user growth

Qualifications:

1. 1+ years of marketing/content experience
2. Track record of launching growth initiatives
3. Experience/curiosity in the Fintech space

• Create a brand and positioning strategy for the company. Own key P&L goals including TVL, User acquisition, and # users across multiple chains
• Segmentation, targeting, and acquisition strategies across user segments and channels
• Design and implement company brand strategy on social media, including Twitter, Discord, Medium, and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the company story to multiple audiences
• Work with influencers, community to expand the audience and widen the reach of the company
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 1-3 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

ABOUT THE COMPANY

Korcomptenz, being a Microsoft Gold Certified Partner, is vested in Microsoft Mission of empowering every client to achieve more. Our “Purpose” is to help our clients to embark and accelerate their Digital Transformation journey. Our Core Principals are anchored on growth mindset, customer-centricity, and a deep commitment to our team.

At Korcomptenz, Marketing is an Art and Science. With a rich pedigree, our branding is evolving as we continuously work on “our key focus” through research, focus groups, and interviews inside and outside the company. Our marketing team is busy in creating meaningful interactions in every conversation we have with our audience, customers and as a company. We have an obligation to creating the right customer experiences and carry our leadership’s mission of what we stand for. This means that we constantly huddle to think on “Why” and “How” of what we do at work everyday. We are continuously having creative and tactical conversations on how to “value add” and continue to upgrade our skills for modern marketing. The destination is important but so is the journey….Join us to experience the journey and let’s get to the destination together !  

Why you should join our KOR team?

• Korcomptenz offers a culture that is Holistic, Transformational, Entrepreneurial  and Family-like
• We put "People First” – whether it is our clients or our team, we strive to work on and for "What Matters”
• Compelling opportunities to be creative and leverage your critical thinking skills in addition to technology expertise
• State-of-the-art infrastructure, transparency, constant training for all team members
• Flexible locations and work-from-home options based on roles
• Opportunities to work abroad and onsite

Paid Social Specialist ( Excellent in LinkedIn and Google AdWords)

Roles and Responsibilities

• Responsible for Performance Marketing and Lead Generation through PPC Program
• Provide insights into the best strategies and tactics to power up SEO strategy on traffic and keyword ranking
• Plan, execute, manage and optimize branding, new acquisition, and account based campaigns on LinkedIn and Google AdWords.
• Maximize ROI on Ad Spends. Plan and execute landing pages, lead gen forms, ad copy, monitor campaign performance
• Expert on Display, Search, Video, Apps Ad Campaigns and Performance Reporting
• Experience in B2B and Account based marketing for US market  is a must have
• Experience and working knowledge with CRM like HubSpot and MSCRM.
• Important to have knowledge of SEO and Marketing Concepts, Technology especially ERP/CRM selling is a BONUS.
• Excellent communication and editorial writing skills and should be able to work independently

Qualifications

• Minimum 6-12 months experience running LinkedIn and Google Ads Campaigns

A little about Flynote (http://www.flynote.in">www.flynote.in):

Flynote is an international vacation platform with a belief that the best way to plan your trip is to speak to someone who has lived there. To get this done, we work with a global community of travel enthusiasts (Flynote Fellows) who travel and experience the world on our sponsorship. We then leverage this experience to monetise their passion for travel, using Flynote’s Technology Platform to plan & book highly tailored itineraries for our holidaying customers.

Founded by IIT Kanpur-ians in 2018, we are backed by some of the largest venture capital firms in the world & labelled as one of the top 15 early stage startups in Asia.

We are looking for great talent to join as earliest members of our team and make the world travel.

Media: 

1. CNBC: http://bit.ly/2XB70FQ
2. YourStory: http://bit.ly/2ID2CTr
3. Techcrunch: https://tcrn.ch/2ICn46E

As a Social media marketing specialist your major responsibilities revolve around acquisition of travellers (leads) from social media channels such as Facebook & Instagram. This role requires you to take the ownership of the following responsibilities : 

• Research on current benchmark trends, audience preferences and then design strategies for paid acquisition via social media
• Managing a budget to be spent on social media ads
• Design and execute social media ads and align the goals of marketing, revenue and supply team
• Brainstorm new and creative growth strategies for paid acquisition 
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Diligently infuse tracking parameters and UTMs in the campaigns. 
• Identify trends and insights, and optimize spend and performance based on the insights
• Align and leverage resources from the tech team, content team, supply team and revenue team to further optimize your campaigns.
• Identify potential new audience (eg :- lookalike audience) and leverage existing customer base by running remarketing Ads.

Requirements:

• Proven work experience as a Social Media Marketing specialist in an experience, travel or hospitality industry. 
• Worked on lead generation campaigns.
• Was involved in managing a marketing budget of 1Cr+ every month.

• Ability to present and communicate ideas and strategies.
• An ability to multitask, to work on a number of projects at once with multiple managers. 
• Facebook Blueprint Certification is preferred but not a must.