- Provide Thought Leadership to Develop Global Marketing strategies to support and sustain the company’s business growth.
- Develop and implement a strategic marketing plan.
- Create and manage marketing budgets and monitor costs.
- Develop and implement Brand Strategies to build company brand equity
- Be custodian for the organization's Brand Guidelines & Brand management across all its verticals & geographies.
- Closely work with the leadership team to create growth strategies, new product/ service development, and brand extensions.
- Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business
- Manage and optimize the websites within the group and use digital marketing methods to increase traffic and the online demand for our services.
- Lead communication strategy for marketing initiatives and social media campaigns
- Plan, execute, and measure lead generation programs to grow the sales pipeline.
- Work to create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics
- Manage, optimize, and provide analytics on the company’s presence in social media and other channels.
- Ensure the creation of case study content that demonstrates the benefits of our Services, Products & Training portfolio
- Strategic Brand Management
- Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company’s technology authority and create a positive image to attract good talent.
- Demonstrate effective communication and Interpersonal Skills.
- Ability to work in Global, Matrix and Team environment
- Organize PR-related activities to showcase the company and its leadership’s industry strengths.
- Undertake competition analysis and tracking with regular updates to Sales & leadership.
- Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives (Awareness, Demand Generation, PR, Events).
- Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook
Shubham Vishwakarma
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Full Stack Developer - Averlon