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Job Title: Head of Marketing

Location: Remote

About Us: Kitaabh is a fast-growing SaaS accounting platform built for accountants, entrepreneurs, and SMEs. We aim to redefine accounting by offering a fast, intuitive, and modern solution. Our product is in the Beta stage and gearing up for a Go-To-Market (GTM) launch.

Job Overview: We are seeking a dynamic and tech-savvy Head of Marketing with prior experience in SaaS to lead our marketing efforts. This role requires strategic leadership, deep understanding of SaaS business models, and hands-on experience in scaling tech-driven products.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive product awareness, lead generation, and customer acquisition.

• Plan and manage product launches, ensuring effective communication with target audiences

• Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, email campaigns, and more.

• Collaborate with the product, sales, and customer success teams to create tailored campaigns that address customer pain points and highlight key product features.

• Analyze market trends, competitor positioning, and customer behavior to refine and adapt marketing strategies.

• Lead brand-building initiatives, ensuring consistent messaging across all channels.

• Oversee paid advertising, partnerships, and event marketing efforts.

• Manage and mentor a team of marketing professionals, driving performance through data-driven decision-making. Marketing Head 2

• Ensure alignment of marketing activities with business objectives and key performance indicators (KPIs).

• Actively contribute to the evolution of our marketing tech stack to enhance productivity and performance tracking.

Qualifications:

• Proven experience (5+ years) in marketing leadership roles, preferably within the SaaS industry

• Strong understanding of SaaS metrics (CAC, LTV, churn rate) and growth levers.

• Demonstrated success in leading marketing teams and launching SaaS products.

• Proficiency in digital marketing tools and analytics platforms (Google Analytics, HubSpot, etc.).

• Experience with Go-To-Market (GTM) strategies, product positioning, and brand building.

• Ability to develop and execute multi-channel marketing strategies.

• Strong analytical skills with the ability to translate data into actionable insights.

• Excellent communication and leadership skills.

Bonus Points For:

• Experience with marketing automation tools, AI-driven platforms, or CRM systems.

• A background in fintech or accounting-related SaaS products.

• Strong network in the tech and SaaS community.

What We Offer

• Opportunity to lead the marketing efforts of a fast-growing SaaS company.

• Work with a highly collaborative team of industry experts.

• Competitive salary and benefits.

• Flexibility with remote work options

• Tons of creative freedom.
• Challenging work that will push you outside your comfort zone.
• Autonomous, transparent & ethical work environment.
• A good work-life balance
• Plenty of Snacks & Beverages.

Roles and responsibilities:

• This role is a mix of email marketing and sales.
• Requires hands-on experience in tools like PipeDrive, Hubspot, Zoho, MailChimp, etc.
• The candidate will be responsible for designing, implementing, and sending out email campaigns to nurture and flush out warm leads.
• A highly analytical mindset is required for the candidate to be able to critically analyze the performance of email outbounds and be able to make suggestions for the next outbound.
• Candidates will have to own the existing email database and build on it further with sophisticated tools.
• Candidates must learn and practice how to quickly overcome objections, closing techniques, and persuasive sales psychology
• Communicating with clients, making outbound calls to potential clients, and following up on leads.
• Spending approximately 12-15 hours per week working with our sales team on a consistent, pre-determined schedule. Punctuality and dedication are extremely important.
• Prior up-to-date knowledge about the latest trends and best practices in online marketing (email and social media).
• Averaging 8+ outbound phone calls per hour.
• Sending appointment reminder emails to qualified leads.
• Sending email campaigns to nurture and flush-out warm leads.
• Learn and practice how to quickly overcome objections, closing techniques, and persuasive sales psychology.
• Bringing an attitude of hustle every day.
• Working to find solutions to complex problems quickly and competently. 
• Constructing detailed processes for organizing and analyzing data.
• Shadowing the Social High Rise team to learn sales and business-related skills that can be applied to future career opportunities.
• A bunch of other stuff might come up, because after all, we're a startup, and things don't always follow a plan.
• Will be good if you have experience of creating leads on LinkedIn also by nurturing the prospects.

Requirements: 

• Previous experience in an outbound call center or a related sales position is preferred.
• Proficiency in Microsoft Office and CRM software such as Salesforce.com.
• Excellent communication skills, both verbal and written.
• Good organizational skills and the ability to multitask.
• Excellent phone and cold calling skills.
• Exceptional customer service skills.
• Strong listening and sales skills.
• Ability to achieve targets.