The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
About Aurum Ventures
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Preferred/ target industry:
Beauty brands
As the Field Marketing Manager, you will be responsible for developing and executing marketing campaigns and programs to support the sales team in driving revenue growth in targeted geographic regions. You will work closely with sales, product, and marketing teams to plan and execute regional marketing programs that generate demand and increase brand awareness.
Roles and Responsibilities:
- Planned, create, and execute marketing campaigns and programs that align with the sales team’s objectives and drive revenue growth in specific geographic regions.
- Collaborate closely with the sales team to understand their needs and develop marketing strategies and materials that support their efforts in generating leads, nurturing prospects, and closing deals.
- Conduct thorough research and analysis to identify key market segments, customer profiles, and regional trends. Use this information to develop regional marketing plans and initiatives that effectively reach the target audience and drive demand.
- Work with the marketing team to ensure consistent brand messaging and positioning in all regional marketing efforts. Collaborate on the development of marketing materials, including digital content, advertisements, event materials, and social media campaigns, to enhance brand awareness and build a strong market presence.
- Planned, coordinate, and execute regional events, trade shows, and conferences to generate leads and increase brand visibility. This includes managing logistics, coordinating with vendors and partners, developing event messaging and materials, and tracking event performance.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- 5+ years of experience in field marketing or a related role, preferably in the technology industry.
- Proven track record of creating and executing successful field marketing programs and campaigns.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with the ability to effectively collaborate with cross-functional teams.
- Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
- Experience with marketing automation platforms, such as Hubspot or Marketo, and CRM systems, such as Salesforce.
Job Brief: AGENCY09 is looking for a mind that loves words and working with them. A believer of ideas and communication, the mind should be able to create and edit. Working in a fast paced environment, the copy supervisor will be part of the core thinking process for plenty of brands.The main objective is to have quality control for the content produced by AGENCY09
Experience : 1 + Copywriting experience in a fast paced digital agency
Salary - As per market standards
Location: Open for both WFH Position and Mumbai Office. (Bandra)
Responsibility:
You will be part of the content team that constantly has to bring new ideas to the market.
Primary - Campaigns, Special Days, Social Media Content, Website Content, Video Led ideas
Secondary - Brand Communication, Other offline communication and SEO
- Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
- A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions(in conjunction with the creative team) to clients.
- Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creativity.
- Creative/Out-of-the-Box thinking.
- Discussing the client's core message and target audience.
- Brainstorming visual and copy ideas with the team.
- Excellent command over the English language. Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.
- Think ideas and work towards implementing the same.
- Work closely with the Art & Tech team on the projects.
- Ability to deliver within short-frames and meet the deadlines.
- Should have in-depth understanding of the digital media and the ability to write well, crack campaign ideas across digital platforms like facebook, Twitter, Should have the creative knack to deliver the best possible quality work.
Education - Bachelors' or above. Or a portfolio that never raises the question.
Skills:
- Proficient using microsoft office
- Ability to think and write for different audiences and mediums
- A passion for words and communicating the essence of a story.
- Ability to self-manage, take initiative and prioritize tasks in a fast-paced environment.
Wolken Software provides a suite of AI-enabled, SaaS 2.0 cloud-native applications for Customer Service and Enterprise Solutions namely Wolken Service Desk, Wolken's IT Service Management, and Wolken's HR Case Management. We have replaced incumbents like Salesforce, ServiceNow Zendesk, etc. at various Fortune 500 and Fortune 1000 companies.
Product Marketing Manager - Job Brief
We are looking for a Product Marketing Manager to lead our inbound & outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you should be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email and ad campaigns. Your goal will be to develop and implement the most profitable plans to position and promote our products.
Responsibilities:
Study company products and understand them thoroughly.
Translate technical details into benefits for the user. Concise knowledge of the benefit of our products to the prospects.
Follow and analyze market trends and intelligence to position products
Develop product marketing strategies (Communication, advertising, product launch etc)
Craft compelling messaging across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, product, sales) to implement strategies
Test marketing product features, releases and ad copy
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Create copy/content, run measurable and effective email campaigns and ads on various platforms
Participate in industry events. Organize company events such as breakfast meets and webinars end to end
Help in building and recognition of Brand Wolken.
Be in charge of all the digital channels and use them to drive brand awareness and generate leads.
Overseeing and developing the overall content strategy for the company, as well as the monitoring and analysis of all marketing campaigns across channels.
Work with the in-house and/or external Writers and other content creators to create the desired content.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
As a Product Marketing Manager, you should know marketing principles and techniques to create a marketing communication sequence that leads to sales.
Requirements and skills:
6 -8 years of proven experience as a Product Marketing Manager
At least 5 years of relevant experience in B2B, SaaS product marketing
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Excellent knowledge of MS office suite
A keen eye for detail
Creativity
Analytical mind and strong quantitative skills
BSc/BA/MBA in Marketing, Communications or a similar field
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
JOB SYNOPSIS
We are looking for an SMO - Manager to manage all Social Media Marketing activities. You will be responsible for managing all SMO activities on all Social Channels to increase leads, traffic & brand awareness.
JOB RESPONSIBILITIES
- Responsible for the successful management of digital strategy.
- Developing and implementing strategies for companies’ social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
- Knowing what type of content works best on what platform, optimizing content accordingly.
- Create engaging and professional visuals/ content optimized for the platform used and intended audience.
- Blogging, creating social media profiles, and managing regular posts.
- Gain followers, and create a positive image for the company.
- Stay abreast with upcoming social media trends and tools- including attending networking and educational events, reading blogs, and listening to podcasts.
- Analyze and report social media actions and campaigns on a monthly basis for new opportunities.
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Perform research on current benchmark trends and audience preferences.
- Monitor trends, activities of main competitors on social media.
- Understanding of Google Analytics or any tool & review their Promotion /performance, bounce rate etc.
- Any Automation Tool Experience [ like Hootsuite]
- Group promotion on various social media channels
JOB REQUIREMENTS
- 2-5 years of experience as a social strategist or similar role
- Up-to-date with the latest trends and best practices in SMO
- Developing and implementing social media strategies for the websites
- Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn and other community sites.
- Posting content on relevant blogs/forums and seeding content into social applications as and when needed.
- Monitoring and reporting usage statistics and other relevant data.
- Keeping a check on the emerging trends and industry standards in social media.
- Conducting research and recommending new social media platforms and opportunities.
- Increasing the number of fans, followers on social media networks.
- Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Excellent Written Skills
- Can Create Videos/ GIF / Social media Captions to understand key challenges faced by Client
- Strong organizational, time management, and analytical skills
- Team player
Calling to understand requirements
Prepare and sending quotations
Maintain and tracking of sales funnel
Maintaining CRM /LMS
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Responsibilities
- Need to gain good understanding of the product, business and brand to marry them together
- Devise marketing strategies on social media, digital platforms, business partners and on the product to drive company goals
- Conduct user research to understand the gaps in the product, business and brand
- Devise brand communications strategy with the product and business aspect into it
- Translate technical information and product features to potential users
- Follow and analyze market trends to position our products
- Develop end to end product marketing strategies
- Run marketing campaigns across channels including and not limited to all forms of digital marketing
- Test and evaluate features using relevant KPIS from users
- Collaborate with Product Manager to continue improving the products
- Collaborate effectively and remotely with team to implement strategies
Requirements
- Atleast 2 years experience where you have actively used digital channels for marketing
- Experience in market analysis and working knowledge of web analytics tools
- Excellent communication skills
- Sharp analytical & strong quantitative skills
- Attention to detail
- Prior experience in a B2C startup company
- Bonus if you have experience in fintech or teenager focussed startup
Job Description:
- Creation and execution of content strategy across social media platforms (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) adhering to the brand's requirements and guidelines
- Develop engaging, creative, innovative campaigns and content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
Technical Skills required:
- Working knowledge on prominent social media content updation dashboards.
- Understanding of key social media engagement metrices.
- Working knowledge of MS Excel and MS Power point. Good hands on knowledge on MS Excel is a plus.
Other requirements:
- Ability to work in a small yet closely-knit team and be willing to go an extra mile to help colleagues in time of need.
- Keenness to learn new things and grow.
- Good communication skills. May be required to speak to clients directly often.
- Ability to put across own PoV.
- Agreement to work long hours and even on weekends if required during peak work load periods. These would be seldom though may occur.
- Jovial and hardworking nature.