Head - Marketing Communication

Work Description: 

• Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
• Develop graphic, copy & video content using https://medium.com/@gmiecznikowski/shape-your-brand-with-this-exercise-4645ac3ea26d">Brand Key communication framework
• Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc. 
• Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales 
• Provide direction to designers, videographers, editors to develop online marketing campaigns
• Map customer journeys, service design and communication assets to drive engagement
• Coordinate with agencies to create marketing creatives, video content
• Analyze online consumer behaviours & trends to understand product-market fit
• Manage daily marketing & communication operations

Candidature requirements: 

• 5+ years experience in advertising agency with product marketing background
• Prior experience in conceptualization & execution of short 15 secs videos ads
• Strong storytelling visualization skills in form of videos & graphics
• Experience in in women oriented product, service, startup is added plus
• Intuitively sense the market need and visualize marketing & communication tactics