Head - Marketing Communication

• Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.
• Analyzing Regular Customer Cohort Performance, both on a product & company level.
• Developing the product subscription business on the website.
• Build retention marketing campaigns based on customer segmentation.
• Drive User Engagement in Lower Funnels using user engagement platforms
• Build the Customer Loyalty Programme for the brand.
• Creating Email & Marketing Strategy to increase repeat rate & overall basket size.
• Profiling Key Customer Groups Regularly
• Conducting Survey & Research to better understand Repeat Customer Behaviour & Habits
• Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.

Key Functions:

• Create new text and video content for our app and website.
• Moderate reviews and other user generated content submitted by millions of users.
• Increase key performance metrics like time on page and bounce rate.
• Reach out to students and colleges to generate content that users need.
• Work closely with technical team to improve consumption of content.

Key skills: Content writing, primary and secondary research, moderation, web content curation.

Desired Candidate:

• Excellent written and oral communication skills
• Strong vocabulary along with impeccable spelling and grammar
• Understanding of what makes content compelling especially web content or blogs
• Good analytical skills and an ability to present information in a proper format
• Passionate about interacting with students and colleges to gather unique information
• Ability to write interesting, relevant content

At Cypherock, We are disrupting the current financial system by increasing the adoption of Blockchain-based digital assets through better key management solutions. We build "Worlds' first products" from India, work at the intersection of Blockchain, Security, Embedded Hardware & Cryptography, and have worked with companies like Google, Blockgeeks, Samsung, Lockheed Martin, Apollo Munich, Bank of America amongst others.

As the primary person responsible for operations, we think it will be a great fit if -

1. You previously worked in supply chain or operations where hardware was being built.
2. You have a prior software development/electronics/embedded background.
3. You do not shy away from taking responsibility and are comfortable doing everything non-technical.
4. You obsess over minor details and strive for perfection.
5. You can handle both the software & hardware QA of the product.
6. You have prior software & hardware testing experience.

If we decide to work together, we believe you would be a key team member who helps the company achieve the hockey stick growth that it needs to succeed.

PriceLabs (https://www.chicagobusiness.com/innovators/what-if-you-could-adjust-prices-meet-demand" target="_blank">chicagobusiness.com/innovators/what-if-you-could-adjust-prices-meet-demand) is a cloud based software for vacation and short term rentals to help them dynamically manage prices just the way large hotels and airlines do! Our mission is to help small businesses in the travel and tourism industry by giving them access to advanced analytical systems that are often restricted to large companies. 

We're looking for someone with strong analytical capabilities who wants to understand how our current architecture and algorithms work, and help us design and develop long lasting solutions to address those. Depending on the needs of the day, the role will come with a good mix of team-work, following our best practices, introducing us to industry best practices, independent thinking, and ownership of your work.

Responsibilities:

• Design, develop and enhance our pricing algorithms to enable new capabilities.
• Process, analyze, model, and visualize findings from our market level supply and demand data.
• Build and enhance internal and customer facing dashboards to better track metrics and trends that help customers use PriceLabs in a better way.
• Take ownership of product ideas and design discussions.
• Occasional travel to conferences to interact with prospective users and partners, and learn where the industry is headed.

Requirements:

• Bachelors, Masters or Ph. D. in Operations Research, Industrial Engineering, Statistics, Computer Science or other quantitative/engineering fields.
• Strong understanding of analysis of algorithms, data structures and statistics.
• Solid programming experience. Including being able to quickly prototype an idea and test it out.
• Strong communication skills, including the ability and willingness to explain complicated algorithms and concepts in simple terms.
• Experience with relational databases and strong knowledge of SQL.
• Experience building data heavy analytical models in the travel industry.
• Experience in the vacation rental industry.
• Experience developing dynamic pricing models.
• Prior experience working at a fast paced environment.
• Willingness to wear many hats.