Performance Marketing Manager
Job Summary
We are looking for a highly analytical and results-driven Performance Marketing Manager to lead customer acquisition and revenue growth across paid digital channels. This role is ideal for someone who understands performance marketing end-to-end—from media buying and campaign optimization to attribution, analytics, tracking infrastructure, and growth experimentation.
If you're passionate about scaling digital campaigns through data-backed decisions and thrive in a fast-paced eCommerce environment, we'd love to hear from you.
Key Responsibilities
- Own customer acquisition and revenue growth through paid digital marketing channels.
- Plan, launch, manage, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Manage and optimize monthly advertising budgets while maintaining efficiency and profitability.
- Monitor key performance metrics including ROAS, MER, CAC, CPA, CTR, Conversion Rate, and Revenue.
- Develop structured testing roadmaps for audiences, creatives, offers, landing pages, and campaign strategies.
- Analyze customer journeys, conversion funnels, website performance, and attribution data to identify growth opportunities.
- Collaborate with the creative team by providing data-backed creative briefs and performance insights.
- Establish and maintain accurate tracking using UTM parameters, Meta Pixel, Conversion API (CAPI), Google Analytics 4 (GA4), Google Tag Manager (GTM), and other tracking tools.
- Identify and resolve attribution issues, tracking gaps, and reporting discrepancies.
- Prepare regular performance reports with actionable recommendations.
- Stay updated with platform changes, emerging trends, and industry best practices.
Requirements
- 4–7 years of hands-on experience in Performance Marketing, Media Buying, or Growth Marketing.
- Strong expertise in Meta Ads and Google Ads.
- Experience analyzing Shopify reports and reconciling data with Meta and Google Ads.
- Proven success in scaling paid acquisition while maintaining profitability.
- Experience managing significant monthly advertising budgets.
- Hands-on experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Conversion API (CAPI)
- Conversion Tracking
- Strong understanding of attribution, funnel analysis, customer journeys, and performance reporting.
- Experience briefing creative teams based on performance data and conversion insights.
- Ability to translate analytics into actionable growth strategies.
- Experience in D2C, eCommerce, FMCG, Beauty, Wellness, Consumer Brands, or Performance Marketing Agencies is preferred.
- Strong ownership mindset, attention to detail, and ability to work in a fast-paced environment.
- Comfortable collaborating across marketing, creative, website, and product teams.
Preferred Qualifications
- Experience working in a founder-led or high-growth business where ownership and initiative were essential.
- Strong problem-solving skills with a proactive approach to identifying opportunities and mitigating performance issues.
- Experience building scalable reporting systems and marketing processes.
Compensation & Benefits
- Competitive salary based on experience and expertise.
- Opportunity to work on high-impact campaigns with meaningful ownership.
- Collaborative and growth-oriented work environment.
Schedule
- Full-time
- Monday to Saturday
- Day Shift
Shubham Vishwakarma
Full Stack Developer - Averlon
About Hunarstreet Technologies Pvt Ltd
About
At Hunarstreet Technologies Pvt Ltd, we specialize in delivering India’s fastest hiring solutions, tailored to meet the unique needs of businesses across various industries. Our mission is to connect companies with exceptional talent, enabling them to achieve their growth and operational goals swiftly and efficiently.
We are able to achieve a success rate of 87% in relevancy of candidates to the job position and 62% success rate in closing positions shared with us.
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MANDATORY:
- Strong QA Leadership / Test Manager / QA Architect Profiles.
- Must have 12+ years of overall IT experience in Quality Assurance / Testing roles.
- Must have experience owning end-to-end testing strategy for product platforms, covering Manual, Automation, Performance, and Security testing
- Must have 7+ years of experience in B2B SaaS preferably working in microservices-driven environments in testing
- Must have 3+ years of leadership experience managing 5-6 members in QA / Testing teams.
- Must have hands-on experience designing and implementing test automation frameworks. (Robot Framework experience is highly preferred)
- Must have hands-on exposure to CI/CD integration of automated tests using tools such as Azure DevOps / Jenkins / GitHub Actions
- Must have experience in at least one of the following domains: ERP / POS / OMS (any one is mandatory; ERP is a strong plus)
- B2B SaaS companies
- Candidates must be based in Gurgaon or nearby locations
PREFERRED:
- Candidates who have worked on products from scratch and have seen the entire SDLC end-to-end (requirement → development → testing → release → production) are preferred.
- QA certifications such as ISTQB, CQM, or equivalent are a plus.
ROLE & RESPONSIBILITIES:
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KEY RESPONSIBILITIES:
- Define own testing strategy for G1 suite of products across ERP, POS, Zwing, Browntape, Reporting products.
- Lead end-to-end test execution across manual, automation, performance, and security domains.
- Design and implement test automation frameworks—selection, guidelines, metrics, CI/CD integration.
- Collaborate with PMs, engineers, DevOps to integrate quality measures into the pipeline, from sprint backlog to release.
- Foster quality culture via QA guilds, retrospectives, cross functional workshops, knowledge sharing.
- Establish quality KPIs (e.g., defect leakage, automation coverage, test pass rates) and report to CTO and Leadership.
- Monitor and improve test effectiveness with metrics, root cause analysis, and continuous improvement.
- Mentor QA engineers—upskill for best practices, tooling, automation techniques.
- Ensure compliance and readiness for external audits, regulatory requirements and production rollouts.
IDEAL CANDIDATE:
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- 7+ years of leading testing programs in B2B SaaS/microservices environments.
- Strong domain knowledge across ERP/POS/OMS/domainspecific systems.
- Expertise in automation frameworks (Robot framework).
- Skilled in performance/security testing tools (JMeter, Locust, OWASP ZAP).
- Familiarity with CI/CD platforms (Azure DevOps, Jenkins, GitHub Actions).
- Proven ability to build strong collaboratives across QA, PM, and engineering.
- Direct experience with quality metrics and organisational improvement initiatives.
- Excellent communication—able to translate strategic vision into actionable roadmaps.
PERKS, BENEFITS AND WORK CULTURE:
- Comprehensive health insurance coverage.
- Excellent rewards and recognition policy.
- Transparent compensation policy with no unnecessary deduction in CTC.
- Annual company off-site and a variety of events, celebrations throughout the year.
- Travelling opportunities between our offices across the country.
- Annual company walkathon & related sporting events.
- Quarterly Coffee with CEO.
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Location : Mumbai (Thane)
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Good corporate experience in handling Induction and Lateral crowd
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Able to understand and work closely with customer.
Knowledge on Java 8
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Website: http://www.synergetics-india.com/" target="_blank">www.synergetics-india.com
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Full Stack Developer - Averlon