11+ Digital media Jobs in Chennai | Digital media Job openings in Chennai

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

Roles and Responsibilities:

• Develop and implement comprehensive demand-generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
• Planned, create, and execute integrated marketing campaigns across various channels, including email marketing, digital advertising, content marketing, social media, and events.
• Optimize lead generation efforts through the effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
• Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
• Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
• Work closely with cross-functional teams, including sales, product marketing, design, and PR to align demand generation initiatives with overall marketing and sales strategies.
• Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
• Strong knowledge of demand generation tactics and channels, including email marketing, digital advertising, content marketing, social media, and events.
• Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
• Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
• Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth

Role: Java Developer

Overall: 4 to 8 Years

Location: Chennai

Notice: Immediate to short joiners

Job Description:

We are looking for a skilled and enthusiastic Java Developer to join our team in Chennai. The ideal candidate should have strong hands-on experience in Java development with a focus on backend frameworks such as Spring Boot and Hibernate. If you’re passionate about clean code, scalable applications, and delivering robust software solutions—this is the role for you.

Key Responsibilities:

• Design, develop, test, and maintain backend applications using Java, Spring Boot, and Hibernate.
• Write efficient, scalable, and reusable code.
• Participate in design discussions, code reviews, and deliver high-quality software.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Troubleshoot, debug, and upgrade existing systems.
• Ensure best practices in software development and Agile methodologies.

Required Skills:

• Strong proficiency in Core Java (Java 8 or above).
• Hands-on experience with Spring Boot and Hibernate.
• Proficient in working with RESTful APIs and Web Services.
• Experience with SQL and relational databases (e.g., MySQL, PostgreSQL).
• Familiarity with version control tools like Git.
• Knowledge of software development lifecycle and Agile practices.

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

Engineering Manager – Backend

Opportunity in this role / Why should you join us?

Series D funded supply chain startup.

Requirements

• Software engineering experience of greater than or equal to 7 years
• Experience managing a technical team of at least 3 people
• Exposure to consumer facing products
• Strong technical background and ability to contribute to design and review
• Familiarity with our tech stack or an analogous tech stack

Technologies Used

• Web application frameworks : Ktor, Spring Boot, Ruby on Rails, Node.js, Java Play, AWS Lambda
• Languages : Kotlin, Java, Ruby, Javascript, Python
• Datastores : PostgreSQL, Aerospike, Redis, DynamoDB, Amazon Redshift
• Communication : HTTP, Amazon SQS, Sidekiq, Amazon SNS
• Server management : Amazon ECS, Docker
• Design frameworks : Domain Driven Design, Clean Architecture, Layered Architecture

Roles and Responsibilities

This role requires a person to drive the engineering of a set of products by aligning with business and product

stakeholders and building and upskilling a team to aid in this. The responsibilities include:

Business and product alignment and planning

• Work closely with business and product stakeholders to understand and align with product initiatives and iterations.
• Help shape the engineering requirement by aligning with the product manager and fleshing out concepts and user flows.
• Formalize business requirements into roadmaps and sprints.

1. Product and system development

• Drive high level modeling and design for projects, also focusing on non-functional aspects, including but not limited to database design, communication protocols, deployment systems, etc.
• Drive adoption of design frameworks like domain driven design, clean architecture, etc., resulting in a robust layered architecture.
• Drive good code review practices, using the review process as a mentoring tool to upskill people.
• Ensure test coverage of systems, partly through unit and integration testing, and partly through blackbox testing by collaborating with the Quality Assurance team, via good testing practices.

1. Project Management

• Drive the execution of the project by delegating tasks effectively.
• Resolve blockers through technical expertise, negotiation and delegation.
• Estimate timelines and ensure adherence to them through effective sync-ups and course corrections.

1. Maintenance

• Formulate SLAs and oversee their adherence for the various systems, effectively tracking issues and performance inefficiencies.
• Performance monitoring and optimization for systems.
• Drive technical re-design, remodeling and refactoring of systems for robustness and sustainability.

1. Team Management

• Typically manage a team of 3 - 6 members and a portfolio of 3 - 6 products.
• Do periodic assessment of reportees, chart their career growth paths and train them.
• Recruit members into the team by collaborating effectively with the recruitment team.

Product Overview

You will be contributing to products concerning both customers and partner drivers. Product sectors

include:

• Growth : You’ll build tools to help boost user growth on the platform including our industry bestdriver on-boarding, training and certification system, referral system, and lead managementmmodels.
• Lifecycle Management : Build tools to help users engage with the platform better, which includes rewards and recognition module, subscription service, account management tools, partner and customer wallets and payout modules, and churn detection systems among others.
• Transaction Experience : You’ll help deliver the most delightful booking experience to our customers and drivers. As part of this team, you’ll be responsible for our core booking system, pricing and payment systems, location tracking and filtering services, fraud prevention systems, and in-app ticketing and support among others.
• Fulfilment : As part of the fulfilment team, you’ll work on systems which ensure high degree of ride fulfilment on the platform. Tools including allocation methodologies and system, dynamic pricing, dynamic partner routing, and partner re-activation tools among others.
• Enterprise Solutions : You’ll help Porter’s enterprise customers achieve delivery excellence. You’ll build tools for contract management, fleet management, fleet and route optimisation tools, alerting and monitoring tools, and analytics suite among others.

Company Profile

Jamboree is the oldest institute in India and the best of its kind, which offers comprehensive classroom and online preparation programs for GMAT®, GRE®, SAT®, ACT®, TOEFL™, and IELTS™. Jamboree has 39 centers in 22 cities of 2 countries including India and Nepal. Each center follows a uniform curriculum and has outstanding faculty, all of whom are trained at our head office. Each center offers the same teaching standards and syllabus.

Position - Counselor

Location - Southern Avenue - Kolkata

Experience -0 -5yrs

Job description

- Generating walkins through cold calls

-Counseling the students for the Test Prep Programs like GMAT, GRE, SAT, IELTS AND TOEFL.

-Handling enquiries and getting the enrollments done

-Achieving monthly sales targets, cold calling/ follow up.

-Work Schedule: 6 days a week (including weekends), 1 fixed weekly off on weekdays

- Timings - 11am to 8pm on weekdays and 10am to 8pm on weekends.

• Interacting via various channels, such as live chat, emails, social media and direct calls
• Modifying sales pitches in response to customer demand
• Acquiring and retaining contact information databases
• Put forward suggestions in accordance with the requirements of the consumer
• Ensure a smooth procedure for the consumer by transferring windows of opportunity to the appropriate department for further action

• Managing a team of representatives offering customer support.
• Overseeing the customer service process.
• Resolving customer complaints brought to your attention.
• Creating policies and procedures.
• Planning the training and standardization of service delivery.

Quickly adapt to our startup environment which is both demanding and fast-paced (but is also a lot of fun)

Eager in learning new concepts, technologies and be productive in a short time

Convert a raw idea into usable real-life software products

Good understanding and working knowledge of technologies worked

Demonstrate good problem-solving skills

Write modular, readable, and maintainable code

Own and be able to manage a small to medium-sized project

Demonstrate the ability to guide and coach a new team member or fresher.