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Laqshya Hyderabad Airport Media Pvt. Ltd. (a division of Laqshya Media Group) is looking for a dynamic individual to join their Business Development team in Noida. The ideal candidate should have good
experience in Radio / TV / OOH / Print sales and account acquisition, having worked with corporates and agencies.

Experience: 7-10 years of sales (corporate) experience with Radio / TV / OOH / Print. Exp. in Airport
OOH will be added advantage.
Location: Noida
Compensation: As per Industry Standards
Education: Graduate / MBA / Specialization in Mgmt. / Marketing / Sales would be preferred
Industry: Media / Entertainment

DESIRED CANDIDATE PROFILE:

• Strong experience in Ad / Media Sales (OOH / Radio / Print / TV)
• Must haver exposure to acquiring and handling large corporate clients / advertisers.
• Hands-on experience in concept selling, brand planning & selling, prospecting and business development/alliances
• A networked individual with pre-existing relationships with clients and ad agencies.
• Ability to perform in a target-driven sales environment and cope up with a fast-moving business environment
• Excellent verbal & written communication. Excellent with MS Word, Excel and PowerPoint

RESPONSIBILITIES

• Identify brands, businesses, and industries to service, to increase our media usage and new business development.
• Establish contacts with key decision makers/marketing heads of large corporate clients.
• Responsible for growing the revenue through sales efforts – market coverage and new business development.
• Capable of conceiving original consumer engagement strategies and pitching them to clients and developing long-term relations.
• Conceive sales strategies and pitch them to clients and develop long-term business relations.
• Constantly gauge market responses for further strengthening our business relationships.
• Responsible for all client communications, conflict resolution and compliance with the client’s deliverables.

Assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

Job Responsibility:

 

• Manage digital advertising campaign activities: Setup, traffic, manage and optimize online ad campaigns, campaign modification as per request, campaign scheduling, targeting and monitoring its performance.
• Day to day campaign optimization by focusing on conversion and other performance metrics.
• Reporting of the campaign performance metrics on timely basis to various stakeholders.
• Sustaining present clients for further business opportunities.
• Shall take lead in achieving monthly delivery target on existing publishers
• Strategizing execution of different campaigns across various verticals.
• Interaction with agencies/ad networks to plan and run campaigns.

 

Job Requirements:

 

• Prior experience of managing CPL/CPI/CPR/CPT/CPS Campaign Delivery & Optimization in US/RU/CA/UK/UAE/SA/JP/KR preferred.
• Working knowledge of tracking platform (hasoffers, affise etc)
• Excellent English Communications skills – written & verbal.

Job Responsibility:

• Ability to effectively pitch Company's offerings in AdTech space among Brands / Advertisers (app companies) and Digital Media Agencies at multiple levels.
• Build and maintain client relationships with both new and existing clients and provide solutions with effective customer satisfaction & business upsell
• Identify and build active sales pipeline to work upon and convert them to achieve a quarterly / half yearly sales target.
• Meet & Exceed Sales / Revenue Target (Quarterly and Half-Yearly)
• Work closely with cross functional teams and use collaborative problem-solving skills.

Job Requirements:

• Minimum 4 years of relevant Sales experience in Digital Ad / AdTech space in US/RU/CA/UK/UAE/SA/JP/KR markets.
• Self-starter with ability to develop/suggest on the spot customized solutions and bag orders.
• Prior earned strong network / contacts among Advertisers (app companies) / Digital Media Agencies
• Knowledge of Mobile App Campaigns Ecosystem (CPI /CPR/ CPT/ CPL/CPC etc)        
• Excellent English Communications skills – written & verbal.

 

Desired Candidate Profile

What you need to have:

• At least 2-3 years of experience in Digital media
• At least 2-3 years of experience in Package designing
• Ability to create or follow visual & brand identity
• Web-related design knowledge is a must
• Latest knowledge of software/ tools you prefer using
• Optional: Experience working with consumer electronics businesses    

 

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

 

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

As a PR manager,
you’ll be responsible for developing and maintaining a glowing company image, both offline and online. You will be tasked with developing and organizing marketing activities to increase awareness, cultivate interest, and improve the brand’s reputation. Your projects will be yours to own, as long as they stay in sync with brand guidelines.

Public Relations Industry

This field manages the brand image of individuals and organizations by building a reputation through the media. It does this through promotional activities, campaigns, and media relations.

What to expect from the role

• Hands-on experience in creating innovative campaigns to engage with the public and media.

• Exposure to marketing campaigns and media relations.

• Learning how to organize, multitask and manage time.

• Learn on the job regarding the best practices in public relations.

• Exposure to the field of public relations and its various responsibilities.

Responsibilities

• Develop a public relations strategy, complete with goals and budget.

• Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement.

• Create, edit and update promotional material such as brochures, flyers, etc.

• Develop talking points for management and employees, as required.

• Build and maintain relationships with a wide array of media personnel.

• Seek opportunities for sponsorship and advertising.

• Assist with crisis communication as required.

• Prepare a periodic report with recommendations and trends for management.

Requirements

• [2] years of prior experience working in PR.

• Bachelor’s degree in a relevant field preferred.

• Consistent track record of developing and implementing successful campaigns.

• Tech-savvy with a strong online presence on one or more social networks.

• Excellent written and verbal communication skills.

• Experience in handling media relations.

Benefits

StarClinch offers the thrill of working with a young team, the ability to make an immediate impact, and the opportunity to work with a game-changing product that is disrupting the live entertainment business forever. In simple words, StarClinch is India's largest artist booking and discovery platform. We own and execute the entire process from artist shortlist, availability check, negotiation, booking, payment, and escrow.

Our extensive list of models, dance troupe, live bands, photographers, instrumentalists, singers, and performers, serves as a tool to find the best of talents, well suited for any gathering. Our aim is to bridge the gap between a host and an artist, through a secure, cost-effective, and transparent medium, for a successful collaboration. Our office is located in Okhla Phase II, Okhla Industrial Area.

Perks:

• Health + Accidental Insurance

• Free Doctor Consultations

• Exposure to how things work in a startup

• The extensive learning curve in the field

• Informal dress code
• Premium Office and workspace

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our client :

Our client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

About the role :-

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. Leading and supporting multi project, be involved in external reviews if needed, developing new analytical tools.

Some of the things we’d like you to do:

● Support the leadership of the Analytics team

● Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans

● Assist clients with objective setting for marketing plans

● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out

● Oversee junior members of the team in the delivery of their responsibilities, ensuring quality and that deadlines are met

● Oversee the creation of clear and robust campaign reporting with valuable and actionable insights

● Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered.

A bit about yourself:

● At least 10 years of relevant experience

● Degree from a top-tier College

● Proficiency with systems such as SQL, Python, and R

● Expose to marketing campaign measurement (both Direct Response and Brand Awareness campaigns)

● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed

● Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise

● Strong organizational and project management skills

● Ability to delegate effectively

● Established and professional communication, presentation, and motivational skills.

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our client :-

Our client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

About the role :-

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. You will be liaising with other teams and leading analysis setup and post campaigns review.

Some of the things we’d like you to do:-

 Key poc for project setup, analysis, and post-campaign reviews

 Liaise closely with clients (internally and externally) on projects and become their trusted advisor

 Build statistical models on historical data with comprehensive measurement, and test & learn plans

 Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression

 Work with key stakeholders to assess project needs and ensure best-in- class work is being delivered

 Take direct responsibility for quality of work and smooth operation of campaigns

 Advise on best practice in your area

 Play a prominent role in the induction of new employees, teaching them company’s approach to Analytics

 Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression

A bit about yourself:

 Statistical/Mathematical degree from reputed institute

 Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background

 Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations

 Hands on experience of at least 5-7 years in Statistical modeling is mandatory

 Have a high understanding of marketing campaigns and their objectives

 Strong verbal and written communicator with ability to build relationships at all levels within the business

 Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.

 Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results.

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

 

What you need to have:

 

Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.

What you need to have:

What you need to have:

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

 

 

What you need to have: