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We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.
Role - Media Planning Lead
Experience - 4+ years
Location - Mumbai
About the company -
Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.
We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
Job Description -
- Understanding the brands business objective and establishing tangible & quantitative KPIs
- Researching and creating the right buyer's digital journey to target the right audience
- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution
- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs
- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance
- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly
- Negotiating key deals with third party vendors
- Post campaign reporting and data analysis & insights
- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view
- Maintaining healthy vendor and client relations
- End to end client servicing for media for both branding and performance campaigns
- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency
- Pitching to new business
- Keeping up with the latest media trends & innovations.
Role - Sr. Media Strategist
About the company -
Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.
We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
Primary Purpose:
Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.
Experience - 2+ years
Location - Mumbai
Major Responsibilities:
● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.
● Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
● Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.
● Managing budgets and maintaining advertising spend records
● Regular / daily updates with the buyer regarding campaign performances
● Course correction to be made in case of things not going as per the media plan
● Highlighting concerns / issues to the media head to resolve things quicker
● Regular calls / meetings with clients to understand
● Have in-depth knowledge of the quality audience for all Clients
● Analyze the overall work and proficiency of the interns / junior media strategists
● Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry
● Attend all team meetings and give feedback/suggestions for account performance.
About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
Roles - Director & Sr. Director (Client Services)
Exp - 9+ years
Location - Mumbai
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
As a Client Services Director, you will be responsible for the strategic, and day-to-day leadership of a key client account/s spanning all aspects of the business. You'll need to understand all our discipline areas deep enough to be able to advise on initiatives ranging from media campaigns to design & build projects to creative. Were looking for intelligent people who can passionately represent Essence, develop a talented team, ensure outstanding delivery to the client, and create opportunities for our relationship to blossom.
Some of the things we'd like you to do :-
- Put yourself in the clients mindset: develop their business like its your own. Use everything in your background and within Essence to advise, action and deliver outstanding results.
- Take direct responsibility for Essences strategic relationship with the client and the associated lifetime client
value.
- Actively support the client's commercial objectives through their strategic marketing planning - you will be expected to contribute across all channels.
- Mentor the internal team in their understanding of, and approach to, supporting the clients strategic marketing plan, and manage the day-to-day throughout of the team
- Ensure the operational excellence of campaigns, aligning to established best practices and processes.
- Continually assess team capabilities and look to resolve any gaps through the personal development of existing resources or by leading recruitment efforts
- Build and develop a deep understanding of the client's sector, the strategic issues, new initiatives and the client's competitive position; share this understanding with colleagues as appropriate and act as the source of
marketing knowledge for the sector.
- Provide ad hoc support to the client, as requested, to solve a broad strategic marketing problem.
- Identify opportunities for deepening the client relationship through innovation, the adoption of new marketing technologies and the use of a broader range of agency services.
- In particular, you'll need a very solid understanding of modern Internet technologies and how they can be used to guarantee marketing effectiveness.
- Use your understanding of the broader agency landscape to contribute to all agency meetings. Support the team in the delivery of ongoing services where requested
A bit about yourself :-
- Strong media planning experience across all channels.
- 9-15 years of experience working in an integrated agency environment.
- Proven track record of building and maintaining senior-level client relationships and ability to manage multiple internal and external stakeholders
- Proven experience coordinating and managing internal agency teams
- Experience leading a team and developing direct reports
- Extensive understanding of media optimization principles and an interest in driving campaign performance
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Some of the things we'd like you to do :-
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the "Launch Tracker"
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning documentation.
A bit about yourself :-
- At least 2-5 years' experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
- Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask
- Proven problem solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
- Audience research in syndicated and 1st party data sources
- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
- Maintain accuracy and timely updates of deliverable tracking documents for team
- QA of media plan set up conducted by various Activation team members
- Collate commentary on media performance and conduct first review on quality
- Adherence to team quality standard for reporting template and delivery
- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
- Use understanding of campaign performance to contribute content to campaign wrap-up presentations
- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
- Manage accurate forecasts, media plans, and all key media planning
documentation.
A bit about yourself:
- At least 7-10 years experience in digital media, advertising, marketing
- Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
- Experience with Media Research Tools (ComScore, GWI, TGI, YouGov)
- Experience in running Display, Video and Direct Response performance-driven digital media campaigns
- Ability to provide and meet forecasts of expected return of media investment
- Strong organizational skills with a keen ability to prioritize and multitask.
- Proven problem-solving skills and ability to think outside of the box
- Ability to work independently and collaborate in a team environment
- Detail oriented and responsive, deadline-driven with strong reasoning skills
- Lead by example while motivating and coaching juniors on the team
- Manage Performance Development Cycle and Review process for juniors.
Job Description
Our client is a leading data product and technology firm that makes advertising work better for people.
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensure the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives
- Provide end-user training across our proprietary technology stack
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Collect & distribute local product feature requests to global/regional teams
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our client :-
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Product Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product.
Our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
This role reports to: Sr. Director, Product Strategy
3 best things about the job:
1. Contribute to influencing and enhancing planning best practices
2. Collaboration across various teams from ideation to implementation of workstreams
3. Work with the largest advertiser and leader in the FMCG segment
In this role, your goals will be:
In three months:
Familiarize with the systems and processes
Learn the planning methodology of the agency on both online and offline media
Understand the different streams of analysis the team undertakes
Contribute to at least two projects that the team is working on
In six months:
Thorough understanding of planning principles and processes to demonstrate in day-to-day
work and conversations
Collaborate with the necessary teams during the course of a workstream pro-actively
Point-of-view on the best approach that should be taken on projects
Ideate on and deliver at least three projects
In twelve months:
Ability to help build a narrative for the projects undertaken by the team
Manage and deliver projects end-to-end
What your day job looks like at Mindshare:
Provide strategic input in crafting the approach of a project, lead data analysis and support
in building the project as a whole
Collaboration with various teams for information exchange
Be the go-to person for teams on certain projects and media planning principles
What you’ll bring:
Expertise in TV planning or digital planning
Adept at data analysis and evaluation
Attention to detail and accuracy in output
Good time-management skills and ability to handle multiple projects at a time
Good interpersonal communication and presentation skills
Minimum qualifications:
- 5-6 years of experience in media planning
- Preferred background in mathematics or statistics
- Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools – BARC, IRS, DV 360, FB dashboard, etc.
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, Media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do :-
• Audience research in syndicated and 1st party data sources
• Creative spec management
• Creation of tactical plan presentation and supporting media plan templates
• Creation of campaign analysis plan templates
• Oversee the successful launch of campaigns using the “Launch Tracker”
• Maintain accuracy and timely updates of deliverable tracking documents for team
• QA of media plan set up conducted by various Activation team members
• Collate commentary on media performance and conduct first review on quality
• Adherence to team quality standard for reporting template and delivery
• Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations
• Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
• Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself :-
• At least 3 to 7 years’ experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
• Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
• Ability to provide and meet forecasts of expected return of media investment
• Strong organizational skills with a keen ability to prioritize and multitask
• Proven problem solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail oriented and responsive, deadline-driven with strong reasoning skills
• Lead by example while motivating and coaching juniors on the team
• Manage Performance Development Cycle and Review process for juniors
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni of IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
Our client is Google partner in advertising and a premier Insight-driven Marketing platform. As a managed buying solution provider, they work with leading digital-first brands in India and are expanding our footprint globally, particularly focused on fast growing app-first start-ups driving their next level of scale via programmatic media. For many of its clients, programmatic marketing has emerged amongst their top three growth marketing channels alongside Google Ads and Facebook.
Role - Account Director (Client Servicing)
This mid-management business ops role is a combination of revenue operations and account targets, marketing analytics, client engagement and solutioning. This is an opportunity to combine your operational and tactical problem-solving skills, creativity, relentless execution mindset, process orientation, decision making and leadership to drive non-linear business growth across new and existing customers.
If you enjoy rolling up your sleeves in an operationally intense startup environment, and if you love connecting the dots in complex patterns to discover new opportunities, this role is for you.
Responsibilities -
1. Active participation in sales pitches, media & strategy planning.
2. Management of paid media execution, in line with target yields and spendclevels
3. Collaborate with Sales leaders to develop an optimal lead contact and
conversion strategy for the sales team, with alignment on sales contact
strategy
4. Make engaging presentations and run business reviews (weekly, monthly, quarterly) with multiple levels of stakeholders internally and externally. Setting expectations both internally and externally
5. Managing a team of campaign managers / media planners / account
managers to train them on 360-degree growth into campaign management & account management.
6. Tracking regular key performance metrics. Proactive risk management.
Suggesting course correction to internal teams.
7. Up Sell & grow, Cross Sell campaigns with a brand’s strategic approach towards performance. 8.Competitor Analysis – Reporting and strategizing steps for the advertisers.
Competencies –
1.Bachelor's or master’s degree in a quantitative discipline with 7+ years of relevant experience.
2.Proficiency with digital marketing platforms and technologies - Adwords,
Facebook, Linkedin & affiliates.
3.Prior experience in managing teams of 5+ and handling clients across different industries
4.Excellent communication skills, negotiation skills and presentation skills.
5.Strong analytical, problem-solving and execution skills.
Digital Marketing Manager
₹3L - ₹3.6L
Responsibilities
As the digital marketing manager, you will be responsible for handling the performance and growth objectives of your clients.
You will:
- Liaise closely with clients to understand their marketing objectives
- Plan, strategize and execute clients specific goals in collaboration with an internal team of copy, writers, designers, and marketing managers
- Develop, and execute digital media campaigns on Facebook, Google, and other paid platforms
- Ideate on content and creative messaging
You are a good fit if you have experience in the following areas (not in all):
DIGITAL MARKETING
- Managing PPC campaigns, monitoring performance, analysis, and reporting.
- Digital Media Planning & Buying
- Experience in SEO strategy and content writing
- Experience with web analytics tools (Google Analytics, WebTrends, etc.).
- Managing and updating social media platforms across all digital channels.
- Knowledge of LinkedIn, Facebook ad targeting, Google Ad words
- Knowledge of website optimization, with a focus on landing page conversation and A/ B testing
ACCOUNT MANAGEMENT
- Preference to those who have previously worked in a digital marketing agency and have experience directly dealing with clients
- Project management - ability to manage 3-4 clients, streamline tasks and deliverables and ensure timeline delivery
- Collaboration: experience working with mid-sized teams and collaborators to brief, ideate, and design creative communication and develop assets to support the digital campaigns.
- Build a short-term & long-term Content strategy for company
- Conceptualize content initiatives & design experiments to create unique value proposition for existing and potential members; lead the charter to create programs & new formats.
- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed, Oversee writing style and tone for all content
- Manage content projects end-to-end (for app + YouTube) through collaboration with teams across format, creative, marketing, growth, merchandising, etc.
- Analyze data in decision making for content design and market rollout, Track and calculate content ROI
- Work closely with the Marketing & Growth teams to see how content led initiatives can be planned + how we can help take content to our existing potential customers
- Support new initiatives with content and effectively communicate, collaborate with production team to enhance content output and brainstorm on new ideas
Desired Skills:
- 8+ years of experience in content production and strategy
- Should be hands on & should be able to manage teams at the same time
- Should be willing to hustle across various tasks & new initiatives and simultaneously should be able to build SOPs, structure around it all to prepare for scale
- Strong creative/design skills with high attention to detail
- Project management experience is a plus 4
- Knowledge of Lending/ Insurance, relevant industry is a good to have large scale on Videos contents and understanding of what works on SEO is a must.
- Execute and manage the company’s brand strategy as well as corresponding brand elements in order to maximize the brand’s equity
- Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products
- Execute aggressive multi-channel marketing plans to drive customer acquisition and retention
- Take ownership of the brands voice by defining guidelines and best practices across products and platforms
- Work with digital teams to create digital first assets that can help drive acquisition & engagement
- Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
- The role will report to the Head of Brand marketing
Key skills
- Customer Centricity
- Innovative and creative thought process
- Analytical
- Exposure to Brand Communication and Media Planning
- Prior experience in an internet/digital company, or managing digital first brands is preferred
Industry we can Look at: FMCG/ Consumer Durable/Retail or any B2C
Based Location: Bangalore (work from Office)
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Identifying how our brand is currently positioned in the market.
- Developing and executing marketing campaigns aimed at communicating our brand message.
- Communicating our brand personality internally and aligning different teams towards common goal.
- Leading marketing team members through campaigns.
- Measuring and reporting on success of marketing campaigns.
- Anticipating consumer trends and keeping brand up to date.
- Creating brand advocates and running referral campaigns.
- Driving consumer engagement and retention while managing LTV.
What you need to have:
- MBA from Tier-1 B-Schools
- Expertise in running ATL / BTL led marketing campaigns.
- Media planning and buying
- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.
- Creative development and agency management
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.
- Contributing to the business growth in a fast paced, collaborative and fun atmosphere, as a valued member of our firm
- Being a part of the business development team, locating and pitching to leading Advertisers and Brand Marketers within the region.
- Identifying, filtering, calling, emailing and presenting f2f - offerings to new prospects and existing stakeholders.
- Working closely with Engineering, Delivery and Marketing teams to surface opportunities and generate targeted pipeline.
- Fostering and maintaining client relationships with key accounts, coordinating with account management teams for client handovers upon signature of a deal (and again upon occasion for renewals, or upgrades)
- Designing and delivering online media plans / growth strategies / presentations for clients.
- Preparing formats for Sales Collaterals like Proposals, Decks, Engagement Letters, etc.
- Negotiating the terms of agreement and close sales.
- Representing company at trade exhibitions, events and demonstrations.
- During the sales process, if appropriate, managing the proof of concept with support from a product engineer.
- Helping continue to build a strong team environment and set structure for future business development team members.
What you need to have:
- Graduate from Tier1/ Tier2 college
- 2 - 5 years of experience in SaaS or Digital Advertising or SEO technology / agency sales
- Fluent in English and Hindi
- Strong written, verbal, and presentation skills
Preferred Requirements:
- Understand the changing nature of the online advertising industry and ecosystem as a whole
- Natural ability for consultative and solution-based selling
- Proven ability to work well as part of an extended sales team
- Experience selling at the "C" level – CEO and CMO is a plus
- Track record of results-oriented work.
- Experience in a startup or entrepreneurial venture would be a big plus.
- Being relentless in pursuit of growth
- Engineering or Maths Honors educational background
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