
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
About the role :-
Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, Media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do :-
• Audience research in syndicated and 1st party data sources
• Creative spec management
• Creation of tactical plan presentation and supporting media plan templates
• Creation of campaign analysis plan templates
• Oversee the successful launch of campaigns using the “Launch Tracker”
• Maintain accuracy and timely updates of deliverable tracking documents for team
• QA of media plan set up conducted by various Activation team members
• Collate commentary on media performance and conduct first review on quality
• Adherence to team quality standard for reporting template and delivery
• Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
• Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations
• Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows
• Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself :-
• At least 3 to 7 years’ experience in digital media and brand planning, advertising, marketing and experience handling app-based performance clients largely
• Working knowledge and effective vocabulary across search, social, display, video, branding campaigns and/or programmatic media buying
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov)
• Ability to provide and meet forecasts of expected return of media investment
• Strong organizational skills with a keen ability to prioritize and multitask
• Proven problem solving skills and ability to think outside of the box
• Ability to work independently and collaborate in a team environment
• Detail oriented and responsive, deadline-driven with strong reasoning skills
• Lead by example while motivating and coaching juniors on the team
• Manage Performance Development Cycle and Review process for juniors

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REVIEW CRITERIA:
MANDATORY:
- Strong performance marketer profile
- Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
- Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
- Must have 1+ experience in customer acquisition in FinTech, B2C
- Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
- B2C Fintech Product companies
ROLE & RESPONSIBILITIES:
We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.
- Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
- Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
- Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
- Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
- Work closely with the Data Science team to refine acquisition models and drive precision targeting
- Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
- Optimize every part of the funnel — from install to disbursal to repayment
- Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
- Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
- Use creative automation tools to test and scale ad creatives rapidly
- Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability
IDEAL CANDIDATE:
- 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
- Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
- Experience working with credit or risk teams to build smarter targeting strategies
- Familiarity with mobile app performance marketing and conversion funnels
- Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools
BONUS IF YOU HAVE:
- Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
- Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
- Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
- Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards
PERKS, BENEFITS AND WORK CULTURE:
- Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
- Best of both worlds: startup energy + listed company stability.
- Competitive pay and fast-track growth.
Brief:
We are pursuing a complex set of problems that involve building for an international audience and for an industry that has largely been service-centric. As an SDE at GradRight, you’ll bring an unmatched customer-centricity to your work, with a focus on building for the long term and large scale.
You’ll be part of the Innovation Projects team at GradRight. This team works on third party integrations and adopting new tools/technologies to help build a cutting edge platform for the higher education space.
Responsibilities:
- Contribute to design discussions and decisions around building scalable and modular frontend.
- Participate in sprint ceremonies and actively contribute to scaling the engineering organization from a process perspective
- Stay on top of the software engineering ecosystem and propose new technologies/methodologies that can be adopted
- Contribute to engineering hiring by conducting interviews
- Champion infrastructure as code mindset and encourage automation
Requirements:
- At least 3 years experience as an SDE
- Strong experience with at least one frontend framework, preferably vue.js
- Strong understanding of software design principles and patterns
- Passion for solving complex problems
- Really quick learner and able to dive deep into new ideas/experiments at breakneck speed
- Passion for trying out new technologies and focusing on iterative development
- Experience with team management
- Excellent written and verbal communication skills
Good to have:
- Worked in a full-stack capacity at high growth startups
- Worked on products that addressed an international audience
- Exposure to emerging/latest technologies like blockchain, bots, AR/VR
Only 10% of India speaks English and 90% speak over 25 languages and 1000s of dialects. The internet has largely been in English. A good part of India is now getting internet connectivity thanks to cheap smartphones and Jio. The non-english speaking internet users will balloon to about 600 million users out of the total 750 million internet users in India by 2020. This will make the vernacular segment one of the largest segments in the world - almost 2x the size of the US population. The vernacular segment has very few products that they can use on the internet. One big need is that of sharing thoughts. Twitter serves this need globally through a micro-blogging platform. However most of the Tweets are in English and the vernacular Indian feels out of place on it. To solve that problem, we started Koo.
About The Company
The app is a micro-blogging platform in Indian languages. It is an app built in India, for Indians, to share their thoughts and opinions on any topic in their mother tongue using Audio/Video/Text. Koo gives a voice to Indians and enables the “Best of India” to share their thoughts with the “Rest of India”. We provide a personalised feed to users by letting people select the people they want to follow. The user is then shown content from these people. Some of the top minds of India are invited to share their thoughts and opinions on various topics. Users can follow such personalities and follow what they are talking about, and share their opinions too.
We are a Series A venture funded company. It has raised $6.5 million from stellar investors like Accel Partners, Shunwei Capital, Kalaari Capital, 500startups and Blume Venture Partners.
Technology Team & Culture
Nishant (CTO), has headed engineering for large and complex platforms like Coverfox and CitrusPay catering to the needs of millions of consumers. Technology team comprises sharp coders, technology geeks and guys who have tried entrepreneurship or are very entrepreneurial in nature and extremely passionate towards technology. Anyone being part of a technology team will have a lot to learn from their peers and mentors. Download our android app nearing 1 million downloads from play store and take a look at what we are trying to build. Technology stack compromises of a wide variety of cutting edge technologies like Elixir, Java 11, Reactive Programming, MongoDB, Neo4j, Kubernetes, AWS, NodeJS, Python, ReactJS, Redis, Aerospike, ML, Deep learning etc. Working hard & party harder is the mantra that we believe in.
Technology skill sets required for a matching profile
1. Work experience between 2 years to 8 years in building large scale high user traffic consumer facing applications with desire to work in a fast paced startup.
2. Knowledge on reactive and asynchronous programming is preferable. If you have worked with coroutines, goroutines, high concurrency or optimized number of threads for processing on your backend server you could be a good fit.
3. Extremely proficient at writing performant, scalable and production ready code in Kotlin, Java (8 or above, comfortable with concepts like lambda, streams, multithreading etc), Elixir, Rust, or Golang. Should be familiar with static code analysis, code coverage and code reviews.
4. Experience with NoSQL DBs like MongoDB, Cassandra, Redis or Aerospike is required.
Knowledge of graph DBs like Neo4j is preferred.
5. Strong in algorithms, problem solving and data structures.
6. Knowledge of TDD and experience with building applications integrated with CI-CD pipelines (automated build, tests and deployments).
7. Exposure to micro-services with good understanding of containers, kubernetes, logging, alerting and monitoring. Inter services communication. Should know how to handle multiple versions of APIs.
Main tasks
- Test preparation (test design, creation of test specifications and test cases for regression tests and tests of new and further developments)
- Sprint-accompanying testing in the Scrum team
- Test evaluation / documentation of the test results
- Further development of existing test automation processes
- Close cooperation with the SOL business unit and the test departments at other locations
Qualification profile
- Completed degree or comparable training with an IT background
- Affinity and many years of experience in systematic testing of software products
- Excellent ability to work in a team and an independent, structured way of working
- Practical knowledge of the application of test methods and quality management standards as well as test automation knowledge are advantageous
- Fluent in English
We are looking for a Business Growth Manager for an innovative influencer oriented D2C shopping platform by a large retail group
- Leading team of Growth RMs for D2C brand partnerships
- Planning and overseeing new marketing initiatives with partners.
- Researching brands to find new opportunities for business
- Finding and developing new market opportunities and improving sales.
- Attending conferences, meetings, and industry events.
- Develop quotations and proposals for various clients.
- Training and development
Requirements
- Graduate / Post Graduate degree in business, marketing, or related field.
- The ideal candidate will have prior experience in Business Development dealing with brand partnerships
- Must be an organized multitasker, be able to handle diverse projects at once and meet tight deadlines. Start-up experience will be preferable.
- Strong communication skills and IT fluency.
Benefits
- Should have excellent knowledge of Swift and Objective C
- Good working knowledge in Cocoa Touch
- Experience with performance and memory tuning with tools
- Experience with memory management & caching mechanisms specific to mobile devices
- Experience with third-party libraries and APIs
- Experience working with Core Data, Realm
- Understanding of the full mobile development life cycle
- Experience in publishing apps to the App Store.
- Code version tool – Git, Bitbucket
- Design Pattern - MVC and MVVM, MVP
- Consult with the customers on their needs and curate company products to meet the requirements
- Responsible for the success of workshops, for both the client and facilitator
- Take care of workshop logistics for the client
- Help the client prep for the workshop, answer any questions they may have about the workshop be the face of the company, and ensure smooth delivery of the workshops
- Help facilitator with preparation and travel
- Serve as the primary point of contact when customer issues arise, troubleshooting, and ensuring quick resolution.
- Promote awareness of the company’s upcoming research and products
Basic Qualifications:
- 2 – 5 years of work experience managing senior customer relationships
- Should ensure customer retention, renewal, and growth
- Background in customer success
Strong understanding CSS frameworks
Has strong understanding of HTTP protocol and can integrate UI with RESTful APIs







