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We are looking for a Media Planning Lead for one of the leading Marketing Agencies in Mumbai.
Role - Media Planning Lead
Experience - 4+ years
Location - Mumbai
About the company -
Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.
We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
Job Description -
- Understanding the brands business objective and establishing tangible & quantitative KPIs
- Researching and creating the right buyer's digital journey to target the right audience
- Developing a detailed media plan basis objective and coordinating with media buyers for buying inventories and execution
- Managing a performance budget, optimising and scaling campaigns against tight granular KPIs
- Using Analytics tool such as Google Analytics, SimilarWeb, SEM Rush to analyse campaign data and use the learnings to improve campaign performance
- Using Facebook Pixel Helper and & Google Tag Assistant to ensure codes are fired correctly
- Negotiating key deals with third party vendors
- Post campaign reporting and data analysis & insights
- Coordinating with the creative, web design team for an integrated campaign and recommending best practises from a media point of view
- Maintaining healthy vendor and client relations
- End to end client servicing for media for both branding and performance campaigns
- Training new media team members & interns and bringing out their best on the job and creating processes to increase team efficiency
- Pitching to new business
- Keeping up with the latest media trends & innovations.
Role - Sr. Media Strategist
About the company -
Our Client is a Mumbai-headquartered Creative & Business Transformation Company founded in 2015 & has a team of 1000+ members in 8 years. We are present in Bengaluru, New Delhi and London, UK.
We offer holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
We are also a valued Google Premier Partner, Adobe Solution Partner, and Zoho Premium Partner to service the whole tech and media suite for businesses.
With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth!
Primary Purpose:
Designing Digital Media Strategy that includes all Digital touch points (Bought, Owned and Earned). Framing media investment strategies for clients towards the accomplishment of their short term and long term goals.
Experience - 2+ years
Location - Mumbai
Major Responsibilities:
● Building a Creative Media Plan by selecting the right channels, formats and placements for the Client campaign within the client’s budget. Making media plans in response to the latest audience figures be it on Facebook, Youtube, Twitter, Mobile, VOIP etc.
● Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
● Monitor Digital Media Planning trends and competitor offerings to identify potential business avenues and improve current offerings.
● Managing budgets and maintaining advertising spend records
● Regular / daily updates with the buyer regarding campaign performances
● Course correction to be made in case of things not going as per the media plan
● Highlighting concerns / issues to the media head to resolve things quicker
● Regular calls / meetings with clients to understand
● Have in-depth knowledge of the quality audience for all Clients
● Analyze the overall work and proficiency of the interns / junior media strategists
● Reference/ research - share more/new ideas and be up to date with the latest happenings and news in the industry
● Attend all team meetings and give feedback/suggestions for account performance.
About the Company
Ranked by Deloitte amongst India's top 25 fastest-growing tech companies, they are a well-capitalized digital startup pioneering full-funnel marketing via programmatic media. They are trusted by leading marketers and agencies in India and is expanding its footprint globally.
Roles & responsibilities:
• Proven experience in Digital Marketing and an understanding of Media channels.
• Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client’s business objective
• Within the aligned audience(s), identify key human truth (insight) using data (quantitative/ qualitative) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying to them and how it should be behaving in media to drive the change in perception/behavior (from/to)
• Flair for communication and presentation to engage and influence stakeholders positively.
• Creation of tactical plan presentation and supporting media plan templates
• Use an understanding of the campaign and marketplace to contribute ideas for campaign experiments
• Build activation platforms/ideas stemming from data-backed cultural or behavioral insights
• Set budget allocation & key channels identified for each to hit the objective
• Write/develop agency POVs based on the latest trends and developments that matter to our industry/clients
• Work on the brand portfolio, brand positioning, and GTM strategy as necessary
• Expertise in problem-solving and technology development.
Requirements:
• At least 4 years of relevant experience (strategy, media, consulting, research)
• Experience in digital media, advertising, marketing
• Solid grasp of digital marketing, especially a deep knowledge of digital media
• Working knowledge and effective vocabulary across search, social, display, video, and/or programmatic media buying
• Prior experience working on a global brand, with a proven track record of driving media and campaign strategies (along with presenting them to senior stakeholders)
• Ability to navigate the digital ecosystem like Facebook, Google, Twitter, LinkedIn, OTTs
• Understanding of brand and DR objectives
• Deep understanding of planning, audience research and measurement tools; with the ability to land on media solutions
Roles - Director & Sr. Director (Client Services)
Exp - 9+ years
Location - Mumbai
About our Client:-
Our client is part of the global media agency with mission is to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
As a Client Services Director, you will be responsible for the strategic, and day-to-day leadership of a key client account/s spanning all aspects of the business. You'll need to understand all our discipline areas deep enough to be able to advise on initiatives ranging from media campaigns to design & build projects to creative. Were looking for intelligent people who can passionately represent Essence, develop a talented team, ensure outstanding delivery to the client, and create opportunities for our relationship to blossom.
Some of the things we'd like you to do :-
- Put yourself in the clients mindset: develop their business like its your own. Use everything in your background and within Essence to advise, action and deliver outstanding results.
- Take direct responsibility for Essences strategic relationship with the client and the associated lifetime client
value.
- Actively support the client's commercial objectives through their strategic marketing planning - you will be expected to contribute across all channels.
- Mentor the internal team in their understanding of, and approach to, supporting the clients strategic marketing plan, and manage the day-to-day throughout of the team
- Ensure the operational excellence of campaigns, aligning to established best practices and processes.
- Continually assess team capabilities and look to resolve any gaps through the personal development of existing resources or by leading recruitment efforts
- Build and develop a deep understanding of the client's sector, the strategic issues, new initiatives and the client's competitive position; share this understanding with colleagues as appropriate and act as the source of
marketing knowledge for the sector.
- Provide ad hoc support to the client, as requested, to solve a broad strategic marketing problem.
- Identify opportunities for deepening the client relationship through innovation, the adoption of new marketing technologies and the use of a broader range of agency services.
- In particular, you'll need a very solid understanding of modern Internet technologies and how they can be used to guarantee marketing effectiveness.
- Use your understanding of the broader agency landscape to contribute to all agency meetings. Support the team in the delivery of ongoing services where requested
A bit about yourself :-
- Strong media planning experience across all channels.
- 9-15 years of experience working in an integrated agency environment.
- Proven track record of building and maintaining senior-level client relationships and ability to manage multiple internal and external stakeholders
- Proven experience coordinating and managing internal agency teams
- Experience leading a team and developing direct reports
- Extensive understanding of media optimization principles and an interest in driving campaign performance
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status.
Job Description
Our client is a leading data product and technology firm that makes advertising work better for people.
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensure the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives
- Provide end-user training across our proprietary technology stack
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Collect & distribute local product feature requests to global/regional teams
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About our client :-
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Director – Product Strategy to join us. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aid the strengthening of the integrated planning product.
Our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
This role reports to: Sr. Director, Product Strategy
3 best things about the job:
1. Contribute to influencing and enhancing planning best practices
2. Collaboration across various teams from ideation to implementation of workstreams
3. Work with the largest advertiser and leader in the FMCG segment
In this role, your goals will be:
In three months:
Familiarize with the systems and processes
Learn the planning methodology of the agency on both online and offline media
Understand the different streams of analysis the team undertakes
Contribute to at least two projects that the team is working on
In six months:
Thorough understanding of planning principles and processes to demonstrate in day-to-day
work and conversations
Collaborate with the necessary teams during the course of a workstream pro-actively
Point-of-view on the best approach that should be taken on projects
Ideate on and deliver at least three projects
In twelve months:
Ability to help build a narrative for the projects undertaken by the team
Manage and deliver projects end-to-end
What your day job looks like at Mindshare:
Provide strategic input in crafting the approach of a project, lead data analysis and support
in building the project as a whole
Collaboration with various teams for information exchange
Be the go-to person for teams on certain projects and media planning principles
What you’ll bring:
Expertise in TV planning or digital planning
Adept at data analysis and evaluation
Attention to detail and accuracy in output
Good time-management skills and ability to handle multiple projects at a time
Good interpersonal communication and presentation skills
Minimum qualifications:
- 5-6 years of experience in media planning
- Preferred background in mathematics or statistics
- Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools – BARC, IRS, DV 360, FB dashboard, etc.
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