Manager Offline Media Planning at Global Media Agency · Mumbai · 3 - 5 years · Posted 4 Nov 2022
About the role
Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the things we’d like you to do:
● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan
● Oversee the successful launch of campaigns
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation
A bit about yourself:
● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills
Shubham Vishwakarma
Full Stack Developer - Averlon
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We are not just an AD agency or a creative agency — we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always expect the EXTRA from it. Our primary clientele includes startups and corporates like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, Colive, MTV, Toit, IHCL, Jaquar, Sobha, Simple Energy, Godrej, and many more. We have a huge team of creative folks, marketers, learners, developers, coders — and a puppy named Momo — who believe Moshi Moshi is an experience rather than just a company.
Job Role: Paid media executive
Job type : Full time
Experience: Min 1 year
Responsibilities:
● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.
● Proven track results of Ad creation, execution and monitoring.
● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.
● Create and manage content marketing strategies.
● Forecast marketing campaign growth and ROI for marketing campaigns
● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement
these new technologies in developing campaigns and update current campaigns to include new
information.
● Drive traffic, generate leads to company pages.
● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.
Role Description:
We are looking for a Meta Ads Media Buyer to join our team. You will own live campaign performance - monitoring metrics, making optimisation decisions, and acting on defined thresholds. This is a hands on, data-driven execution role.
You will follow defined systems and processes, work with a structured team, and be accountable for performance outcomes on a daily basis.
Key Responsibilities:
- Monitor campaign performance and make optimisation decisions within defined parameters
- Identify underperforming campaigns and escalate or act based on defined thresholds
- Maintain accurate naming conventions, budget logs, and daily reporting
- Coordinate with the CMO on performance flags, budget changes, and campaign adjustments
- Communicate clearly and proactively with the team on Slack
Qualifications:
- 2-5 years of hands-on experience running Meta Ads campaigns
- Strong understanding of campaign structure: objectives, ad sets, audiences, placements, and bidding
- Comfortable reading performance data and making decisions based on metrics (CPL, CTR, CPC, ROAS)
- Detail-oriented - you follow SOPs precisely and flag discrepancies without being asked
Working Hours & Schedule:
- Shift Timing: 10:00 PM to 6:00 AM IST/ 4:00 PM - 12:00AM IST
- Rotational Shift: Work schedules may rotate based on team and campaign requirements
- Weekly Off: 2 days off per week on a rotational basis
Compensation & Benefits:
- Monthly Performance Bonus: USD $50-$400, in addition to the basic salary, based on performance and applicable bonus criteria
- 100% Remote: Work from anywhere in India
- Structured onboarding with clear SOPs and training materials
- Collaborative team environment working on large-scale digital creative production and performance campaigns
System & Internet Requirements:
- Windows/Mac with minimum Intel i5 or equivalent processor
- SSD storage preferred
- 8GB RAM minimum (16GB recommended)
- High-speed internet: 30 Mbps download / upload or above
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon