Digital Marketing Manager
₹3L - ₹3.6L
Responsibilities
As the digital marketing manager, you will be responsible for handling the performance and growth objectives of your clients.
You will:
- Liaise closely with clients to understand their marketing objectives
- Plan, strategize and execute clients specific goals in collaboration with an internal team of copy, writers, designers, and marketing managers
- Develop, and execute digital media campaigns on Facebook, Google, and other paid platforms
- Ideate on content and creative messaging
You are a good fit if you have experience in the following areas (not in all):
DIGITAL MARKETING
- Managing PPC campaigns, monitoring performance, analysis, and reporting.
- Digital Media Planning & Buying
- Experience in SEO strategy and content writing
- Experience with web analytics tools (Google Analytics, WebTrends, etc.).
- Managing and updating social media platforms across all digital channels.
- Knowledge of LinkedIn, Facebook ad targeting, Google Ad words
- Knowledge of website optimization, with a focus on landing page conversation and A/ B testing
ACCOUNT MANAGEMENT
- Preference to those who have previously worked in a digital marketing agency and have experience directly dealing with clients
- Project management - ability to manage 3-4 clients, streamline tasks and deliverables and ensure timeline delivery
- Collaboration: experience working with mid-sized teams and collaborators to brief, ideate, and design creative communication and develop assets to support the digital campaigns.
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Role - Manager (Paid Social)
About Company :-
Our Client is the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager -Social to join us. As part of the largest media agency in India, you’ll have the opportunity to leverage the scale that comes with the job. You will become an integral part of this growing team and will be working with both internal teams and external parties to ensure campaign delivery objectives are met.
This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a ‘can do’ attitude with the passion to learn and grow.
At APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role :-
This role reports to the Associate Director -Social
What your day job looks like at Hub:
· Making Strategies and Planning
· Execution and Optimization for Paid campaigns across social media platforms
· Creating Performance reports & review deck for clients
· Understanding the projects and client’s requirements & deliver accordingly.
What you’ll bring:
· Should be able to multitask and handle multiple clients at one time
· Hands on experience in social media advertising and ad creation & optimization
· Active interest in digital, Paid media, planning, strategizing, web analytics and other aspects of performance marketing.
· Team Management
Minimum qualifications:
· 4-6 years of Experience of running paid social campaigns
· In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat etc.)
· Have created Media plans for client briefs
· Excellent communication and interpersonal skills
· Proficiency in MS-Office and Social Media Management Tools like SocialFlow, Sprinklr, etc.
● Understanding the client's core product or service, the target audience & market, the problem that
the product or service intends to solve
● Managing end to end social media presence for brands, social listening & reputation management
● Thinking of monthly campaign ideas in participation with the copy & graphic design teams
● Heavy client coordination & interaction
● Preparing long term platform wise social media strategy for brands
● Generating ideas for moment marketing
● Monthly sentiment analysis & reporting for brands you handle
About the Company:
Abmiro, a fast-growing Software-as-a-Service(SaaS) based product company HQ in Pune, India, is looking for senior tech roles for its product Postree (www.postree.ie). We have an onsite office in Ireland, and we are growing aggressively and looking for talented people who want to make a real difference.
We are building a product that will be used by thousands of businesses and help them overcome their real-world problems. We are taking you on an entrepreneurial journey with a vibrant team and a massive market opportunity. If this excites you, then this is an opportunity you should take advantage of.
About the Job:
If you live and breathe digital marketing, we want to talk to you. Abmiro is looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
We are having our best year yet here in 2023 and looking for talented people who want to make a real difference.
Position: Digital Marketing Manager
Education: Bachelor in Digital Marketing or relevant degree
Experience: 3+ Years
Previous experience in working with the Restaurant Industry is a plus.
What does a Digital Marketing Manager do?
You should have a firm grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, paid advertising, market research, email and social media campaigns.
- Maintaining Facebook, Instagram and Google Ads platforms
- Design, build and maintain our social media presence for the Restaurant / Hospitality Industry.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- BE/MS degree in marketing or a related field.
- Proven 3+ years of working experience in digital marketing
- Experience in working with Canva-like design tools
- Demonstrable experience leading and managing SEO/SEM, email, social media and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics etc.)
- Working knowledge of ad-serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Previous experience working in the restaurant industry is a plus.
What We Provide
- Opportunity to work for Overseas Clients
- Opportunity to improve & learn new things
- Be part of a dynamic young, and friendly team that strives for top quality and fantastic work culture
- Hell lot of stuff to innovate and learn at the same time
- Opportunities and guidance to learn new technologies, share knowledge and grow within the company and sector.
- Other benefits include Provident Fund, Insurance, personal growth opportunities, technology growth opportunities etc.
PS: We're a small team, and your impact will be huge!
- Develop and execute a comprehensive marketing strategy that includes brand positioning, product positioning, and go-to-market plans.
- Increase brand awareness and drive demand for our products through a variety of channels, including digital marketing, social media and events.
- Collaborate with the product and sales teams to develop and execute campaigns that drive conversion and generate leads
- Analyze market trends and customer data to inform marketing decisions and optimize performance
- Work closely with the senior leaders to align marketing efforts with overall company goals and objectives.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points
- Strong analytical skills and data-driven thinking.
- Coordinating for website development
- Coordinating for E-newsletters design
- Providing inputs and ideas into marketing enterprises and subsequently promote them and monitor response
We are seeking a highly skilled and motivated Digital Marketing Associate with at least 2 years of experience in Pay-Per-Click (PPC) advertising. The ideal candidate will have a strong understanding of PPC strategies, campaign management, data analysis, and optimization techniques. As a PPC Specialist, you will be responsible for managing and optimizing our PPC campaigns to drive targeted traDevelop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, social media advertising and Native.
- Conduct keyword research to identify high-value keywords and develop effective revenue
- Monitor campaign performance, budget allocation, and keyword bids to ensure optimal performance and cost efficiency.
Analyze campaign data and generate actionable insights to improve campaign performance, including adjustments to bidding strategies, ad placements, and targeting.
ffic, conversions, and ROI.
Roles & Responsibilities:
- Creating and executing a strong performance marketing strategy & execution plan.
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Scope:
Research |
Competitor Research |
Trends - Voice SEO, Design Aesthetics |
|
Tools |
|
Website |
A/B Testing |
Website + Landing Page + CRO - Back-End - Analysis / Audit |
|
Social Media |
Existing Brand - Analysis / Audit |
Create Cohorts |
|
A/B Testing |
|
Optimizations |
Social Media CRM Integration |
Optimizing bottlenecks |
|
Email Marketing |
Email Marketing Audit + Tools Integration |
Email Marketing - Scheduling + Metrics + Optimization |
|
Performance Marketing |
Existing Brand - Ad Account Analysis / Audit |
Create Cohorts |
|
Create Platform-Cohort-Specific Funnels |
|
Platform-cohort-specific Detailed targeting for each creatives |
|
Run Performance Ads |
|
Strategize: Open-Ended, Retargeting, Look-Alike, Custom Audiences |
|
Strategize: Platforms-specific to the brands |
|
A/B testing |
|
Ensure client growth |
|
Client Interactions: Client Reports + Briefings |
|
Upskilling |
Complete Courses |
Create Concise Course Notes |
|
Create SOPs |
|
Reporting |
Daily, Weekly, Monthly MIS Report |
The purpose of this job is to be a part of the digital marketing team of a fast-growing online first Ayurvedic products brand and actively work on the digital promotion and campaigns of the brand
- Develop and manage digital marketing campaigns
- Oversee the social media strategy of the brand and work with an agency
- Periodically run website audits for the company’s websites and pass on feedback to the tech team
- Oversee and optimize content for the website and social networking accounts such as Facebook, Quora, Youtube, etc.
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Attend networking events
Education Qualifications:
Minimum Graduate, PG & MBA preferred
Experience & Skills:
- Minimum of 1-2 years work experience
- E-commerce experience preferred
- Consumer good experience preferred
- Proficiency in MS office and online tools for digital marketing