Digital Marketing Manager

Company Overview

A well-funded women-centric healthtech start-up backed by India’s top VC - https://www.business-standard.com/article/companies/fireside-ventures-announces-closing-of-fund-ii-investment-in-gynoveda-119112000033_1.html">Fireside Ventures.

Work Description: 

• Achieve company sales targets using paid marketing channels
• Google : Search, YouTube, Adwords, GDN, Affiliate
• Social : Facebook, Instagram
• Marketplace : Amazon, Flipkart, healthcare and women platforms
• Obsessive  focus on on-page conversion, CPM, CPC, cost of acquisition and ROAS
• Lead video content marketing using creatives, audiences, A/B tests
• Build cross-platform FUNNELS to implement retargeting strategies
• Setup customer journeys using marketing automation tools, Email, SMS, WhatsApp 
• Develop marketing campaigns with a strong HOOK to drive eCommerce sales on website
• Sharp focus on hyper-growth yet achieve profitable unit economics
• Accountable for digital marketing from strategy to execution

Candidature requirements: 

• 7+ years of digital marketing experience in performance marketing with digital first brand
• Proven track record in running D2C consumer acquisition funnels across FB, Google, Affiliates 
• Video-content-led online marketing added plus
• Deep expertise in performance marketing especially using remarketing strategies
• Strong analytical mindset with data driven decision making
• Highly digital tools savvy to drive performance
• Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

Why & Who should consider :

Be the first 20 to join and become a part of the founders' club. We are set to inspire women to take charge of their health and therefore their lives. 

Consider this an opportunity only if you believe in leading the change and make an impact in others lives. Consumer insights is an obsession. 

About us

Blitz is into Instant Logistics in Southeast Asia. Blitz was founded in the year 2021. It is in the business of delivering orders using EV bikes. Blitz not only delivers instant orders through EV Bikes, but it also finances the EV bikes to the drivers on lease and generates another source of revenue from the leasing as well apart from delivery charges. Blitz is revolutionizing instant coordination with the help of advanced technology-based solutions. It is a product-driven company and uses modern technologies to build products that solve problems in EV-based Logistics. Blitz is utilizing data sources coming from the EV bikes through IOT and smart engines to make technology-driven decisions to create a delightful experience for consumers

We are looking for a talented Backend Engineer with a strong proficiency in Go/Golang development to join our team. As a Backend Engineer, you will play a crucial role in designing, implementing, and maintaining scalable backend systems that power our

Applications. You will collaborate closely with cross-functional teams to deliver robust and efficient solutions that meet our business requirements

Responsibilities

1. Design, develop, and maintain backend services and APIs using Go/Golang.
2. Collaborate with product managers and front-end engineers to understand requirements and translate them into technical solutions.
3. Architect scalable and high-performance systems to handle large volumes of traffic.
4. Implement security best practices to ensure the confidentiality, integrity, and availability of our systems and data.
5. Write clean, efficient, and maintainable code following coding standards and best practices.
6. Optimise database queries and data access patterns for maximum performance.
7. Implement automated tests to ensure the reliability and stability of the backend services
8. Monitor and troubleshoot production systems to identify and resolve issues in time.
9. Participate in code reviews to maintain code quality and provide constructive feedback to peers. 
10. Stay up-to-date with the latest backend technologies, frameworks, and industry trends.

Requirements

1. Bachelor’s degree in Computer Science, Engineering, or a related field.
2. Minimum of 3 years of professional experience in backend development.
3. Proficiency in Go/Golang programming language for at least 2 years.
4. Solid understanding of data structures, algorithms, and computer science fundamentals.
5. Experience with building and deploying microservices architectures.
6. Strong knowledge of database systems, including SQL and NoSQL databases.
7. Familiarity with cloud computing platforms such as AWS, GCP, or Azure.
8. Experience with containerization technologies such as Docker and container orchestration tools like Kubernetes
9. Understanding of RESTful APIs and web services.
10. Excellent problem-solving and analytical skills. 
11. Ability to work effectively both independently and as part of a team.
12. Strong communication skills and ability to collaborate effectively with cross-functional teams.

Preferred Qualifications

1. Experience with distributed systems and messaging queues (e.g., Kafka, RabbitMQ).
2. Knowledge of GraphQL and GraphQL query language.

Company's website - https://rideblitz.com/

•  Worked on Angular 4 and above.

•  Develop, test, and deploy fast and scalable web apps
•  Designing and maintenance of fully functional large relational and
• non-relational databases
•  Server management and cloud-based infrastructure
•  Identification of application issues when deploying the apps
• App deployment on the cloud along with solving debugging issues
•  Coding architecture for frontend and backend
•  Collaboration with IT team, researchers, designers for designing robust apps and
• encouraging business goals
•  Creating features in apps that have a mobile responsive design
•  Testing applications and fixing bugs, along with security and data protection features
•  Establish code architecture decisions for supporting scalability and good features
•  Makes use of popular front-end frameworks like Bootstrap, LESS, etc and
• design UI components
•  Participation with developers for the creation of scalable RESTful APIs.
•  Conducting code reviews of peer developers.MUST HAVE:
•  Worked on Angular 4 and above.

We are looking for a Product Manager who is passionate about building products that customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.

Responsibilities:

• Gain a deep understanding of customer experience, identify and fillproduct gaps and generate new ideas that grow market share, improve customer       experience and drive growth
• Create buy-in for theproduct vision both internally and with key external partners
• Developproduct pricing and positioning strategies
• Translateproduct strategy into detailed requirements and prototypes
• Scope and prioritize activities based on business and customer impact
• Work closely with engineering teams to deliver with quick time-to-market and optimal resources
• Driveproduct launches including working with public relations team, executives, and other product management team members
• Evaluate promotional plans to ensure that they are consistent withproduct line strategy and that the message is effectively conveyed
• Act as aproduct evangelist to build awareness and understanding
• Represent the company by visiting customers to solicit feedback on company products and services

Requirements:

• Proven work experience inproduct management 
• Proven track record of managing all aspects of a successfulproduct throughout its lifecycle
• Proven ability to developproduct and marketing strategies and effectively communicate recommendations to executive management
• Solid technical background with understanding and/or hands-on experience in software development and web technologies
• Strong problem solving skills and willingness to roll up one’s sleeves to get the job
• Skilled at working effectively with cross functional teams in a matrix organization
• Excellent written and verbal communication skills

• Build pixel-perfect, buttery smooth UIs across both mobile platforms.

• Leverage native APIs for deep integrations with both platforms.
• Diagnose and fix bugs and performance bottlenecks for performance that feels native.

• Maintain and write clean code to ensure the product is of the highest quality.